Design thinking based co creation

1. Banny Banerjee Banny Banerjee, Stanford University

2. Design Thinking based Co-Creation: TextAn approach to tackle complex challenges Banny Banerjee, Stanford University

3. “Innovation is nowrecognized as the singlemost important ingredientin any modern economy..” Banny Banerjee, Stanford University

4. NEWOFFERINGSEXISTINGOFFERINGS EXISTING NEW USERS USERS Banny Banerjee, Stanford University

5. Experiences Services Systems Artifacts, StrategiesExpressions Transforma- tions Visions Solutions to Problem Definition & pre-determined problems Transformative action Banny Banerjee, Stanford University

6. Design ThinkingA process to rapidly generate innovativesolutions, strategies, systems,and paradigms Banny Banerjee, Stanford University

7. Design Thinking is being used toaddress a highly diverse set ofquestions… Banny Banerjee, Stanford University

8. MotorolaWhat is the future of mobile technology? Banny Banerjee, Stanford University

9. Global Mining Company Expanding Operations in AfricaHOW MIGHT WE CREATE NEW MODELS FOR MININGTHAT LEAVE COMMUNITIES IN BETTER CONDITIONTHAN BEFORE WE ENTERED? Banny Banerjee, Stanford University

10. Global Automobile Manufacturer, JapanHOW MIGHT WE MAKE OUR PRODUCT DEVELOPMENTPROCESS (AND OUR CULTURE) MORE INNOVATIVE? Banny Banerjee, Stanford University

11. Banny Banerjee, Stanford University

12. Co-CreationA creative collaboration between diversestakeholders to define, clarify, create, andrealize visions that provide value in a deepersense Banny Banerjee, Stanford University

13. Co-creation at all levelsCo-creation within organizations/teamsCo-creation across stake-holdersTrans-disciplinary co-creationTrans-Agency co-creationCo-creation with end user Banny Banerjee, Stanford University

14. Mindfulness Banny Banerjee, Stanford University

15. Doing the Doing thingsright thing right

16. Managing the CreatingPresent the Future

17. Looking in the Looking throughrear view mirror the windshield

18. Value ValueCapture Creation

19. Analysis based Synthesis basedstrategic strategicdecisions decisions

20. Using pure logic Using induction,and evaluative abduction,deduction retroduction, situated cognition

21. Platforms andSolutions Paradigms

22. Rapid Prototyping:Think it all through inexpensive way tobefore acting/ eliminate risk; thinkinvesting through doing

23. Expertise in a T-Shapedsingle discipline thinking

24. Impact, diffusionElegance rates, enduring value

25. Celebrate Co-creation andindividual effort trans-disciplinaryand lone genius processes

26. Business Human TechnologySocial, Cultural, Economic & Environmental issues Banny Banerjee, Stanford University

30. Implications Design Solutions & ExpressionsIntentionality doing the right thing doing things right Banny Banerjee, Stanford University

31. QUEST PROCESS OUTCOME PROCESS PROCESS PAINT BYFOG OUTCOME OUTCOME NUMBERS PROCESS OUTCOME MOVIE Banny Banerjee, Stanford University

32. CLARIFIED INTENTIONALITY FOCUSSED AREA DESIGN OF NEED EXPRESSION DESIGN EXPLORATIONGENERAL AREA OF NEED Banny Banerjee, Stanford University

33. ABSTRACT FRAMEWORKS SYNTHESIS ABSTRACT OPERATIONS STRATEGY EDUCTION SELECTION DECISIONS ANALYSIS CONCEPT SPACE INDUCTION ABDUCTION DEDUCTION RETRODUCTION CURATION CONCEPT INSTANCESDATA GATHERING PROTOTYPING (QUALITATIVE) HELICAL COGNITION IMMERSION EVALUATIONS DECISIONS REFLECTION ACTUALIZE PROBLEM SOLUTION Banny Banerjee, Stanford University CONCRETE

34. Sense Making: Strategic Visions, Framing DirectionsEduction and Synthesis Design SolutionsUnderstanding, Seeking Tangible Plans Insights Implementation Banny Banerjee, Stanford University

35. ABSTRACT FRAMEWORKS SYNTHESIS ABSTRACTPROBLEM OPERATIONS SOLUTIONDEFINITION STRATEGY GENERATION EDUCTION SELECTION DECISIONS ANALYSIS CONCEPT SPACE INDUCTION ABDUCTION DEDUCTION RETRODUCTION CURATION CONCEPT INSTANCES DATA GATHERING PROTOTYPING (QUALITATIVE) HELICAL COGNITION IMMERSION EVALUATIONS SOLUTION PROBLEM DECISIONS DEFINITION GENERATION REFLECTION PROBLEM ACTUALIZE SOLUTION Banny Banerjee, Stanford University CONCRETE

36. Empathy Banny Banerjee, Stanford University

37. SAY THINKDO FEEL Banny Banerjee, Stanford University

42. Understanding User Needsno bruising, explicit less pain can and will state themto feel more tacit ‘normal’ can but won’t state them use it implicit discreetly can’t state them use it in her sleep latent don’t exist yet, but will Banny Banerjee, Stanford University

44. Patterns of behavior Banny Banerjee, Stanford University

45. Analogous casesInstitute for Healthcare ImprovementEmergency care Nascar analogy:Rapid response teamsAnticipation of unpredictable eventsFlexible but specialist rolesInsights about “repair kits” Banny Banerjee, Stanford University

46. Share StoriesAchieve shared empathyand a common vocabulary Banny Banerjee, Stanford University

52. Banny Banerjee, Stanford UniversityBanny Banerjee, Stanford University

53. Operational Design to “Design Thinking” Banny Banerjee, Stanford University

54. Multi-disciplinary collaborations Banny Banerjee, Stanford University

55. Trans-discipline: Optimization for a class of problem & effectivecollaboration Banny Banerjee, Stanford University

56. Copyright Banny Banerjee, Stanford University

57. Meta-Discipline: A strategy for the future of design Banny Banerjee, Stanford University

59. Thank You

60. 1. Identity Banny Banerjee, Stanford University

61. 2. CapabilityExperience with design thinking andintegrated systems thinking Banny Banerjee, Stanford University

62. 3. Impact Mindedness

63. Engagement: New types of engagement : Take Design Thinking to the world New institute called the d.school4. Radical Co-creation

64. abstract synthesis frameworks • esign principles d • esign levers d • nsights i now future opportunitiesobservations current product concepts concrete Banny Banerjee, Stanford University

65. Different Cognitive ModesDifferent attitudinal stanceA process that ensures innovationA culture that fosters innovationA culture of radical co-creation Banny Banerjee, Stanford University

67. Designer Complex Abductive, Retroductive • Collaborative thinking • Process mindedness • Holistic, multi-disciplinary • Human centered need finding Holistic Inductive Proactive • Technology factors, business factors • Systems thinking • Synthesis, sense-making • Rapid concept generationEmpathic Deductive Integrative • Envisioning • Rapid prototyping • Visualizing, storytelling • Catalyzing intelligent decision making Eduction, Synthesis • Strategizing, road-mapping • Realizing • Storytelling • Managing transformation Banny Banerjee, Stanford University

68. Hands-onPurely mental integrativeprocesses processes Banny Banerjee, Stanford University

69. Using pure logic Imagination &and evaluative creative systemsdeduction thinking Banny Banerjee, Stanford University

70. Top Down Bottom upDepth First Breadth first Banny Banerjee, Stanford University

73. Ideate Strategize Synthe- Imple-Immerse Observe Frame size ment Prototype Test Banny Banerjee, Stanford University

74. DESIGN PROCESS Banny Banerjee, Stanford University

75. Stanford Hasso Plattner Design Institute of Design Program• Creating world class Designers and • Bringing “design thinking” to other disciplines Design Leaders • Multidisciplinary team based experiences• New methodologies, tools for the design field Banny Banerjee, Stanford University