Design thinking based co creation

Radar Información y Conocimiento
Radar Información y ConocimientoConsultor Especializado en Gestión Documental y Gestión Tecnológica at Radar Información y Conocimiento
Banny Banerjee




                 Banny Banerjee, Stanford University
Design Thinking based Co-
Creation:         Text

An approach to tackle complex challenges


                             Banny Banerjee, Stanford University
“Innovation is now
recognized as the single
most important ingredient
in any modern economy..”



             Banny Banerjee, Stanford University
NEW
OFFERINGS




EXISTING
OFFERINGS
            EXISTING   NEW
            USERS      USERS

                               Banny Banerjee, Stanford University
Experiences
                                Services

                                            Systems




 Artifacts,
                                               Strategies
Expressions



                                           Transforma-
                                              tions


                                 Visions



           Solutions to        Problem Definition &
     pre-determined problems   Transformative action

                                                         Banny Banerjee, Stanford University
Design Thinking


A process to rapidly generate innovative
solutions, strategies, systems,and paradigms

                             Banny Banerjee, Stanford University
Design Thinking is being used to
address a highly diverse set of
questions…



                              Banny Banerjee, Stanford University
Motorola




What is the future of mobile technology?
                                     Banny Banerjee, Stanford University
Global Mining Company Expanding Operations in Africa

HOW MIGHT WE CREATE NEW MODELS FOR MINING
THAT LEAVE COMMUNITIES IN BETTER CONDITION
THAN BEFORE WE ENTERED?




                                               Banny Banerjee, Stanford University
Global Automobile Manufacturer, Japan
HOW MIGHT WE MAKE OUR PRODUCT DEVELOPMENT
PROCESS (AND OUR CULTURE) MORE INNOVATIVE?




                                        Banny Banerjee, Stanford University
Banny Banerjee, Stanford University
Co-Creation


A creative collaboration between diverse
stakeholders to define, clarify, create, and
realize visions that provide value in a deeper
sense                             Banny Banerjee, Stanford University
Co-creation at all levels


Co-creation within organizations/teams
Co-creation across stake-holders
Trans-disciplinary co-creation
Trans-Agency co-creation
Co-creation with end user           Banny Banerjee, Stanford University
Mindfulness




              Banny Banerjee, Stanford University
Doing the     Doing things
right thing   right
Managing the   Creating
Present        the Future
Looking in the     Looking through
rear view mirror   the windshield
Value     Value
Capture   Creation
Analysis based   Synthesis based
strategic        strategic
decisions        decisions
Using pure logic   Using induction,
and evaluative     abduction,
deduction          retroduction,
                   situated
                   cognition
Platforms and
Solutions
            Paradigms
Rapid Prototyping:
Think it all through
                     inexpensive way to
before acting/
                     eliminate risk; think
investing
                     through doing
Expertise in a
                  T-Shaped
single discipline
                  thinking
Impact, diffusion
Elegance   rates, enduring
           value
Celebrate           Co-creation and
individual effort   trans-disciplinary
and lone genius     processes
Business




 Human       Technology



Social, Cultural, Economic &
   Environmental issues


                               Banny Banerjee, Stanford University
Banny Banerjee, Stanford University
Banny Banerjee, Stanford University
Banny Banerjee, Stanford University
Implications

                   Design
                 Solutions &
                 Expressions


Intentionality




 doing the right thing         doing things right


                                            Banny Banerjee, Stanford University
QUEST

                PROCESS
                OUTCOME


      PROCESS             PROCESS   PAINT BY
FOG   OUTCOME             OUTCOME
                                    NUMBERS

                PROCESS
                OUTCOME


                  MOVIE

                                     Banny Banerjee, Stanford University
CLARIFIED
                               INTENTIONALITY
               FOCUSSED AREA                                             DESIGN
                  OF NEED                                              EXPRESSION
                                                  DESIGN
                                                EXPLORATION
GENERAL AREA
  OF NEED




                                                     Banny Banerjee, Stanford University
ABSTRACT
                                      FRAMEWORKS
                          SYNTHESIS                 ABSTRACT
                                                    OPERATIONS

                                                                 STRATEGY
              EDUCTION                                            SELECTION
                                                                  DECISIONS


 ANALYSIS                                                              CONCEPT SPACE
  INDUCTION                                                             ABDUCTION
  DEDUCTION                                                             RETRODUCTION




 CURATION                                                                CONCEPT INSTANCES




DATA GATHERING                                                          PROTOTYPING
 (QUALITATIVE)                                                           HELICAL COGNITION




              IMMERSION
                                                               EVALUATIONS
                                                                DECISIONS

                      REFLECTION                   ACTUALIZE
                                       PROBLEM
                                       SOLUTION
                                                                              Banny Banerjee, Stanford University
                                      CONCRETE
Sense Making:
                            Strategic Visions,
       Framing
                                Directions
Eduction and Synthesis




                            Design Solutions
Understanding, Seeking
                             Tangible Plans
       Insights
                            Implementation


                         Banny Banerjee, Stanford University
ABSTRACT
                                             FRAMEWORKS
                                 SYNTHESIS                 ABSTRACT
PROBLEM                                                    OPERATIONS                               SOLUTION
DEFINITION                                                              STRATEGY                    GENERATION
                     EDUCTION                                            SELECTION
                                                                         DECISIONS


        ANALYSIS                                                              CONCEPT SPACE
         INDUCTION                                                             ABDUCTION
         DEDUCTION                                                             RETRODUCTION




        CURATION                                                                CONCEPT INSTANCES




       DATA GATHERING                                                          PROTOTYPING
        (QUALITATIVE)                                                           HELICAL COGNITION




                     IMMERSION
                                                                      EVALUATIONS                      SOLUTION
 PROBLEM                                                               DECISIONS
                                                                                                       DEFINITION
 GENERATION                  REFLECTION       PROBLEM
                                                          ACTUALIZE
                                              SOLUTION
                                                                                     Banny Banerjee, Stanford University
                                      CONCRETE
Empathy




          Banny Banerjee, Stanford University
SAY            THINK




DO     FEEL

       Banny Banerjee, Stanford University
Banny Banerjee, Stanford University
Banny Banerjee, Stanford University
Banny Banerjee, Stanford University
Banny Banerjee, Stanford University
Understanding User Needs
no bruising,    explicit
   less pain
                can and will state them
to feel more    tacit
     ‘normal’
                can but won’t state them
     use it     implicit
 discreetly
                can’t state them
   use it in
  her sleep
                latent
                don’t exist yet, but will



                                            Banny Banerjee, Stanford University
Banny Banerjee, Stanford University
Patterns of behavior




                       Banny Banerjee, Stanford University
Analogous cases
Institute for Healthcare Improvement
Emergency care Nascar analogy:
Rapid response teams
Anticipation of unpredictable events
Flexible but specialist roles
Insights about “repair kits”


                                       Banny Banerjee, Stanford University
Share Stories


Achieve shared empathy
and a common vocabulary




                          Banny Banerjee, Stanford University
Banny Banerjee, Stanford University
Banny Banerjee, Stanford University
Banny Banerjee, Stanford University
Banny Banerjee, Stanford University
Banny Banerjee, Stanford University
Banny Banerjee, Stanford University
Banny Banerjee, Stanford University
Operational Design to “Design Thinking”




                                          Banny Banerjee, Stanford University
Multi-disciplinary collaborations




                                    Banny Banerjee, Stanford University
Trans-discipline: Optimization for a class of problem & effective
collaboration




                                                   Banny Banerjee, Stanford University
Copyright Banny Banerjee, Stanford University
Meta-Discipline: A strategy for the future of design




                                                   Banny Banerjee, Stanford University
Banny Banerjee, Stanford University
Thank You
1. Identity




              Banny Banerjee, Stanford University
2. Capability
Experience with design thinking and
integrated systems thinking




                                      Banny Banerjee, Stanford University
3. Impact Mindedness
Engagement:
   New types of engagement : Take Design Thinking to the world

   New institute called the d.school




4. Radical Co-creation
abstract

               synthesis               frameworks

                                                    •  esign principles
                                                     d
                                                    •  esign levers
                                                     d
                      • nsights
                       i
     now                                                           future
                                                       opportunities
observations

    current
    product                                                  concepts
                           concrete
                                                      Banny Banerjee, Stanford University
Different Cognitive Modes
Different attitudinal stance
A process that ensures innovation
A culture that fosters innovation
A culture of radical co-creation

                               Banny Banerjee, Stanford University
Banny Banerjee, Stanford University
Designer Complex
       Abductive, Retroductive             •    Collaborative thinking
                                           •    Process mindedness
                                           •    Holistic, multi-disciplinary
                                           •    Human centered need finding
 Holistic        Inductive   Proactive     •    Technology factors, business factors
                                           •    Systems thinking
                                           •    Synthesis, sense-making
                                           •    Rapid concept generation
Empathic         Deductive   Integrative   •    Envisioning
                                           •    Rapid prototyping
                                           •    Visualizing, storytelling
                                           •    Catalyzing intelligent decision making
            Eduction, Synthesis            •    Strategizing, road-mapping
                                           •    Realizing
                                           •    Storytelling
                                           •    Managing transformation

                                                             Banny Banerjee, Stanford University
Hands-on
Purely mental
                integrative
processes
                processes

                     Banny Banerjee, Stanford University
Using pure logic   Imagination &
and evaluative     creative systems
deduction          thinking


                         Banny Banerjee, Stanford University
Top Down      Bottom up
Depth First   Breadth first


                     Banny Banerjee, Stanford University
Banny Banerjee, Stanford University
Banny Banerjee, Stanford University
Ideate



                            Strategize

                  Synthe-                                    Imple-
Immerse Observe             Frame
                   size                                       ment


                                                    Prototype




                                          Test


                                                  Banny Banerjee, Stanford University
DESIGN PROCESS




                 Banny Banerjee, Stanford University
Stanford                             Hasso Plattner
             Design                            Institute of Design
            Program




•  Creating world class Designers and   •  Bringing “design thinking” to other disciplines
   Design Leaders                       •  Multidisciplinary team based experiences
•  New methodologies, tools for the
   design field


                                                              Banny Banerjee, Stanford University
1 of 75

Recommended

Design thinking notes by
Design thinking notesDesign thinking notes
Design thinking notesRobinsonPremanand
2.4K views15 slides
Ic ws-2-design-thinking-ppt by
Ic ws-2-design-thinking-pptIc ws-2-design-thinking-ppt
Ic ws-2-design-thinking-pptEmanHamad4
547 views18 slides
Design Thinking for Social Innovation by
Design Thinking for Social InnovationDesign Thinking for Social Innovation
Design Thinking for Social InnovationJawwad Zaidi
6.6K views20 slides
Design thinking by
Design thinkingDesign thinking
Design thinkingBasmah AlMashari
894 views15 slides
Frog Design by
Frog DesignFrog Design
Frog DesignNew Cities Foundation
4.5K views28 slides
Design Thinking by
Design ThinkingDesign Thinking
Design ThinkingSeta Wicaksana
8.2K views36 slides

More Related Content

What's hot

Introducing design thinking by
Introducing design thinkingIntroducing design thinking
Introducing design thinkingZaana Jaclyn
166.2K views31 slides
Design Thinking Case Study I: Mobisol — Reinventing Solar Energy
 Supply for ... by
Design Thinking Case Study I: Mobisol — Reinventing Solar Energy
 Supply for ...Design Thinking Case Study I: Mobisol — Reinventing Solar Energy
 Supply for ...
Design Thinking Case Study I: Mobisol — Reinventing Solar Energy
 Supply for ...Jan Schmiedgen
32.5K views38 slides
Ideation Process by
Ideation ProcessIdeation Process
Ideation ProcessSourav Basu
13.2K views29 slides
Design Thinking Introduction by
Design Thinking IntroductionDesign Thinking Introduction
Design Thinking IntroductionVarun Jhariya
4.7K views21 slides
User Observation by
User Observation User Observation
User Observation Chris Bernard
25.1K views70 slides
Design thinking: an overview by
Design thinking: an overviewDesign thinking: an overview
Design thinking: an overviewPriscila Mendoza
2.6K views35 slides

What's hot(20)

Introducing design thinking by Zaana Jaclyn
Introducing design thinkingIntroducing design thinking
Introducing design thinking
Zaana Jaclyn166.2K views
Design Thinking Case Study I: Mobisol — Reinventing Solar Energy
 Supply for ... by Jan Schmiedgen
Design Thinking Case Study I: Mobisol — Reinventing Solar Energy
 Supply for ...Design Thinking Case Study I: Mobisol — Reinventing Solar Energy
 Supply for ...
Design Thinking Case Study I: Mobisol — Reinventing Solar Energy
 Supply for ...
Jan Schmiedgen32.5K views
Ideation Process by Sourav Basu
Ideation ProcessIdeation Process
Ideation Process
Sourav Basu13.2K views
Design Thinking Introduction by Varun Jhariya
Design Thinking IntroductionDesign Thinking Introduction
Design Thinking Introduction
Varun Jhariya4.7K views
User Observation by Chris Bernard
User Observation User Observation
User Observation
Chris Bernard25.1K views
Design thinking by webkeyz
Design thinkingDesign thinking
Design thinking
webkeyz764 views
Design thinking by Vlad Posea
Design thinkingDesign thinking
Design thinking
Vlad Posea51.9K views
Design Thinking in Education by Stefanie Panke
Design Thinking in EducationDesign Thinking in Education
Design Thinking in Education
Stefanie Panke767 views
Design Thinking 101 by Natalie Nixon of Figure 8 Thinking by Natalie W. Nixon, PhD
Design Thinking 101 by Natalie Nixon of Figure 8 ThinkingDesign Thinking 101 by Natalie Nixon of Figure 8 Thinking
Design Thinking 101 by Natalie Nixon of Figure 8 Thinking
Innovative design thinking by marionkumar
Innovative design thinkingInnovative design thinking
Innovative design thinking
marionkumar11.1K views
Crevativty & innovation ppt mba by Babasab Patil
Crevativty & innovation ppt  mbaCrevativty & innovation ppt  mba
Crevativty & innovation ppt mba
Babasab Patil61.6K views
Creativity and innovation by iqra hafeez
Creativity and innovationCreativity and innovation
Creativity and innovation
iqra hafeez2.1K views
Introduction to Innovation by Dave Salzwedel
Introduction to InnovationIntroduction to Innovation
Introduction to Innovation
Dave Salzwedel5.8K views

Viewers also liked

stanford-design-thinking-workbook- by
stanford-design-thinking-workbook-stanford-design-thinking-workbook-
stanford-design-thinking-workbook-Rapid Reasoning
4.5K views16 slides
Five types of co-creation by
Five types of co-creationFive types of co-creation
Five types of co-creationsannedekoning
32.9K views13 slides
Emerging Innovation: an exploratory journey into Design Thinking and why it m... by
Emerging Innovation: an exploratory journey into Design Thinking and why it m...Emerging Innovation: an exploratory journey into Design Thinking and why it m...
Emerging Innovation: an exploratory journey into Design Thinking and why it m...PALO IT
1.2K views53 slides
Design Science in Information Systems by
Design Science in Information SystemsDesign Science in Information Systems
Design Science in Information SystemsSergej Lugovic
3.7K views29 slides
Decision Leadership SDG- Stanford University by
Decision Leadership   SDG- Stanford UniversityDecision Leadership   SDG- Stanford University
Decision Leadership SDG- Stanford UniversityHasan Sumait
6.8K views41 slides
Proportional Reasoning: Focus on Sense-Making by
Proportional Reasoning: Focus on Sense-MakingProportional Reasoning: Focus on Sense-Making
Proportional Reasoning: Focus on Sense-MakingChris Hunter
2.2K views54 slides

Viewers also liked(20)

stanford-design-thinking-workbook- by Rapid Reasoning
stanford-design-thinking-workbook-stanford-design-thinking-workbook-
stanford-design-thinking-workbook-
Rapid Reasoning4.5K views
Five types of co-creation by sannedekoning
Five types of co-creationFive types of co-creation
Five types of co-creation
sannedekoning32.9K views
Emerging Innovation: an exploratory journey into Design Thinking and why it m... by PALO IT
Emerging Innovation: an exploratory journey into Design Thinking and why it m...Emerging Innovation: an exploratory journey into Design Thinking and why it m...
Emerging Innovation: an exploratory journey into Design Thinking and why it m...
PALO IT1.2K views
Design Science in Information Systems by Sergej Lugovic
Design Science in Information SystemsDesign Science in Information Systems
Design Science in Information Systems
Sergej Lugovic3.7K views
Decision Leadership SDG- Stanford University by Hasan Sumait
Decision Leadership   SDG- Stanford UniversityDecision Leadership   SDG- Stanford University
Decision Leadership SDG- Stanford University
Hasan Sumait6.8K views
Proportional Reasoning: Focus on Sense-Making by Chris Hunter
Proportional Reasoning: Focus on Sense-MakingProportional Reasoning: Focus on Sense-Making
Proportional Reasoning: Focus on Sense-Making
Chris Hunter2.2K views
Методы дизайн-мышления по методике Стэнфордской школы d.school by Irina Kuteneva
Методы дизайн-мышления по методике Стэнфордской школы d.schoolМетоды дизайн-мышления по методике Стэнфордской школы d.school
Методы дизайн-мышления по методике Стэнфордской школы d.school
Irina Kuteneva8.7K views
Stanford-SDG Webinar Six critical principles of strategic portfolio management by SmartOrg
Stanford-SDG Webinar Six critical principles of strategic portfolio managementStanford-SDG Webinar Six critical principles of strategic portfolio management
Stanford-SDG Webinar Six critical principles of strategic portfolio management
SmartOrg 3K views
Базовая-формула-дизайн-мышления_lumiknows-2016 by Lumiknows Consultancy
Базовая-формула-дизайн-мышления_lumiknows-2016Базовая-формула-дизайн-мышления_lumiknows-2016
Базовая-формула-дизайн-мышления_lumiknows-2016
Jigsaw instructional strategy by Mohawk College
Jigsaw instructional strategyJigsaw instructional strategy
Jigsaw instructional strategy
Mohawk College6.1K views
Lego Serious Play methodology/ Russian by Wonderfull
Lego Serious Play methodology/ RussianLego Serious Play methodology/ Russian
Lego Serious Play methodology/ Russian
Wonderfull2.6K views
Jigsaw presentation by Nicole Oldham
Jigsaw presentationJigsaw presentation
Jigsaw presentation
Nicole Oldham21.3K views
Visual SenseMaking by Humantific
Visual SenseMakingVisual SenseMaking
Visual SenseMaking
Humantific3.1K views
Visual thinking for service design — CanUX November 2016 by Boon Yew Chew
Visual thinking for service design — CanUX November 2016Visual thinking for service design — CanUX November 2016
Visual thinking for service design — CanUX November 2016
Boon Yew Chew2K views
Nike, The Innovation Machine by Helixa
Nike, The Innovation MachineNike, The Innovation Machine
Nike, The Innovation Machine
Helixa48.8K views
Дизайн-мышление. Гайд по процессу / Design Thinking Guide / Russian by Wonderfull
Дизайн-мышление. Гайд по процессу / Design Thinking Guide / RussianДизайн-мышление. Гайд по процессу / Design Thinking Guide / Russian
Дизайн-мышление. Гайд по процессу / Design Thinking Guide / Russian
Wonderfull103.3K views
Introduction to Venture Capital by pricew
Introduction to Venture CapitalIntroduction to Venture Capital
Introduction to Venture Capital
pricew37.9K views

Similar to Design thinking based co creation

Using Design thinking to tackle Wicked Problems by
Using Design thinking to tackle Wicked ProblemsUsing Design thinking to tackle Wicked Problems
Using Design thinking to tackle Wicked ProblemsClaireSpacecubed
1.8K views43 slides
Overzicht onderzoeksmethode by
Overzicht onderzoeksmethodeOverzicht onderzoeksmethode
Overzicht onderzoeksmethodeMarianne van Delzen
368 views2 slides
Etch Group by
Etch GroupEtch Group
Etch GroupDan Oxnam
393 views29 slides
[Imr]week6 by
[Imr]week6[Imr]week6
[Imr]week6jylee6977
619 views51 slides
David Quijano - Dynamic Innovation by
David Quijano - Dynamic InnovationDavid Quijano - Dynamic Innovation
David Quijano - Dynamic InnovationCincinnati Innovation
706 views33 slides
Valtech - Pharma 2.0: heading towards social media by
Valtech - Pharma 2.0: heading towards social mediaValtech - Pharma 2.0: heading towards social media
Valtech - Pharma 2.0: heading towards social mediaValtech
763 views21 slides

Similar to Design thinking based co creation(20)

Using Design thinking to tackle Wicked Problems by ClaireSpacecubed
Using Design thinking to tackle Wicked ProblemsUsing Design thinking to tackle Wicked Problems
Using Design thinking to tackle Wicked Problems
ClaireSpacecubed1.8K views
Etch Group by Dan Oxnam
Etch GroupEtch Group
Etch Group
Dan Oxnam393 views
[Imr]week6 by jylee6977
[Imr]week6[Imr]week6
[Imr]week6
jylee6977619 views
Valtech - Pharma 2.0: heading towards social media by Valtech
Valtech - Pharma 2.0: heading towards social mediaValtech - Pharma 2.0: heading towards social media
Valtech - Pharma 2.0: heading towards social media
Valtech763 views
Qt draft educause by lcpugliese
Qt draft educauseQt draft educause
Qt draft educause
lcpugliese144 views
Social Media Metrics and ROI: mUmBRELLA and TCO Social Media by TCO
Social Media Metrics and ROI: mUmBRELLA and TCO Social Media Social Media Metrics and ROI: mUmBRELLA and TCO Social Media
Social Media Metrics and ROI: mUmBRELLA and TCO Social Media
TCO539 views
Web Design is a Cloud, Not a Clock by Sarah B. Nelson
Web Design is a Cloud, Not a ClockWeb Design is a Cloud, Not a Clock
Web Design is a Cloud, Not a Clock
Sarah B. Nelson670 views
Design Thinking for Social Innovation RossNetImpact_Oct2011 by Sandhya Pillalamarri
Design Thinking for Social Innovation RossNetImpact_Oct2011Design Thinking for Social Innovation RossNetImpact_Oct2011
Design Thinking for Social Innovation RossNetImpact_Oct2011
Future Leadership by Cheryl Doig
Future LeadershipFuture Leadership
Future Leadership
Cheryl Doig2.4K views
Blooms Planning Sheet by 007aud
Blooms Planning SheetBlooms Planning Sheet
Blooms Planning Sheet
007aud790 views
Parallel Session 1.5 The Process of Innovation by NHSScotlandEvent
Parallel Session 1.5 The Process of InnovationParallel Session 1.5 The Process of Innovation
Parallel Session 1.5 The Process of Innovation
NHSScotlandEvent754 views
Ct sbl module 3 sampler by DonelleJoan
Ct sbl module 3   samplerCt sbl module 3   sampler
Ct sbl module 3 sampler
DonelleJoan227 views
Lean Startup for Smart Entrepreneurs by Claudio Perrone
Lean Startup for Smart EntrepreneursLean Startup for Smart Entrepreneurs
Lean Startup for Smart Entrepreneurs
Claudio Perrone3.3K views

More from Radar Información y Conocimiento

Seminario - Taller: La gestión documental en los Sistemas de Gestion y by
Seminario - Taller: La gestión documental en los Sistemas de Gestion y Seminario - Taller: La gestión documental en los Sistemas de Gestion y
Seminario - Taller: La gestión documental en los Sistemas de Gestion y Radar Información y Conocimiento
1.6K views4 slides
Decreto 2364 de 2012 by
Decreto 2364 de 2012Decreto 2364 de 2012
Decreto 2364 de 2012Radar Información y Conocimiento
937 views4 slides
SuiteCRM - Radar Grupo Gmpresarial by
SuiteCRM  - Radar Grupo GmpresarialSuiteCRM  - Radar Grupo Gmpresarial
SuiteCRM - Radar Grupo GmpresarialRadar Información y Conocimiento
1.5K views15 slides
Resolucion SIC 723 2015 by
Resolucion SIC 723 2015Resolucion SIC 723 2015
Resolucion SIC 723 2015Radar Información y Conocimiento
962 views2 slides
Buenas practicas para inicar procesos de bpm - BonitaBPM - Radar by
Buenas practicas para inicar procesos de bpm - BonitaBPM - RadarBuenas practicas para inicar procesos de bpm - BonitaBPM - Radar
Buenas practicas para inicar procesos de bpm - BonitaBPM - RadarRadar Información y Conocimiento
1K views2 slides
Gestion de correspondencia con Alfresco Radar by
Gestion de correspondencia con Alfresco  RadarGestion de correspondencia con Alfresco  Radar
Gestion de correspondencia con Alfresco RadarRadar Información y Conocimiento
2.2K views5 slides

More from Radar Información y Conocimiento(20)

Recently uploaded

EIT-Digital_Spohrer_AI_Intro 20231128 v1.pptx by
EIT-Digital_Spohrer_AI_Intro 20231128 v1.pptxEIT-Digital_Spohrer_AI_Intro 20231128 v1.pptx
EIT-Digital_Spohrer_AI_Intro 20231128 v1.pptxISSIP
256 views50 slides
ACTIVITY BOOK key water sports.pptx by
ACTIVITY BOOK key water sports.pptxACTIVITY BOOK key water sports.pptx
ACTIVITY BOOK key water sports.pptxMar Caston Palacio
350 views4 slides
Use of Probiotics in Aquaculture.pptx by
Use of Probiotics in Aquaculture.pptxUse of Probiotics in Aquaculture.pptx
Use of Probiotics in Aquaculture.pptxAKSHAY MANDAL
81 views15 slides
ANATOMY AND PHYSIOLOGY UNIT 1 { PART-1} by
ANATOMY AND PHYSIOLOGY UNIT 1 { PART-1}ANATOMY AND PHYSIOLOGY UNIT 1 { PART-1}
ANATOMY AND PHYSIOLOGY UNIT 1 { PART-1}DR .PALLAVI PATHANIA
234 views195 slides
Lecture: Open Innovation by
Lecture: Open InnovationLecture: Open Innovation
Lecture: Open InnovationMichal Hron
95 views56 slides

Recently uploaded(20)

EIT-Digital_Spohrer_AI_Intro 20231128 v1.pptx by ISSIP
EIT-Digital_Spohrer_AI_Intro 20231128 v1.pptxEIT-Digital_Spohrer_AI_Intro 20231128 v1.pptx
EIT-Digital_Spohrer_AI_Intro 20231128 v1.pptx
ISSIP256 views
Use of Probiotics in Aquaculture.pptx by AKSHAY MANDAL
Use of Probiotics in Aquaculture.pptxUse of Probiotics in Aquaculture.pptx
Use of Probiotics in Aquaculture.pptx
AKSHAY MANDAL81 views
Lecture: Open Innovation by Michal Hron
Lecture: Open InnovationLecture: Open Innovation
Lecture: Open Innovation
Michal Hron95 views
OEB 2023 Co-learning To Speed Up AI Implementation in Courses.pptx by Inge de Waard
OEB 2023 Co-learning To Speed Up AI Implementation in Courses.pptxOEB 2023 Co-learning To Speed Up AI Implementation in Courses.pptx
OEB 2023 Co-learning To Speed Up AI Implementation in Courses.pptx
Inge de Waard165 views
Psychology KS4 by WestHatch
Psychology KS4Psychology KS4
Psychology KS4
WestHatch62 views
American Psychological Association 7th Edition.pptx by SamiullahAfridi4
American Psychological Association  7th Edition.pptxAmerican Psychological Association  7th Edition.pptx
American Psychological Association 7th Edition.pptx
SamiullahAfridi474 views
Universe revised.pdf by DrHafizKosar
Universe revised.pdfUniverse revised.pdf
Universe revised.pdf
DrHafizKosar108 views
Class 10 English lesson plans by TARIQ KHAN
Class 10 English  lesson plansClass 10 English  lesson plans
Class 10 English lesson plans
TARIQ KHAN239 views
Psychology KS5 by WestHatch
Psychology KS5Psychology KS5
Psychology KS5
WestHatch68 views
Plastic waste.pdf by alqaseedae
Plastic waste.pdfPlastic waste.pdf
Plastic waste.pdf
alqaseedae110 views
ISO/IEC 27001 and ISO/IEC 27005: Managing AI Risks Effectively by PECB
ISO/IEC 27001 and ISO/IEC 27005: Managing AI Risks EffectivelyISO/IEC 27001 and ISO/IEC 27005: Managing AI Risks Effectively
ISO/IEC 27001 and ISO/IEC 27005: Managing AI Risks Effectively
PECB 457 views
Scope of Biochemistry.pptx by shoba shoba
Scope of Biochemistry.pptxScope of Biochemistry.pptx
Scope of Biochemistry.pptx
shoba shoba121 views
Narration ppt.pptx by TARIQ KHAN
Narration  ppt.pptxNarration  ppt.pptx
Narration ppt.pptx
TARIQ KHAN110 views

Design thinking based co creation

  • 1. Banny Banerjee Banny Banerjee, Stanford University
  • 2. Design Thinking based Co- Creation: Text An approach to tackle complex challenges Banny Banerjee, Stanford University
  • 3. “Innovation is now recognized as the single most important ingredient in any modern economy..” Banny Banerjee, Stanford University
  • 4. NEW OFFERINGS EXISTING OFFERINGS EXISTING NEW USERS USERS Banny Banerjee, Stanford University
  • 5. Experiences Services Systems Artifacts, Strategies Expressions Transforma- tions Visions Solutions to Problem Definition & pre-determined problems Transformative action Banny Banerjee, Stanford University
  • 6. Design Thinking A process to rapidly generate innovative solutions, strategies, systems,and paradigms Banny Banerjee, Stanford University
  • 7. Design Thinking is being used to address a highly diverse set of questions… Banny Banerjee, Stanford University
  • 8. Motorola What is the future of mobile technology? Banny Banerjee, Stanford University
  • 9. Global Mining Company Expanding Operations in Africa HOW MIGHT WE CREATE NEW MODELS FOR MINING THAT LEAVE COMMUNITIES IN BETTER CONDITION THAN BEFORE WE ENTERED? Banny Banerjee, Stanford University
  • 10. Global Automobile Manufacturer, Japan HOW MIGHT WE MAKE OUR PRODUCT DEVELOPMENT PROCESS (AND OUR CULTURE) MORE INNOVATIVE? Banny Banerjee, Stanford University
  • 12. Co-Creation A creative collaboration between diverse stakeholders to define, clarify, create, and realize visions that provide value in a deeper sense Banny Banerjee, Stanford University
  • 13. Co-creation at all levels Co-creation within organizations/teams Co-creation across stake-holders Trans-disciplinary co-creation Trans-Agency co-creation Co-creation with end user Banny Banerjee, Stanford University
  • 14. Mindfulness Banny Banerjee, Stanford University
  • 15. Doing the Doing things right thing right
  • 16. Managing the Creating Present the Future
  • 17. Looking in the Looking through rear view mirror the windshield
  • 18. Value Value Capture Creation
  • 19. Analysis based Synthesis based strategic strategic decisions decisions
  • 20. Using pure logic Using induction, and evaluative abduction, deduction retroduction, situated cognition
  • 22. Rapid Prototyping: Think it all through inexpensive way to before acting/ eliminate risk; think investing through doing
  • 23. Expertise in a T-Shaped single discipline thinking
  • 24. Impact, diffusion Elegance rates, enduring value
  • 25. Celebrate Co-creation and individual effort trans-disciplinary and lone genius processes
  • 26. Business Human Technology Social, Cultural, Economic & Environmental issues Banny Banerjee, Stanford University
  • 30. Implications Design Solutions & Expressions Intentionality doing the right thing doing things right Banny Banerjee, Stanford University
  • 31. QUEST PROCESS OUTCOME PROCESS PROCESS PAINT BY FOG OUTCOME OUTCOME NUMBERS PROCESS OUTCOME MOVIE Banny Banerjee, Stanford University
  • 32. CLARIFIED INTENTIONALITY FOCUSSED AREA DESIGN OF NEED EXPRESSION DESIGN EXPLORATION GENERAL AREA OF NEED Banny Banerjee, Stanford University
  • 33. ABSTRACT FRAMEWORKS SYNTHESIS ABSTRACT OPERATIONS STRATEGY EDUCTION SELECTION DECISIONS ANALYSIS CONCEPT SPACE INDUCTION ABDUCTION DEDUCTION RETRODUCTION CURATION CONCEPT INSTANCES DATA GATHERING PROTOTYPING (QUALITATIVE) HELICAL COGNITION IMMERSION EVALUATIONS DECISIONS REFLECTION ACTUALIZE PROBLEM SOLUTION Banny Banerjee, Stanford University CONCRETE
  • 34. Sense Making: Strategic Visions, Framing Directions Eduction and Synthesis Design Solutions Understanding, Seeking Tangible Plans Insights Implementation Banny Banerjee, Stanford University
  • 35. ABSTRACT FRAMEWORKS SYNTHESIS ABSTRACT PROBLEM OPERATIONS SOLUTION DEFINITION STRATEGY GENERATION EDUCTION SELECTION DECISIONS ANALYSIS CONCEPT SPACE INDUCTION ABDUCTION DEDUCTION RETRODUCTION CURATION CONCEPT INSTANCES DATA GATHERING PROTOTYPING (QUALITATIVE) HELICAL COGNITION IMMERSION EVALUATIONS SOLUTION PROBLEM DECISIONS DEFINITION GENERATION REFLECTION PROBLEM ACTUALIZE SOLUTION Banny Banerjee, Stanford University CONCRETE
  • 36. Empathy Banny Banerjee, Stanford University
  • 37. SAY THINK DO FEEL Banny Banerjee, Stanford University
  • 42. Understanding User Needs no bruising, explicit less pain can and will state them to feel more tacit ‘normal’ can but won’t state them use it implicit discreetly can’t state them use it in her sleep latent don’t exist yet, but will Banny Banerjee, Stanford University
  • 44. Patterns of behavior Banny Banerjee, Stanford University
  • 45. Analogous cases Institute for Healthcare Improvement Emergency care Nascar analogy: Rapid response teams Anticipation of unpredictable events Flexible but specialist roles Insights about “repair kits” Banny Banerjee, Stanford University
  • 46. Share Stories Achieve shared empathy and a common vocabulary Banny Banerjee, Stanford University
  • 52. Banny Banerjee, Stanford University Banny Banerjee, Stanford University
  • 53. Operational Design to “Design Thinking” Banny Banerjee, Stanford University
  • 54. Multi-disciplinary collaborations Banny Banerjee, Stanford University
  • 55. Trans-discipline: Optimization for a class of problem & effective collaboration Banny Banerjee, Stanford University
  • 56. Copyright Banny Banerjee, Stanford University
  • 57. Meta-Discipline: A strategy for the future of design Banny Banerjee, Stanford University
  • 60. 1. Identity Banny Banerjee, Stanford University
  • 61. 2. Capability Experience with design thinking and integrated systems thinking Banny Banerjee, Stanford University
  • 63. Engagement: New types of engagement : Take Design Thinking to the world New institute called the d.school 4. Radical Co-creation
  • 64. abstract synthesis frameworks •  esign principles d •  esign levers d • nsights i now future opportunities observations current product concepts concrete Banny Banerjee, Stanford University
  • 65. Different Cognitive Modes Different attitudinal stance A process that ensures innovation A culture that fosters innovation A culture of radical co-creation Banny Banerjee, Stanford University
  • 67. Designer Complex Abductive, Retroductive •  Collaborative thinking •  Process mindedness •  Holistic, multi-disciplinary •  Human centered need finding Holistic Inductive Proactive •  Technology factors, business factors •  Systems thinking •  Synthesis, sense-making •  Rapid concept generation Empathic Deductive Integrative •  Envisioning •  Rapid prototyping •  Visualizing, storytelling •  Catalyzing intelligent decision making Eduction, Synthesis •  Strategizing, road-mapping •  Realizing •  Storytelling •  Managing transformation Banny Banerjee, Stanford University
  • 68. Hands-on Purely mental integrative processes processes Banny Banerjee, Stanford University
  • 69. Using pure logic Imagination & and evaluative creative systems deduction thinking Banny Banerjee, Stanford University
  • 70. Top Down Bottom up Depth First Breadth first Banny Banerjee, Stanford University
  • 73. Ideate Strategize Synthe- Imple- Immerse Observe Frame size ment Prototype Test Banny Banerjee, Stanford University
  • 74. DESIGN PROCESS Banny Banerjee, Stanford University
  • 75. Stanford Hasso Plattner Design Institute of Design Program •  Creating world class Designers and •  Bringing “design thinking” to other disciplines Design Leaders •  Multidisciplinary team based experiences •  New methodologies, tools for the design field Banny Banerjee, Stanford University