Off page seo for DSIM (Updated on 6-Dec'14

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Of Page Strategies and Basics.

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Off page seo for DSIM (Updated on 6-Dec'14

  1. 1. By Jatin Chhabra
  2. 2. 1. Ranking Factors 2. Low Hanging Fruits 3. Contextual Links 4. Google Operator 5. Offbeat Link Building Strategies 6. Google Map Business Listing 7. Do’s and Don'ts in 2015 SEO
  3. 3. LINKS 80% Social 10% Co-citation 10%
  4. 4.  A passage from one web page to anther.  Can be in a form of content or image  How to calculate links value  Introduction of No-follow links
  5. 5.  A Myth but still working  Are valuable even more than ranking  Are considered as signals of brand value  Google Plus is a must to have
  6. 6.  The theory of “NAP”  Has the potential to replace links  But it won’t happen
  7. 7. Directory Social profile Press Release
  8. 8.  Justdial.com  Burrp.com (Indian Site) & the sister concern of Yelp  Hotfrog.in (Only Indian Business)  Gortal (Indian Site)  IndiaMart (Indian Site)  YellowPages.co.in (Indian Site)  Foursquare India  Startlocal.in  VCSdata (Indian Site)  Fundoodata (Indian Site)  Clickindia (Indian Site)  Ebazaarguru.com (Indian Site)  Sholay.in (New Indian Site)
  9. 9.  Browzit  Wikivoyage.org  Dmoz  Yahoo Directory (Paid- 299$)  Business.com (Paid 300$ year)  Botw.org (Paid 150$)  Stpt.com (Paid 99$ year)  Joeant.com (Paid 40$ year)  Jayde.com  Cannylink.com (Paid 20-50$)
  10. 10.  http://blog.woorank.com/2013/08/free-indian-business-listing-sites/  adsolist.com/list-your-business-free-online-indi/  statmyweb.com/tag/list-of-indian-business-directories
  11. 11.  Facebook  Twitter  Linked in  Slide Share  Google +  Youtube  Pinterest  Quora  Vimeo List of some other social media sites which offers links.  socialmediatoday.com/alesia-krush/1623016/top-10-social-media-sites-get-dofollow-links-2013  bloggingtips.com/2013/10/11/35-social-media-sites-to-get-do-follow-links/  en.wikipedia.org/wiki/List_of_social_networking_websites  slideshare.net/Vooops/top-20-social-networking-sites-list-2013  http://socialmediatoday.com/alesia-krush/1623016/top-10-social-media-sites-get-dofollow-links- 2013
  12. 12.  prweb.com  prnewswire.com List of almost all the PR Sites  http://www.avangate.com/avangate-resources/article/press-release-distribution.htm  warriorforum.com/search-engine-optimization/626808-250-high-pr-press-release-sites.html
  13. 13. Guest Post {High} Web 2.0 & Profile Pages {Medium} Articles {Low}
  14. 14.  Low on value but we create them to diversify our backlinks. Some quality sites are:  ezinearticles.com  hubpages.com  goarticles.com  articlesbase.com  ehow.com Resource  http://www.vretoolbar.com/articles/directories.php
  15. 15. Web 2.0  Weebly  Wordpress.com  Tumblr Profile Pages  About.me  Brandyourself.com  Gravatar.com Resource:  http://www.warriorforum.com/search-engine-optimization/536945-list-do-follow-web- 2-0-sites-pagerank.html  http://tutorial.world.edu/freebies/list-free-dofollow-blogs-web-2-0-sites/
  16. 16.  Finding Blogs or articles sites which writes on your niche or related niche and allow others individuals from same industry to write blogs/ articles on their sites.  Top posting sites in the globe (lifehacker, business2community.com, huffingtonpost.com, Buzzfeed.com, forbes.com, businessinsider.in, Mashable) Resources  quicksprout.com/2013/04/01/how-to-get-your-guest-post-published  blog.kissmetrics.com/guide-to-guest-blogging  Follow this guy- pointblankseo.com
  17. 17.  100% related website offering links. Like Lonely planet listing of a hotel.  Infographics, Slides, PDF, Videos, RSS and Podcast.  Internal Linking- Linking from a blog page to your money web page.  Tier linking  Built relationship.
  18. 18.  intitle:”My keyword” Search the term My keyword on websites meta title.  inurl:”My keyword” Search the term My keyword on websites url.  intitle:”My keyword” “write for us” Search the term My keyword on websites title and term write for us on any place of a webpage.  site:www.mywebsite.com Get the list of all pages of my site that are indexed.  site:www.mywebsite.com “searched KY” Get the list of all pages of my site that are indexed and that page which has searched KY in it  cache:www.mywebsite.com Check the time and date when google bots can to your website  Inachor:”My keyword” Though not working properly nowadays but it present the sites which has My Keyword as hyperlink. Resource http://moz.com/blog/an-exhaustive-list-of-search-engine-based-keyword-research-data http://www.googleguide.com/advanced_operators_reference.html
  19. 19.  Broken Link Building  Info-graphic Submission  RSS backlinks Resources to read  backlinko.com/17-untapped-backlink-sources  pointblankseo.com/link-building-strategies  quicksprout.com/the-advanced-guide-to-link-building
  20. 20.  Recognition as a local business.  SERP visibly asap.  Rise in Trust factor with good reviews. How to get listed  In class.
  21. 21.  Choosing spam sites and creating links on them.  Choosing Article directories to publish post, all the time.  Over access of Forums and Comment Links or any type of links.  90% links on Money KY or Short tail KY.  Creating dozen links from 1 site.  Buying links from Link Networks.  Wasting time on Web 2.0, micro & article sites. They don’t work anymore.  Most Important – Not practicing….
  22. 22.  Choosing quality (high PA, DA, TF) sites and creating links on them.  Choosing related blogs in your industry to publish guest post.  Joining Forums and following blogs to built relationship with industry bloggers.  90% links on internal pages on various anchor tags or long tail KY.  Creating 1 link from 1 site or domain.  Never Buy links from Link Networks.  Spending little time on Web 2.0, micro & article sites. They just diversify our guest posts.  Most Important –practicing….
  23. 23. 7. Find more KY when you have ranked some, 6. Find link opportunities via GO & tools. 5. Start building money links. 4. Start building brand links. 3. Create a website. 2. Create MT, MD & Pages list. 1. Keyword Research

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