The Temporary 302 If Bing
crawls a 302 redirect five times, it begins to treat the 302 (temporary) redirect as if it were a permanent redirect (301). We’ve observed similar behavior from Google.Don’t use the 302 as a permanent tool/solution as engines may change how they interpret it.
The 301 + Re-Build Solution
Page You Want Ranking Well Currently Ranking Page for This Query http://website.com/oldurl http://website.com/targetpage New Version of OldURL Take the http://website.com/newurl content from this page and recreate it here.This tactic can help when all else fails (particularly if external link signals are very strong
Root Domains, Subdomains & Subfolders
www.website.com Any positive SEO signals on www.website.com/folder/page1 these will help the others rank, too. www.website.com/otherfolder/page2 blog.website.com Positive SEO signals to this one might www.website.com/content not help this one or files.website.com/whitepaper this one.Same root domain and subfolder is almost always the way to go in SEO
Rules #1-2 for Great URLs
#1: Make the Content Obvious from the URL Not Obvious: website.com/s/wm_bts773A Obvious: website.com/shoes/womens-boots #2: Avoid URL Parameters of Any Kind Parameters: website.com/recipe?q=chicken&t=cordon+bleu Nice & Clean: website.com/recipe/chicken-cordon-bleuIf shown without context/anchor text, the link’s content should still be obvious.
Rules #3-4 for Great URLs
#3: Shorter is Better; Maximum of 66 Characters Too Long: website.com/cars/mercedes-benz/2009/models/sedans/c-class-coupe/full-options Just Fine: website.com/mercedes-benz/c-class-coupe #4: Separate Words with Hyphens, or + If Necessary Bad Separators: website.com/mercedes&%20benz Good Separators: website.com/mercedes-benzLong URLs get clipped, and those with bad separators may appear less-click-worthy
Rules #5-6 for Great URLs
#5: Keywords Closer to the Front of the URL is Ideal Less Ideal: website.com/products/electronics/2275/thin-laptops More Ideal: website.com/electronics/thin-laptops #6: Keep Folder-Depth to a Minimum, Yet Still Organized Disorganized: website.com/electronics-laptops-cables-samsung-power-cord Smart Folders: website.com/electronics/laptops/samsung-power-cordNeat, clean URLs perform better in social, search, links and sharing of all kinds
Absolute vs. Relative URLs <a
href=“http://website.com/page>anchor text</a> When absolute URLS get scraped (especially in RSS content), the links will point back and sometimes provide a boost. <a href=“../page>anchor text</a> Relative URLs can make development and migrations easier, but don’t help with the scraping side effect on links.https://plus.google.com/u/1/104591903036738260658/posts/3XSM37yuxYL