Week 1, activity 1 Linkedin Networking Know-How

1. Activity 1.1
Measuring LinkedIn
Return on Investment
Where am I starting from?

2. Measuring Success
Let’s start by taking a snapshot of where you are
now with LinkedIn.
I have suggested some measures for your own
profile as well as your companies, but please
feel free to add others.
There are also instructions on how to find out
the relevant number from LinkedIn.

3. Measuring Success
If you don’t score on one or more measure, or
don’t know what one of the measures is, e.g.
bit.ly links, don’t worry.
We will be implementing these measures with
you as we go through the course. They are
present now just for completeness.

4. Own Profile Measures
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7
Connections
Speed of Growth
Views (in a day)
Search (in a day)
Invitations to
connect in a week
Recommendations
Responses,
Comments & Likes
Best Answer
Green Stars
Bit.ly links clicked

5. Company Measures 1/2
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7
Company
Followers
Product & Service
Recommendations
Traffic driven from
LinkedIn*
Bit.ly links clicked
(company page)
* Check your own website analytics to find this out.

6. Company Measures 2/2
using LinkedIn Company Pages Analytics
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7
Page Views
% lead Page Views
Unique Visitors
% lead Unique
Visitors
Clicks: Products &
Services
% Lead is a way to measure how far ahead (or behind) you are when compared to
similar companies. Measure the gap between you as a percentage of the highest value.

7. How connected am I?
• How many connections do I have?
• How fast is my network growing (new
people)?
• Look on the right margin of your home page or
profile to find out:

8. Who’s finding me?
• How many people have viewed my profile?
• How many times have I shown up in search
results?
• Look on the right margin of your home page or
profile to find out:

9. Who’s talking about me?
• How many recommendations do I have on my
profile?
• In “EDIT PROFILE” you see your TRUE total
number of recommendations:
• In “VIEW PROFILE” you see you’re the number
of recommendations you have chosen to
display:

10. Who’s following me?
• How many people follow your Company
Profile on LinkedIn?
• Search for your Company:
• Click the arrow next to
the search bar.
• Choose “Companies”
• Type your company name
into the search box.
Cont . . .

11. Who’s following me?
• If your company doesn’t exist, just score yourself
zero, and we’ll look at how to build a Company
profile later in the course.
• If your company exists, note down the number of
followers as shown in the box on the top right hand
side:

12. Who’s talking about me?
• How many recommendations do I have for
my products & services?
If you don’t have any products or services listed yet, you won’t have any
recommendations.
Please note, the Service Providers Directory as described in the original course
advertisements (with gold stars) no longer exists.

13. What other measures of success
could we use?
Please submit your ideas on measure of success
as a comment on the
“1.1 Measuring LinkedIn ROI”
Discussion post.