Smb purl presentaion

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SMB Personalized URL's

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Smb purl presentaion

  1. 1. Exploring Personalized URLs<br />Get personal with your prospects and customers.<br />Right Message, Right Person, Right Time<br />
  2. 2. Your Dynamic Marketing Solution<br />Included Features<br /><ul><li>Personalized URLs
  3. 3. Dynamic landing page design
  4. 4. Triggered email blasts
  5. 5. Postal tracking with IMBs
  6. 6. Online reporting dashboard
  7. 7. QR Codes</li></li></ul><li>Why Personalized URLs?<br />Deliver effective web responses.<br />Multiple touch campaigns with 1:1 interactions.<br />Add measurability and accurate tracking for web responses from direct mail.<br />71% of American Consumers prefer to receive product offers through direct mail. Yet 52% of Americans prefer to then respond online. *DMA<br />
  8. 8. How PURLs Work<br />Customer receives direct mail or email with personalized URL.<br />Recipient then enters PURL or scans QR code to go to landing page.<br />Landing page has special online offer only given for filling out survey/questionnaire.<br />Your marketing becomes more PERSONABLE & TARGETED with the data you collect.<br />
  9. 9. Why PURLs Work<br />Capture Attention <br />Capture Responses<br />Capture Future Opportunities <br />
  10. 10. Capture Attention<br />Pique your customers’ interest with personalized URLs printed on all of your direct mail offerings.<br />DM Recipient’s Name<br />Campaign URL<br />
  11. 11. Capture Results<br />Enable immediate online responses on customized personal landing pages<br />DM Recipient’s Name <br />and prepopulated info<br />
  12. 12. Capture Future Opportunities<br />Track results, analyze reports, extend new offers, and pursue new leads all from our online reporting dashboard.<br />
  13. 13. Personalized Emails<br />Send emails based on triggered events such as:<br />Postal Delivery Confirmation (IMB)<br />PURL Visit/Non Visit<br />Web lead or action/inaction<br />Benefits<br />Multi-channel campaigns are in sync<br />Automated multi-touch campaigns are possible<br />Removes guesswork and eliminates manual work<br />Increases conversion rates<br />
  14. 14. QR Codes<br />Use QR Codes For:<br />Delivery of PURLs<br />Lead Generation<br />Lead Fulfillment<br />Customer Acquisition<br />Surveys/Polling<br />Scanned QR Code loads PURL landing pages<br />
  15. 15. SMB’s team of Dynamic Marketing Experts can help create, build and launch cross channel campaigns .<br />From Concept to Completion<br />

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