Sprout Social’s email marketing manager once said, “If social media is the fun and unpredictable uncle of the marketing family, then email is an old, reliable grandparent”–and while these two channels may seem entirely different, marketers who can learn to combine the two earn the rewards of a bi-channel lead generation and nurturing funnel. Join the email marketing experts at AWeber and the social media marketing professionals at Sprout Social for a webinar all about how to marry two of the most important online marketing channels. In this webinar, you’ll learn: Why email marketing is a must-have for your business. How to use social media to build an engaged audience of email subscribers. How to use email and social together FTW!

1. +
&
How to Marry Your Social
and Email Marketing
PRESENTED BY

2. Want to win free swag?
Tweet us with the hashtag #SproutWebinar and enter to win.

3. +
Overview
About AWeber
Why Email Marketing?
Why Social Marketing?
5 Tips to Engage Your Customers Through Social & Email

4. +
● Marketing
● Product
● Education
tut1621
patrickt@aweber.com
Nice to Meet you!

5. Nice to Meet you!
Michael Patterson
@MPatterson22
michael@sproutsocial.com

6. +
The (Abridged) History of AWeber

7. +
Why Email Marketing?

8. +

9. +
Permission-Based
Analytics
ROI
Time-saver
Easy to use
And More Benefits…!

10. +
Why Social Marketing?

11. +
Building Relationships
Return on Engagement
Scalable Distribution
Educational Analytics
Benefits of Social

12. +
Tip 1: Invest in an Email Strategy

13. +
“I used to spend a crazy amount of time on Facebook,” Jill admitted. “I tried to
manipulate the Facebook algorithm. It was tricky. Then I focused on email instead,
and now I don’t need to spend nearly as much time on social.” The trick was using
social to promote her content and using it together with email marketing – not
relying solely on social media for her success.
From Farm to Laptop

14. +
“I used to send full blog posts as they were
published,” she said. “They weren’t getting big open
rates and I got spam complaints, so I ditched the daily
post format in favor of weekly emails and it’s been
very successful ever since.”
-Jill Winger
Content That Goes the Extra Mile

15. +
Valuable Emails → Loyal Customers

16. +
Tip 2: Build a Social Community
Choose Your Networks
Follow Your Customers
Share a Steady Stream of Content
Engage with All Responses
Join Twitter Chats

17. +
Tip 3: Promote Email via Social
Create amazing content
Create landing page and sign up form
Social sharing on your subscriber “thank you” page
Promote your content on social in exchange for their
email address

18. +
DIY Natural

19. +
“Once we built up our email list with AWeber, we worked to
push our Facebook fans to our email list so we can keep in
touch directly.”
“The #1 thing people should do if they’re trying to grow their
social media or email lists is spending time on creating
content people want to see. It will then promote itself.”
- Matt Jabs

20. +

21. +
Making the Connection

22. +
Tip 4: Promote Social via Email
Ask them to share your content on social
Include social posts in your email
Social integrations to quickly share email content
Social sharing buttons in every email

23. +
Vault used social media in the past, but social alone wasn’t allowing
them to connect with their audience the way they wanted. That all
changed when they added email marketing to the mix.
Using Email to boost Social Reach

24. +
“We had a low reach on Facebook,” James said. “But when we
started using AWeber and opting to have AWeber post on our
Facebook page, our reach went up significantly – it tripled and
then quadrupled. Facebook really likes to show people our AWeber
posts in the newsfeed, more so than our own organic posts.”

25. +
Tip 5: Use Email Data for Social
Targeting

26. +
Import CRM Data to Facebook
Export Your Email Data
Import it to Power Editor
Mimic Your Email Flow

27. +
Create a Lookalike Audience
Choose a Lookalike Source
Choose Your Location
Choose an Audience Size
Get them to Opt-In

28. +
Create a Lookalike Audience
Choose a Lookalike Source
Choose Your Location
Choose an Audience Size
Get them to Opt-In

29. +
Create a Lead Advertisment
Choose Form Fields
Choose Your Content
Include a Privacy Policy
Set a Budget

30. +
+

31. http://www.aweber.com/campaigns.htm

32. Try AWeber for 30 days!
Ready to engage your customers through email marketing?
Go to link below for a 30 day trial of AWeber:
http://www.pt.aweber.com
Email me directly with any questions:
PatrickT@AWeber.com

33. Questions?

34. Sign-Up for a free 30-day Trial
sproutsocial.com