This document provides guidance on running an effective idea generation session, including recommended structures, techniques, and considerations. It recommends beginning with scene setting to understand the audience, problem, or product. Quantity techniques like quick-fire post-its and pairs exercises aim to generate many initial ideas. Quality techniques like building on ideas and De Bono's 6 Hats help refine and develop ideas. The document includes an example agenda and emphasizes preparation, facilitation, and getting feedback to conclude the session.