The reason I write posts like this
Starting a campaign with a new client (or as a
new in-house SEO)
“What am I, or my
ranking for or
Analytics + Rankerizer (Free)
Rankerizer is a free tool to download (just provide
your email address) that you can use to check
rankings quickly. I have found it to be quite accurate
and because it’s a free tool, very useful to people
who need rankings quickly.
KeywordSpy (Free and Paid)
KeywordSpy will give you the
terms that the site is ranking for.
This is useful both for your own
site as well as competitor sites.
SearchMetrics Essentials is a paid
tool that we use at Distilled. This
is where I go after Analytics to
get a full picture of their SERP
and keyword landscape.
LinkDetective (Free) + OSE (Subscription)
Link Detective is a new tool that categorizes your
backlinks into types.
Take those competitors you found and plug them in
Run backlink profiles of competitors (OSE)
and check their anchor text in Excel.
Once you can see what anchor text your
competitors are targeting, you can better know what
kind of content you should be creating in order to
rank for those terms!
You’ll need this: https://seogadget.co.uk/categorising-your-links/ from this
guy - @richardbaxter (he’s frickin smart)
“Where are my
links that I should as
OSE Export + Excel
Export your backlinks from
OpenSiteExplorer and put them
into this Excel sheet. With a little
Pivot Table magic, you get the
unique LRDs that are linking to
your competitors, but not you.
Advanced Queries + LinkClump (Hustle)
Use your advanced query skills
(such as “rock climbing” “guest
post”, with an Advanced Search
(50 results) and combine w/
LinkClump (Chrome) or
MultiLinks (Firefox). Dump into
Excel. Rinse, repeat.
Geoff Kenyon wrote this post: http://www.distilled.net/blog/seo/finding-link-
Adjust search settings: https://www.google.com/preferences?hl=en
Citation Labs (Free Trial, then Paid)
Citation Labs, by Garrett French
(@garrettfrench) lets you put in
your keywords and the type of
prospect you want, then it returns
your prospects in a CSV file.
“How do I find sites
Let Ontolo make queries for you
Ontolo’s Linkbuilding Query
Generator V2 (free tool) will build
your queries for you. Simply put in
your keywords and type of content,
download the CSV, and go!
Pro tip: Advanced Search with 50
BlogDash is a free tool that helps
you find bloggers. Add them to
project lists, see posts that you’ve
sent, and connect up Twitter.
If I was building links for a website about outdoor leadership, I’d use BlogDash because
it allows you to sort bloggers by keyword.
Pro tip – You can sort by Google TBPR or Klout score.
Search by Author
I created a bookmarklet a few
months back that allows you to
search for posts written by a
specific author. Use it to find
where they have posted, then
reach out and get a post yourself!
Search ‘em, scrape ‘em, sort ‘em
By using Advanced search operators,
plus Advanced Search (set to 50
results), and Neils Bosma’s SEO
Tools, you can quickly find the
relative strength of sites to reach
Combine w/ Citation Labs for #win.
FollowerWonk (Paid and Free)
Followerwonk is the best Twitter
social mining tool available. Both
paid and free.You’re limited with a
free account to how much data
you can pull. If you’re enterprise,
the paid is worth it.
If I was building links for a website with outdoors equipment, I’d go to Followerwonk
and search by keyword (like [skier]).
Pro tip – Sort by # of followers or influence.
FollowerWonk (Paid and Free)
Followerwonk will also help you
find the intersection between who
people follow. If you identify a few
influencers in a space, then run the
Compare Users report to see
who all of them follow.
Pro tip – Especially look for “choosy” people, as they are more likely to follow high
Basically, you should follow all these people.
Twitter Scraping Then take the tool that I built, throw in a list of
Twitter usernames, and pull out their websites,
complete with Moz metrics (bring your own API
Pro tip: When you find an influencer on Twitter, scroll to the
bottom of who they are following. Those are the people they
have been following the longest.
Sometime earlier this year
Topsy Experts (Beta)
Topsy has an awesome beta tool
that lets you search by keyword. It
then returns you the Twitter
usernames of the influential
people.You might be surprised
who you find!
Lists + LinkClump
Another good way to find
influencers is to use high powered
Google queries, and then scrape
Like: "influential" "cycling"
Lists + LinkClump
Brought me this post:
chic-movement/ with 50 cyclists.
Linkclump and dump. Boom.
“I have way too
Help me sort
I built out an Excel spreadsheet
that allows you to put in your
prospect sites and their
information. Then, it divides your
prospects into DA “buckets”.
“Contact details are
hard to find! Can I
do it faster?”
Citation Labs (Paid)
Input a list of URLs (keep it under
1,000 for best results). The Contact
Finder returns you emails or the
page where you can find the email.
Combine with ToutApp for
Buzzstream Contact Finder (Free)
Enter the person’s first and last
names, as well as their company
and website, and search.
You will receive results like:
“fred wilson” “@avc.com”
Find the content being created
So use this SEOgadget tool to
create the content that people
are asking about, according to
the keywords you want to
https://seogadget.co.uk/content-strategy-generator-tool-v2-update/ via @dbseo
Answer the questions they’re asking
Oh hello Quora scraper.
Find your keyword’s URL on
Quora, plug that into the RSS URL
in the tool, and this tool returns
you the most recent 20 questions
about that topic.
Quora RSS URL: http://www.quora.com/(keyword)/rss
Ontolo Content Idea Generator
55 linking root domains!
You should have these
links, not them!
Brought me up this article with 55 backlinks: http://www.lifehack.org/articles/lifehack/twitter-
“How do I connect
with new link
NEW TOOL ALERT: ENGAG.IO (Free)
Engag.io is your inbox for your
social media conversations.
Connect up Twitter and Facebook
and track your conversations.
These people love Engag.io
A Gmail plugin that allows you to connect broader
socially with your contacts. Also useful for finding
email addresses if you know the domain. Or check
when they last tweeted.
Coffee (a couple bucks)
We sometimes forget that our best linkbuilding
tactic is building relationships. Try taking a blogger
out for a cup of coffee. Or send them a custom
flash drive. If you’re not making the connection
via email, get in front of them in real life.
Brought to you by: your friend, “hustle”.
“Need more links,
have no time. ”
Aka how do I
Buzzstream makes your life as a linkbuilder so much
easier. When you find a prospect, buzzmark it. They’ll
find the contact details for you if they can. It will also
pull in other important metrics. And you can keep
track of the relationship as you go to verify if they
are linking or not. And it integrates with
Keep your prospects organized, assign prospects to other team members, verify the
status of links, get an email when links drop off so you can reach back out to recover
Streak (Free Beta)
Streak is a new in-your-Gmail
CRM that you can adjust to help
you track your linkbuilding efforts
using custom states.
Use it for linkbuilding: http://www.maplenorth.com/2012/03/27/link-outreach-tracking-gmail/ via
@maplenorth and @pointblankseo
ToutApp allows you to template emails
and email people from your own email
address and directly from the page.
You also receive statistics around open
$30/month (for serious linkbuilders,
Justin mentioned it here: http://justinbriggs.org/18-tools-to-speed-up-link-building
If I was going to email Rand, I’d go to a profile page that might have his email. When an
email is found, the Chrome extension lights up with a number. Click it, click the email
address you want to use, and an email window pops up.
Zemanta (Paid and
Zemanta is an in-blog content
recommendation that passively
helps you build links. It integrates
with Wordpress, Blogger, Tumblr,
TypePad, Posterous, Movable Type,
And it’s whitehat! Rand wrote about it here: http://www.seomoz.org/blog/4-valuable-
Buzzstream will send you a report
of your backlinks weekly with
statistics about them, such as how
many have fallen off, new, etc. No
more worrying about losing good
With Ontolo, you can mark
certain links as your most
important. If anything changes
(aka they drop off), you will
receive an alert.
Reclaim those important links!
FollowUp CC (Free to start)
Pick when you want the email to
be returned to your inbox (9
hours, a day, a week, etc). Bcc that
amount of time and don’t worry
about forgetting to follow up.
TheNextWeb loved it: http://thenextweb.com/apps/2011/07/19/in-depth-with-followup-cc-
If you don’t have budget, you have
to organize yourself.You can track
your progress and relationship
stage in Excel with this
spreadsheet (we use it internally
Google Docs (Free)
Or use Google Docs to do it.
When I worked in-house, we used
a similar sheet to the one in the
post below.You can use it to track
relationship stages with multiple
people working on the project.
OSE or Majestic
If you can report monthly, and not
on individual links, use
OpenSiteExplorer or Majestic for
your monthly numbers if you are
building at scale.
http://www.opensiteexplorer.com or http://www.majesticseo.com
Sometimes, we need to sit back and think about what we need and not rely on others
to build tools for us. Sometimes tracking IS as simple as writing down EVERY link you
SEO Consultant – Distilled
SEO Consultant at Distilled NYC.
Company Blog: http://www.distilled.net/blog/
Personal Blog: http://www.johnfdoherty.com/