1. So you want to do a startup? Rashmi Sinha, SlideShare

2. Are you sure?

3. Who am I?

6. 1. Make your app useful

7. Solve one problem really well

9. 2. Speed is imperative

10. Why startups need speed?

11. Small & fast

14. The monster of expectations

15. 3. What to build

17. 37signals: Build less

21. How to double traffic ?

23. 4. Ideas are dime a dozen

25. Execution is all that matters

27. 5. Understand market size (& revenue model)

28. http://www.flickr.com/photos/docman/5053155/

33. Problems with fremium

35. 6. Get advisors & angel investors

37. Who?

38. 7. Outsource what you can

40. 8. Working with remote teams

42. Synchronous is must Skype GoToMeeting

43. SCRUM End of day reports

44. 9. How to Launch

45. The Alpha Feedback to the embed No publicity Browser compatibility issues

48. Initial Momentum

49. 10. Use metrics

53. Customer Lifecycle & Conversion Behavior 4. REFERRAL Emails & widgets Campaigns, Contests 5. Revenue $$$ Biz Dev Ads, Lead Gen, Subscriptions, etc 2. Activation Homepage / Landing Page Product Features 1. ACQUISITION SEO SEM Apps & Widgets Affiliates Email PR Biz Dev Campaigns, Contests Direct, Tel, TV Social Networks Blogs Domains

54. Example Conversion Metrics (note: *not* actuals… your mileage may vary.) Category Conversion Status Conv % Est. Value Acquisition Visit Site (or landing page, or external widget) 100% $.01 Acquisition Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) 70% $.05 Activation Happy 1 st Visit (views X pages, stays Y sec, Z clicks) 30% $.25 Activation Email/Blog/RSS/Widget/Acct Signup (anything that could lead to repeat visit) 5% $2 Retention Length of Session / # of Clicks (length/intensity of engaged visit, >180s) 10% $1 Retention Email Open/ RSS view -> Click/Repeat Visit (3+ visits in first 30 days) 3% $5 Referral Refer 1+ users who visit site 2% $1 Referral Refer 10+ users who activate 0.2% $10 Revenue User generates minimum revenue 2% $5 Revenue User generates break-even revenue 1% $25