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Online Marketing Strategy for
Upcoming Holiday Season 2010


              By MavenClickZ
              Digital Advertising Agency
              www.mavenclickz.com
              Info@mavenclickz.com
              + 1 - 646 626 5567
              + 91 – 80 - 26581997
AGENDA
Why Online?
How to do it Online?
SEO ( Search Engine Optimization )
Social Media Promotion
Search Engine Marketing
Media Buying
How to measure it and why?
Why MavenClickZ ?
Why Online?
Look @ the Google trend screenshot and spike in every
year in holiday season ☺ ☺ ☺ this answers itself why online
Why Online?
•Real time ROI metrics: Investment rationalization

•Hard core leads and Sales : Tangible money

•Own community on Social Media Portals

•Consumer Opinion Leaders (Who will be your mouth piece
amongst consumers.): The most valuable asset

•Search engines are the most powerful
  Medium to reach customers because you
  Reach the Right customer at the Right time.
• 90% of online Web sessions begin with a
  search.
• 81% of users find web sites they were
  looking for through search engines.
How to do it Online?
• Know your target audience
• Check where they spend time
• Prepare a Media Plan
• Choose Social Media Channels
• Choose a web analytics tool to measure
• Implement it online
• Analyze the data gathered by web analytics
  tool
Search Engine Optimization
• Process of strategic analysis, placement and
  enhancement of keywords and text on a website to
  enable optimum search engine rankings.
• Listing in the top ten result for the keyword people are
  searching for holiday gifts etc
• E.g. Christmas gift, Christmas discount, 30% off gifts,
  free shipping gifts etc
SEO Activity Details
   Building a SEO activity will be divided in two segments as given below


1. On Page Optimization                1. Off Page Optimization
   •   Title Tags Creation             •    Major Search Engine Submission
   •   Meta Description                •    Robots.txt Creation
   •   Anchor Text                     •    Major Directory Submission
   •   Alt Tag                         •    XML Sitemap Creation
   •   Code Cleaning                   •    Link Building
   •   Image Optimization
Create Profile on Following Social
         Media Network
 FaceBook
 LinkedIn
 Twitter
 Orkut
 MySpace
 Hi5
 Youtube
Facebook Facts
• Facebook has more than 400 million active users.
• 50% of active Facebook users log on to Facebook on any given day.
• The average user has 130 friends.
• People spend over 500 billion minutes per month on Facebook.
• The average user is connected to 60 pages, groups and events.
• The average user creates 70 pieces of content each month.
• Every month, more than 70% of Facebook users engage with Platform
  applications.
• More than 100 million Facebook users engage with Facebook on external
  websites every month.
• There are more than 100 million active users currently accessing Facebook
  through their mobile devices.
Face Book Fans Page Activities
 •   Create a Unique Page Image

 •   Integrate Applications To Increase Engagement

 •   Join the Conversation.

 •   Publish Interesting and Relevant Content
 •   Linking Flickr account to Facebook fans page.

 •   Creating a tab for videos and upload our videos

 •   Repost Comments By Other Users

 •   Creating Polls relevent to our business

 •   Promoting events in under event tab.

 •   Promoting the Blog post in fans page.

 •   Linking your twitter account.

 •   Installing analytics to track the visitors.

 •   Open an hot debate in discussion tab.

 •   Update Regularly!
 •   Post and Tag Users in Photos and Videos

 •   Appeal to your target audience

 •   Trigger debate

 •   Ask for feedback

 •   The News Feed is Now Real Time
Business Benefits of Using
   Facebook Applications
– Branding
– Customer Engagement
– Drive Web Traffic
– Reputation Management
– New Customer Acquisition
– Lead Generation
– Client Retention
– Access to the social world and it’s inherent value
– The Viral Effect
– Feedback Mechanism
– Build Business Use Cases
FaceBook Fan Page Benefits
–   Integrate with RSS

–   Build Custom Applications

–   Announce Events and Promote Events.

–   Explain You’re Business

–   Interact

–   We can share Latest News/Events & Product Launches

–   Exclusive Offers for your Face book Fans

–   Share your latest blog posts via RSS

–   Market research – gets feedback directly from your customers and stay on the pulse of what they want

–   Google Adds Facebook’s Fan Page Updates to Real-Time Search

–   It’s free.

–   It gives you a way to talk to and get feedback from your target audience, because like a user profile,
    you can update your fans with statuses that will appear in the news feed.

–   It’s an SEO boost. Facebook is currently the second most popular site on the Web according to Alexa.

–   You can customize the design using FBML, Facebook’s version of HTML.

–   You can create brand advocates.

–   You can easily promote it with tools provided by Facebook.

–   The Facebook Pages Insights analytics tool gives you useful information about your fans and their
    interactions.
Do following Social Media
           Activity for your Micro Site
Activity                Work Details Per Month ( Minimum )

Facebook                30 Status Update
Twitter                 50 Tweet

Orkut                   30 Status Update
Youtube                 10 Video Upload & Promotion

LinkedIN                30 Status Update

PR Submission           50 Submission
Group Emailing          100 Emails
BookMarking             200 Per Month

Independent Blogging    25 Post

RSS Feed Promotion      25 Submission
XML Feed Promotion      25Submission

SEO of Micro sites      Micro sites
PPT Creation & Upload   5 Upload
Run PPC Activity on Following
Google
Yahoo
MSN
Facebook
LinkedIn
Other Social media Sites
Display Advertisement where you
           TG Lives
 Keep the advertisement there where TG query
 about product or service information
 Use Information Rich Portals
 Give your TG Some good content to digest
 about your product and services
 Don’t over do the advertising it may effect the
 campaign badly.
Use Analytics Tool
•   To know which source is giving you most
    visitors
•   Track Newsletter response
•   Track the PPC response
•   Check Average time
•   Check Exit Page and make it more sticky
Why MavenClickZ?
Digital Advertising Agency which is involved in
internet marketing, mobile marketing, web
development, Social Media Marketing
extensively.
MavenClickZ is fully reliable, secure,
transparent and fast for advertising online
MavenClickZ gives you a solution which is
optimized towards your ROI goal
Why MavenClickZ?
Proven track record of success ☺
For case study of our successful project online
ask us @ info@mavenclickz.com
Clients
Clients
MavenClickZ Pharma
      Clients
Thank You
          Click For ROI ☺
             MavenClickZ Media Pvt Ltd
             #56, 2nd Floor, 21St A Main
           Marenahalli, JP Nagar 2nd Phase
                  Bangalore 560078
               www.mavenclickz.com


In case of any queries contact me at
     bhaskar@mavenclickz.com
        + 91 – 9980770401
        + 1 – 646 626 5567

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Online Marketing Strategy For Holiday Season Ahead

  • 1. Online Marketing Strategy for Upcoming Holiday Season 2010 By MavenClickZ Digital Advertising Agency www.mavenclickz.com Info@mavenclickz.com + 1 - 646 626 5567 + 91 – 80 - 26581997
  • 2. AGENDA Why Online? How to do it Online? SEO ( Search Engine Optimization ) Social Media Promotion Search Engine Marketing Media Buying How to measure it and why? Why MavenClickZ ?
  • 3. Why Online? Look @ the Google trend screenshot and spike in every year in holiday season ☺ ☺ ☺ this answers itself why online
  • 4. Why Online? •Real time ROI metrics: Investment rationalization •Hard core leads and Sales : Tangible money •Own community on Social Media Portals •Consumer Opinion Leaders (Who will be your mouth piece amongst consumers.): The most valuable asset •Search engines are the most powerful Medium to reach customers because you Reach the Right customer at the Right time. • 90% of online Web sessions begin with a search. • 81% of users find web sites they were looking for through search engines.
  • 5. How to do it Online? • Know your target audience • Check where they spend time • Prepare a Media Plan • Choose Social Media Channels • Choose a web analytics tool to measure • Implement it online • Analyze the data gathered by web analytics tool
  • 6. Search Engine Optimization • Process of strategic analysis, placement and enhancement of keywords and text on a website to enable optimum search engine rankings. • Listing in the top ten result for the keyword people are searching for holiday gifts etc • E.g. Christmas gift, Christmas discount, 30% off gifts, free shipping gifts etc
  • 7. SEO Activity Details Building a SEO activity will be divided in two segments as given below 1. On Page Optimization 1. Off Page Optimization • Title Tags Creation • Major Search Engine Submission • Meta Description • Robots.txt Creation • Anchor Text • Major Directory Submission • Alt Tag • XML Sitemap Creation • Code Cleaning • Link Building • Image Optimization
  • 8. Create Profile on Following Social Media Network FaceBook LinkedIn Twitter Orkut MySpace Hi5 Youtube
  • 9. Facebook Facts • Facebook has more than 400 million active users. • 50% of active Facebook users log on to Facebook on any given day. • The average user has 130 friends. • People spend over 500 billion minutes per month on Facebook. • The average user is connected to 60 pages, groups and events. • The average user creates 70 pieces of content each month. • Every month, more than 70% of Facebook users engage with Platform applications. • More than 100 million Facebook users engage with Facebook on external websites every month. • There are more than 100 million active users currently accessing Facebook through their mobile devices.
  • 10. Face Book Fans Page Activities • Create a Unique Page Image • Integrate Applications To Increase Engagement • Join the Conversation. • Publish Interesting and Relevant Content • Linking Flickr account to Facebook fans page. • Creating a tab for videos and upload our videos • Repost Comments By Other Users • Creating Polls relevent to our business • Promoting events in under event tab. • Promoting the Blog post in fans page. • Linking your twitter account. • Installing analytics to track the visitors. • Open an hot debate in discussion tab. • Update Regularly! • Post and Tag Users in Photos and Videos • Appeal to your target audience • Trigger debate • Ask for feedback • The News Feed is Now Real Time
  • 11. Business Benefits of Using Facebook Applications – Branding – Customer Engagement – Drive Web Traffic – Reputation Management – New Customer Acquisition – Lead Generation – Client Retention – Access to the social world and it’s inherent value – The Viral Effect – Feedback Mechanism – Build Business Use Cases
  • 12. FaceBook Fan Page Benefits – Integrate with RSS – Build Custom Applications – Announce Events and Promote Events. – Explain You’re Business – Interact – We can share Latest News/Events & Product Launches – Exclusive Offers for your Face book Fans – Share your latest blog posts via RSS – Market research – gets feedback directly from your customers and stay on the pulse of what they want – Google Adds Facebook’s Fan Page Updates to Real-Time Search – It’s free. – It gives you a way to talk to and get feedback from your target audience, because like a user profile, you can update your fans with statuses that will appear in the news feed. – It’s an SEO boost. Facebook is currently the second most popular site on the Web according to Alexa. – You can customize the design using FBML, Facebook’s version of HTML. – You can create brand advocates. – You can easily promote it with tools provided by Facebook. – The Facebook Pages Insights analytics tool gives you useful information about your fans and their interactions.
  • 13. Do following Social Media Activity for your Micro Site Activity Work Details Per Month ( Minimum ) Facebook 30 Status Update Twitter 50 Tweet Orkut 30 Status Update Youtube 10 Video Upload & Promotion LinkedIN 30 Status Update PR Submission 50 Submission Group Emailing 100 Emails BookMarking 200 Per Month Independent Blogging 25 Post RSS Feed Promotion 25 Submission XML Feed Promotion 25Submission SEO of Micro sites Micro sites PPT Creation & Upload 5 Upload
  • 14. Run PPC Activity on Following Google Yahoo MSN Facebook LinkedIn Other Social media Sites
  • 15. Display Advertisement where you TG Lives Keep the advertisement there where TG query about product or service information Use Information Rich Portals Give your TG Some good content to digest about your product and services Don’t over do the advertising it may effect the campaign badly.
  • 16. Use Analytics Tool • To know which source is giving you most visitors • Track Newsletter response • Track the PPC response • Check Average time • Check Exit Page and make it more sticky
  • 17. Why MavenClickZ? Digital Advertising Agency which is involved in internet marketing, mobile marketing, web development, Social Media Marketing extensively. MavenClickZ is fully reliable, secure, transparent and fast for advertising online MavenClickZ gives you a solution which is optimized towards your ROI goal
  • 18. Why MavenClickZ? Proven track record of success ☺ For case study of our successful project online ask us @ info@mavenclickz.com
  • 22. Thank You Click For ROI ☺ MavenClickZ Media Pvt Ltd #56, 2nd Floor, 21St A Main Marenahalli, JP Nagar 2nd Phase Bangalore 560078 www.mavenclickz.com In case of any queries contact me at bhaskar@mavenclickz.com + 91 – 9980770401 + 1 – 646 626 5567