3. All
Clicks
Are
Free
Organic
Gets
85-‐90%
Of
All
Search
Engine
Clicks
Everyone
Knows
What
SEO
stands
for
but
they
don’t
know
how
to
implement
it
to
better
their
business
Search Engine Optimization
4. Increase
in
Organic
Results:
As you can see, when
an organic search is done properly and effectively,
the results over time can be exponential.
I
cannot
believe
the
huge
rise
in
website
traf&ic
and
new
leads.
-‐
Client
From
Picture
Above
“
Visits
Per
Month*
6. Your Website Should Be The Wikipedia Of Your Field
• Rank
Organically:
A
blog
is
the
most
effective
way
to
rank
organically.
• Yours
Forever:
Once
an
article
is
published,
the
content
is
yours
forever.
Answering
your
clients
questions
in
the
form
of
articles
with
original
content
is
the
key
to
generating
more
traf&ic
and
leads
Blogging Is Crucial
7. Chapter
Three
What Makes An Effective Email
Marketing Campaign
The
Importance
of
Segmenting,
Positioning,
&
Targeting
8. New
Contacts
Added
(Picture)
:
Segmenting,
Positioning,
and
Targeting
your
clients
makes
for
a
much
higher
closing
rate.
The
ROI
has
increased
dramatically
since
segmenting
our
emails
and
targeting
our
customers
with
speci&ic
content..
-‐
Client
From
Picture
Above
“
9. What Is Segmenting?
• Segmenting
is
making
an
email
campaign
around
EACH
service
you
offer.
• Segmenting
emails
is
the
#1
tactic
for
increasing
relevancy
of
your
email
• Segmented
emails
get
50%
more
clicks
than
their
untargeted
counterparts.
What Is Positioning?
• All of your communications speak directly to only interested parties.
What Is Targeting?
• Targeting is creating content that speaks specifically to that group of
readers.
• There is a 50% great ROI when speaking about one service instead of all
of your services
• Targeted email marketing increases click-through rate by nearly 3X
Segmenting, Positioning, &
Targeting
10. Email
Me
At
michael@seldonmarke4ng
to
learn
more
OR
Call
201-‐220-‐0507
Do You Want To Start Generating New
Leads For Your Business?
