The power of social
networking


      Robin Houghton, Eggbox Marketing
        Rob Shepherd, Press Dispensary
           ...
'Social Media Revolution' by Erik
Qualman:

http://www.youtube.com/watch?
v=sIFYPQjYhv8
'What the ... is social media?ʼ by...
Old way ...    new way
shouting       listening
repetition     conversation
interruption   immersion
deception      honest...
What tools do you
 actually need?
Listen.
Be helpful.
Have conversations.
Have conversations.
Be human.
Be human.
Be authentic.
Be authentic.
Listen.
Be helpful.
Have conversations.
Be human.
Be authentic.
Listen.
Be helpful.
Have conversations.
Be human.
Be authentic.
      Robin Houghton, Eggbox Marketing
               twit...
The Power of Social Networking
The Power of Social Networking
The Power of Social Networking
The Power of Social Networking
The Power of Social Networking
The Power of Social Networking
The Power of Social Networking
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The Power of Social Networking

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Slides to accompany short talk for Hove Business Association, 18-3-10

Published in: Business, Technology
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The Power of Social Networking

  1. 1. The power of social networking Robin Houghton, Eggbox Marketing Rob Shepherd, Press Dispensary 18-03-10
  2. 2. 'Social Media Revolution' by Erik Qualman: http://www.youtube.com/watch? v=sIFYPQjYhv8 'What the ... is social media?ʼ by Marta Kagan: http://www.slideshare.net/mzkagan/ what-the-fk-is-social-media-one- year-later
  3. 3. Old way ... new way shouting listening repetition conversation interruption immersion deception honesty control collaboration
  4. 4. What tools do you actually need?
  5. 5. Listen.
  6. 6. Be helpful.
  7. 7. Have conversations.
  8. 8. Have conversations.
  9. 9. Be human.
  10. 10. Be human.
  11. 11. Be authentic.
  12. 12. Be authentic.
  13. 13. Listen. Be helpful. Have conversations. Be human. Be authentic.
  14. 14. Listen. Be helpful. Have conversations. Be human. Be authentic. Robin Houghton, Eggbox Marketing twitter.com/eggboxrobin Rob Shepherd, Press Dispensary twitter.com/robsheperd

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