Workshop: Make your website work harder
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Marketing workshop presentation slides for our event with Zeald - Make your website work harder. See the presentation recording via YouTube - https://www.youtube.com/watch?v=er8l7Vp3vUY
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Workshop: Make your website work harder
- 1. Make your website work smarter
- 2. Who are your customers? How do customers find you? What do your customers look like? Ideal Customer Profile Segments
- 3. Rules for Building Web Traffic 1. Find your prospects 2. Draw them to the site 3. Refer to 1
- 4. A niche sports brand Website Home Page Facebook Page
- 5. We Made 3 Changes 1. Increase posting frequency 2. Make website the destination 3. Re-purpose content
- 6. The Results
- 7. The Results
- 8. How we did it 1. Automatic Posting 2. Simpler Like Us Button 3. Facebook Popup 4. Horizontal Sharing Toolbar 5. 1Click Social Picture Sharing 6. Floating Sharebar 7. Mobile Plugin
- 10. Final Results Likes rose 400 – 550 in 2 weeks 1 year later FB Likes <2,000
- 11. Health and Safety executives Target purchasing decision makers Buy mailing list
- 13. The Results 35 senior managers 70 samples $$$ sales User testimonials New Customers
Editor's Notes
- Where do prospects hang out? Facebook, Forums, Read Stuff, Read magazines, drive the highways, members of groups / clubs
- Posting 3 x per day on Facebook, 1 x per day blog post One fed to the other. Imbalance in readers – 4,500 newsletter subscribers; 350 Facebook fans
- The first was to do with posting amounts and timing. We increased the frequency of posting and changed what time of day we posted Facebook updates. This was increased to 5-6 times a day (effectively doubling our previous posting frequency). The second major change is where we post from. We changed all sources of our posts to our website and then linked to them. Our third major change was where we sourced our content from. It’s important to note here we hardly ever created original content – we either shared others or repurposed our archived content.
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