This document discusses search engine optimization (SEO) and how to effectively optimize a website. It explains that SEO involves techniques to promote a website and bring targeted traffic from search engines. While large companies may not need SEO due to brand recognition, smaller businesses benefit greatly from driving traffic through search results. Proper SEO implementation, including keyword research, optimized content and metadata, and search engine submission, can help a website rank higher and get more visitors over competitors on search engine result pages. The success of an SEO campaign is measured by monitoring increases in traffic and page rankings over time. Constant monitoring is needed as search engine algorithm and ranking factors regularly change.

1. Website Promotion

2. SEO – Search Engine Optimization
 1. What is Search Engine Optimization (SEO)?
 2. Do I Need to Perform SEO?
 3. How Can I Benefit from SEO?
 4. How to Get Search Engine Optimization?
 5. How to Measure the Success of SEO Campaign?

3. 1. What is Search Engine Optimization?
 SEO is a set of marketing, advertising, communication,
web design and programming techniques that will
help promote your website on the web.
 SEO includes activity to bring more targeted traffic
from search engines like Google, Bing, and Yahoo! to
your website.
 Targeted traffic – traffic from people who are
interested in your products or services and are looking
for this information on Search Engines.

4. 2. Do I Need to Perform SEO?
 Probably not if your company name is Sony or Dell or
your product name is Iphone. If you spend millions of
dollars on promotions of your brand name you are
guaranteed to have thousands of links to your website.
It would also be easy to guess your website domain
name.
 If your name is My Small Business and you would like
to drive more traffic to your website, the answer is YES.
How else would you offer your services or products to
online visitors?

5. 3. How I Can Benefit from SEO?
 Most of the visitors to your website will come from
Search Engines by typing your business related
keywords and phrases, not your domain name. For
your keywords there will be millions or hundreds of
thousands of competing pages.
 SEO will help your site rank higher then your
competitors. Usually most searchers will scan 1-3
pages of search results, this is why it is so important to
be on the first pages of Search Engines. More targeted
visitors to your website mean more potential clients
and sales.

7. 4. How to Get Search Engine Optimization?
 Keywords and Key Phrases are an important part of your
website. You need to understand your customer’s language
and what keywords and phrases they will use to find you on
the Internet.
 Meta Tags and Title are HTML code in each page of your
website. When you design and optimize your website use
Meta Tags to provide Search Engines with information
relative to your business.
 Website Content - text and graphics. Search Engines can’t
read images, so good written text is the most important
part of your website and the main source of information for
Search Engines.

8. How to Get Search Engine Optimization?
(continued)
 Search Engine Submission is performed after you have
done your work with Text, Meta Tags and Website
Design. By submitting your website to Search Engines
you will let them know about the topic of your website.
Search Engines will come to your website periodically
and index your pages.
 It can take up to 6 months for your website to be
indexed by Search Engines such as Google, Yahoo! or
Bing.

9. 5. How to Measure the Success of SEO
Campaign?
 By monitoring traffic to your website you should be able to
notice difference in the number of visitors to your web
pages.
 You will see changes in your website page rank as well.
 On Search Engines your website should be visible on the
first three pages for your specific keywords.
 It is better to compare your traffic before and after SEO.
 The top placement of your website on Search Engines is not
guaranteed forever. Keep an eye on your website ranking
and placement on Search Engines for your keywords.
 SEO is a time-consuming effort and there are no short cuts
for top ranking.

10. Thank You!
www.SergeyDesign.com
© Sergey Pavlov 2016