©Noisy Little Monkey | 2016
SEO Training October 2016
2
2
Your “Trainer”
M | 24 | 6.0” | Libra
Name: Josh Baldwin
Twitter: @BaldJoshWin
E: josh@noisylittlemonkey.com
• Joined N...
Natasha Jon
Ste
Claire
Creative Director Technical Director
SEO Manager
Marketing
Meet The Team
About Us
Josh Natalie
Lo-M...
The company we keep
4
Trusted by5
WHO AREYOU?
HOUSEKEEPING
Agenda
Training Overview
1
Technical aspects of your site,
such as the server stability,
server configuration, error
handl...
3 Time forTeas, Coffees & Comfort
Breaks!
4
Break
Your website’s footprint on the
rest of the internet; citations,
linking...
6
Home time 7End
Last minute questions and head
scratchers (if we have time) Q&A
THE BASICS
How Does Google View Itself?12
We all hate this video…
13
Guiding principles
What Google Wants?
Google wants to:
• Serve the best result for the query
• What is the intent behin...
14
Guiding principles
What Google Wants?
• Has this resource tried really really hard to optimise their site?
• The most i...
15
Understanding the relationships between things
Google Wants To Be A Knowledge Engine
16
Google used to look like this…
Position #1?
17
Now it looks like this
Position #1?
18
Quick wins.
Reporting
• Google Analytics installed
and set up
• Filter office visits
• Goals set up
• Filter spammers
•...
TECHNICAL
20
Technical SEO
Anything to do with your server, host, databases, etc, that has an implication for Search Engines.
Improv...
21
Speed
Technical SEO
TTFB = Time To First Byte
• This is a ‘ranking factor’
• We believe it should be around
0.3s
Full P...
22
Speed
Technical SEO
Tools for measuring speed:
• webpagetest.org
• pingdom.com
• gtmetrix.com
• developers.google.com/s...
23
https://www.webpagetest.org/result/161011_ZM_K57/
Technical SEO
24
https://www.webpagetest.org/result/161011_NQ_K77/
TECHNICAL SEO
• Location matters
• Check a few sources.
25
Technical SEO
26
Speed
Technical SEO
27
Mobile
Technical SEO
• Google doesn’t want to
serve mobile unfriendly
content to mobile users
• Even if your site actua...
Redirects & Crawl Errors28
404 302 301
Status Codes
• Broken links are a sign of a poor user experience
• Search Engines w...
29
Status Codes
Technical SEO
30
Status Codes
Technical SEO
31
Error Handling
Technical SEO
Let’s try to stop your website from breaking, but if it does, make sure we’ve got it confi...
32
Fixing Crawl Errors
Technical SEO
302 301
Temporary Permanent
33
Screaming Frog
Technical SEO
• Use a spider to root out issues.
34
Search Console
Technical SEO
• Search console will also report on crawl issues
35
Duplicate content
TECHNICAL SEO
SSL – http vs https36
HTTP
TCP/IP
HTTPS
TCP/IP – TLS/SSL
Application Layer
(HTTP,FTP, ETC.)
Transport Layer
(TCP)
Internet...
37
Error Handling
WIDER READING
• Getting your website into “best practice” shape can be complicated.
• Google knows that ...
ON-SITE SEO
39
How does Google
determine relevance?
ON PAGE SEO
40
How does Google
determine relevance?
ON PAGE SEO
41
How does Google
determine relevance?
ON PAGE SEO
• URL
42
How does Google
determine relevance?
ON PAGE SEO
• URL
• Domain
43
How does Google
determine relevance?
ON PAGE SEO
• URL
• Domain
• Slug
44
How does Google
determine relevance?
ON PAGE SEO
• URL
• Domain
• Slug
• Page Title
45
How does Google
determine relevance?
ON PAGE SEO
• URL
• Domain
• Slug
• Page Title
• H1
46
How does Google
determine relevance?
ON PAGE SEO
• URL
• Domain
• Slug
• Page Title
• H1
• Image alt text
47
How does Google
determine relevance?
ON PAGE SEO
• URL
• Domain
• Slug
• Page Title
• H1
• Image alt text
• The actual ...
48
How does Google
determine relevance?
ON PAGE SEO
• URL
• Domain
• Slug
• Page Title
• H1
• Image alt text
• The actual ...
49
How does Google
determine relevance?
ON PAGE SEO
• URL
• Domain
• Slug
• Page Title
• H1
• Image alt text
• The actual ...
50
Relics that no longer matter
ON PAGE SEO
• “Meta keywords”
• “Meta tags”
• “Keyword Density”
51
More than just a Keyword Match
ON PAGE SEO
Implicit search signals (context) are also taken into account
• Location
• D...
BREAK
53
Getting the Terminology Right
ON PAGE SEO
54
Getting the Terminology Right
ON PAGE SEO
55
Getting the Terminology Right
ON PAGE SEO
• Use the language your customers will be using
• Don’t use the language your...
56
Google Trends
ON PAGE SEO
57
More Is Not (Always) Better
ON PAGE SEO
Volume
Intent Competition
58
More Is Not (Always) Better
ON PAGE SEO
Volume
Intent Competition
59
As Queries Become More Specific, Volume Goes Down
ON PAGE SEO
• Yet these rare searches make up 70% of all searches.
*L...
60
A Time And A Place
ON PAGE SEO
BOF
MOF
TOF
Awareness
Generic searches
Experiencing a problem, issue or need.
Prospect i...
61
Disclaimer
ON PAGE SEO
• Optimising for search can shore up weaknesses on your site and rectify
problems.
• Got a stron...
62
Trust Signals
ON PAGE SEO
• It is important to Search Engines that they serve quality results
• They have refined their...
63
Reviews
ON PAGE SEO
• Having reviews is a fantastic signal to search
engines, if appropriate.
• There are many provider...
64
Schema
ON PAGE SEO
• Schema is a type of markup that can be incorporated into
your website’s html code.
• It is also kn...
65
Schema
ON PAGE SEO
• Schema isn’t something that is ‘standard’ at the moment
• It can sometimes be tricky to implement
...
66
Freshness
ON PAGE SEO
• Google values “freshness” for certain queries that are time sensitive.
• This is called QDF – Q...
67
Content Strategy
ON PAGE SEO
• When you have optimised your static content to your satisfaction, it is important to
con...
OFF-SITE SEO
69
Links & Citations
OFF-SITE SEO
www.site1.com
bbc.co.uk
www.site2.com
auntmaviscookeryblog.co.uk
• Suppose you have two ...
70
Links & Citations
OFF-SITE SEO
• Google doesn’t drive past a Screwfix on the way to work, or hear about a new
popular p...
71
Why Have I Heard So Much Bad Stuff About Links?
OFF-SITE SEO
Google
measures
signal
Businesses
spoof signal for
profit
...
72
Why Have I Heard So Much Bad Stuff About Links?
Domain Authority
73
Links & Citations
OFF-SITE SEO
www.site1.com
bbc.co.uk
www.site2.com
auntmaviscookeryblog.co.uk
• Quality > Quantity
74
Links & Citations
OFF-SITE SEO
www.recipes.com/best-roasts
bbc.co.uk/news/politics/e
www.recipes.com/best-roasts
auntma...
75
mysite.co.uk
Links & Citations
OFF-SITE SEO
• A diverse, relevant and growing set of linking websites is best
BBC
Local...
76
Links & Citations
OFF-SITE SEO
#WTF??
Is this reflected
on news sites,
social media,
search
volumes?
77
It’s all relative…
OFF-SITE SEO
Two explorers are walking through the
jungle.
Suddenly they hear a tiger roar.
One expl...
78
Competitor Analysis Tools
OFF-SITE SEO
• Majestic.com
• Look at your own inbound linking metrics
• Look at your competi...
79
How Do I Acquire Links?
OFF-SITE SEO
This is the big question.
• We have enviable link acquisition, which we achieve th...
80
How Do I Acquire Links?
OFF-SITE SEO
• Links are not the explicit goal of these activities – that would leave us often ...
LO-MO
• Local search pertains to 2014s pigeon algorithm
• By local we mean searches with a proximity or
geographic intent e.g. “...
• In order to appear in the local 3 pack you need a
verified Google My Business (formally known as
Google Plus Local) prof...
ENCOURAGE GMB REVIEWS
BrightLocal Consumer Review Survey
• 92% of consumers read online reviews
• 40% of consumers form an...
85
NAPOLP
stands for
Name
Address
Phone Number
Opening Hours
Logo
Profiles (Social)
And is the most common
form of citatio...
86
ON-SITE LOCAL
• Include City/SA in URL
• Include City/SA in Title Tag
• Include City/SA in H1
• Include City/SA in Alt ...
ON-SITE LOCAL
• Include City/SA in URL
• Include City/SA inTitleTag
• Include City/SA in H1
• Include City/SA in AltText
•...
LOCAL BUSINESS SCHEMA
LOCAL LINKAGE
A strong backlink profile in order to perform well in
local search
Low hanging local links – bloggers, local...
LOCAL CONTENT
Craft and curate content with a
local bent.
Write about or even host your
own local events
Make sure you hav...
MOBILE
Make sure your site is
mobile friendly
53% of mobile searches
have local intent
50% of consumers who
conducted a lo...
MOBILE92
Any Questıons?
Unlocking Potential Online
Hey I just met you & this is crazy…
CONTACT US!
0117 327 0171
Search: Noisy Little Monkey
@NoisyMonkey
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SEO Training Slides October 2016

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These are the training slides from the SEO training delivered by Noisy Little Monkey at their offices in Bristol.

They cover: technical, on-site, off-site, local and mobile SEO.

Published in: Marketing
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SEO Training Slides October 2016

  1. 1. ©Noisy Little Monkey | 2016 SEO Training October 2016
  2. 2. 2 2 Your “Trainer” M | 24 | 6.0” | Libra Name: Josh Baldwin Twitter: @BaldJoshWin E: josh@noisylittlemonkey.com • Joined NLM 2013 • Worked in Social, Search, Marketing, Events • Specialise in Local SEO, Mobile Search & Biz Dev • Mastermind subject: Star Wars
  3. 3. Natasha Jon Ste Claire Creative Director Technical Director SEO Manager Marketing Meet The Team About Us Josh Natalie Lo-Mo Specialist Account Executive Nicola Lucy Managing Director Account Manager Holly Account Executive Mr Dog VIP Shaking
  4. 4. The company we keep 4
  5. 5. Trusted by5
  6. 6. WHO AREYOU?
  7. 7. HOUSEKEEPING
  8. 8. Agenda Training Overview 1 Technical aspects of your site, such as the server stability, server configuration, error handling and redirects. 2 Technical Aspects of your website’s content and structure, such as URLs, Page titles and headers. On-site
  9. 9. 3 Time forTeas, Coffees & Comfort Breaks! 4 Break Your website’s footprint on the rest of the internet; citations, linking domains and social signals. Off-site 5 Geography is important, but not as important as getting your Google local listings in order. Local & Mobile
  10. 10. 6 Home time 7End Last minute questions and head scratchers (if we have time) Q&A
  11. 11. THE BASICS
  12. 12. How Does Google View Itself?12 We all hate this video…
  13. 13. 13 Guiding principles What Google Wants? Google wants to: • Serve the best result for the query • What is the intent behind this search query? • What is the best resource for visitors with this kind of intent? • Of these; which sites do people historically seem to click on? • Of these; which sites are talked about a lot on the rest of the internet? • Does the resource display properly on the visitors device? • Is the resource geographically relevant? • Is the resource trustworthy? • Is the resource compromised with a virus?
  14. 14. 14 Guiding principles What Google Wants? • Has this resource tried really really hard to optimise their site? • The most informative, best resource on a topic might be written by a wheezy old professor who isn’t a great web developer…
  15. 15. 15 Understanding the relationships between things Google Wants To Be A Knowledge Engine
  16. 16. 16 Google used to look like this… Position #1?
  17. 17. 17 Now it looks like this Position #1?
  18. 18. 18 Quick wins. Reporting • Google Analytics installed and set up • Filter office visits • Goals set up • Filter spammers • Search Console verified and set up • Geographic targets set up • Sitemaps submitted • Crawl errors and warnings heeded
  19. 19. TECHNICAL
  20. 20. 20 Technical SEO Anything to do with your server, host, databases, etc, that has an implication for Search Engines. Improving your technical configuration won’t add value to your site – but technical issues can and will subtract value. Very often, these are problems that you cannot see or are not immediately obvious. Often pedantic. In general, following web development best practices and Google’s Webmaster Guidelines as far as it is feasible for you to do so is sufficient.
  21. 21. 21 Speed Technical SEO TTFB = Time To First Byte • This is a ‘ranking factor’ • We believe it should be around 0.3s Full Page Load • This is NOT a ranking factor (some developers delight in explaining this) • HOWEVER it is closely linked with user experience and conversion rate. https://moz.com/blog/improving- search-rank-by-optimizing-your-time- to-first-byte
  22. 22. 22 Speed Technical SEO Tools for measuring speed: • webpagetest.org • pingdom.com • gtmetrix.com • developers.google.com/speed/pagespeed/insights/
  23. 23. 23 https://www.webpagetest.org/result/161011_ZM_K57/ Technical SEO
  24. 24. 24 https://www.webpagetest.org/result/161011_NQ_K77/ TECHNICAL SEO • Location matters • Check a few sources.
  25. 25. 25 Technical SEO
  26. 26. 26 Speed Technical SEO
  27. 27. 27 Mobile Technical SEO • Google doesn’t want to serve mobile unfriendly content to mobile users • Even if your site actually IS mobile friendly, you should check that Google agrees • There are technical issues which can occur which may interfere with this judgement. https://www.google.co.uk/webmasters/tools/mobile-friendly/
  28. 28. Redirects & Crawl Errors28 404 302 301 Status Codes • Broken links are a sign of a poor user experience • Search Engines won’t bother ranking your new page if you use a temporary redirect
  29. 29. 29 Status Codes Technical SEO
  30. 30. 30 Status Codes Technical SEO
  31. 31. 31 Error Handling Technical SEO Let’s try to stop your website from breaking, but if it does, make sure we’ve got it configured. Make sure that visiting a non-existent page gives a useful 404 page that salvages the user experience. Make sure that the 404 page actually sends a 404 status code
  32. 32. 32 Fixing Crawl Errors Technical SEO 302 301 Temporary Permanent
  33. 33. 33 Screaming Frog Technical SEO • Use a spider to root out issues.
  34. 34. 34 Search Console Technical SEO • Search console will also report on crawl issues
  35. 35. 35 Duplicate content TECHNICAL SEO
  36. 36. SSL – http vs https36 HTTP TCP/IP HTTPS TCP/IP – TLS/SSL Application Layer (HTTP,FTP, ETC.) Transport Layer (TCP) Internet Layer (IP) Network Layer Application Layer (HTTP,FTP, ETC.) Security Layer (TLS/SSL) Transport Layer (TCP) Internet Layer (IP) Network Layer https://webmasters.googleblog.com/2014/08/https-as-ranking-signal.html http://www.noisylittlemonkey.com vs https://www.noisylittlemonkey.com
  37. 37. 37 Error Handling WIDER READING • Getting your website into “best practice” shape can be complicated. • Google knows that not everyone is a computer whizz. That’s fine. Trying to grapple with this may not be a solid ROI. • However, if you want to learn more, here are some starting points: • https://moz.com/blog/technical-site-audit-for-2015 • https://moz.com/blog/seo-cheat-sheet • http://schema.org/docs/gs.html • https://www.distilled.net/resources/technical-audit-checklist-for-human-beings/
  38. 38. ON-SITE SEO
  39. 39. 39 How does Google determine relevance? ON PAGE SEO
  40. 40. 40 How does Google determine relevance? ON PAGE SEO
  41. 41. 41 How does Google determine relevance? ON PAGE SEO • URL
  42. 42. 42 How does Google determine relevance? ON PAGE SEO • URL • Domain
  43. 43. 43 How does Google determine relevance? ON PAGE SEO • URL • Domain • Slug
  44. 44. 44 How does Google determine relevance? ON PAGE SEO • URL • Domain • Slug • Page Title
  45. 45. 45 How does Google determine relevance? ON PAGE SEO • URL • Domain • Slug • Page Title • H1
  46. 46. 46 How does Google determine relevance? ON PAGE SEO • URL • Domain • Slug • Page Title • H1 • Image alt text
  47. 47. 47 How does Google determine relevance? ON PAGE SEO • URL • Domain • Slug • Page Title • H1 • Image alt text • The actual content
  48. 48. 48 How does Google determine relevance? ON PAGE SEO • URL • Domain • Slug • Page Title • H1 • Image alt text • The actual content • “Meta description”
  49. 49. 49 How does Google determine relevance? ON PAGE SEO • URL • Domain • Slug • Page Title • H1 • Image alt text • The actual content • “Meta description”
  50. 50. 50 Relics that no longer matter ON PAGE SEO • “Meta keywords” • “Meta tags” • “Keyword Density”
  51. 51. 51 More than just a Keyword Match ON PAGE SEO Implicit search signals (context) are also taken into account • Location • Device • Search history
  52. 52. BREAK
  53. 53. 53 Getting the Terminology Right ON PAGE SEO
  54. 54. 54 Getting the Terminology Right ON PAGE SEO
  55. 55. 55 Getting the Terminology Right ON PAGE SEO • Use the language your customers will be using • Don’t use the language your office uses internally • The language your customers use will be the language they will be searching with • How can you be sure which terms your customers use the most?
  56. 56. 56 Google Trends ON PAGE SEO
  57. 57. 57 More Is Not (Always) Better ON PAGE SEO Volume Intent Competition
  58. 58. 58 More Is Not (Always) Better ON PAGE SEO Volume Intent Competition
  59. 59. 59 As Queries Become More Specific, Volume Goes Down ON PAGE SEO • Yet these rare searches make up 70% of all searches. *Long tail = highly specific 4-6 word phrases *
  60. 60. 60 A Time And A Place ON PAGE SEO BOF MOF TOF Awareness Generic searches Experiencing a problem, issue or need. Prospect is trying to define the problem. “Sales/conversions are down, why?” Consideration Problem has been diagnosed. Prospect is learning and researching possible fixes. “Site traffic is down, how do I get more visits? ^ Rankings or social engagement?” Decision Specific searches Solution found, weighing up options and offerings. “Average Social Media Management Costs UK, SEO Agency’s near me”
  61. 61. 61 Disclaimer ON PAGE SEO • Optimising for search can shore up weaknesses on your site and rectify problems. • Got a strong resource that should be ranking but isn’t – optimising will help. • Optimising pages isn’t a magic bullet that will allow you to ‘beat the system’ • Don’t forget to check the actual search results page for interesting keywords to get an idea of context! You may be surprised!
  62. 62. 62 Trust Signals ON PAGE SEO • It is important to Search Engines that they serve quality results • They have refined their algorithms to validate against spam and malicious websites • Does the website have a real address? • Real phone number? • Listed elsewhere online? • Reviews? • Entry on Companies House? • Authored by real people with real social profiles?
  63. 63. 63 Reviews ON PAGE SEO • Having reviews is a fantastic signal to search engines, if appropriate. • There are many providers such as: • reviews.co.uk • trustpilot.com • Google My Business • Inviting customers or visitors to review as part of your after-sales process is a great way to ensure that this signal is not neglected
  64. 64. 64 Schema ON PAGE SEO • Schema is a type of markup that can be incorporated into your website’s html code. • It is also known as “structured data” because it allows you to specify what different pieces of text represent on the page – saving the search engines from having to guess. • This is a phone number • This is our address • This is our opening times • This is a product name
  65. 65. 65 Schema ON PAGE SEO • Schema isn’t something that is ‘standard’ at the moment • It can sometimes be tricky to implement • We highly encourage you to use it if you can, as search engines are actively embracing this kind of technology.
  66. 66. 66 Freshness ON PAGE SEO • Google values “freshness” for certain queries that are time sensitive. • This is called QDF – Query Deserves Freshness • Timely coverage of notable events and developments is more likely to enjoy visibility.
  67. 67. 67 Content Strategy ON PAGE SEO • When you have optimised your static content to your satisfaction, it is important to continue to reinforce your status as a web resource. • Identifying common questions and problems and producing content targeted at resolving these issues. • Have Personas and write with them in mind. • Be respectful of where the problem sits in the ‘funnel’ • If people are just trying to learn more about a problem, educate them, don’t push a product. • Becoming “the Wikipedia” of your field is a good direction to aim in, even if you ultimately full short.
  68. 68. OFF-SITE SEO
  69. 69. 69 Links & Citations OFF-SITE SEO www.site1.com bbc.co.uk www.site2.com auntmaviscookeryblog.co.uk • Suppose you have two website identical in every way. How do you rank one above the other?
  70. 70. 70 Links & Citations OFF-SITE SEO • Google doesn’t drive past a Screwfix on the way to work, or hear about a new popular product from a friend • It has to approximate the Real World importance and reputation of the brand/website/author • It uses many signals to infer this information – one of the most prominent signals are inbound links (links from other websites pointing to your website).
  71. 71. 71 Why Have I Heard So Much Bad Stuff About Links? OFF-SITE SEO Google measures signal Businesses spoof signal for profit Google evolves
  72. 72. 72 Why Have I Heard So Much Bad Stuff About Links? Domain Authority
  73. 73. 73 Links & Citations OFF-SITE SEO www.site1.com bbc.co.uk www.site2.com auntmaviscookeryblog.co.uk • Quality > Quantity
  74. 74. 74 Links & Citations OFF-SITE SEO www.recipes.com/best-roasts bbc.co.uk/news/politics/e www.recipes.com/best-roasts auntmaviscookeryblog.co.uk • Relevance
  75. 75. 75 mysite.co.uk Links & Citations OFF-SITE SEO • A diverse, relevant and growing set of linking websites is best BBC Local blog Business partner Local press Trade magazine Local Chamber of Commerce Business partner
  76. 76. 76 Links & Citations OFF-SITE SEO #WTF?? Is this reflected on news sites, social media, search volumes?
  77. 77. 77 It’s all relative… OFF-SITE SEO Two explorers are walking through the jungle. Suddenly they hear a tiger roar. One explorer sits down and takes a pair of running shoes out of his backpack. ‘You’re crazy, you’ll never out-run a tiger,’ says the other explorer. ‘I don’t have to out-run the tiger,’ he replies. ‘I just have to out-run you.’ - Dave Trott
  78. 78. 78 Competitor Analysis Tools OFF-SITE SEO • Majestic.com • Look at your own inbound linking metrics • Look at your competitors and get an idea of the scales we’re dealing with • SEMRush.com • Get some indication of what terms you and/or your competitors rank well for and who the competition is based on those terms.
  79. 79. 79 How Do I Acquire Links? OFF-SITE SEO This is the big question. • We have enviable link acquisition, which we achieve through: • Attending lots of industry events • We run our own events – trying to do all of the things we like about other events and none of the things we hate. • Speaking engagements at industry events • Training sessions (sometimes for free) for colleges and government schemes. • Writing lots of blog posts about topics we find people struggling with • Sharing those blogs around the social networks we maintain • Good image alt text.
  80. 80. 80 How Do I Acquire Links? OFF-SITE SEO • Links are not the explicit goal of these activities – that would leave us often frustrated and disappointed • Links are the natural consequence of being a pro-active and visible presence in your industry. • Good marketing combined with knowledge about search allows you to avoid missing opportunities.
  81. 81. LO-MO
  82. 82. • Local search pertains to 2014s pigeon algorithm • By local we mean searches with a proximity or geographic intent e.g. “Digital Marketing Agency Bristol” or “Solicitor near me” • Not just a case of appearing well in traditional search but in the local *snack pack (powered by Google My Business + Google Maps) • In order to rank well in local search we need to make sure we’re sending the right signals and information to search engines 82 October 22nd 2014 LOCAL LOWDOWN October 22nd 2014 PIGEON UPDATE *LOCAL SNACK PACK /3 PACK
  83. 83. • In order to appear in the local 3 pack you need a verified Google My Business (formally known as Google Plus Local) profile • This profile needs to be well optimised with consistent NAPOLP, images, social links and descriptions • Choose your primary business category carefully • Have a local phone number (no call tracking or 0800) • No virtual offices or PO boxes • No location in GMB profile title e.g. Noisy Little Monkey Bristol 83 GOOGLE MY BUSINESS
  84. 84. ENCOURAGE GMB REVIEWS BrightLocal Consumer Review Survey • 92% of consumers read online reviews • 40% of consumers form an opinion after reading 1-3 reviews • Star rating is #1 factor used by customers to judge a business • 68% say positive reviews make them trust a local business more • Only 13% of consumers consider using a business with 1-3 star reviews https://www.brightlocal.com/learn/local-consumer-review-survey/ Which business do you trust? Genuine reviews from real people. You can’t fake good reviews
  85. 85. 85 NAPOLP stands for Name Address Phone Number Opening Hours Logo Profiles (Social) And is the most common form of citation of your business on the web. Your NAPOLP/citations need to be identical/consistent across the web as well as up to date
  86. 86. 86 ON-SITE LOCAL • Include City/SA in URL • Include City/SA in Title Tag • Include City/SA in H1 • Include City/SA in Alt Text • Include City/SA in Content & Copy • Include City/SA in Meta Desc. • NAP(OLP) • GMB Map (NOT A CUSTOM ONE!) • SCHEMA
  87. 87. ON-SITE LOCAL • Include City/SA in URL • Include City/SA inTitleTag • Include City/SA in H1 • Include City/SA in AltText • Include City/SA in Content & Copy • Include City/SA in Meta Desc. • NAP(OLP) • GMB Map (NOT A CUSTOM ONE!) • SCHEMA <H1> www.mysite.co.uk/bristol Our Site | Bristol <ALT TEXT> E.G.
  88. 88. LOCAL BUSINESS SCHEMA
  89. 89. LOCAL LINKAGE A strong backlink profile in order to perform well in local search Low hanging local links – bloggers, local publications, local trade bodies – are extremely valuable for local SEO and are relatively easy to aquire
  90. 90. LOCAL CONTENT Craft and curate content with a local bent. Write about or even host your own local events Make sure you have a well thought out local content calender.
  91. 91. MOBILE Make sure your site is mobile friendly 53% of mobile searches have local intent 50% of consumers who conducted a local search on their smartphone visited a store/business within a day If you don’t rank well in mobile searches, you’re likely to perform poorly locally
  92. 92. MOBILE92
  93. 93. Any Questıons?
  94. 94. Unlocking Potential Online
  95. 95. Hey I just met you & this is crazy… CONTACT US! 0117 327 0171 Search: Noisy Little Monkey @NoisyMonkey

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