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Google Data Studio
Special thanks to for these slides
1. Role of visualiaation in decision-making
2. How to visualisation using Google Data Studio
3. Examples of Google Data St...
1.Role of visualisation in
decision-making
Why use data visualisation ?
1. 90% of the information a person perceives is through sight.
2. 70% of the sensory receptor...
Who earned the most medals in Rio ?
Who earned the most medals in Rio ?
Who earned the most medals in Rio ?
Requirements for a visualization tool
1. Combining data from different sources
2. Data formulas & functions
(computed metr...
2. Google Data Studio
Data Studio part of Google Analytics 360 Suite
Tag Manager 360 - Data Collection
Data Studio 360 Data Analysis and Visuali...
What you need to know about Google Data Studio
1. 2nd June 2016 - US Public Beta
2. You can create reports and sources via...
We need to learn three simple steps
Available connectors
Demo: interface Google Data Studio
Access control
Action Can view Can edit Is owner
View data in the report x x x
Copy the report and store on Google Drive x...
Notes so far:
1. Beta-issues (fixed soon):
- Currency defaults to USD
- Sometimes see service error
- Quality Score missin...
3. Examples of reports in
Google Data Studio
Sample reports
1. Technical performance indicators for your website
2. YouTube Channel Report
3. What happened to M Night ...
4. Quiz
bit.ly/data-studio-quiz
Top members from Quiz
Thank you
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Google Data Studio - First impressions @ Measurecamp Slide 1 Google Data Studio - First impressions @ Measurecamp Slide 2 Google Data Studio - First impressions @ Measurecamp Slide 3 Google Data Studio - First impressions @ Measurecamp Slide 4 Google Data Studio - First impressions @ Measurecamp Slide 5 Google Data Studio - First impressions @ Measurecamp Slide 6 Google Data Studio - First impressions @ Measurecamp Slide 7 Google Data Studio - First impressions @ Measurecamp Slide 8 Google Data Studio - First impressions @ Measurecamp Slide 9 Google Data Studio - First impressions @ Measurecamp Slide 10 Google Data Studio - First impressions @ Measurecamp Slide 11 Google Data Studio - First impressions @ Measurecamp Slide 12 Google Data Studio - First impressions @ Measurecamp Slide 13 Google Data Studio - First impressions @ Measurecamp Slide 14 Google Data Studio - First impressions @ Measurecamp Slide 15 Google Data Studio - First impressions @ Measurecamp Slide 16 Google Data Studio - First impressions @ Measurecamp Slide 17 Google Data Studio - First impressions @ Measurecamp Slide 18 Google Data Studio - First impressions @ Measurecamp Slide 19 Google Data Studio - First impressions @ Measurecamp Slide 20 Google Data Studio - First impressions @ Measurecamp Slide 21 Google Data Studio - First impressions @ Measurecamp Slide 22

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Google Data Studio - First impressions

Google Data Studio - First impressions @ Measurecamp

  1. 1. Google Data Studio Special thanks to for these slides
  2. 2. 1. Role of visualiaation in decision-making 2. How to visualisation using Google Data Studio 3. Examples of Google Data Studio reports 4. Quiz Agenda
  3. 3. 1.Role of visualisation in decision-making
  4. 4. Why use data visualisation ? 1. 90% of the information a person perceives is through sight. 2. 70% of the sensory receptors are located in the eyes. 3. About 50% of human brain neurons are involved in the processing of visual information. 4. Human productivity is 17% higher when working with visual information. 5. A person understand 323% better if the answer contains illustration. 6. A person understand visual information 60,000 times faster comparison to the same information as text.
  5. 5. Who earned the most medals in Rio ?
  6. 6. Who earned the most medals in Rio ?
  7. 7. Who earned the most medals in Rio ?
  8. 8. Requirements for a visualization tool 1. Combining data from different sources 2. Data formulas & functions (computed metrics & parameters) 3. A wide selection of widgets & graphs 4. Style, design, interactive reports 5. Access to the record management 6. Simple intuitive interface
  9. 9. 2. Google Data Studio
  10. 10. Data Studio part of Google Analytics 360 Suite Tag Manager 360 - Data Collection Data Studio 360 Data Analysis and Visualization Analytics 360 Customer Insights Attribution 360 Marketing Measurement Optimize 360 Site Testing and Personalization Audience Center 360 Audience Management
  11. 11. What you need to know about Google Data Studio 1. 2nd June 2016 - US Public Beta 2. You can create reports and sources via a VPN 3. Five reports per account in free version. 4. Unlimited number of data sources. 5. Unlimited number of tabs in per report. 6. Ability to copy reports.
  12. 12. We need to learn three simple steps
  13. 13. Available connectors
  14. 14. Demo: interface Google Data Studio
  15. 15. Access control Action Can view Can edit Is owner View data in the report x x x Copy the report and store on Google Drive x x x Share / stop sharing the report with others x x Modify the report x x Add and modify data from attached data sources x x Attach / remove data sources x x Create / delete the report x
  16. 16. Notes so far: 1. Beta-issues (fixed soon): - Currency defaults to USD - Sometimes see service error - Quality Score missing from Adwords integration - Must be loggedin to a google account to view report. 2. You can`t natively create a filter on a metric (unless you use an if statement calculated field) 3. Default date ranges are missing 4weekly & half year. 4. Only possible to join date using date field 5. Currently no ETL / transform function (but this can be done in BigQuery)
  17. 17. 3. Examples of reports in Google Data Studio
  18. 18. Sample reports 1. Technical performance indicators for your website 2. YouTube Channel Report 3. What happened to M Night Shyamalan? 4. AdWords Report 5. Marketing Attribution Dashboard 6. TV Ad Perfomance 7. World Population
  19. 19. 4. Quiz
  20. 20. bit.ly/data-studio-quiz
  21. 21. Top members from Quiz
  22. 22. Thank you
  • phamphuongtu

    Nov. 23, 2019
  • ArkadiuszMoszczyski

    Jul. 7, 2018
  • RodRichmond

    Apr. 2, 2018
  • ericycchong

    Aug. 9, 2017

Google Data Studio - First impressions

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