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Building Viral Web Toys at Lightning Speed

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By Paul Curry, @cr3, for BrightonSEO 2016.

Published in: Internet
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Building Viral Web Toys at Lightning Speed

  1. 1. building viral web toys at lightning speed Paul Curry - @cr3
  2. 2. confession time i am not so good at seo @cr3 #
  3. 3. ¯_( )_/¯ @cr3 #
  4. 4. so, what do i do? @cr3 #
  5. 5. startups / publishers same problems, different hat @cr3 #
  6. 6. and so can you! @cr3 #
  7. 7. @cr3 #
  8. 8. @cr3 #
  9. 9. where do you start? @cr3 #
  10. 10. team is key of course I’m going to say that, I’m part of the team • A manager • Writing team • As many coders as are spare • An artist • A UI designer @cr3 #
  11. 11. process is key but don’t get restricted by it • Get things wrong then don’t do it again 👍 • Working fast means working paired • Your process should remain flexible @cr3 #
  12. 12. the process @cr3 #
  13. 13. Get an idea. 💡 Draw it on the wall. 🎨 Prove a computer can do it. 💻 Align deliveries. 📅 Build it. 💪 Run the pre-launch checks. 🔧 Shove it on to the Internet. 🌍 Fix it. 😉 Make the next thing. 😀 @cr3 #
  14. 14. easy! @cr3 #
  15. 15. the process but this time a bit slower @cr3 #
  16. 16. get an idea but don’t fall in love with it • Some news can be predicted • The rest you move quickly on 🏃 • Hire world-class writers who know their resources, and their audience • Pitch many ideas, make them fight 💪 @cr3 #
  17. 17. draw it draw on the wall like you’re in a 2000’s startup • Borrow an artist • Draw it, speak it out • Can you re-use an engine? 🚗 • Solidify your idea now @cr3 #
  18. 18. prove it works encourage moon-shot ideas, then smack them down • Is the damn thing going to work? 😐 • You can rewrite quickly; get it to 90% • Placeholders all day • Get this out FAST, divide labour 👐 @cr3 #
  19. 19. align deliveries gantt until you can’t • Art and code both take time • The goal is to never have one block the other • This is really tricky @cr3 #
  20. 20. you’re ready. build it. @cr3 #
  21. 21. pre-launch check yourself, lest you wreck yourself • Does it work on mobile? • Does it work on desktop? • Is it going to break your server? • Are Analytics firing? Does social sharing work? @cr3 #
  22. 22. or don’t, whatever are we about to become irrelevant? PETER, YOU’VE LOST THE NEWS IF IT SORT OF WORKS, LAUNCH IT! @cr3 #
  23. 23. shove it online and upset your corporate IT team • Deploying should be easy • It should also be fast • You should be allowed to make mistakes @cr3 #
  24. 24. watch the party hoooo boy here we go • Watch social media • Watch your realtime analytics 🔥 • They’ll only tell you what they know • So, record everything 📹 @cr3 #
  25. 25. fix it oh hush it up, like you’ve never done this • Fix bugs quickly 🐛 • Your deploy process supports this, right? • Prioritise mass audience @cr3 #
  26. 26. then do it all again. @cr3 #
  27. 27. what can it achieve? @cr3 #
  28. 28. some mistakes • Some ideas just don’t work on a mobile. • The time-scale might kill it. • Legal might turn up. • Obsessing over looks • Wrong mentality @cr3 #
  29. 29. where can you go? • Make sure you have a plan • Billions of views • Social reach like you wouldn’t believe • Makes you the focal point for trending topics @cr3 #
  30. 30. @cr3

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