4. Laura @Pistachio Fitton
“Excited & geeky about
where all this leads!"
Twitter for
Dummies
Inbound
Marketing
Evangelist
94,000
Twitter
@pistachio Founder Readers
(acq. By HubSpot)
5. Laura Fitton, May 2007
Homebound mom.
Two kids under two.
Where do I
upgrade
my
browser?
What’s
Web 2.0?
Twitter
is
Dumb!
NO business
network in Boston
6.
7.
8. “Laura Fitton… has
thousands of people
following her on Twitter. …by
consistently touching a tribe
of people with generosity
and insight, she’s earned
the right to lead”
-Seth Godin, Tribes
19. “
Twitter is not a technology.
It's a conversation.
And it's happening
with or without you.
CHARLENE LI
CO-AUTHOR OF GROUNDSWELL
Image Credit: !
THEMACGIRL*!
35. Get More
CUSTOMERS 55%
of ALL B2C
in Retail/Wholesale
70%
have acquired new
customers from
Twitter
HubSpot State of Inbound Marketing Report, 2012.
43. Get Found. Convert. Analyze.
Prospect Marketing
Blogging
Intelligence Analytics
Lead
Website Competitor
Intelligence
Tracking
Social Landing
Pages Blog Analytics
Media
Email
Manager Advanced
SEO Tools
Marketing
Lead Analytics
Nurturing
54. Capitalize on Promoted Tweets
1. Hit Your Followers at the Right Time
2. Target Relevant Keywords
3. Find People Who Resemble Your Followers
4. Use Geo-Targeting for Events and Local
Businesses
5. Promote Offers
6. Test Content and Messaging
http://bit.ly/nPhHDC
55.
56. Understand Your Twitter Traffic
NEW Twitter website analytics will track:
• amount of traffic Twitter drives overall
• extent to which Twitter users are sharing a
site's content
• effectiveness of a website's Tweet button
integration