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10 Habits of Highly Effective Tweeple<br />Beth KanterOctober, 2010<br />
Beth Kanter<br />http://www.bethkanter.org@kanter<br />
Just Two Words ….. <br />
What I’m going to cover .. <br /><ul><li> Illustrate a few concepts in the Networked Nonprofit with examples of nonprofits...
  Share some tips about using Twitter effectively </li></li></ul><li>The Networked Nonprofit<br />
What is a Networked Nonprofit?<br />
In a networked world, nonprofits need to work less like this<br />Source:  David Armano The Micro-Sociology of Networks<br />
And more like this ….<br />With apologies to David Armano for hacking his visual! Source:  The Micro-Sociology of Networks...
Social Culture:  Not Afraid of Letting Go Control<br />
The Networked Nonprofit <br />
Habits of Highly Effective Tweeple<br />
1.  Clear Objective and Target Audience<br />
Twitter for Buzz<br />
Networked Effect<br />
2.  Clearly Defined Twitter Brand<br />
The Nonprofit Brand<br />
Staffer with Nonprofit Affiliation<br />
Hybrid:  Shared Twitter Account<br />
3.   Organizational Social Media Policy<br />
Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”<b...
Testing the policies:  Refining, Educating<br />
Operational guidelines need to be specific and include examples<br />
4.   Learn from Mistakes<br />
Steve Norris, ex-Tory Mayoral contender, says: “I think the National Theatre should have a Compulsory Demolition Order!”<b...
Two guiding principles in social media are to Be Human and Be Honest. Had the National Theatre adopted either policy, they...
Do experiments to see what works<br />#speciesday<br />
Source: @clairew<br />
Source: @clairew<br />
Source: @clairew<br />
Source: @clairew<br />
5.  Listen, Engage, Build Relationships<br />
Listen on Twitter By Keyword Search<br />
Influencer complaining …<br />Customer service issue<br />Relationship building<br />
When you put relationship building on staff’s to do list, it fundamentally changes their job descriptions ….<br />
You want me to start Tweeting too? <br />6.  They make it a habit …..<br />
They Integrate daily Tweeting into their work routine.<br />
What is your 15 minute a day Twitter work flow?<br />Scan Tweets from your lists, followers, or search for RTCompose and p...
7.   They  avoid Tweeter’s Block<br />
Build Off Existing Programs<br />@wildlifeaction<br />
Spent 15-20 to plan Tweets for the week<br />
They have a Twitter formula …<br />
5 tweets a day x 5 days = 25 tweets per week<br />5= Talk about yourself (steal from your colleagues)5= RT 5=Share link to...
They Keep Regular Office Minutes<br />
They Write Tweets Like Hemingway Wrote Sentences<br />Baby Shoes for Sale.  Never Worn. <br />
Omit Needless Words<br />Describe, Simplify, Avoid<br />One thought per Tweet <br />
“It is important to connect with people based on their interests (I will sometimes search twitter for "kids outside" and t...
8.  Embrace the art and science of Retweet<br />
120 is the new 140<br />110 is the new 120<br />
The Science of Re-tweeting<br />@DanZarrella<br />Ask for Retweet<br />Use Nouns<br />Colons  Rule!<br />
Ask for the ReTweet<br />
ReTweets are Noun Heavy<br />
ReTweets have More Punctuation: Colons Rule<br />
9.  Get To Know Their Followers One By One and keep organized on lists<br />
Exploring the Relationship<br />Are you even listening to me?<br />How well do I really know you?<br />Do we have anything...
10.   They Use Twitter Tools<br /><ul><li>Desktop Tweeting
Mobile Tweeting
Tracking</li></li></ul><li>Desktop Tweeting<br />
TweetDeck.com<br />78<br />Twitter for Us - Part II<br />
SEED<br />Track the<br />Whole Funnel<br />Identify Influencers<br />ATTENTION<br />Tweet Impressions<br />ENGAGEMENT<br /...
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Habits of Highly Effective Tweeple

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Habits of Highly Effective Tweeple

  1. 10 Habits of Highly Effective Tweeple<br />Beth KanterOctober, 2010<br />
  2. Beth Kanter<br />http://www.bethkanter.org@kanter<br />
  3. Just Two Words ….. <br />
  4. What I’m going to cover .. <br /><ul><li> Illustrate a few concepts in the Networked Nonprofit with examples of nonprofits on Twitter
  5. Share some tips about using Twitter effectively </li></li></ul><li>The Networked Nonprofit<br />
  6. What is a Networked Nonprofit?<br />
  7. In a networked world, nonprofits need to work less like this<br />Source: David Armano The Micro-Sociology of Networks<br />
  8. And more like this ….<br />With apologies to David Armano for hacking his visual! Source: The Micro-Sociology of Networks<br />
  9. Social Culture: Not Afraid of Letting Go Control<br />
  10. The Networked Nonprofit <br />
  11. Habits of Highly Effective Tweeple<br />
  12. 1. Clear Objective and Target Audience<br />
  13. Twitter for Buzz<br />
  14. Networked Effect<br />
  15. 2. Clearly Defined Twitter Brand<br />
  16. The Nonprofit Brand<br />
  17. Staffer with Nonprofit Affiliation<br />
  18. Hybrid: Shared Twitter Account<br />
  19. 3. Organizational Social Media Policy<br />
  20. Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”<br />Codify A Social Culture: Social Media Policy<br />
  21. Testing the policies: Refining, Educating<br />
  22. Operational guidelines need to be specific and include examples<br />
  23. 4. Learn from Mistakes<br />
  24. Steve Norris, ex-Tory Mayoral contender, says: “I think the National Theatre should have a Compulsory Demolition Order!”<br />
  25. Two guiding principles in social media are to Be Human and Be Honest. Had the National Theatre adopted either policy, they might have done themselves a service.<br />
  26. Do experiments to see what works<br />#speciesday<br />
  27. Source: @clairew<br />
  28. Source: @clairew<br />
  29. Source: @clairew<br />
  30. Source: @clairew<br />
  31. 5. Listen, Engage, Build Relationships<br />
  32. Listen on Twitter By Keyword Search<br />
  33. Influencer complaining …<br />Customer service issue<br />Relationship building<br />
  34. When you put relationship building on staff’s to do list, it fundamentally changes their job descriptions ….<br />
  35. You want me to start Tweeting too? <br />6. They make it a habit …..<br />
  36. They Integrate daily Tweeting into their work routine.<br />
  37. What is your 15 minute a day Twitter work flow?<br />Scan Tweets from your lists, followers, or search for RTCompose and post TweetsRespond to @replies and DM<br />
  38. 7. They avoid Tweeter’s Block<br />
  39. Build Off Existing Programs<br />@wildlifeaction<br />
  40. Spent 15-20 to plan Tweets for the week<br />
  41. They have a Twitter formula …<br />
  42. 5 tweets a day x 5 days = 25 tweets per week<br />5= Talk about yourself (steal from your colleagues)5= RT 5=Share link to news relevant to your field or communications objective5=Inspirational Quote, Something Funny, One thought, Two words5=Answer questions, Ask Questions (to influencer)<br />
  43. They Keep Regular Office Minutes<br />
  44. They Write Tweets Like Hemingway Wrote Sentences<br />Baby Shoes for Sale. Never Worn. <br />
  45. Omit Needless Words<br />Describe, Simplify, Avoid<br />One thought per Tweet <br />
  46. “It is important to connect with people based on their interests (I will sometimes search twitter for "kids outside" and then compliment them on giving their kids a green hour!) ”<br />Danielle Brigida<br />
  47. 8. Embrace the art and science of Retweet<br />
  48. 120 is the new 140<br />110 is the new 120<br />
  49. The Science of Re-tweeting<br />@DanZarrella<br />Ask for Retweet<br />Use Nouns<br />Colons Rule!<br />
  50. Ask for the ReTweet<br />
  51. ReTweets are Noun Heavy<br />
  52. ReTweets have More Punctuation: Colons Rule<br />
  53. 9. Get To Know Their Followers One By One and keep organized on lists<br />
  54. Exploring the Relationship<br />Are you even listening to me?<br />How well do I really know you?<br />Do we have anything in common?<br />Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)<br />
  55. 10. They Use Twitter Tools<br /><ul><li>Desktop Tweeting
  56. Mobile Tweeting
  57. Tracking</li></li></ul><li>Desktop Tweeting<br />
  58. TweetDeck.com<br />78<br />Twitter for Us - Part II<br />
  59. SEED<br />Track the<br />Whole Funnel<br />Identify Influencers<br />ATTENTION<br />Tweet Impressions<br />ENGAGEMENT<br />Click Thrus<br />Retweets<br />CONVERSION<br />Sign ups<br />Donations<br />
  60. 10 Habits of Highly Effective Tweeple<br />Beth KanterOctober, 2010<br />Thank you!<br />

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