1. Unrealistic SEO expectations
Immediate results in search visibility
Search visibility will not fluctuate
You will always be ahead of your competitors for every keyword
Increase in backlinks within a short period of time ( 1 month )
Realistic SEO expectations
Overall increase in search visibility
Onpage SEO
Refers to all the things that could and should be done on the web page to get a good search
engine ranking.
Title and meta tags ( Meta description and Meta keywords tag )
Header tags ( h1 )
Content
ALT attribute
Sitemap ( html and xml )
Text based navigation
Offpage SEO
Refers to all the things that could and should be done externally to gain link popularity and as a
consequence high search engine ranking.
Relevence of linking page to our page
Anchor text