The document outlines methodologies for action research and appreciative inquiry in the context of ethnographic research and implementation strategies, emphasizing the importance of asking meaningful questions and fostering collaboration. It discusses the cyclical process of posing questions, gathering data, reflecting, and acting while focusing on strengths and new possibilities rather than deficits. The text highlights the role of the ethnographer in uncovering insights and facilitating innovation and engagement in diverse settings.

1. @NICKWECREATE
@NICKJANKEL
SCIENCE FOR
IMAGINEERS
NICK JANKEL, WECREATE
KAOS PILOTS
FEB 2012

2. DAY 4
RESEARCHING
REALITIES

3. TODAY
ACTION RESEARCH
ASKING GREAT QUESTIONS
APPRECIATIVE INQUIRY
ETHNOGRAPHIC RESEARCH
PARTICIPANT OBSERVATION
PUTTING IT ALL TOGETHER IN A PROCESS

4. HEART
SYNERGY, SYNTHESIS

5. EARLY
LUNCH 11.30-12.30

6. PRESENT YEAR 1 IMPLEMENTATION
STRATEGY IN LIGHT OF CYNEFIN MODEL

7. ACTION
RESEARCH

8. “A cycle of posing questions, gathering
data, reflection & deciding on a course
of action.”
EILEEN FERRANCE

9. INQUIRY
& INTENTION

10. LEARNING
THROUGH DOING

11. DOING
THROUGH LEARNING

12. CYCLE
PROBLEM
DESIGN
DO
REFLECT
CAPTURE
SHARE

13. PROBLEM
ASK GREAT QUESTIONS

14. FLEXIBLE
SYSTEMS
COLLABORATIONS
PRECEDENTS / CONTRARIES
APPRECIATIONS
REFRAMES / NEW CONTEXTS / NEW PEOPLE
PENETRATE TO HIDDEN ORDER

15. WHAT IS AN AR PROJECT FOR KP TO GROW?
WHAT IS AN AL PROJECT FOR YOU TO
GROW?
HOW CAN THEY BE THE SAME THING?

16. QUESTIONS

17. FOCUSED
ON PROBLEM OR SOLUTION

18. APPRECIATE
WHAT WORKS

19. APPRECIATE
THE ACT OF RECOGNIZING THE BEST IN
PEOPLE AND THE WORLD AROUND US
AFFIRMING PAST AND PRESENT POTENTIALS
PERCEIVE THINGS THAT GIVE LIFE TO LIVING
SYSTEMS
TO INCREASE IN VALUE

20. INQUIRE
EXPLORATION AND DISCOVERY
ASK QUESTIONS
OPEN TO SEEING NEW POTENTIALS AND
POSSIBILITIES

21. STRENGTH
PERFORMS AND TRANSFORMS

22. EMOTIONS
BROADEN & BUILD

23. WHAT IS AN AR PROJECT FOR KP TO GROW?
WHAT IS AN AL PROJECT FOR YOU TO
GROW?
HOW CAN THEY BE THE SAME THING?

24. DEFICIT
VS STRENGTH

25. DEFICIT
ASSUME PROBLEM / NEED
CAUSE
SOLUTIONS
STRATEGY

26. STRENGTH
APPRECIATE
ASSUME INFINITE CAPACITY TO IMAGINE
DIALOGUE & CO-DESIGN
CO-CREATE

27. STUDY IT
AND IT GROWS!

28. ASSUME
WHAT WE FOCUS ON BECOMES OUR REALITY
REALITY IS CREATED IN THE MOMENT,- MULTIPLE REALITIES
IN EVERY TEAM SOME THING(S) WORK
PEOPLE HAVE MORE CONFIDENCE AND COMFORT TO JOURNEY TO
THE FUTURE (THE UNKNOWN) WHEN THEY CARRY FORWARD PARTS
OF THE PAST (THE KNOWN)
THE MODE AND LANGUAGE OF INQUIRY EFFECTS THE ORG. BEING
OBSERVED

29. AI 4-D
DISCOVER - WHAT GIVES LIFE?
DREAM - WHAT MIGHT BE?
DESIGN - WHAT IS IDEAL / MOST APPROPRIATE?
DESTINY - HOW TO EMPOWER, LEARN,
IMPROVE?

30. SHARE TOP 3 STRENGTHS AND HIGH POINT
OF KP SO FAR
INTRO PARTNER AND CO-DISCOVER
CONDITIONS OF SUCCESS FOR THE GROUP

31. “The ethnographer is a little like Hermes: a
messenger who, given methodologies for
uncovering the masked, the latent, the
unconscious, may even obtain his message
through stealth.
He presents languages, cultures, and
societies in all their opacity, their foreignness,
their meaninglessness; then like the
magician, Hermes himself, he clarifies the
opaque, renders the foreign familiar, and
gives meaning to the meaningless.
He decodes the message. He interprets.”
CRAPANZANO IN WRITING CULTURE: THE
POETICS AND POLITICS OF ETHNOGRAPHY

32. SELECTING AN
ETHNOGRAPHIC
PROJECT COLLECTING
UNDERSTANDING ETHNOGRAPHIC
MAKING AN
PAST THEORY DATA
ETHNOGRAPHIC
RECORD
ASKING
ETHNOGRAPHIC
QUESTIONS ANALYSING
ETHNOGRAPHIC
DEVELOPMENT DATA
OF REPORT /
DEBRIEF
INTERPRETING
ETHNOGRAPHIC
INSIGHTS INTO ANALYSIS IN
SCENARIOS, CONTEXT
INNOVATION,
STRATEGY

33. “[The goal of the ethnographer is] to grasp
the natives point of view, his relation to life,
to realise his vision of his world... I spread my
nets in the right place, and wait for what will
fall into them.”
BRONISLAW MALINOWSKI
ARGONAUTS OF THE WESTERN PACIFIC

34. DATA
ARTIFACTS, POSSESSIONS ETC
DIARIES, BLOGS ETC
PARTICIPANT OBSERVATION ETC

35. PARTICIPATE
INSIDER
ENGAGE IN ACTION
BE HYPER-AWARE
WATCH OWN ACTIONS & BEHAVIOURS OF
OTHERS

36. OBSERVE
OUTSIDER
OBSERVE 360°
CASUAL/ STRUCTURED QUESTIONS
CAPTURE LANGUAGE
LOOK AGAIN & AGAIN

37. HANGING OUT
THE ABILITY TO STEPPING BACK
THE ABILITY TO WATCH
THE ABILITY TO LISTEN
THE ABILITY TO CREATE A RAPPORT
THE ABILITY TO THINK

38. SPACES: THE PHYSICAL PLACES OR PLACES AND
WHAT THEY MIGHT MEAN
ACTORS: THE PEOPLE INVOLVED
ACTIVITY: A SET OF RELATED ACTS &
BEHAVIOURS PEOPLE DO
OBJECTS: THE THINGS PRESENT
ACT: THE ACTS PEOPLE DO
EVENT: A SET OF RELATED ACTIVITIES CARRIED
OUT
TIME: THE SEQUENCING THAT TAKES PLACE
OVER TIME
GOALS: THE THING PEOPLE ARE TRYING TO
ACCOMPLISH
FEELING: THE EMOTIONS FELT & EXPRESSED

39. THICK
DESCRIPTION

41. Intention Collaborate Sense Make & Ideate Design & Engage
Set Breakthrough Refine

42. More
certainty /
order
Disruptive
Innovation
Enable, empower and
engage wider audience
Engage with the breakthrough to
ensure funding, action
`
Probertunity and support.
Understand strategic Intention Refine Prototype, evaluate,
iterate. Implement via
intention of intervention Set emergent execution.
within context. Reframe
problems as
opportunities for Design coherent
Innovation. Collaborate Design programmes with a full
Bring together wide Impact Model - centered
perspectives and multi- around everyday users
disciplinary team to and their everyday lives
breakthrough faster, cheaper Sense Make Ideate
and more accurately Generate new value
together. propositions by
Make sense of the
Breakthrough recombining existing
system and identify the Challenge assumptions solutions. Ensure they fit
underlying root causes - and let go of obstacles to with new insights and
More the assumptions, new thought. Co-discover serve what is seeking to
conventions and myths - and prioritise new insights emerge from the
creativity / that drive it. through intellect and collective.
chaos intuition. Allow the Ah Ha!
moment.

43. “We shall not cease from
exploration
And the end of all our
exploring
Will be to arrive where we
started
And know the place for the
first time.”
T S ELIOT

44. “You can never change
things by fighting the
existing reality. To change
something, build a new
model that makes the
existing model obsolete.”
BUCKMINSTER FULLER

46. OUR 4 WAY TEST
PROJECT
TOOLKIT

47. ACKNOWLEDGEMENTS
FRANK BARRETT & DAVID COOPERRIDER (AI)
PETER SENGE (SYSTEMS)
STANFORD ENCYLOPEDIA OF PHILOSOPHY
WIKIPEDIA
MICHELLE HOLLIDAY (COMPLEXITY)
BELTOWSKA & RAE (SYSTEMS IMAGES)
AIDAN WARD & RICHARD VERYARD (SYSTEMS)
RICHARD SEEL (COMPLEXITY)

48. CONNECT
NICK@WECREATE.CC
WECREATE.CC (THIS WILL BE UP IN FEW DAYS)
NICKJANKEL.COM