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Best in Show:
Tools for Building Links
 AKA: Solving Problems with Tools
     JOHN DOHERTY
      DISTILLED NYC
@dohertyjf




             I have a confession to make
@dohertyjf



The reason I write posts like this
http://www.seomoz.org/blog/linkbuilder-gmail-productivity-setup-and-outreach-
examples




             http://www.seomoz.org/blog/linkbuilder-gmail-productivity-setup-and-
             outreach-examples
@dohertyjf



And build tools like this




             http://www.johnfdoherty.com/category/excel-for-seo
@dohertyjf



And have friends like @ipullrank




             http://ipullrank.com/tools/social-scrape/
@dohertyjf



Is because I hate linkbuilding




             Ok ok, hate is a strong word. But linkbuilding is tough
@dohertyjf




             Tools speed up parts of linkbuilding so we can concentrate on the important and
             harder parts, like outreach (and there are tools for that too)
@dohertyjf




             There are a million and one tools out there on the Internet.
             Image Source
@dohertyjf




   We have to know when to use them.
   Otherwise, you can get overwhelmed quickly.
@dohertyjf




             Let’s talk about a linkbuilding campaign
@dohertyjf




   A linkbuilding campaign involves many stages
   of planning and execution, and takes two
   kinds of tools.
@dohertyjf




   Structuring a Linkbuilding Campaign
@dohertyjf


                      What




             Track                  Why




                                Who/Competitor
             Scale
                                  Research



                     Outreach
@dohertyjf




   Two Types of Tools
@dohertyjf




             Paid tools
@dohertyjf




             Free tools, Excel templates, and a strong dose of HUSTLE
@dohertyjf




   Three Levels of Tools
@dohertyjf



Levels
Free Tools   Paid Tools   Enterprise-Level Tools
@dohertyjf



Tools for Budget Levels
No budget- $99   $100-$500   $501+
@dohertyjf
@dohertyjf




   Starting a campaign with a new client (or as a
   new in-house SEO)
@dohertyjf



                  Problem:
             “What am I, or my
                competitors,
               ranking for or
             targeting already?”
@dohertyjf



Analytics + Rankerizer (Free)
                                   Rankerizer is a free tool to download (just provide
                                   your email address) that you can use to check
                                   rankings quickly. I have found it to be quite accurate
                                   and because it’s a free tool, very useful to people
                                   who need rankings quickly.




             http://www.rankerizer.com
@dohertyjf



KeywordSpy (Free and Paid)
                                         KeywordSpy will give you the
                                         terms that the site is ranking for.
                                         This is useful both for your own
                                         site as well as competitor sites.

http://www.keywordspy.com




             http://www.keywordspy.com
@dohertyjf



KeywordSpy (Free and Paid)
@dohertyjf



KeywordSpy + Excel Magic




             Spreadsheet - http://dis.tl/semrushpivot
             Excellent Analytics - http://excellentanalytics.com/
@dohertyjf




             http://www.distilled.net/excel-for-seo/
@dohertyjf



SearchMetrics (Paid)
                                                SearchMetrics Essentials is a paid
                                                tool that we use at Distilled. This
                                                is where I go after Analytics to
                                                get a full picture of their SERP
                                                and keyword landscape.




             http://www.searchmetrics.com/en/
@dohertyjf



SearchMetrics Essentials




             http://suite.searchmetrics.com/en/essentials
@dohertyjf



SearchMetrics Essentials




             http://suite.searchmetrics.com/en/essentials
@dohertyjf




                  Rank
             Checkers/Trackers
@dohertyjf



Authority Labs (Paid $24-99/month)




             http://authoritylabs.com/
@dohertyjf



Raven Tools (Subscription)




             http://raventools.com
@dohertyjf



SEOmoz (Subscription)




             http://pro.seomoz.org/campaigns or http://ranktracker.seomoz.org/
@dohertyjf




               Problem:
             “What links do I
                need?”
@dohertyjf



LinkDetective (Free) + OSE (Subscription)
                                     Link Detective is a new tool that categorizes your
                                     backlinks into types.

                                     Take those competitors you found and plug them in
                                     here.




             http://www.linkdetective.com/
@dohertyjf



LinkDetective
@dohertyjf


Run backlink profiles of competitors (OSE)
and check their anchor text in Excel.
                                       Once you can see what anchor text your
                                       competitors are targeting, you can better know what
                                       kind of content you should be creating in order to
                                       rank for those terms!




             You’ll need this: https://seogadget.co.uk/categorising-your-links/ from this
             guy - @richardbaxter (he’s frickin smart)
@dohertyjf




                    Problem:
                “Where are my
              competitors getting
             links that I should as
                     well?”
@dohertyjf



LinkResearchTools Competitive Landscape




             http://www.linkresearchtools.com/
@dohertyjf


SEOmoz Competitive Link Finder
(Subscription)
A Labs tool that returns you the
sites that your competitors are
getting links from, but you are not.




             http://www.seomoz.org/labs/link-intersect
@dohertyjf


MajesticSEO Clique Hunter
(Subscription)
Majestic’s Clique Hunter also does
a good job of showing you who is
linking where within the compared
sites.




             http://www.majesticseo.com/reports/cliquehunter
@dohertyjf




             http://www.majesticseo.com/reports/cliquehunter
@dohertyjf



OSE Export + Excel
Export your backlinks from
OpenSiteExplorer and put them
into this Excel sheet. With a little
Pivot Table magic, you get the
unique LRDs that are linking to
your competitors, but not you.



             http://dis.tl/exceltrifecta
@dohertyjf




             http://dis.tl/exceltrifecta
@dohertyjf



Starting
@dohertyjf




 Who?
   Link Prospecting
@dohertyjf




                   Problem:
             “I just need more
                  contacts!”
@dohertyjf



Advanced Queries + LinkClump (Hustle)
Use your advanced query skills
(such as “rock climbing” “guest
post”, with an Advanced Search
(50 results) and combine w/
LinkClump (Chrome) or
MultiLinks (Firefox). Dump into
Excel. Rinse, repeat.

             Geoff Kenyon wrote this post: http://www.distilled.net/blog/seo/finding-link-
             opportunities-with-advanced-search-queries/
             Adjust search settings: https://www.google.com/preferences?hl=en
@dohertyjf



Citation Labs (Free Trial, then Paid)
Citation Labs, by Garrett French
(@garrettfrench) lets you put in
your keywords and the type of
prospect you want, then it returns
your prospects in a CSV file.




             http://linkprospector.citationlabs.com/
@dohertyjf



Citation Labs (Free Trial, then Paid)




             Export the CSV to Excel and manipulate the data (sort by PR, etc)
             
@dohertyjf




                  Problem:
             “How do I find sites
                interested in
                  content?”
@dohertyjf



Let Ontolo make queries for you
Ontolo’s Linkbuilding Query
Generator V2 (free tool) will build
your queries for you. Simply put in
your keywords and type of content,
download the CSV, and go!

Pro tip: Advanced Search with 50
results.


             http://ontolo.com/link-building-query-generator-V2
@dohertyjf
                 Insert your

Ontolo Results
                 keywords and
                 asset (aka
                 content) type.
@dohertyjf




             Tool: http://dis.tl/Hd4OJi
             http://www.distilled.net/blog/seo/finding-link-opportunities-with-advanced-search-
             queries/
@dohertyjf



BlogDash (Free)
BlogDash is a free tool that helps
you find bloggers. Add them to
project lists, see posts that you’ve
sent, and connect up Twitter.

http://www.blogdash.com


             If I was building links for a website about outdoor leadership, I’d use BlogDash because
             it allows you to sort bloggers by keyword.
             Pro tip – You can sort by Google TBPR or Klout score.
@dohertyjf




             http://www.bloggerlinkup.com/
@dohertyjf



Search by Author
I created a bookmarklet a few
months back that allows you to
search for posts written by a
specific author. Use it to find
where they have posted, then
reach out and get a post yourself!



             http://dis.tl/author-search-bkmrklt
@dohertyjf



Search ‘em, scrape ‘em, sort ‘em
By using Advanced search operators,
plus Advanced Search (set to 50
results), and Neils Bosma’s SEO
Tools, you can quickly find the
relative strength of sites to reach
out to.
Combine w/ Citation Labs for #win.


             http://nielsbosma.se/projects/seotools/
             https://seogadget.co.uk/amazing-seo-tools-for-excel/
@dohertyjf



Copy to Excel, run =GooglePageRank()
@dohertyjf




                Problem:
             “How do I find
              influencers?”
@dohertyjf



FollowerWonk (Paid and Free)
Followerwonk is the best Twitter
social mining tool available. Both
paid and free.You’re limited with a
free account to how much data
you can pull. If you’re enterprise,
the paid is worth it.


             If I was building links for a website with outdoors equipment, I’d go to Followerwonk
             and search by keyword (like [skier]).
             Pro tip – Sort by # of followers or influence.
@dohertyjf



FollowerWonk (Paid and Free)
Followerwonk will also help you
find the intersection between who
people follow. If you identify a few
influencers in a space, then run the
Compare Users report to see
who all of them follow.



             Pro tip – Especially look for “choosy” people, as they are more likely to follow high
             quality people.
@dohertyjf




             Basically, you should follow all these people.
@dohertyjf



Twitter Scraping                          Then take the tool that I built, throw in a list of
                                          Twitter usernames, and pull out their websites,
                                          complete with Moz metrics (bring your own API
                                          key).




             http://www.johnfdoherty.com/link-prospecting-with-twitter-tools-and-apis/
@dohertyjf




             @rosshudgens

             Pro tip: When you find an influencer on Twitter, scroll to the
             bottom of who they are following. Those are the people they
             have been following the longest.

             Sometime earlier this year
@dohertyjf



Alltop (Free)
Alltop has topics for many
different categories. These blogs
can be a good place to start to
find pretty reputable sites.




             http://alltop.com/
@dohertyjf



Topsy Experts (Beta)
Topsy has an awesome beta tool
that lets you search by keyword. It
then returns you the Twitter
usernames of the influential
people.You might be surprised
who you find!



             http://topsy.com/experts
@dohertyjf



Lists + LinkClump
Another good way to find
influencers is to use high powered
Google queries, and then scrape
them.

Like: "influential" "cycling"
"blogger" "list"



             http://www.seomoz.org/blog/the-power-of-using-lists-for-link-building
@dohertyjf



Lists + LinkClump
Brought me this post:
http://extanz.com/2011/08/26/top-
50-most-influential-cycling-
bloggers-celebrating-the-cycle-
chic-movement/ with 50 cyclists.
Linkclump and dump. Boom.



             http://www.seomoz.org/blog/the-power-of-using-lists-for-link-building
@dohertyjf




                 Problem:
             “I have way too
             many contacts!
              Help me sort
                  them?”
@dohertyjf


Ontolo




             http://ontolo.com/link-building-search-prospects
@dohertyjf



Excel Spreadsheet
I built out an Excel spreadsheet
that allows you to put in your
prospect sites and their
information. Then, it divides your
prospects into DA “buckets”.




             http://www.johnfdoherty.com/segmented-link-outreach/
@dohertyjf




             http://www.johnfdoherty.com/segmented-link-outreach/
@dohertyjf




             http://www.johnfdoherty.com/segmented-link-outreach/
@dohertyjf




                   Problem:
             “Contact details are
              hard to find! Can I
                 do it faster?”
@dohertyjf



Citation Labs (Paid)
Input a list of URLs (keep it under
1,000 for best results). The Contact
Finder returns you emails or the
page where you can find the email.

Combine with ToutApp for
maximum efficiency.


             http://citationlabs.com/tools/
@dohertyjf



Buzzstream Contact Finder (Free)
Enter the person’s first and last
names, as well as their company
and website, and search.

You will receive results like:
“fred wilson” “@avc.com”



             http://tools.buzzstream.com/link-building-email-research
@dohertyjf



Prospecting
@dohertyjf




 Why?
   People don’t just link. They have to have a
   reason.
@dohertyjf



Find the content being created
So use this SEOgadget tool to
create the content that people
are asking about, according to
the keywords you want to
target.




             https://seogadget.co.uk/content-strategy-generator-tool-v2-update/ via @dbseo
@dohertyjf



Answer the questions they’re asking
Oh hello Quora scraper.

Find your keyword’s URL on
Quora, plug that into the RSS URL
in the tool, and this tool returns
you the most recent 20 questions
about that topic.


             http://dis.tl/quorascraper
             Quora RSS URL: http://www.quora.com/(keyword)/rss
@dohertyjf



Quora Scraper




             http://dis.tl/quorascraper
@dohertyjf



Ontolo Content Idea Generator




             http://ontolo.com/content-marketing-research-successful-content
@dohertyjf



Ontolo Content Idea Generator

                                                                55 linking root domains!
                                                                You should have these
                                                                links, not them!


             Brought me up this article with 55 backlinks: http://www.lifehack.org/articles/lifehack/twitter-
             use-it-productively.html
@dohertyjf



Salesforce Should Have These Links




             http://www.salesforce.com/uk/socialsuccess/social-media/
@dohertyjf



Content
@dohertyjf




 How?
   Outreach
@dohertyjf




                 Problem:
             “How do I connect
               with new link
                prospects?”
@dohertyjf



NEW TOOL ALERT: ENGAG.IO (Free)
Engag.io is your inbox for your
social media conversations.
Connect up Twitter and Facebook
and track your conversations.




             http://www.engag.io/welcome
@dohertyjf




                                            These people love Engag.io


             http://www.engag.io/welcome
@dohertyjf



Rapportive
                                    A Gmail plugin that allows you to connect broader
                                    socially with your contacts. Also useful for finding
                                    email addresses if you know the domain. Or check
                                    when they last tweeted.




             http://rapportive.com/
             http://www.johnfdoherty.com/rapportive-linkbuilding-tool/
@dohertyjf




             Give them something.
@dohertyjf



Coffee (a couple bucks)
We sometimes forget that our best linkbuilding
tactic is building relationships. Try taking a blogger
out for a cup of coffee. Or send them a custom
flash drive. If you’re not making the connection
via email, get in front of them in real life.




             Brought to you by: your friend, “hustle”.
@dohertyjf




                 Problem:
             “Need more links,
              have no time. ”
               Aka how do I
               achieve scale?
@dohertyjf



None of this
@dohertyjf



Buzzstream (Paid)
                                         Buzzstream makes your life as a linkbuilder so much
                                         easier. When you find a prospect, buzzmark it. They’ll
                                         find the contact details for you if they can. It will also
                                         pull in other important metrics. And you can keep
                                         track of the relationship as you go to verify if they
                                         are linking or not. And it integrates with
                                         Gmail/Google Apps.


             http://www.buzzstream.com
@dohertyjf




             Keep your prospects organized, assign prospects to other team members, verify the
             status of links, get an email when links drop off so you can reach back out to recover
             links.
@dohertyjf




             Canned Responses + Buzzstream = WIN
@dohertyjf



Streak (Free Beta)
Streak is a new in-your-Gmail
CRM that you can adjust to help
you track your linkbuilding efforts
using custom states.




             http://www.streak.com/

             Use it for linkbuilding: http://www.maplenorth.com/2012/03/27/link-outreach-tracking-gmail/ via
             @maplenorth and @pointblankseo
@dohertyjf



ToutApp (Paid)
ToutApp allows you to template emails
and email people from your own email
address and directly from the page.

You also receive statistics around open
rates.

$30/month (for serious linkbuilders,
worth it!)


             http://www1.toutapp.com

             Justin mentioned it here: http://justinbriggs.org/18-tools-to-speed-up-link-building
@dohertyjf




             If I was going to email Rand, I’d go to a profile page that might have his email. When an
             email is found, the Chrome extension lights up with a number. Click it, click the email
             address you want to use, and an email window pops up.
@dohertyjf




                “Can I scale
             passively as well?”
@dohertyjf


Zemanta (Paid and
Free)
Zemanta is an in-blog content
recommendation that passively
helps you build links. It integrates
with Wordpress, Blogger, Tumblr,
TypePad, Posterous, Movable Type,
and Drupal.


             http://www.zemanta.com/
             And it’s whitehat! Rand wrote about it here: http://www.seomoz.org/blog/4-valuable-
             link-building-services
@dohertyjf



Buzzstream
Buzzstream will send you a report
of your backlinks weekly with
statistics about them, such as how
many have fallen off, new, etc. No
more worrying about losing good
backlinks.



             http://www.buzzstream.com/
@dohertyjf



Ontolo
With Ontolo, you can mark
certain links as your most
important. If anything changes
(aka they drop off), you will
receive an alert.
Reclaim those important links!



             http://ontolo.com/link-building-backlink-monitor
@dohertyjf




                  Problem:
                 “How do I
             remember to follow
                    up?”
@dohertyjf



FollowUp CC (Free to start)
Pick when you want the email to
be returned to your inbox (9
hours, a day, a week, etc). Bcc that
amount of time and don’t worry
about forgetting to follow up.



             http://www.followup.cc/

             TheNextWeb loved it: http://thenextweb.com/apps/2011/07/19/in-depth-with-followup-cc-
             reminders-calendar-and-task-list-in-one/
@dohertyjf



Boomerang (Free)
Boomerang will return your email
to your inbox at the chosen time
so that you can follow up.

Pro tip: Select “Only if nobody
responds”.



             http://www.boomeranggmail.com/
@dohertyjf



Outreach
@dohertyjf




   Tracking
@dohertyjf



Excel
If you don’t have budget, you have
to organize yourself.You can track
your progress and relationship
stage in Excel with this
spreadsheet (we use it internally
at Distilled).



             http://dis.tl/progresstracking
@dohertyjf



Google Docs (Free)
Or use Google Docs to do it.
When I worked in-house, we used
a similar sheet to the one in the
post below.You can use it to track
relationship stages with multiple
people working on the project.
(Credit: @ethanlyon)



             http://www.wordstream.com/blog/ws/2011/09/01/scale-linkbuilding-with-google-docs
@dohertyjf



Linkstant
Emails you every time you get a
new link. For smaller clients that
would be able/willing to install it,
perfect solution.




             http://www.linkstant.com/
@dohertyjf



OSE or Majestic
If you can report monthly, and not
on individual links, use
OpenSiteExplorer or Majestic for
your monthly numbers if you are
building at scale.




             http://www.opensiteexplorer.com or http://www.majesticseo.com
@dohertyjf




             Sometimes, we need to sit back and think about what we need and not rely on others
             to build tools for us. Sometimes tracking IS as simple as writing down EVERY link you
             get.
@dohertyjf



Tracking
@dohertyjf



John Doherty
SEO Consultant – Distilled
  john.doherty@distilled.net
  http://twitter.com/#!/dohertyjf



SEO Consultant at Distilled NYC.
Traveler.
Rock climber.
Company Blog: http://www.distilled.net/blog/
Personal Blog: http://www.johnfdoherty.com/
Thank You
  Questions?

JOHN DOHERTY

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Tools Of The Trade - Linklove Boston

  • 1. Best in Show: Tools for Building Links AKA: Solving Problems with Tools JOHN DOHERTY DISTILLED NYC
  • 2. @dohertyjf I have a confession to make
  • 3. @dohertyjf The reason I write posts like this http://www.seomoz.org/blog/linkbuilder-gmail-productivity-setup-and-outreach- examples http://www.seomoz.org/blog/linkbuilder-gmail-productivity-setup-and- outreach-examples
  • 4. @dohertyjf And build tools like this http://www.johnfdoherty.com/category/excel-for-seo
  • 5. @dohertyjf And have friends like @ipullrank http://ipullrank.com/tools/social-scrape/
  • 6. @dohertyjf Is because I hate linkbuilding Ok ok, hate is a strong word. But linkbuilding is tough
  • 7. @dohertyjf Tools speed up parts of linkbuilding so we can concentrate on the important and harder parts, like outreach (and there are tools for that too)
  • 8. @dohertyjf There are a million and one tools out there on the Internet. Image Source
  • 9. @dohertyjf We have to know when to use them. Otherwise, you can get overwhelmed quickly.
  • 10. @dohertyjf Let’s talk about a linkbuilding campaign
  • 11. @dohertyjf A linkbuilding campaign involves many stages of planning and execution, and takes two kinds of tools.
  • 12. @dohertyjf Structuring a Linkbuilding Campaign
  • 13. @dohertyjf What Track Why Who/Competitor Scale Research Outreach
  • 14. @dohertyjf Two Types of Tools
  • 15. @dohertyjf Paid tools
  • 16. @dohertyjf Free tools, Excel templates, and a strong dose of HUSTLE
  • 17. @dohertyjf Three Levels of Tools
  • 18. @dohertyjf Levels Free Tools Paid Tools Enterprise-Level Tools
  • 19. @dohertyjf Tools for Budget Levels No budget- $99 $100-$500 $501+
  • 21. @dohertyjf Starting a campaign with a new client (or as a new in-house SEO)
  • 22. @dohertyjf Problem: “What am I, or my competitors, ranking for or targeting already?”
  • 23. @dohertyjf Analytics + Rankerizer (Free) Rankerizer is a free tool to download (just provide your email address) that you can use to check rankings quickly. I have found it to be quite accurate and because it’s a free tool, very useful to people who need rankings quickly. http://www.rankerizer.com
  • 24. @dohertyjf KeywordSpy (Free and Paid) KeywordSpy will give you the terms that the site is ranking for. This is useful both for your own site as well as competitor sites. http://www.keywordspy.com http://www.keywordspy.com
  • 26. @dohertyjf KeywordSpy + Excel Magic Spreadsheet - http://dis.tl/semrushpivot Excellent Analytics - http://excellentanalytics.com/
  • 27. @dohertyjf http://www.distilled.net/excel-for-seo/
  • 28. @dohertyjf SearchMetrics (Paid) SearchMetrics Essentials is a paid tool that we use at Distilled. This is where I go after Analytics to get a full picture of their SERP and keyword landscape. http://www.searchmetrics.com/en/
  • 29. @dohertyjf SearchMetrics Essentials http://suite.searchmetrics.com/en/essentials
  • 30. @dohertyjf SearchMetrics Essentials http://suite.searchmetrics.com/en/essentials
  • 31. @dohertyjf Rank Checkers/Trackers
  • 32. @dohertyjf Authority Labs (Paid $24-99/month) http://authoritylabs.com/
  • 33. @dohertyjf Raven Tools (Subscription) http://raventools.com
  • 34. @dohertyjf SEOmoz (Subscription) http://pro.seomoz.org/campaigns or http://ranktracker.seomoz.org/
  • 35. @dohertyjf Problem: “What links do I need?”
  • 36. @dohertyjf LinkDetective (Free) + OSE (Subscription) Link Detective is a new tool that categorizes your backlinks into types. Take those competitors you found and plug them in here. http://www.linkdetective.com/
  • 38. @dohertyjf Run backlink profiles of competitors (OSE) and check their anchor text in Excel. Once you can see what anchor text your competitors are targeting, you can better know what kind of content you should be creating in order to rank for those terms! You’ll need this: https://seogadget.co.uk/categorising-your-links/ from this guy - @richardbaxter (he’s frickin smart)
  • 39. @dohertyjf Problem: “Where are my competitors getting links that I should as well?”
  • 40. @dohertyjf LinkResearchTools Competitive Landscape http://www.linkresearchtools.com/
  • 41. @dohertyjf SEOmoz Competitive Link Finder (Subscription) A Labs tool that returns you the sites that your competitors are getting links from, but you are not. http://www.seomoz.org/labs/link-intersect
  • 42. @dohertyjf MajesticSEO Clique Hunter (Subscription) Majestic’s Clique Hunter also does a good job of showing you who is linking where within the compared sites. http://www.majesticseo.com/reports/cliquehunter
  • 43. @dohertyjf http://www.majesticseo.com/reports/cliquehunter
  • 44. @dohertyjf OSE Export + Excel Export your backlinks from OpenSiteExplorer and put them into this Excel sheet. With a little Pivot Table magic, you get the unique LRDs that are linking to your competitors, but not you. http://dis.tl/exceltrifecta
  • 45. @dohertyjf http://dis.tl/exceltrifecta
  • 47. @dohertyjf Who? Link Prospecting
  • 48. @dohertyjf Problem: “I just need more contacts!”
  • 49. @dohertyjf Advanced Queries + LinkClump (Hustle) Use your advanced query skills (such as “rock climbing” “guest post”, with an Advanced Search (50 results) and combine w/ LinkClump (Chrome) or MultiLinks (Firefox). Dump into Excel. Rinse, repeat. Geoff Kenyon wrote this post: http://www.distilled.net/blog/seo/finding-link- opportunities-with-advanced-search-queries/ Adjust search settings: https://www.google.com/preferences?hl=en
  • 50. @dohertyjf Citation Labs (Free Trial, then Paid) Citation Labs, by Garrett French (@garrettfrench) lets you put in your keywords and the type of prospect you want, then it returns your prospects in a CSV file. http://linkprospector.citationlabs.com/
  • 51. @dohertyjf Citation Labs (Free Trial, then Paid) Export the CSV to Excel and manipulate the data (sort by PR, etc) 
  • 52. @dohertyjf Problem: “How do I find sites interested in content?”
  • 53. @dohertyjf Let Ontolo make queries for you Ontolo’s Linkbuilding Query Generator V2 (free tool) will build your queries for you. Simply put in your keywords and type of content, download the CSV, and go! Pro tip: Advanced Search with 50 results. http://ontolo.com/link-building-query-generator-V2
  • 54. @dohertyjf Insert your Ontolo Results keywords and asset (aka content) type.
  • 55. @dohertyjf Tool: http://dis.tl/Hd4OJi http://www.distilled.net/blog/seo/finding-link-opportunities-with-advanced-search- queries/
  • 56. @dohertyjf BlogDash (Free) BlogDash is a free tool that helps you find bloggers. Add them to project lists, see posts that you’ve sent, and connect up Twitter. http://www.blogdash.com If I was building links for a website about outdoor leadership, I’d use BlogDash because it allows you to sort bloggers by keyword. Pro tip – You can sort by Google TBPR or Klout score.
  • 57. @dohertyjf http://www.bloggerlinkup.com/
  • 58. @dohertyjf Search by Author I created a bookmarklet a few months back that allows you to search for posts written by a specific author. Use it to find where they have posted, then reach out and get a post yourself! http://dis.tl/author-search-bkmrklt
  • 59. @dohertyjf Search ‘em, scrape ‘em, sort ‘em By using Advanced search operators, plus Advanced Search (set to 50 results), and Neils Bosma’s SEO Tools, you can quickly find the relative strength of sites to reach out to. Combine w/ Citation Labs for #win. http://nielsbosma.se/projects/seotools/ https://seogadget.co.uk/amazing-seo-tools-for-excel/
  • 60. @dohertyjf Copy to Excel, run =GooglePageRank()
  • 61. @dohertyjf Problem: “How do I find influencers?”
  • 62. @dohertyjf FollowerWonk (Paid and Free) Followerwonk is the best Twitter social mining tool available. Both paid and free.You’re limited with a free account to how much data you can pull. If you’re enterprise, the paid is worth it. If I was building links for a website with outdoors equipment, I’d go to Followerwonk and search by keyword (like [skier]). Pro tip – Sort by # of followers or influence.
  • 63. @dohertyjf FollowerWonk (Paid and Free) Followerwonk will also help you find the intersection between who people follow. If you identify a few influencers in a space, then run the Compare Users report to see who all of them follow. Pro tip – Especially look for “choosy” people, as they are more likely to follow high quality people.
  • 64. @dohertyjf Basically, you should follow all these people.
  • 65. @dohertyjf Twitter Scraping Then take the tool that I built, throw in a list of Twitter usernames, and pull out their websites, complete with Moz metrics (bring your own API key). http://www.johnfdoherty.com/link-prospecting-with-twitter-tools-and-apis/
  • 66. @dohertyjf @rosshudgens Pro tip: When you find an influencer on Twitter, scroll to the bottom of who they are following. Those are the people they have been following the longest. Sometime earlier this year
  • 67. @dohertyjf Alltop (Free) Alltop has topics for many different categories. These blogs can be a good place to start to find pretty reputable sites. http://alltop.com/
  • 68. @dohertyjf Topsy Experts (Beta) Topsy has an awesome beta tool that lets you search by keyword. It then returns you the Twitter usernames of the influential people.You might be surprised who you find! http://topsy.com/experts
  • 69. @dohertyjf Lists + LinkClump Another good way to find influencers is to use high powered Google queries, and then scrape them. Like: "influential" "cycling" "blogger" "list" http://www.seomoz.org/blog/the-power-of-using-lists-for-link-building
  • 70. @dohertyjf Lists + LinkClump Brought me this post: http://extanz.com/2011/08/26/top- 50-most-influential-cycling- bloggers-celebrating-the-cycle- chic-movement/ with 50 cyclists. Linkclump and dump. Boom. http://www.seomoz.org/blog/the-power-of-using-lists-for-link-building
  • 71. @dohertyjf Problem: “I have way too many contacts! Help me sort them?”
  • 72. @dohertyjf Ontolo http://ontolo.com/link-building-search-prospects
  • 73. @dohertyjf Excel Spreadsheet I built out an Excel spreadsheet that allows you to put in your prospect sites and their information. Then, it divides your prospects into DA “buckets”. http://www.johnfdoherty.com/segmented-link-outreach/
  • 74. @dohertyjf http://www.johnfdoherty.com/segmented-link-outreach/
  • 75. @dohertyjf http://www.johnfdoherty.com/segmented-link-outreach/
  • 76. @dohertyjf Problem: “Contact details are hard to find! Can I do it faster?”
  • 77. @dohertyjf Citation Labs (Paid) Input a list of URLs (keep it under 1,000 for best results). The Contact Finder returns you emails or the page where you can find the email. Combine with ToutApp for maximum efficiency. http://citationlabs.com/tools/
  • 78. @dohertyjf Buzzstream Contact Finder (Free) Enter the person’s first and last names, as well as their company and website, and search. You will receive results like: “fred wilson” “@avc.com” http://tools.buzzstream.com/link-building-email-research
  • 80. @dohertyjf Why? People don’t just link. They have to have a reason.
  • 81. @dohertyjf Find the content being created So use this SEOgadget tool to create the content that people are asking about, according to the keywords you want to target. https://seogadget.co.uk/content-strategy-generator-tool-v2-update/ via @dbseo
  • 82. @dohertyjf Answer the questions they’re asking Oh hello Quora scraper. Find your keyword’s URL on Quora, plug that into the RSS URL in the tool, and this tool returns you the most recent 20 questions about that topic. http://dis.tl/quorascraper Quora RSS URL: http://www.quora.com/(keyword)/rss
  • 83. @dohertyjf Quora Scraper http://dis.tl/quorascraper
  • 84. @dohertyjf Ontolo Content Idea Generator http://ontolo.com/content-marketing-research-successful-content
  • 85. @dohertyjf Ontolo Content Idea Generator 55 linking root domains! You should have these links, not them! Brought me up this article with 55 backlinks: http://www.lifehack.org/articles/lifehack/twitter- use-it-productively.html
  • 86. @dohertyjf Salesforce Should Have These Links http://www.salesforce.com/uk/socialsuccess/social-media/
  • 88. @dohertyjf How? Outreach
  • 89. @dohertyjf Problem: “How do I connect with new link prospects?”
  • 90. @dohertyjf NEW TOOL ALERT: ENGAG.IO (Free) Engag.io is your inbox for your social media conversations. Connect up Twitter and Facebook and track your conversations. http://www.engag.io/welcome
  • 91. @dohertyjf  These people love Engag.io http://www.engag.io/welcome
  • 92. @dohertyjf Rapportive A Gmail plugin that allows you to connect broader socially with your contacts. Also useful for finding email addresses if you know the domain. Or check when they last tweeted. http://rapportive.com/ http://www.johnfdoherty.com/rapportive-linkbuilding-tool/
  • 93. @dohertyjf Give them something.
  • 94. @dohertyjf Coffee (a couple bucks) We sometimes forget that our best linkbuilding tactic is building relationships. Try taking a blogger out for a cup of coffee. Or send them a custom flash drive. If you’re not making the connection via email, get in front of them in real life. Brought to you by: your friend, “hustle”.
  • 95. @dohertyjf Problem: “Need more links, have no time. ” Aka how do I achieve scale?
  • 97. @dohertyjf Buzzstream (Paid) Buzzstream makes your life as a linkbuilder so much easier. When you find a prospect, buzzmark it. They’ll find the contact details for you if they can. It will also pull in other important metrics. And you can keep track of the relationship as you go to verify if they are linking or not. And it integrates with Gmail/Google Apps. http://www.buzzstream.com
  • 98. @dohertyjf Keep your prospects organized, assign prospects to other team members, verify the status of links, get an email when links drop off so you can reach back out to recover links.
  • 99. @dohertyjf Canned Responses + Buzzstream = WIN
  • 100. @dohertyjf Streak (Free Beta) Streak is a new in-your-Gmail CRM that you can adjust to help you track your linkbuilding efforts using custom states. http://www.streak.com/ Use it for linkbuilding: http://www.maplenorth.com/2012/03/27/link-outreach-tracking-gmail/ via @maplenorth and @pointblankseo
  • 101. @dohertyjf ToutApp (Paid) ToutApp allows you to template emails and email people from your own email address and directly from the page. You also receive statistics around open rates. $30/month (for serious linkbuilders, worth it!) http://www1.toutapp.com Justin mentioned it here: http://justinbriggs.org/18-tools-to-speed-up-link-building
  • 102. @dohertyjf If I was going to email Rand, I’d go to a profile page that might have his email. When an email is found, the Chrome extension lights up with a number. Click it, click the email address you want to use, and an email window pops up.
  • 103. @dohertyjf “Can I scale passively as well?”
  • 104. @dohertyjf Zemanta (Paid and Free) Zemanta is an in-blog content recommendation that passively helps you build links. It integrates with Wordpress, Blogger, Tumblr, TypePad, Posterous, Movable Type, and Drupal. http://www.zemanta.com/ And it’s whitehat! Rand wrote about it here: http://www.seomoz.org/blog/4-valuable- link-building-services
  • 105. @dohertyjf Buzzstream Buzzstream will send you a report of your backlinks weekly with statistics about them, such as how many have fallen off, new, etc. No more worrying about losing good backlinks. http://www.buzzstream.com/
  • 106. @dohertyjf Ontolo With Ontolo, you can mark certain links as your most important. If anything changes (aka they drop off), you will receive an alert. Reclaim those important links! http://ontolo.com/link-building-backlink-monitor
  • 107. @dohertyjf Problem: “How do I remember to follow up?”
  • 108. @dohertyjf FollowUp CC (Free to start) Pick when you want the email to be returned to your inbox (9 hours, a day, a week, etc). Bcc that amount of time and don’t worry about forgetting to follow up. http://www.followup.cc/ TheNextWeb loved it: http://thenextweb.com/apps/2011/07/19/in-depth-with-followup-cc- reminders-calendar-and-task-list-in-one/
  • 109. @dohertyjf Boomerang (Free) Boomerang will return your email to your inbox at the chosen time so that you can follow up. Pro tip: Select “Only if nobody responds”. http://www.boomeranggmail.com/
  • 111. @dohertyjf Tracking
  • 112. @dohertyjf Excel If you don’t have budget, you have to organize yourself.You can track your progress and relationship stage in Excel with this spreadsheet (we use it internally at Distilled). http://dis.tl/progresstracking
  • 113. @dohertyjf Google Docs (Free) Or use Google Docs to do it. When I worked in-house, we used a similar sheet to the one in the post below.You can use it to track relationship stages with multiple people working on the project. (Credit: @ethanlyon) http://www.wordstream.com/blog/ws/2011/09/01/scale-linkbuilding-with-google-docs
  • 114. @dohertyjf Linkstant Emails you every time you get a new link. For smaller clients that would be able/willing to install it, perfect solution. http://www.linkstant.com/
  • 115. @dohertyjf OSE or Majestic If you can report monthly, and not on individual links, use OpenSiteExplorer or Majestic for your monthly numbers if you are building at scale. http://www.opensiteexplorer.com or http://www.majesticseo.com
  • 116. @dohertyjf Sometimes, we need to sit back and think about what we need and not rely on others to build tools for us. Sometimes tracking IS as simple as writing down EVERY link you get.
  • 118. @dohertyjf John Doherty SEO Consultant – Distilled john.doherty@distilled.net http://twitter.com/#!/dohertyjf SEO Consultant at Distilled NYC. Traveler. Rock climber. Company Blog: http://www.distilled.net/blog/ Personal Blog: http://www.johnfdoherty.com/
  • 119. Thank You Questions? JOHN DOHERTY