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SLIDESHARE.NET/razvan_gavrila
s
Building an SEO Exponential Growth
model by closing your content gaps
Razvan Gavrilas // cognitiveSEO //
@cognitiveseo

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I ❤ OPTIMIZATION

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We’ll Talk About Keywords

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Content Gap
Your competitors have content
that you don’t, creating a gap
COMMON KNOWLEDGE

5.
The content gap analysis is the process
of reviewing and then identifying the
content opportunities needed to fill
the “gap” between the current state
and the desired state.

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Gaps can be filled by
both optimizing your
existing content as well as by
creating new content.

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Eating our own dog food

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What’s the Content Performance™

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Not All Keywords
are Equal

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THREE
Important Metrics

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No.1 - Search Intent
QUERY
buy mackbook
air
how to do
content
marketing
amazon site
time in london
now
car synonym
Informational
(Research)
KNOW
Transactional
(Commercial)
DO
Navigational
(Brand)
GO
Quick Knowledge
STOP

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No.2 - Keyword-Links Difficulty

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No.3 - Keyword-Content Difficulty

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How Links Influence Rankings
Domain Performance™
https://cognitiveseo.com/blog/15062/content-influence-rankings/

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How Links Influence Rankings
Page Performance™
https://cognitiveseo.com/blog/15062/content-influence-rankings/

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How Content Influences Rankings
Content Performance™
https://cognitiveseo.com/blog/15062/content-influence-rankings/

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An Innovative & Transparent
content gap analysis
framework

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Step 1
Collecting the
Keywords

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Google Search Console

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Google Search Console
Export Limit

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Google Search Console
Search Analytics for Sheets

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Google Search Console
Full Export

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Google Search Suggestions

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Google Keyword Planner

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Google Keyword Planner

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Extracting the real search volume
directly from Google
GIMMICK

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Search Volume via Adwords

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Various sources
and many others

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Combine & Deduplicate

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Step 2
Crunching
the data

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82,819 SERPs & 1,654,567 URLs
crawled and analyzed

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Source: Keeping it Human, Inc. / Kathy Klotz-Guest

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Search Intent Profiling

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Links Difficulty Profiling

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Content Difficulty Profiling

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Step 3
Spotting the
golden ranking
opportunities

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I. Searching for Opportunities
in Existing Content
Google Search Console Data
56,519 keywords

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Current Ranking Distribution

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Picking the Winner Opportunities

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Picking the Winner Opportunities
Volume > 500 searches via Search Intent

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359 Winner Opportunities
Narrowed down from 56,519 ranking keywords

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II. Discover
New Ranking Opportunities
Analysis on 26,300 keywords

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Quick Opportunities

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337 Quick Opportunities
Narrowed down from 26,300 new keywords

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Step 4
Implementing
the ranking
opportunities

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Reoptimization of Existing Content
„technical seo checklist”

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Rank Tracking History
„technical seo checklist”

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Content Performance™
Before

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Content Performance™
After

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Request Indexing
Speed up the Google re-ranking

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Ranking Growth Cross-validation
„technical seo checklist”

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Winning a
New Ranking
Opportunity

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Create & optimize the content
How to create content that stands out ?
Be Better! Be different!
Provide higher value for searcher+intent match.
Validate Links & Content Difficulty
Check ranking content types.
What does the searcher really need?
Identify the exact intent.

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„Google Easter Eggs”

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Validate Links & Content Difficulty

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Writing Optimized Content

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Ranking & Organic Growth

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Quick Recap
1. Content Gap Analysis
a. Google Search Console
b. Keyword Planner & other sources
2. Large scale Keyword Profiling
3. Filter & Narrow down the Opportunities
4. Create content for Search Intent
5. Optimize for Content Peformance™
6. ↻ Repeat

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Start filling your content gaps
TODAY!

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Agencies & Brands that
work with us

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Thank You!
razvan.gavrilas@cognitiveseo.com
cognitiveseo.com
@cognitiveseo
facebook.com/cognitiveSEO