The document discusses which media institution would be best to distribute a new country music magazine. IPC Media is discussed as an option since they have experience publishing niche magazines including music titles. However, Bauer Media is selected since they have published more music magazines and could better promote a new country music title, as there is currently no such magazine in the British market. While American Media Inc also focuses on country music, they are US-based so would not be practical for a British magazine.

1. What kind of media
institution might
distribute your media
product and why?

2. IPC Media may distribute my magazine because they have already published
successful music magazines such as NME and Uncut and similarly have a long history
within magazine publishing especially in niche magazines such as fishing and sport.
This can therefore be ideal for my music magazine which is not only niche due to it
being a specific hobby however also because country music is a very specific genre.
Bauer Media however would distribute my magazine more perhaps since they have
published more music magazines compared to IPC Media such as Empire, Mojo,
Kerrang and Q therefore they have more experience within the market and therefore
could give my magazine the push it needs. Similarly there is a gap in the British
market for a country music magazine therefore not only would it not clash with their
other music magazines but also it would be great for them to embrace a new genre
with a new target audience. Therefore I chose them as the company to distribute my
magazine. I also looked at American Media Inc as they publish Country Weekly and
therefore have an idea about this specific market however decided to go for Bauer
as they again publish more music magazines and similarly are within the European
market where as American Media Inc only has magazines within the US which would
not work for my British magazine due to difficulty in distribution and consequent
cost implications.

3. http://www.ipcmedia.com/

4. http://www.bauermedia.co.uk/

5. http://www.americanmediainc.com/