5 Ways to Improve Your B2B's LinkedIn Page

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B2B's may be missing an opportunity to leverage the power of LinkedIn. In this presentation, we provide 5 simple steps to improving your B2B's LinkedIn page.

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5 Ways to Improve Your B2B's LinkedIn Page

  1. 1. 5 WAYS TO IMPROVE YOUR B2B’S LINKEDIN PAGE
  2. 2. LINKEDIN’S INFLUENCE •47% of B2B’s use LinkedIn •77% of users use LinkedIn to research a business or individual •3,000,000+ professional groups are on LinkedIn •2,000,00+ businesses
  3. 3. IS YOUR B2B DOING ALL IT CAN TO LEVERAGE THIS SOCIAL SPACE?
  4. 4. 5 SIMPLE WAYS TO IMPROVE YOUR B2B’S LINKEDIN PAGE 1.Leverage the Power of Word of Mouth—Tap Your Network for Recommendations 2.Be Human 3.Sponsor Your Best Content 4.Optimize 5.Follow Fundamental Best Practices
  5. 5. TAP YOUR NETWORK FOR RECOMMENDATIONS •Word of Mouth Is Effective •Adobe Leverages This With Recommendations from Influential Sources
  6. 6. BE HUMAN •Cisco’s LinkedIn business units post often •Cisco’s content is relevant, timely, and useful for their audience
  7. 7. SPONSOR YOUR BEST CONTENT •Significantly increase the number of impressions •Significantly increase the number of clicks •Significantly Increase the number of interactions, follows and engagement
  8. 8. OPTIMIZE YOUR PROFILE •Company Description: Think In Keywords •Populate Your Profile with Rich Media (videos, images, links) •Grow Your Network •Join and Engage in Groups
  9. 9. FOLLOW FUNDAMENTAL BEST PRACTICES •Use a great Hero Image •Use Accurate Tabs (“Services” for your services; “Products” for products) •Complete All Fields • HP Created Its LinkedIn Page in 2010 • In 2013, HP’s followers exceeded 1,000,000
  10. 10. IS YOUR B2B DOING ALL IT CAN TO LEVERAGE THIS SOCIAL SPACE? IF NOT…
  11. 11. LET ONEUPWEB HELP ONEUPWEB.COM 1.877.568.7477 INFO@ONEUPWEB.COM

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