Upcoming SlideShare
Building an SEO Exponential Growth model by closing your content gaps
- 1. SLIDESHARE.NET/razvan_gavrila s Building an SEO Exponential Growth model by closing your content gaps Razvan Gavrilas // cognitiveSEO // @cognitiveseo
- 2. I ❤ OPTIMIZATION
- 3. We’ll Talk About Keywords
- 4. Content Gap Your competitors have content that you don’t, creating a gap COMMON KNOWLEDGE
- 5. The content gap analysis is the process of reviewing and then identifying the content opportunities needed to fill the “gap” between the current state and the desired state.
- 6. Gaps can be filled by both optimizing your existing content as well as by creating new content.
- 7. Eating our own dog food
- 8. What’s the Content Performance™
- 9. Not All Keywords are Equal
- 10. THREE Important Metrics
- 11. No.1 - Search Intent QUERY buy mackbook air how to do content marketing amazon site time in london now car synonym Informational (Research) KNOW Transactional (Commercial) DO Navigational (Brand) GO Quick Knowledge STOP
- 12. No.2 - Keyword-Links Difficulty
- 13. No.3 - Keyword-Content Difficulty
- 14. How Links Influence Rankings Domain Performance™ https://cognitiveseo.com/blog/15062/content-influence-rankings/
- 15. How Links Influence Rankings Page Performance™ https://cognitiveseo.com/blog/15062/content-influence-rankings/
- 16. How Content Influences Rankings Content Performance™ https://cognitiveseo.com/blog/15062/content-influence-rankings/
- 17. An Innovative & Transparent content gap analysis framework
- 18. Step 1 Collecting the Keywords
- 19. Google Search Console
- 20. Google Search Console Export Limit
- 21. Google Search Console Search Analytics for Sheets
- 22. Google Search Console Full Export
- 23. Google Search Suggestions
- 24. Google Keyword Planner
- 25. Google Keyword Planner
- 26. Extracting the real search volume directly from Google GIMMICK
- 27. Search Volume via Adwords
- 28. Various sources and many others
- 29. Combine & Deduplicate
- 30. Step 2 Crunching the data
- 31. 82,819 SERPs & 1,654,567 URLs crawled and analyzed
- 32. Source: Keeping it Human, Inc. / Kathy Klotz-Guest
- 33. Search Intent Profiling
- 34. Links Difficulty Profiling
- 35. Content Difficulty Profiling
- 36. Step 3 Spotting the golden ranking opportunities
- 37. I. Searching for Opportunities in Existing Content Google Search Console Data 56,519 keywords
- 38. Current Ranking Distribution
- 39. Picking the Winner Opportunities
- 40. Picking the Winner Opportunities Volume > 500 searches via Search Intent
- 41. 359 Winner Opportunities Narrowed down from 56,519 ranking keywords
- 42. II. Discover New Ranking Opportunities Analysis on 26,300 keywords
- 43. Quick Opportunities
- 44. 337 Quick Opportunities Narrowed down from 26,300 new keywords
- 45. Step 4 Implementing the ranking opportunities
- 46. Reoptimization of Existing Content „technical seo checklist”
- 47. Rank Tracking History „technical seo checklist”
- 48. Content Performance™ Before
- 49. Content Performance™ After
- 50. Request Indexing Speed up the Google re-ranking
- 51. Ranking Growth Cross-validation „technical seo checklist”
- 52. Winning a New Ranking Opportunity
- 53. Create & optimize the content How to create content that stands out ? Be Better! Be different! Provide higher value for searcher+intent match. Validate Links & Content Difficulty Check ranking content types. What does the searcher really need? Identify the exact intent.
- 54. „Google Easter Eggs”
- 55. Validate Links & Content Difficulty
- 56. Writing Optimized Content
- 57. Ranking & Organic Growth
- 58. Quick Recap 1. Content Gap Analysis a. Google Search Console b. Keyword Planner & other sources 2. Large scale Keyword Profiling 3. Filter & Narrow down the Opportunities 4. Create content for Search Intent 5. Optimize for Content Peformance™ 6. ↻ Repeat
- 59. Start filling your content gaps TODAY!
- 60. Agencies & Brands that work with us
- 61. Thank You! razvan.gavrilas@cognitiveseo.com cognitiveseo.com @cognitiveseo facebook.com/cognitiveSEO
Be the first to comment