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Design thinking based co creation

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Design thinking based co creation

  1. 1. Banny Banerjee Banny Banerjee, Stanford University
  2. 2. Design Thinking based Co- Creation: Text An approach to tackle complex challenges Banny Banerjee, Stanford University
  3. 3. “Innovation is now recognized as the single most important ingredient in any modern economy..” Banny Banerjee, Stanford University
  4. 4. NEW OFFERINGS EXISTING OFFERINGS EXISTING NEW USERS USERS Banny Banerjee, Stanford University
  5. 5. Experiences Services Systems Artifacts, Strategies Expressions Transforma- tions Visions Solutions to Problem Definition & pre-determined problems Transformative action Banny Banerjee, Stanford University
  6. 6. Design Thinking A process to rapidly generate innovative solutions, strategies, systems,and paradigms Banny Banerjee, Stanford University
  7. 7. Design Thinking is being used to address a highly diverse set of questions… Banny Banerjee, Stanford University
  8. 8. Motorola What is the future of mobile technology? Banny Banerjee, Stanford University
  9. 9. Global Mining Company Expanding Operations in Africa HOW MIGHT WE CREATE NEW MODELS FOR MINING THAT LEAVE COMMUNITIES IN BETTER CONDITION THAN BEFORE WE ENTERED? Banny Banerjee, Stanford University
  10. 10. Global Automobile Manufacturer, Japan HOW MIGHT WE MAKE OUR PRODUCT DEVELOPMENT PROCESS (AND OUR CULTURE) MORE INNOVATIVE? Banny Banerjee, Stanford University
  11. 11. Banny Banerjee, Stanford University
  12. 12. Co-Creation A creative collaboration between diverse stakeholders to define, clarify, create, and realize visions that provide value in a deeper sense Banny Banerjee, Stanford University
  13. 13. Co-creation at all levels Co-creation within organizations/teams Co-creation across stake-holders Trans-disciplinary co-creation Trans-Agency co-creation Co-creation with end user Banny Banerjee, Stanford University
  14. 14. Mindfulness Banny Banerjee, Stanford University
  15. 15. Doing the Doing things right thing right
  16. 16. Managing the Creating Present the Future
  17. 17. Looking in the Looking through rear view mirror the windshield
  18. 18. Value Value Capture Creation
  19. 19. Analysis based Synthesis based strategic strategic decisions decisions
  20. 20. Using pure logic Using induction, and evaluative abduction, deduction retroduction, situated cognition
  21. 21. Platforms and Solutions Paradigms
  22. 22. Rapid Prototyping: Think it all through inexpensive way to before acting/ eliminate risk; think investing through doing
  23. 23. Expertise in a T-Shaped single discipline thinking
  24. 24. Impact, diffusion Elegance rates, enduring value
  25. 25. Celebrate Co-creation and individual effort trans-disciplinary and lone genius processes
  26. 26. Business Human Technology Social, Cultural, Economic & Environmental issues Banny Banerjee, Stanford University
  27. 27. Banny Banerjee, Stanford University
  28. 28. Banny Banerjee, Stanford University
  29. 29. Banny Banerjee, Stanford University
  30. 30. Implications Design Solutions & Expressions Intentionality doing the right thing doing things right Banny Banerjee, Stanford University
  31. 31. QUEST PROCESS OUTCOME PROCESS PROCESS PAINT BY FOG OUTCOME OUTCOME NUMBERS PROCESS OUTCOME MOVIE Banny Banerjee, Stanford University
  32. 32. CLARIFIED INTENTIONALITY FOCUSSED AREA DESIGN OF NEED EXPRESSION DESIGN EXPLORATION GENERAL AREA OF NEED Banny Banerjee, Stanford University
  33. 33. ABSTRACT FRAMEWORKS SYNTHESIS ABSTRACT OPERATIONS STRATEGY EDUCTION SELECTION DECISIONS ANALYSIS CONCEPT SPACE INDUCTION ABDUCTION DEDUCTION RETRODUCTION CURATION CONCEPT INSTANCES DATA GATHERING PROTOTYPING (QUALITATIVE) HELICAL COGNITION IMMERSION EVALUATIONS DECISIONS REFLECTION ACTUALIZE PROBLEM SOLUTION Banny Banerjee, Stanford University CONCRETE
  34. 34. Sense Making: Strategic Visions, Framing Directions Eduction and Synthesis Design Solutions Understanding, Seeking Tangible Plans Insights Implementation Banny Banerjee, Stanford University
  35. 35. ABSTRACT FRAMEWORKS SYNTHESIS ABSTRACT PROBLEM OPERATIONS SOLUTION DEFINITION STRATEGY GENERATION EDUCTION SELECTION DECISIONS ANALYSIS CONCEPT SPACE INDUCTION ABDUCTION DEDUCTION RETRODUCTION CURATION CONCEPT INSTANCES DATA GATHERING PROTOTYPING (QUALITATIVE) HELICAL COGNITION IMMERSION EVALUATIONS SOLUTION PROBLEM DECISIONS DEFINITION GENERATION REFLECTION PROBLEM ACTUALIZE SOLUTION Banny Banerjee, Stanford University CONCRETE
  36. 36. Empathy Banny Banerjee, Stanford University
  37. 37. SAY THINK DO FEEL Banny Banerjee, Stanford University
  38. 38. Banny Banerjee, Stanford University
  39. 39. Banny Banerjee, Stanford University
  40. 40. Banny Banerjee, Stanford University
  41. 41. Banny Banerjee, Stanford University
  42. 42. Understanding User Needs no bruising, explicit less pain can and will state them to feel more tacit ‘normal’ can but won’t state them use it implicit discreetly can’t state them use it in her sleep latent don’t exist yet, but will Banny Banerjee, Stanford University
  43. 43. Banny Banerjee, Stanford University
  44. 44. Patterns of behavior Banny Banerjee, Stanford University
  45. 45. Analogous cases Institute for Healthcare Improvement Emergency care Nascar analogy: Rapid response teams Anticipation of unpredictable events Flexible but specialist roles Insights about “repair kits” Banny Banerjee, Stanford University
  46. 46. Share Stories Achieve shared empathy and a common vocabulary Banny Banerjee, Stanford University
  47. 47. Banny Banerjee, Stanford University
  48. 48. Banny Banerjee, Stanford University
  49. 49. Banny Banerjee, Stanford University
  50. 50. Banny Banerjee, Stanford University
  51. 51. Banny Banerjee, Stanford University
  52. 52. Banny Banerjee, Stanford University Banny Banerjee, Stanford University
  53. 53. Operational Design to “Design Thinking” Banny Banerjee, Stanford University
  54. 54. Multi-disciplinary collaborations Banny Banerjee, Stanford University
  55. 55. Trans-discipline: Optimization for a class of problem & effective collaboration Banny Banerjee, Stanford University
  56. 56. Copyright Banny Banerjee, Stanford University
  57. 57. Meta-Discipline: A strategy for the future of design Banny Banerjee, Stanford University
  58. 58. Banny Banerjee, Stanford University
  59. 59. Thank You
  60. 60. 1. Identity Banny Banerjee, Stanford University
  61. 61. 2. Capability Experience with design thinking and integrated systems thinking Banny Banerjee, Stanford University
  62. 62. 3. Impact Mindedness
  63. 63. Engagement: New types of engagement : Take Design Thinking to the world New institute called the d.school 4. Radical Co-creation
  64. 64. abstract synthesis frameworks •  esign principles d •  esign levers d • nsights i now future opportunities observations current product concepts concrete Banny Banerjee, Stanford University
  65. 65. Different Cognitive Modes Different attitudinal stance A process that ensures innovation A culture that fosters innovation A culture of radical co-creation Banny Banerjee, Stanford University
  66. 66. Banny Banerjee, Stanford University
  67. 67. Designer Complex Abductive, Retroductive •  Collaborative thinking •  Process mindedness •  Holistic, multi-disciplinary •  Human centered need finding Holistic Inductive Proactive •  Technology factors, business factors •  Systems thinking •  Synthesis, sense-making •  Rapid concept generation Empathic Deductive Integrative •  Envisioning •  Rapid prototyping •  Visualizing, storytelling •  Catalyzing intelligent decision making Eduction, Synthesis •  Strategizing, road-mapping •  Realizing •  Storytelling •  Managing transformation Banny Banerjee, Stanford University
  68. 68. Hands-on Purely mental integrative processes processes Banny Banerjee, Stanford University
  69. 69. Using pure logic Imagination & and evaluative creative systems deduction thinking Banny Banerjee, Stanford University
  70. 70. Top Down Bottom up Depth First Breadth first Banny Banerjee, Stanford University
  71. 71. Banny Banerjee, Stanford University
  72. 72. Banny Banerjee, Stanford University
  73. 73. Ideate Strategize Synthe- Imple- Immerse Observe Frame size ment Prototype Test Banny Banerjee, Stanford University
  74. 74. DESIGN PROCESS Banny Banerjee, Stanford University
  75. 75. Stanford Hasso Plattner Design Institute of Design Program •  Creating world class Designers and •  Bringing “design thinking” to other disciplines Design Leaders •  Multidisciplinary team based experiences •  New methodologies, tools for the design field Banny Banerjee, Stanford University

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