Objectives To make your website easily findable over the web To increase the visibility To get more traffic (visitors) to the website To scale up the number of footfall
Introduction Search engine optimization and positioning is challenging at best. It’s not a simple matter of adding a few tags that contain your important keywords. It is an art and a science, because it is applying creative techniques to an in- depth study of the search engines and directories. We are committed to meeting SEO needs of your website and proposes a campaign plan. Our goal will be to meet your SEO outsourcing needs thoroughly and professionally. Included within this proposal is a detailed Scope of Work outlining specific proposed activities and fees for your review. The Scope of Work will include site optimization and allied web promotion & development activities, SE- friendly content writing and submission and tracking to over all major and support Search Engines and Directories.
SEO Program Specification Our SEO Program is designed to address search engine algorithms of all main search engines. The scope of the SEO Program is customized according to the needs of the website, the target audience it addresses and the online competition associated with it. The SEO process is divided into the following 6 Stages: 1. Stage I - Evaluation & Planning 2. Stage II - Execution 3. Stage III - SEO Implementation 4. Stage IV – Completion 5. Stage V – Off-page optimization 6. Stage VI – Monitoring
STAGE 1 Evaluation & Planning Phase:Process DeliverablesCurrent site stats recording (Link Popularity, PR etc) ReportSearch Engine Friendliness Analysis ReportKeyword Research (draft) Report (for feedback)Keyword selection (based on your feedback) ReportKeyword finalization (based on your selection) E-mailPre-optimization Search Engine rank recording ReportContent writing recommendations ReportSelection of WebPages for optimization Report Note: Keyword research will be carried out on the basis of data gathered from Google Adwords and the Competitor analysis
STAGE II Execution Phase:Process DeliverablesOptimization data creation (to be used later in SEOimplementation) Excel Sheet ReportSEO rule recommendation Excel Sheet ReportNote:The Optimization data creation will contain complete details of the on-page optimization that is to be carried out on theWebPages short listed for SEO. This includes Title Tag, Meta Tags, Content optimization, Image Alt-Text, File/Directory nameoptimization, Title Attributes etc.This phase will include creation of customized 404 error page
STAGE III SEO Implementation Phase:Process DeliverablesSEO Implementation execution for the entire site ChecklistQuality Check (QC) ChecklistChanges if any Checklist
STAGE 1V – On page SEO Completion Phase:Process DeliverablesFinal site re-submissions to free search engines ReportCompletion report Report STAGE V - Off page optimizationProcess DeliverablesXML Sitemap Submission ReportManual Web Directory Submissions ReportSocial Bookmarks ReportForum Profile Links ReportArticle Creation ReportArticle Submission ReportBlog Post Creation ReportBlog Post Ping to Search Engines ReportBlog RSS Feed Submission ReportLink building Report
STAGE VI SEO Monitoring Process Deliverables Rank monitoring Report Traffic report analysis Report Further on page recommendations ReportNote:Stage V and VI – Min 1 year recommended. The client can renew the contract after looking at the SE traffic
Project Duration The total SEO process from initial “Evaluation & Planning” to the “SEO Execution” phase will roughly take around 10 weeks for optimization of up to 25 web pages. However this duration is subject to change based on variables like the time taken to get a response from the client, discussions, whether any additional content needs to be created on the site etc.
When can you see Rankings? Organic or Natural Search Engine rankings are achieved due to a combination of both On-Page optimization (SEO) and Off-Page Optimization (Link Building). Realistically, you can expect to see results for some keywords starting 4-6 weeks after the final submission. Rankings usually stabilize after about three months after the implementation phase. However, your traffic rises continuously since more and more search engines index more and more optimized pages of your website. Guarantees Website will be submitted to the major free search engines and directories, including a few industry- specific free directories. All our suggested keywords will have searches as determined by our tools We will include all keywords give by the client in the optimization if client wants post keyword research analysis also. Unethical SEO techniques will not be used in our SEO. None of the SEO techniques used by us will get our clients website banned. The SEO techniques used to optimize the site will help make your website Search Engine Crawler Friendly. We will not carry out any changes on your website without prior approval. We do not give false ranking guarantees. It is not possible for any one to guarantee you a particular ranking on any search engine. Google and most other search engines clearly state this on their website. Check here - http://www.google.com/webmasters/seo.html.