SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes | brightonSEO

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While the vast majority of my client relationships have been healthy and happy, a dark cloud hung over me for most of 2015 when a client refused to pay me, resulting in us fighting it out in court (thankfully I won and I've since been paid). In this talk I gave advice on what to do to try and avoid disputes from happening in the first place, as well as how best to protect yourself should one happen, covering everything from contracts to courtrooms. Talk date: Friday 2nd September 2016

Business

SEO & Civil Law:
Protecting Yourself from Unfortunate Client Disputes
Steve Morgan

@steviephil #brightonSEO
Disclaimers
• I am an SEO professional, not a legal professional
• Not legal advice: just my own experiences – if you
take it on-board then I am not responsible for
whatever happens
• Applicable to England & Wales civil law (i.e. may be
different for Scotland, NI, Ireland, Europe, etc.)

@steviephil #brightonSEO
Introduction bit.ly/1kHQCPA

@steviephil #brightonSEO
The story
2009-2013
2014
2015
My contract
Bad work (from previous SEO)
The dispute…
Start
Disavow Redesign End
ResultCourtStart Resubmitted
Notice
Set aside

@steviephil #brightonSEO
All that matters…
“It’s not what you know,
it’s what you can prove.”
– Alonzo Harris
(Denzel Washington),
Training Day

@steviephil #brightonSEO
Protecting yourself pre-dispute
1) Go with your gut

@steviephil #brightonSEO
Protecting yourself pre-dispute
2) Lay strong foundations

@steviephil #brightonSEO
Protecting yourself pre-dispute
3) Get a good contract

@steviephil #brightonSEO
Protecting yourself pre-dispute
4) Get everything in writing

@steviephil #brightonSEO
Protecting yourself pre-dispute
5) Screenshot everything you can

@steviephil #brightonSEO
If a dispute happens…
1) Show your hand

@steviephil #brightonSEO
If a dispute happens…
2) Compile all the evidence

@steviephil #brightonSEO
If a dispute happens…
3) Compile all the witness statements
http://www.johnantell.co.uk/how-to-write-a-witness-statement

@steviephil #brightonSEO
If a dispute happens…
4) Consider an unbiased expert

@steviephil #brightonSEO
If a dispute happens…
5) Consider legal help (even just a one-off)

@steviephil #brightonSEO
If a dispute happens…
6) Stay organised

@steviephil #brightonSEO
The showdown day in court…
1) Prepare for cross-examination

@steviephil #brightonSEO
The showdown day in court…
2) Use analogies

@steviephil #brightonSEO
The showdown day in court…
3) Get help from the Personal Support Unit (PSU)
thepsu.org

@steviephil #brightonSEO
Final considerations…
• Consider: the size of the debt

@steviephil #brightonSEO
Final considerations…
• Consider: the risk of not fighting it

@steviephil #brightonSEO
Thanks for listening
Freelance
morganonlinemarketing.co.uk
Blog
SEOno.co.uk
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9

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SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes | brightonSEO

1. SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes Steve Morgan

2. @steviephil #brightonSEO Disclaimers • I am an SEO professional, not a legal professional • Not legal advice: just my own experiences – if you take it on-board then I am not responsible for whatever happens • Applicable to England & Wales civil law (i.e. may be different for Scotland, NI, Ireland, Europe, etc.)

3. @steviephil #brightonSEO Introduction bit.ly/1kHQCPA

4. @steviephil #brightonSEO The story 2009-2013 2014 2015 My contract Bad work (from previous SEO) The dispute… Start Disavow Redesign End ResultCourtStart Resubmitted Notice Set aside

5. @steviephil #brightonSEO All that matters… “It’s not what you know, it’s what you can prove.” – Alonzo Harris (Denzel Washington), Training Day

6. @steviephil #brightonSEO Protecting yourself pre-dispute 1) Go with your gut

7. @steviephil #brightonSEO Protecting yourself pre-dispute 2) Lay strong foundations

8. @steviephil #brightonSEO Protecting yourself pre-dispute 3) Get a good contract

9. @steviephil #brightonSEO Protecting yourself pre-dispute 4) Get everything in writing

10. @steviephil #brightonSEO Protecting yourself pre-dispute 5) Screenshot everything you can

11. @steviephil #brightonSEO If a dispute happens… 1) Show your hand

12. @steviephil #brightonSEO If a dispute happens… 2) Compile all the evidence

13. @steviephil #brightonSEO If a dispute happens… 3) Compile all the witness statements http://www.johnantell.co.uk/how-to-write-a-witness-statement

14. @steviephil #brightonSEO If a dispute happens… 4) Consider an unbiased expert

15. @steviephil #brightonSEO If a dispute happens… 5) Consider legal help (even just a one-off)

16. @steviephil #brightonSEO If a dispute happens… 6) Stay organised

17. @steviephil #brightonSEO The showdown day in court… 1) Prepare for cross-examination

18. @steviephil #brightonSEO The showdown day in court… 2) Use analogies

19. @steviephil #brightonSEO The showdown day in court… 3) Get help from the Personal Support Unit (PSU) thepsu.org

20. @steviephil #brightonSEO Final considerations… • Consider: the size of the debt

21. @steviephil #brightonSEO Final considerations… • Consider: the risk of not fighting it

22. @steviephil #brightonSEO Thanks for listening Freelance morganonlinemarketing.co.uk Blog SEOno.co.uk 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9

SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes | brightonSEO

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SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes | brightonSEO