How Do the Best New Companies Market?
1950 - 2000 2000 - 2050
What Is Inbound Marketing?
Process Website Visitors Tools
Get Found Get Found
• Publish • Content Mgmt
• Promote • Blogging
• Optimize • Social Media
Get Found • Analytics
• Test • Offers / CTAs
• Landing Pages
• Target Convert • Email
• Nurture • Lead Intelligence
• Lead Mgmt
Twitter Feeds the Funnel & Helps Convert
Blogging SEO Social Media Monitoring Email Pay-Per-Click
I. About Social Media Monitoring &
II. Why use social media?
III. How do I monitor it?
IV. How to measure it?
Social Media Is Now a Staple
Flickr: anitacanita Flickr: sierravalleygirl
• Unmeasured • Highly measurable
• Small scale • Massive scale
• No business impact • Major driver of leads, sales
• But lots of fun • Still fun
PR, Social-Media Style
Need to urgently speak with a business that is very
actively leveraging social media strategies; for ZDNet
I spoke about our use of social media for biz on 2 panels -
http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9
I will call you right now
What If You Get Negative Comments?
• If it’s helpful, rational feedback
• Address the comments
Respond thoroughly, openly and honestly
• Follow-up with action
• Don’t extend the discussion
• If the feedback is irrational or
designed to draw you into an
Don’t extended dialogue
Respond • Make sure everybody at your
company knows you’ve decided
to ignore the comment
Don’t Just Make Noise
Constant chatter on social media doesn’t move leads into your sales funnel.
Unique, valuable content will.
Conversation & Distribution