1. Advertis ing has us chas ing
cars and cLothes-
work ing jo bs we hate
s o we can buy
s hit we don’t need

2. personalised,
customised
and adapted
to what
we want

3. TELEVISION 614 increase of 7% since 2009
NEWSPAPERS 540 decrease of 15% since 2009
INTERACTIVE 366 increase of 67% since 2009
MEDIA SPEND FOR 2012
(millions of dollars)

4. Figure 2). Other activities include leisure activities like playing games or
listening to music, searching for information or content, and shopping.
Interestingly, there isn’t a big gap between those who look up information
about TV programming versus those looking up information about products
they saw in TV ads, at 17% and 18% respectively.
Social Networking (e.g. Facebook, Twitter, etc.)
Text messaging/ Instant messaging
Playing games or listening to music
Searching for information about products you see on TV
Searching for information about the show you are watching
Seaching for content not related to what you are watching
Shopping online
Other
48%
46%
30%
18%
17%
15%
9%
11%
Our research showed that Millennials (under 34 year olds) were the most
Figure 2: Other activities engaged in while watching TV
our multi-screening habits

6. CLIVE OWEN
MADONNA
ang lee
guy ritchie
john woo
tony scott
Mickey Rourke
Gary Oldman
James Brown
Marilyn Manson

7. 2001 >>> sales increased by 12.5%
2002 >>> sales increased by 17.2%

9. *Harvard Business Review
82%of our mobile time
with them*
we spend
Apps aren’t
advertising
We choose
them
We value
them
They aren’t
interruptive

10. Value
Convenience Fun
Social
*Harvard Business Review
82%of our mobile time
with them*
we spend