Inbound Personal Branding: Get yourself caught in a vortex of success
•
9 likes•2,687 views
Slide deck to support my talk at Brand Camp Boston. From the program: Although @Pistachio's crazy "Cinderella Story" trip from homebound mom of 2 kids under 2 to female CEO of VC-backed startup oneforty.com (acquired by HubSpot) would be hard to reproduce, the personal branding lessons are universal. Put your unique self out there in service of others and others will promote your work. Now an Inbound Marketing Evangelist for HubSpot, Fitton will explain how to apply the lessons of inbound marketing to your personal brand. Learn to do well by doing good, having fun and being a really authentic version of your professional self.
Recommended
More Related Content
Viewers also liked
Viewers also liked (8)
Similar to Inbound Personal Branding: Get yourself caught in a vortex of success
Similar to Inbound Personal Branding: Get yourself caught in a vortex of success (20)
More from Laura "@pistachio" Fitton
More from Laura "@pistachio" Fitton (18)
Recently uploaded
Recently uploaded (20)
Inbound Personal Branding: Get yourself caught in a vortex of success
- 1. Inbound Personal Branding Get yourself caught in a vortex of success Laura Fitton @pistachio pistachio@HubSpot.com
- 2. Laura @Pistachio Fitton, Fall 2011 “Excited & geeky about where all this leads!" Inbound Marketing Evangelist Twitter for Dummies 84,000 Twitter @pistachio Founder Readers (acq. By HubSpot)
- 3. Laura Fitton, May 2007 Homebound mom. Two kids under two. Where do I upgrade my browser? What’s Web 2.0? Twitter is Dumb! NO business network in Boston
- 7. “Laura Fitton… has thousands of people following her on Twitter. …by consistently touching a tribe of people with generosity and insight, she’s earned the right to lead” -Seth Godin, Tribes
- 12. Laura @Pistachio Fitton, Fall 2011 “Excited & geeky about where all this leads!" Inbound Marketing Evangelist Twitter for Dummies 84,000 Twitter @pistachio Founder Readers (acq. By HubSpot)
- 13. How did THAT Happen??! Photo: http://www.flickr.com/photos/furryscalyman/
- 15. “ If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing. GUY KAWASAKI FORMER CHIEF EVANGELIST, APPLE CO-FOUNDER, ALLTOP.COM Image Credit: RangerRick!
- 16. Less of this. 16
- 17. More of this. 17
- 18. Humans Are Changing ???
- 20. The balance of power shifted mere mortal
- 21. The Message is the Influencer. http://twitpic.com/135xa by @JKrums
- 22. Any to Many
- 23. http://bit.ly/inbound101 3 Steps: 1 2 3 Measure Get Found Convert What Matters
- 24. 1 Get Found
- 25. “ Either write something worth reading or do something worth writing about. BENJAMIN FRANKLIN Image Credit:! lhalstead!
- 26. Have more fun! Try more things.
- 27. Don’t be afraid to polarize
- 28. 2 Convert
- 29. Care Passionately About Things. (*Other than yourself)
- 30. Care Passionately About People. Photo: Twilk background by @Mulka
- 31. Do good. Photo: Esther Havens for @charitywater
- 32. Have fun.
- 33. Be a (more authentic) version of your professional self.
- 34. 3 Measure What Matters
- 35. You don’t just want a following. 35
- 38. the absolute central challenge in life…
- 39. learn to not be afraid of who you actually are.
- 40. 1. be kind and fair to everyone.
- 41. 2. don’t worry whether or not anyone likes you.
- 42. 3. help people.
- 43. 4. ask.
- 44. 5. act. (get excited and share it)
- 48. 9. hope is your only hope. (fear is your only worry)
- 49. 10. be present.
- 50. BONUS: adversity is an opportunity to ask “what bullet did i just dodge?”
- 51. THANK YOU Laura Fitton @pistachio THANK YOU pistachio@HubSpot.com THANK YOU
- 52. Laura Fitton @pistachio pistachio@HubSpot.com Learn more: http://bit.ly/inbound101