basic understanding of SMO

1. SMO
(social media
optimization)

2. SMO
• Process of driving web site traffic through social media sites
like Facebook, Google+, Twitter, Instagram and lot more
• Way to fetch traffics on websites from Social Media like Facebook, Twitter,
LinkedIn, Pinterest.
• Activity of driving website traffic through social media sites to promote your
business and create greater awareness about the products and services you offer.
• To fetch more traffics on your websites you need perfect way to optimize your
website on social media.

3. TOP SMO WEBSITES
• Facebook
• Google+
• Twitter
• Pinterest
• Linkedin

4. SOCIAL MEDIA
• platform which allows using social networking sites to post and share to sell
products or services to gain more visibility
• Social Media is a platform that lets us participate in social networking.
• We can share our posts on various social media platforms to improve
business visibility

5. SIGNIFICANCE OF SOCIAL MEDIA
• powerful channel of marketing − a game changer for any business.
• provides us the flexibility to communicate at both personal as well as
business levels.
• Business owners can improve search rankings, leads, sales, and traffic using
search media
• could be a game changer for any business either anyone have Interior
Design, Furniture selling, ecommerce, web development or publishing
company

6. SMO STRATEGY FOR BUSINESS
• Set measurable and achievable goals.
• Know you customers.
• Research over market and trends.
• Explore more social networking platforms. Reflect your presence on all.
• Choose core topics related to your business. Use them in content.
• Set Social Engagement parameters.
• Plan your resource use.
• Track your results.

7. SMO KEY CONCEPTS
• Aim for building reputation by depicting yourself as a trusted source or business.
• Encourage more engagement and sharing.
• Be an authorized name in your industry.
• Gear up originality.
• Keep it social.
• Master over your media platforms.
• Optimize every single point that hinders your efforts.

8. SIGNIFICANCE OF SOCIAL MEDIA
OPTIMIZATION
• allows you use social media posts to drive targeted traffic.
• allows you build a social network, interact with people and your customers. You can
also read others' tweets and status updates to get ideas about their interests,
preferences and expectations.
• Social media ads allow you target and retarget as you can customize the social media
ads. For example: you can target users of a particular location, education level and
even on the basis of purchase history and pages they have liked.
• allows you respond immediately to queries and problems of your customers related
to your product or service. You can provide relevant information and resolve
problems right away to satisfy your customers.

9. • increases your brand loyalty, i.e. brands that are active on social media have more
loyal customers.
• provides you competitive edge. You can approach your potential customers first
than your competitors. Today, more than 90% brands use more than one social
media platform.
• helps you boost your sales through social media marketing. It is believed that around
70% business-to-consumer marketers have acquired customers through Facebook.
• increases your customer base, i.e. customers you didn?t know existed can easily find
you.

10. SOCIAL BOOKMARKING SITES
• Social Bookmarking is the great way to bookmark your URL on social
bookmarking websites. The main advantage of doing this activity; get back-
links of your website.

11. TOP SOCIAL BOOKMARKING SITES
• Diigo
• Delicious
• Stumble Upon
• Reddit
• Plurk
• Folkd
• URL
• Tumblr
• Scoop.it

12. ADVANTAGES OF SOCIAL
BOOKMARKING
• Get backlinks of your website.
• Boost Traffic of your website.
• Get idea from people for your post, if any person comment on post
• Direct interact with visitors.

13. Thank u