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Building an SEO Exponential Growth
model by closing your content gaps
Razvan Gavrilas // cognitiveSEO //
@cognitiveseo

I ❤ OPTIMIZATION

We’ll Talk About Keywords

Content Gap
Your competitors have content
that you don’t, creating a gap
COMMON KNOWLEDGE

The content gap analysis is the process
of reviewing and then identifying the
content opportunities needed to fill
the “gap” between the current state
and the desired state.

Gaps can be filled by
both optimizing your
existing content as well as by
creating new content.

Eating our own dog food

What’s the Content Performance™

Not All Keywords
are Equal

THREE
Important Metrics

No.1 - Search Intent
QUERY
buy mackbook
air
how to do
content
marketing
amazon site
time in london
now
car synonym
Informational
(Research)
KNOW
Transactional
(Commercial)
DO
Navigational
(Brand)
GO
Quick Knowledge
STOP

No.2 - Keyword-Links Difficulty

No.3 - Keyword-Content Difficulty

How Links Influence Rankings
Domain Performance™
https://cognitiveseo.com/blog/15062/content-influence-rankings/

How Links Influence Rankings
Page Performance™
https://cognitiveseo.com/blog/15062/content-influence-rankings/

How Content Influences Rankings
Content Performance™
https://cognitiveseo.com/blog/15062/content-influence-rankings/

An Innovative & Transparent
content gap analysis
framework

Step 1
Collecting the
Keywords

Google Search Console

Google Search Console
Export Limit

Google Search Console
Search Analytics for Sheets

Google Search Console
Full Export

Google Search Suggestions

Google Keyword Planner

Google Keyword Planner

Extracting the real search volume
directly from Google
GIMMICK

Search Volume via Adwords

Various sources
and many others

Combine & Deduplicate

Step 2
Crunching
the data

82,819 SERPs & 1,654,567 URLs
crawled and analyzed

Source: Keeping it Human, Inc. / Kathy Klotz-Guest

Search Intent Profiling

Links Difficulty Profiling

Content Difficulty Profiling

Step 3
Spotting the
golden ranking
opportunities

I. Searching for Opportunities
in Existing Content
Google Search Console Data
56,519 keywords

Current Ranking Distribution

Picking the Winner Opportunities

Picking the Winner Opportunities
Volume > 500 searches via Search Intent

359 Winner Opportunities
Narrowed down from 56,519 ranking keywords

II. Discover
New Ranking Opportunities
Analysis on 26,300 keywords

Quick Opportunities

337 Quick Opportunities
Narrowed down from 26,300 new keywords

Step 4
Implementing
the ranking
opportunities

Reoptimization of Existing Content
„technical seo checklist”

Rank Tracking History
„technical seo checklist”

Content Performance™
Before

Content Performance™
After

Request Indexing
Speed up the Google re-ranking

Ranking Growth Cross-validation
„technical seo checklist”

Winning a
New Ranking
Opportunity

Create & optimize the content
How to create content that stands out ?
Be Better! Be different!
Provide higher value for searcher+intent match.
Validate Links & Content Difficulty
Check ranking content types.
What does the searcher really need?
Identify the exact intent.

„Google Easter Eggs”

Validate Links & Content Difficulty

Writing Optimized Content

Ranking & Organic Growth

Quick Recap
1. Content Gap Analysis
a. Google Search Console
b. Keyword Planner & other sources
2. Large scale Keyword Profiling
3. Filter & Narrow down the Opportunities
4. Create content for Search Intent
5. Optimize for Content Peformance™
6. ↻ Repeat

Start filling your content gaps
TODAY!

Agencies & Brands that
work with us

Thank You!
razvan.gavrilas@cognitiveseo.com
cognitiveseo.com
@cognitiveseo
facebook.com/cognitiveSEO