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Large Scale SEO - Method to the madness

In this presentation, given at SMX Munich 2016, Joost talks about the methods he uses to do SEO for large scale websites. He covers his SEO data strategy, optimization strategy and regular audits.

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Method to the madness - Large Scale SEO
Large Scale SEO - Method to the madness
What’s the problem?
Homepage
example.com/
Support portal
kb.example.com
Shop
example.com/shop/
News section
example.com/news/
A “modern” website:
Community portal
example.com/forums/
What could go wrong?
• Support portal outranking the main website

• An error in the shop software causing the entire site to
stop being indexed

• So much crawl budget being spent on community
forums that shop doesn’t get crawled properly

• KB linking to shop everywhere, shop changes URL
structure

• etc. etc. etc.
Large Scale SEO - Method to the madness

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