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1. Elements Articles Must Have To Drive Traffic to Your Web
Site!

2. The importance of articles in the success of today's
internet based companies is immeasurable. They are the
life blood of product promotion and drive traffic to
commercial web sites. Articles are key elements in
making web sites produce profits. And business owners
must include them in their marketing campaigns in order
to create credibility for themselves and their product or
service.

3. Submitting articles for publication creates links to your
web site resulting in higher ranking on the search engine
result pages. The higher a site ranks the bigger slice of
the traffic flow pie they receive. With increase traffic to
your web site comes more profit and potential for
producing other income streams as well.

4. It is not enough to just stuff your site with articles; there
are other elements to be considered as well. You need
these additional elements to obtain the maximum
benefit articles can provide. A well written article will
peak the interest of site visitors and keep them coming
back for more. These added elements can also prompt
visitors to recommend your site to others.

5. Here are four tips to help you spice up your articles to
produce more traffic that will result in increased
attention to your site.

6. 1.Keywords and Keyword Phrases.

7. An article must be centered on keywords and keyword
phrases. Visitors to your site are looking for something
specific. Their at your site because they may have been
sent there via a search engine as a result of typing in a
keyword or phrase they were looking for (e.g. Toyota
Camry, Tax Lawyer etc).

8. You need content on your web site that has the
keywords that are related to what visitor's are searching
for. For example, if you maintain an auto parts site, you
must have the auto parts listed in your article. Look for
tools on the internet that can help you determine what
keywords and keyword phrases are mostly sought after.
You can use these tools to determine what keywords to
use and write about.

9. 2.Keyword Density

10. You must use the keywords and keyword phrases you
choose throughout your web site content. Keyword
density is important for search engines to "feel" their
way to your site. Web site content should have at least
ten to fifteen percent keyword density for search
engines to rank them high in their results.

11. Keyword density is the number of times a keyword or
keyword phrase is used in an article. The number varies
depending on the number of words used in an article.
An effective article must have a keyword density that is
not too high or too low. With a very high density, the
essence of the article is lost and may turn off a reader as
well as search engines. It comes off as overeager, and a
low number may be ignored by the search engines.

12. 3.Good Article Content

13. Like what is stated above, you cannot just riddle an
article with keywords. They must also be regarded as
good reading material. Articles must be able to entertain
people as well as provide good information and help for
their needs. Articles should be written well with correct
spelling and good grammar. If you want people to trust
you, make sure your writing is well thought out.

14. People respond well to figures, facts and statistics. Try to
get great information and as many facts as you can. A
good and well written article will boost your reputation
as an expert in your chosen field or topic. As more
people believe in you. They will be able to trust you and
your products.

15. 4.Linking Articles

16. Here's another important thing to remember. If you are
going to submit articles to e-zines and/or contribute
your articles to newsletters and other sites, DON'T ever
forget to include a link to your site. A little resource box
with a brief description about you and your site should
always be placed right after the articles you submit. If
people like your articles, they will most likely click on
the link directing them to your site.

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