Introducing SO WIFI for your business

1. SO WIFI
Introduction &
Product Overview
January 2018

2. Hotel Survey
WI-FI IN HOTELS
A survey of more than 5,000 hotel guests, on how significant
Wi-Fi is during their stay, revealed the following:
72%
of guests said a hotel
without free WiFi is a
deal breaker.
53%
of guests said they would
be willing to purchase
upgraded WiFi speed.
98.4%
of guests expect WiFi
in their room.

3. SO WIFI
What is SO WIFI?
Ideal for businesses who’s customers visit their premise (dwell
time), and would use free WIFI if available
A marketing tool to help business owners market and communicate easily
and effectively with their customers, through social WIFI logins
Takes advantage of customers social media profiles as they log
into their Wi-Fi, to provide rich information, as well as building up
the companies social media presence automatically!
Retail environments Hairdressers & beauty salons Doctors, dentists
& veterinary practices
Any many more…
Hotels, bars & restaurants

4. Profile image and header
Change the cover of your landing page and company
logo yourself
LOGIN PAGE
Login
Clients click here to directly log in with their social media
account, email or app download
I don’t have a social media account
Here clients can also login but with their email address
Explanation
How your free Wi-Fi service works via SO WIFI. See
for yourself that it is reliable
Information about this location
Here clients can read the About text about your
business on Facebook
Language
The language setting on the client’s device determines
the language in the app
Skip button (optional)
Log in without connecting to social media

5. LOGIN PROCEDURE – Hospitality Example
LIKE
Welcome screen (2 sec)
Welcome your guests using your
own branding.
Landing page example 2
You can also show the hotel
website and increase the ranking
in search engines.
Landing page example 1
Possibility to show an URL, this
URL can include a targeted
voucher for WiFi users.
Perform a social media action
Like, check-in or follow the
company to get free WiFi access.
Branded login portal
Header and profile picture are
connected to Facebook. Choose
your preferred login method.

6. Monetise - Targeted advertising during login procedure
#1 Dutch man / above 30 years old #2 British woman / below 25 years old

7. TRIPADVISOR REVIEW EXPRESS COLLABORATION
• Automatically ask for a TripAdvisor
review, 2 days after the guest visited
your location
• The amount of reviews for your location,
will rise between 30% - 80%
• More reviews, results in a higher
TripAdvisor ranking, and therefore will
increase turnover
• Easy to setup and fully automated
review system

8. Facebook
Facebook user points of interest.
For example music, TV, sport,
culture, fashion and politics.
• All likes (interests)
• Location where user has been
• User posts
• Keyword analysis within user
posts for targeting advertisements
SO WIFI Location based
• SO WIFI Locations where user has
been (without logging in)
• Duration of visit
• Frequency of visits
• If the visitor also has been to
another shop of this chain
• Number of passers that walk by
• Conversion to go in shop
Twitter
• Tweets of user
• Who are the followers
• Who follows the user
Linkedin
• Name
• Photo
• Functions
• Education
Instagram
• Location where user has
been
• Tags & posts of media
• Who are the followers
• Who follows the user
Data & analytics - What is collected?

9. • Overview
• Create custom reports.
• Detailed information about your visitors
• Such as age, gender, interests, etc
• Send messages to visitors
• Overview of all your locations
• Export all user data
• Make live changes to splash pages
• Change settings
• Limit length of session
• Set opening hours
• Limit bandwidth
Live Online Dashboard

10. Clients Include

11. Boost reviews and rankings
SO Review, November 2017
New Product Launch
We empower you to improve your ranking on review sites.
Save time by collecting and responding to all your different
reviews from one dashboard.

12. Online Reviews
• Did you know…
Consistently responding to
online reviews improves your
review score by 0.7 points (out
of 5) compared to not replying
to reviews.
One star increase in rating on
review sites leads to a 10%
revenue increase.
88% of guests read online
reviews to determine the
quality of a local restaurant.

13. Business Growth
• How SO Review helps
1
 Collect more positive reviews
Automatically collect reviews by sending out a
review request via email to first time or returning
visitors, and convert satisfied guests into
positive online reviews.
 Save a lot of time
We collect and scan all your reviews from
different platforms and categorize them as
negative or positive, and per subject. Reply to
your reviews directly from our dashboard, saving
you many hours a week.

14.  Beat your competitors
Select your direct competitors and compare
their reviews, rankings and scores on different
topics such as food and service. Know what to
improve in order to beat them.
 Improve rankings on review sites
Get help from our experts to improve your
response to reviews. Increase your customer
satisfaction and request reviews via email to
gather more and more positive reviews resulting
in a higher ranking.
Business Growth
• How SO Review helps

15.  Automated review requests
Send automated emails based on demographic
or behaviour that we help you collect. Create
your own targeted campaigns and create more
visibility on the platforms that are most
important to you.
Business Growth
• How SO Review helps
 Many supported platforms

16. SO Reviews
• Key Features…
 Directly respond to reviews and comments
One platform that enables you to respond to all
online reviews from all different review sites in one
clear overview.
 See how you score on different subjects
Our algorithm categorizes the most important
subjects and measures positive and negative
sentiment, creating a score per subject.
 Compare scores with competitors
Choose who you wish to compare your data with
and compare scores.
 Get notified about new reviews
Easy notifications keep you up to date when a new
review that requires follow-up occurs.
 Dedicated Review support
Our team of experts is always available to answer
your questions, while in the dashboard or via
phone and email.

17. Already Winning
• Current Clients