Plan a Digital Analytics Training Strategy for an Analytics AgencyPhil Pearce
This was the 2nd draft of a plan to develop a "training curriculum" for a Digital Analytics Agency to teach:
- Digital Analytics strategy
- GA & GTM implementation
- Reporting & Analysis best practices
To clients & other agencies with various levels of expertise, who could be project manager, marketers or developers.
Analytics Tools to improve Customer InsightPhil Pearce
This presentation was on FREE tools to improve customer insight:
1. Yandex metrica - free mouse tracker & form tracker
2. Google Consumer surveys - free qualitative research tool
3. WordStream Grader - free PPC analyser & [n]/10 grade
4. Narrative science quill - free "data as a story report"
5. Sitebeam Nibbler - free 5 page SEO sanity check
6. Adwords tool for getting click refunds - free excel template
7. Google Tag Manager - free auto configs for Wordpress, Magento & Drupal.
8. GoogleSheets GA plugin - using comparison reports examples
9. GA realtime app - free iOS & Android app
10. GA Dashboard library templates - one click to enable
11. BrandWatch for finding ontopic authors (requested by Matt)
Thanks
Phil
SEO analytics: How to report & improve performancePhil Pearce
This was slides from the Bath Digital Analytics meetup on how to report & improve SEO performance.
It also has tips for customChannel groupings.
Thanks
Phil.
Google Tag Manager Flash Tips @ MeasureCampPhil Pearce
A list of "quick tips" for Google Tag Manager.
Please watch the video that accompanies this session:
https://www.youtube.com/watch?v=QX5eDg-Ti9Y
Thanks
Phil.
Plan a Digital Analytics Training Strategy for an Analytics AgencyPhil Pearce
This was the 2nd draft of a plan to develop a "training curriculum" for a Digital Analytics Agency to teach:
- Digital Analytics strategy
- GA & GTM implementation
- Reporting & Analysis best practices
To clients & other agencies with various levels of expertise, who could be project manager, marketers or developers.
Analytics Tools to improve Customer InsightPhil Pearce
This presentation was on FREE tools to improve customer insight:
1. Yandex metrica - free mouse tracker & form tracker
2. Google Consumer surveys - free qualitative research tool
3. WordStream Grader - free PPC analyser & [n]/10 grade
4. Narrative science quill - free "data as a story report"
5. Sitebeam Nibbler - free 5 page SEO sanity check
6. Adwords tool for getting click refunds - free excel template
7. Google Tag Manager - free auto configs for Wordpress, Magento & Drupal.
8. GoogleSheets GA plugin - using comparison reports examples
9. GA realtime app - free iOS & Android app
10. GA Dashboard library templates - one click to enable
11. BrandWatch for finding ontopic authors (requested by Matt)
Thanks
Phil
SEO analytics: How to report & improve performancePhil Pearce
This was slides from the Bath Digital Analytics meetup on how to report & improve SEO performance.
It also has tips for customChannel groupings.
Thanks
Phil.
Google Tag Manager Flash Tips @ MeasureCampPhil Pearce
A list of "quick tips" for Google Tag Manager.
Please watch the video that accompanies this session:
https://www.youtube.com/watch?v=QX5eDg-Ti9Y
Thanks
Phil.
Top 10 Google Analytics tips to save you money!Phil Pearce
I will look at 3 areas:
1. Reducing cost
2. Increasing conversions/revenue
3. Automating reducing cost & increasing revenue
Reports I will cover are:
1. Best & worse landing pages
2. Best & worse internal Site Search
3. Pages by revenue contribution
4. Broken pages by referral
5. Marketing Channels pivoted by new users
6. Simple Engagement Scoring using goal values & userId
7. 3d Motion Chart to show Revenue vs Sales vs CPA/ROI
8. Intelligent Alerts – what changed & whats broken
9. Custom Alerts – based on your business logic
10. GoogleSheets Alerts & GA embed API
Prerequisite: You will get most value from this event if you bring a laptop & have a Google Analytics account already.
Please subscribe via meet-up so I have an idea of numbers.
Thanks!
Phil.
07723012727
https://uk.linkedin.com/in/philpearce
https://twitter.com/philpearce
-----------------------------------------------------
Note: I`ll add upload the slides after then event
http://www.slideshare.net/phildpearce/lean-analytics-workshop
Phil.
Explaining the Rise of JSON-LD (machine readable JS data). Why its important and how to make sure your website has enabled…
future action buttons.
* Recent changes & examples in the wild
* Live demo of Googles mark-up validator
* GTM config files to take away & enable.
Examples of overcoming objections and misconceptions about Google Tag Manager. Including overview of the settings for:
1. Security
2. Deployment Costs
3. Marketing Agility
4. Customer understanding
5. Advertiser Spend
Thanks
Phil.
DevFest Kuala Lumpur - Implementing Google Analytics - 2011-09-29.pptVinoaj Vijeyakumaar
This presentation was given at Google DevFest Kuala Lumpur on 29 Sep 2011. This presentation covers how to implement Google Analytics' advanced tracking features, including: event tracking, social plugin tracking, custom variables, page load time tracking, mobile site tracking, iOS and Android application tracking, and campaign variables.
TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...Catalyst
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Jamie Indigo, Technical SEO Consultant, DeepCrawl
Everyone's buzzing about Core Web Vitals, but we often overlook critical context-- these metrics are the results of how we render content. Let's deep dive into render mechanics, strategies, performance measurement and what's the best fit for your site. As with most things SEO: it's not about what you do; it's how you do it.
Methods of Testing Internal Linking with Chris greenChris Green
Sometimes the changes we make - in good faith - can do more harm than good, within internal linking changes this can often be the case.
In this talk Chris will share an approach to testing changes before deployment, sharing lessons from some initial experiments he's conducted as well as a plea to a more open and explorative industry.
SearchLeeds 2018 - Craig Campbell - How to fix the most common technical SEO ...Branded3
Craig uses SEMRush’s auditing tool to demonstrate some of the most common issues that are found when doing a website audit. He shares some actionable tips and advice on how to improve your technical SEO to improve the performance of your website online which will include site speed optimisation, time to bite, using the correct SSL certificates and much more.
Want to make 2020 a record-breaking year for your B2B business? Check out our webinar slides to learn how to use SEO to grow traffic and increase qualified leads.
Automating Google Analytics in 2018 - Jeff Sauer from JeffalyticsJeff Sauer
Set It and Forget It, Right? Automation of Analytics
* Process of automating analytics
* Tools for automating analytics & results that can be expected from analytics automation
* Battle-proven methods for automating analytics
Gamc2010 12 - 12 things to do today - stephanie hsu and vinoaj vijeyakumaar...Vinoaj Vijeyakumaar
This material was presented at the Google Analytics Master Classes in Singapore and Kuala Lumpur on March 9 & 11 respectively. Vinny and Steph cover the next steps for the audience.
Phil recently completed a 400 man-hours GTM project & shares lessons learned. Migrating from GA Classic to Universal on 6 CMS platforms and 600 GA classic events is one thing, but facing a fine if the project is not complete within 3 months ads a touch of spice! Phil cleaned-up 2 years of in-house changes, including changes such as consolidated 74 pageview tags and centralizing 20 tags into easy to mange lookup table.
Phil provides Technical insights for Advanced Implementers, aswell as Tactical insights for project managers & business people on area such as QA automation, mistakes to avoid, process examples & knowledge sharing tips.
Take-aways:
- QA tool
- Planning tools
- Free GTM developer guide
New AdWords Features You Shouldn't Ignore: 3 Experts Share Their SecretsHanapin Marketing
In this presentation, Matt Umbro, Fred Vallaeys of Optmyzr and Jeff Baum share with you the new AdWords features that you should be implementing right now.
Top 10 Google Analytics tips to save you money!Phil Pearce
I will look at 3 areas:
1. Reducing cost
2. Increasing conversions/revenue
3. Automating reducing cost & increasing revenue
Reports I will cover are:
1. Best & worse landing pages
2. Best & worse internal Site Search
3. Pages by revenue contribution
4. Broken pages by referral
5. Marketing Channels pivoted by new users
6. Simple Engagement Scoring using goal values & userId
7. 3d Motion Chart to show Revenue vs Sales vs CPA/ROI
8. Intelligent Alerts – what changed & whats broken
9. Custom Alerts – based on your business logic
10. GoogleSheets Alerts & GA embed API
Prerequisite: You will get most value from this event if you bring a laptop & have a Google Analytics account already.
Please subscribe via meet-up so I have an idea of numbers.
Thanks!
Phil.
07723012727
https://uk.linkedin.com/in/philpearce
https://twitter.com/philpearce
-----------------------------------------------------
Note: I`ll add upload the slides after then event
http://www.slideshare.net/phildpearce/lean-analytics-workshop
Phil.
Explaining the Rise of JSON-LD (machine readable JS data). Why its important and how to make sure your website has enabled…
future action buttons.
* Recent changes & examples in the wild
* Live demo of Googles mark-up validator
* GTM config files to take away & enable.
Examples of overcoming objections and misconceptions about Google Tag Manager. Including overview of the settings for:
1. Security
2. Deployment Costs
3. Marketing Agility
4. Customer understanding
5. Advertiser Spend
Thanks
Phil.
DevFest Kuala Lumpur - Implementing Google Analytics - 2011-09-29.pptVinoaj Vijeyakumaar
This presentation was given at Google DevFest Kuala Lumpur on 29 Sep 2011. This presentation covers how to implement Google Analytics' advanced tracking features, including: event tracking, social plugin tracking, custom variables, page load time tracking, mobile site tracking, iOS and Android application tracking, and campaign variables.
TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...Catalyst
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Jamie Indigo, Technical SEO Consultant, DeepCrawl
Everyone's buzzing about Core Web Vitals, but we often overlook critical context-- these metrics are the results of how we render content. Let's deep dive into render mechanics, strategies, performance measurement and what's the best fit for your site. As with most things SEO: it's not about what you do; it's how you do it.
Methods of Testing Internal Linking with Chris greenChris Green
Sometimes the changes we make - in good faith - can do more harm than good, within internal linking changes this can often be the case.
In this talk Chris will share an approach to testing changes before deployment, sharing lessons from some initial experiments he's conducted as well as a plea to a more open and explorative industry.
SearchLeeds 2018 - Craig Campbell - How to fix the most common technical SEO ...Branded3
Craig uses SEMRush’s auditing tool to demonstrate some of the most common issues that are found when doing a website audit. He shares some actionable tips and advice on how to improve your technical SEO to improve the performance of your website online which will include site speed optimisation, time to bite, using the correct SSL certificates and much more.
Want to make 2020 a record-breaking year for your B2B business? Check out our webinar slides to learn how to use SEO to grow traffic and increase qualified leads.
Automating Google Analytics in 2018 - Jeff Sauer from JeffalyticsJeff Sauer
Set It and Forget It, Right? Automation of Analytics
* Process of automating analytics
* Tools for automating analytics & results that can be expected from analytics automation
* Battle-proven methods for automating analytics
Gamc2010 12 - 12 things to do today - stephanie hsu and vinoaj vijeyakumaar...Vinoaj Vijeyakumaar
This material was presented at the Google Analytics Master Classes in Singapore and Kuala Lumpur on March 9 & 11 respectively. Vinny and Steph cover the next steps for the audience.
Phil recently completed a 400 man-hours GTM project & shares lessons learned. Migrating from GA Classic to Universal on 6 CMS platforms and 600 GA classic events is one thing, but facing a fine if the project is not complete within 3 months ads a touch of spice! Phil cleaned-up 2 years of in-house changes, including changes such as consolidated 74 pageview tags and centralizing 20 tags into easy to mange lookup table.
Phil provides Technical insights for Advanced Implementers, aswell as Tactical insights for project managers & business people on area such as QA automation, mistakes to avoid, process examples & knowledge sharing tips.
Take-aways:
- QA tool
- Planning tools
- Free GTM developer guide
New AdWords Features You Shouldn't Ignore: 3 Experts Share Their SecretsHanapin Marketing
In this presentation, Matt Umbro, Fred Vallaeys of Optmyzr and Jeff Baum share with you the new AdWords features that you should be implementing right now.
MKEsearch 2018 | CSI: Forensic SEO AuditsRenee Girard
Intro to SEO Forensics >> bit.ly/audit-blog-2018
(Mostly) Free SEO Tools >> bit.ly/seo-tools-2018
SVS Tutorial >> bit.ly/svs-tutorial
SVS Matrix >> bit.ly/pubcon-svs
Revisions made post-Pubcon Florida for the MKEsearch event:
When to do log file analysis -- NEW
Mobile assessment for mobile-first indexing -- NEW
Rendering assessment from Google I/O -- NEW
Event >> https://mkesearch.org/upcoming-events/seo-planning-site-migrations-and-csi-seo-audits
How to Run a Cost-Efficient Optimization Program With a Limited BudgetVWO
Choose the Right Technology: If you have a tiny budget, it might be tempting to start using Google Optimize. But your actual costs might be higher: Optimize is not as intuitive and flexible as VWO and requires dev assistance to generate test variations. If you are short of dev resources (which you most likely are), with VWO you can deliver the winning variant to all users instantly.
Work Efficiently: Don’t improvise. Use an organized, lean, agile process of analysis, ideation, design development, QA, launch, and monitoring. Avoid too many loops and design iterations.
Analyze and Prioritize: Support your testing ideas with data. This will help in better prioritization of tests that matter.
Define Ownership: Many companies have launched an optimization program, but after a few months, the program loses its momentum and attention. Investing in a great testing platform, but not making full use of it increases costs. Somebody should “own” and orchestrate the ongoing optimization process and testing efforts.
Lead Score Web Visitors For KILLER Remarketing, Upsell and Exit Intent Strate...Hanapin Marketing
Learn how to give each website visitor a set of "CRM style" ‘Lead Scores’ based on their behavioural activity.
Dan will show you:
- How to deploy this system Google Tag Manager
- How to use the data instantly for upsells, cross sells, and exit intent
- How to create super personalised remarketing campaigns in Google and Facebook Ads
- How to create custom triggers not included in GTM (Advanced level)
You will also get access to a GTM container with all the technical stuff already included.
This session assumes a basic level of GTM and Google Analytics has already been achieved.
Google Analytics and Tracking Analytics Across Multiple SitesBrightfind
Tracking analytics on your website can be a full time job. Tracking analytics across several different sites can quickly send you into overtime. Learn how to capture and track meaningful analytics across multiple websites. We will show how associations are doing this. Discover tools and resources for identifying the right data across your main site, association management software, e-commerce site, community site, conference site, etc. Finally, learn how to effectively use this data to make simple website adjustments that result in huge outcomes.
Creating a Data Driven L&D Team - an xAPI Case Study - DevLearn 2018Margaret Roth
From an organization-wide executive directive to become more data-driven, a retail corporate L&D team took an internal look at their own data practices. Realizing that they had an overwhelming lack of transparency into their learning initiatives and a great amount of data that had gone unused, the team developed a transformation vision to create a single system of record for learning to enable observability, granularity, and accountability for all team members. The team was committed to the vision of xAPI; however, the data and information they needed in order to make actionable change for their learners was locked away in non-interoperable formats, and they recognized the need to develop a data strategy and implementation plan.
In this case study session, you will see how the organization’s L&D team created an xAPI data roadmap to not only achieve early wins when it came to the executive business objectives but also begin work on a scalable plan to build out a modern, flexible ecosystem that has the needs of learners at its center.
* Originally presented on 10/25/18 at DevLearn by Allie Tscheulin and Margaret Roth
Your Raw Data is Ready - Introduction to Analytics Engineering | SMX Advanced...Christopher Gutknecht
In this SMX Advanced 2022 session, Christopher talks about the potential of working with raw data and how to properly approach the task of transforming raw data into high-quality reusable tables in your data warehouse. dbt as a transformation framework plays a key role in delivering quality and structure for this process. The chance for search marketers is to acquire data modeling skills and learn to build their own custom data products around Google Ads and Google Analytics. This talk is not just for inhouse-teams, also for agencies seeking to extend their services into data management.
Beyond the Primary KPI: Leveraging Bad Test Results | Masters of Conversion b...VWO
One of the main concerns of conversion optimization professionals and their clients is the defined KPI (key performance indicator) of the test. If you are exclusively keeping an eye on one data point, it can easily muddle your insight. This can add to frustrations and the team may lose confidence in the process.
There's value in a failed experiment.
This talk by Christopher Nolan of Shipbob will give you an understanding of segregating good and "bad" test results through deeper analysis. He will share practical examples from his years of experience of working previously with Conversion Sciences, BigCommerce, and now Shipbob.
The Gift of Scripts: Unwrap Their Potential For Google Ads + MoreHanapin Marketing
Scripts are, well…confusing. You might have an idea that they’re awesome and useful and will make your life easier but, where do you start? Let’s turn those overwhelming feelings into excitement, because scripts are cheap, profitable, AND easy! That’s why we have experts here to walk you through the idea behind them and how to implement.
In this presentation, Hanapin’s Jacob Fairclough and Optmyzr’s Fred Vallaeys will provide you the pro tips you need to get started with scripts, provide examples of scripts to use in Google Ads, and take it a step further with some advanced strategies as well. Don’t miss it!
You’ll learn:
- What scripts are, and why they are useful for automation in Google Ads
- Why they are better than the API solution
- Creative and unique ideas of how to use scripts
Managing an Experimentation Platform by LinkedIn Product LeaderProduct School
Main Takeaways:
-Establishing a culture of experimentation at scale
-Developing the product vision and strategy
-Backlog prioritization based on Impact Score formula
Advanced Google Analytics 4.0 by Aviso Digital Sumeet Mayor
Advanced Google Analytics facilitates Data Cllection and processess it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
SEO Reporting and Analytics - Tea-Time SEO Series of Daily SEO Talks from SE...Authoritas
Get practical advice from SEO experts:
In this short ~20 minute talk they present bite-sized actionable SEO strategy and tips for SEO Reporting and Analytics - covering some really useful tips on multi-channel marketing using Google Analytics. These talks were offered free to the SEO community working from home during the coronavirus pandemic.
Watch a recording of the stream to go with these slides here:
https://www.youtube.com/watch?v=6cZ0DCTIvas
Agile Testing Framework - The Art of Automated TestingDimitri Ponomareff
Once your organization has successfully implemented Agile methodologies, there are two major areas that will require improvements: Continuous Integration and Automated Testing.
This presentation illustrates why it's important to invest in an Automated Testing Framework (ATF) to reduce technical debt, increase quality and accelerate time to market.
Learn more at www.agiletestingframework.com.
How FOX Tests Everything from Mobile, Web, to Living Room DevicesOptimizely
In this webinar, Sara Miller and Paul Tongyoo will discuss how FOX Corporation tests and observes outcomes before implementing, while building a culture of experimentation.
- How FOX tests experiences that optimize conversion rates of subscription services, engagement and retention.
- FOX’s ongoing journey to find the right level of process for their Center of Excellence.
- How FOX product and marketing teams work together using Optimizely to run experiments side by side.
Advanced Google Analytics 4.0 by Aviso DigitalSumeet Mayor
Advanced Google Analytics facilitates Data Collection and processes it into readable reports. Custom Dimensions, Custom Metrics, and Event Tracking help collect data that's specific to your business. It demonstrates more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.
• Data Collection and Processing
o Google Analytics data collection
o Categorizing into users and sessions
o Applying configuration settings
o Storing data and generating reports
o Creating a measurement plan
• Setting Up Data Collection and Configuration
o Organize your Analytics account
o Set up advanced filters on views
o Create your own Custom Dimensions
o Create your own Custom Metrics
o Understand user behavior with Event Tracking
o More useful configurations
• Advanced Analysis Tools and Techniques
o Segment data for insight
o Analyze data by channel
o Analyze data by audience
o Analyze data with Custom Reports
• Advanced Marketing Tools
o Remarketing
o Better targeting with Dynamic Remarketing
Building Data Products with BigQuery for PPC and SEO (SMX 2022)Christopher Gutknecht
In this data management session, Christopher describes how to build robust and reliable data products in BigQuery and dbt, for PPC and SEO use cases. After an introduction to the modern data stack, six principles of reliable data products are presented, followed by the following use cases:
- Google Ads Conversion upload
- SEO sitemap efficiency report
- Google Shopping product rating sync
- Large-Scale link checker with advertools
- Inventory-based PPC campaigns with dbt
Here is the referenced selection of gists on github: https://gist.github.com/ChrisGutknecht
This is the post-project summary of a 3 month SEO & Analytics setup for a publishing client. The outcome was 25% organic growth in 3 months! I explain how this was achieved…
Morphing GA into an Affiliate Analytics MonsterPhil Pearce
How to hack GA's native campaign tracking, leverage 1st party cookie power and align GA's sessionisation logic more closely with 30 day affiliate systems.
The Kamasutra of GTM container positionsPhil Pearce
As recommended position of the GTM container has changed & this has caused some confusion. Hence, I created these diagrams explain how to optimise your container making experience...
This audit was conducted using publicly available data from GoogleNews, Adword KW tool, AHREF.com, MyWOT.com & other web content sources.
It was designed to find any possible “holes in the armour” and thus strength these holes.
You have my permission to use this template to help understand & strength other vendors tool.
Thanks
Phil
Analytics & Optimisation for University sitesPhil Pearce
Looking at the growing importance of Analytics, and Pitfalls to avoid, Quick wins, CMS specific issues, Internal issues (skills shortage or lack of inhouse buy-in), responsive web design an importance of Paid search in the awareness process.
Digital analytics upskilling & career tipsPhil Pearce
From Bristol Digital Analytics meetup on career.
We covered desirable Digital Analytics skills, Certifications, Training, Mentoring & Industry Salary surveys.
Thanks
Phil.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
1. This is the post-project summary of a 3 month
SEO & Analytics setup for a publishing client.
The outcome was 25% organic growth in 3
months! I explain how this was achieved…
• Google Webmaster Tools changes
• GTM & universal setup/migration
• CloudFlare CDN setup
• JSONLD reviews markup (via GTM)
TYPE:
FOCUS:
LANGUAGE:
TAGS:
q Beginner
x Intermediate
q Advanced
LEVEL:
q Workshop
x Presentation
q Discussion
x Technical
q Analytical
x Business
English
#seo
#analytics
1
Digital Analytic &
SEO Acceleration:
Instant Wins Phil Pearce
Senior Analyst
@philpearce
“I eat hits for breakfast”
2. How to get
University sites
to move quickly
TYPE:
FOCUS:
LANGUAGE:
TAGS:
q Beginner
xIntermediate
q Advanced
LEVEL:
q Workshop
x Short Presentation
x Discussion
q Technical
xAnalytical
xBusiness
English
#Strategy
#GA
#GTM
#Mobile
Progress & leanings from a phase1
analytics project with SW University & the
quick wins achieved in month1.
1. TuitionFee tracking via DOM scrapping
(inc. UK vs International).
2. Profit per student (daily)
3. 360 view tracking & CRM integration
4. Google Markup for courses.
5. Realtime Dashboards
Related Slides: bit.ly/universitymeasure
2
Phil Pearce
Senior Analyst
@philpearce
“I eat hits for breakfast”
3. A review of Google Data Studio so far…
• Private Dashboard library
• Tips: Predations & conditional formatting
• Quiz
Slides: bit.ly/data-studio-slides
Video: bit.ly/kill-the-data-monkey-role
Dashboard library: datastudiogallery.appspot.com
TYPE:
FOCUS:
LANGUAGE:
TAGS:
q Beginner
x Intermediate
q Advanced
LEVEL:
q Workshop
x Presentation
q Discussion
q Technical
x Analytical
q Business
English
#visualisation
#analysis
3
Google
DataStudio:
First Impressions Phil Pearce
Senior Analyst
@philpearce
“I eat hits for breakfast”
4. TYPE:
FOCUS:
LANGUAGE:
TAGS:
q Beginner
xIntermediate
q Advanced
LEVEL:
q Workshop
x Presentation
x Discussion
q Technical
x Analytical
q Business
English
#GA
#Reporting
#Challenge
#Teamwork
Team based analytics challenge, with 4 tasks
designed to test you in…
1. Skill
2. Physical
3. Mental
4. Mystery
The team with the most crystals wins a prize!
Video: bit.ly/recordingofsession
4
Crystal Maze:
Analytics
Challenge
interactive session
Phil Pearce
Senior Analyst
@philpearce
Jon Alderson
SEO Analyst
@jonoalderson
5. Top 10 Google
Analytics tips to save
you money!
I will look at 3 areas:
• Reducing cost
• Increasing conversions/revenue
• Automating reducing cost & increasing revenue
Reports include:
1. Best & worse landing pages
2. Best & worse internal Site Search
3. Pages by revenue contribution
4. Broken pages by referral
5. Marketing Channels pivoted by new users
6. Simple Engagement Scoring using goal values
7. 3d Motion Chart to show Revenue vs Sales vs CPA/ROI
Slides: bit.ly/top10gareports
Report links: bit.ly/ga-report-list
TYPE:
FOCUS:
LANGUAGE:
TAGS:
q Beginner
xIntermediate
q Advanced
LEVEL:
q Workshop
x Presentation
x Discussion
q Technical
x Analytical
x Business
English
#GA
#Report
#Tips
Phil Pearce
Senior Analyst
@philpearce
“I eat hits for breakfast”
5
6. Free Tools & Tips
to improve
Customer Insight
Discussion about FREE tools to improve customer insight:
1. Yandex metrica - free mouse tracker & form tracker
2. Google Consumer surveys - free qualitative research tool
3. WordStream Grader - free PPC analyser & [n]/10 grade
4. Narrative science quill - free "data as a story report"
5. Sitebeam Nibbler - free 5 page SEO sanity check
6. Adwords tool for getting click refunds - free excel template
7. GoogleSheets GA plugin - using comparison reports examples
8. Other tool suggestions welcome!
Slides: bit.ly/toolsandtips
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#Tools
Phil Pearce
Senior Analyst
@philpearce
“I eat hits for breakfast”
6
7. Explaining recent changes in JSON-LD Schema
(machine readable JS data) & how this can be
used to track & then improve organic CTR.
• Moz new competitive intel tool for reporting
JSON-LD detected in SERPs.
• Spamming the crap out of Google.
• GTM config files to take away & enable.
Slides: bit.ly/supercharge-ctr
GTM import file: bit.ly/json-v2
CheatSheet: bit.ly/jsonld-cheatsheet
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#JSONLD
#SEO
#markup
#supergran
7
Supercharging
your Organic
CTR:
SEO datalayer3
Phil Pearce
Senior Analyst
@philpearce
“I hang arround, look out”
8. Explaining the Rise of JSON-LD (machine
readable JS data). Why its important and how
to make sure your website has enabled…
future action buttons.
• Recent changes & examples in the wild
• Live demo of Googles mark-up validator
• GTM config files to take away & enable.
Slides: bit.ly/datalayer2
GTM import file: bit.ly/json-v2
CheatSheet: bit.ly/jsonld-cheatsheet
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#JSONLD
#SEO
#seomarkup
#richsnippets
#drones
Phil Pearce
Senior Analyst
@philpearce
“hits are back”
8
SEO
dataLayer2:
Your Structured Sites
Judgement Day
9. Explaining what JSON-LD is, why its important
and how to enable it via GTM or plugins.
• Examples in the wild
• Live demo of Googles mark-up validator
• GTM config files to take away & enable.
Slides: bit.ly/seodatalayer3
GTM import file: bit.ly/json-v2
CheatSheet: bit.ly/jsonld-cheatsheet
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#JSONLD
#SEO
#seomarkup
#richsnippets
Phil Pearce
Senior Analyst
@philpearce
“I eat hits for breakfast”
SEO dataLayer:
JSON-LD
Supercharging
your organic CTR
9
10. Blackhat Analytics 3
Do be evil:
Force awakens
Testing the boundaries of what can be
tracked & what gets noticed [completely
new material].
• Includes interactive Dark Score test
• Video of Dark Bane “path to
destruction: thought bomb” trailer.
Slides: bit.ly/blackhat3
DarkScoreTest (pdf) : bit.ly/blackhatdarkscore
Darth Bane Trailer: bit.ly/darth-bane-video
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#StarWars
#Privacy
#DarkTracking
Phil Pearce
Senior Analyst
@philpearce
“I eat hits for breakfast”
10
11. Demo & discussion on:
1. DemandWare (IP append).
2. GoogleSheets Scripts (Cost Data Upload)
3. SuperMetrics (server-side append)
4. Analyze.ly (server-side append)
5. Segment.io (server-side connection)
Segment.io Video: bit.ly/segmentvideo
Slides: bit.ly/appendslides
Notes: bit.ly/appendcomments
GoogleSheet: bit.ly/appendgooglesheet
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#server-side
#offline tracking
#dimension
#widdening
11
Server-side
data append
& enrichment Phil Pearce
Senior Analyst
@philpearce
“I eat hits for breakfast”
12. How to hack GA's native campaign tracking,
leverage 1st party cookie power and align GA's
sessionisation logic more closely with 30day
affiliate systems.
Working Example...
Slides: bit.ly/analyticsmonster
GTM Config: bit.ly/affiliatemonsterdownload
Video: bit.ly/analyticsmonstervideo
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#affiliate
#channel-tracking
#gtm
#hacks
12
Morphing GA into an
Affiliate Analytics
Monster!
Phil Pearce
Senior Analyst
& Mad scientist
@philpearce
13. TYPE:
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#GTM
#GA
#EnterpriseLevel
#Batman
#Superman
Tips & tricks learned from the most
advanced GTM Deployment - I`ve ever
done on a huge site.
• Free Auto-QA GoogleSheet testing tool.
• Time saving techniques explained.
• Lots of Batman vs Superman jokes!
Taster slides: bit.ly/gtm-advanced
Full slides: bit.ly/advancedgtm
Super Advanced
GTM deployment
Phil Pearce
Senior Analyst
@philpearce
“I eat hits for breakfast”
14. Resident Implementation
How to prevent GTM zombies
infecting your data!
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q Beginner
q Intermediate
x Advanced
Phil Pearce
Senior Analyst
@philpearce
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x Short Presentation
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x Technical
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q Business
English
#GTM
#GA
#Test
#NerfGuns
How to prevent GTM zombies infecting
your data!
• Learnings from a the most complex
GTM deployment I have ever done.
• Interactive test.
Slides: bit.ly/residentslides
Zombie
14
15. Mind controlled
drone tracking
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x Advanced
Phil Pearce
Senior Analyst
@philpearce
LEVEL:
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q Presentation
q Discussion
x Technical
q Analytical
q Business
English
#eMotiv
#Neuromarketing
#offlineTracking
Experimental session with thought
tracking - aka Neuromarketing.
• 2 EEG emotiv insight headsets with
bluetooth API output
• Measurement protocol / GA realtime
• 1 Drone
bit.ly/emotiv-video
2 Headsets
16. Demo of a couple of VR headsets using an
iPhone.
• VR games (e.g. FCX jet fighter)
• VR videos (e.g. 360 Skydiving)
• Immersive Dashboards.
• Minority report style reports.
• Tracking head & eye movements using
measurement protocol
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q Presentation
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xAnalytical
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#VR
#Headsets
#Cool
16
VR Analytics:
Experimental
sessions Phil Pearce
Senior Analyst
@philpearce
“I visualise hits for breakfast”
17. Analytics
+
Comedy
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q Beginner
q Intermediate
q Advanced
Phil Pearce
Senior Office Joker
@PhilPearce
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q Workshop
q Short Presentation
q Discussion
q Technical
q Analytical
q Business
English
#Jokes
Experimental session with lots of Geek
jokes, mixed with some classic videos:
• The Internet enabled toaster
• How to break the internet
• The best way to deal with Email Spam
• Geek vs Nerd rap battle
Video playlist: bit.ly/measurecomedy
17
18. How to plan & deliver a Digital Analytics
Training strategy covering:
1. GA/GTM implementation
2. GA reporting
3. GA analysis & dashboards
…to clients with various levels of expertise.
Tactical discussion.
Slides: bit.ly/analyticstrainingstrategy
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#training
#planning
18
Plan a Digital
Analytics Training
Strategy Phil Pearce
Senior Analyst
@philpearce
“I eat hits for breakfast”
19. Analytics Templates
for Audits & Analysis
Templates save time by provide structure and process. I will sharing my
templates…
• GA heathchecks
• GTM audit
• Technical SEO audits
• PPC audits
• API tricks to auto-audit
Prerequisite: You must bring 1 template you create (or a template/audit
you were provided with) to share with the group.
Dropbox folder download link:
bit.ly/analyticstemplates
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#Templates
Phil Pearce
Senior Analyst
@philpearce
“I eat hits for breakfast”
19
20. GA Lumber Jacking
Implementation automation
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Phil Pearce
Senior Analyst
@philpearce
“I eat hits for breakfast”
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x Presentation
x Discussion
x Technical
x Analytical
q Business
English
#GTM
#GA
How to cut down an "Enterprise standard" GA
and GTM from 3months to 3days! Using:
1. KPI templates
2. CMS plugins
3. GTM config files
4. Dashboard templates
Slides: bit.ly/4clicks-2measure
Video: bit.ly/ga-lumber-jacking
20
21. Best CMS plugins for GTM
GTM automation
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#GTM
#Wordpress
#Magento
#Drupal
#CMS
Shared learning on experiences with CMS
plugins for GTM (especially enhanced
ecommerce).
• Save hours by leveraging other peoples
work on implementation.
Slides: bit.ly/gtmautomation
21
Phil Pearce
Senior Analyst
@philpearce
“I eat hits for breakfast”
22. Analytics &
Optimisation
for University sites
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q Beginner
xIntermediate
q Advanced
Phil Pearce
Senior Analyst
@PhilPearce
LEVEL:
q Workshop
x Short Presentation
x Discussion
q Technical
xAnalytical
xBusiness
English
#Strategy
#GA
#GTM
#Mobile
Discussion on best practices for
measurement of Uni site from both a
consultants view & inhouse view.
1. Quick wins
2. CMS specific issues
3. Internal issues (skills shortage or lack of inhouse buy-in)
4. Tracking impact of responsive web design
5. Importance of Paid search in awareness process.
Slides: bit.ly/universitymeasure
22
Kris Kochanski
Analytics Officer
@NavsOfficer56
23. Phil Pearce
Senior Analyst
@philpearce
“I eat hits for breakfast”
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x Beginner
q Intermediate
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x Business
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#AvgSalaries
#UpSkill
#Mentoring
Discuss desirable Digital Analytics skills,
Certifications, Training, Mentoring & Industry
Salary surveys & benchmarks.
• Simson character/persona test
• Clifton-gallup strengths test
• DAA new skills comparison tool
• Industry Average Salaries.
Slides: bit.ly/measurecareertips
23
Digital Analytics
Upskilling &
Career Tips
24. Phil Pearce
Senior Analyst
@philpearce
“I eat hits for breakfast”
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q Intermediate
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#MoreMoney
#UpSkill
#SocialCapital
#SocialValue
Presentation on Social CV`s, Peer reviews, and
quantified self. Practical comparisons of data
about yourself vs others using:
• Facebook fivescores traits
• Twitter sentiment & KW clusters
• Linkedin endorsements
• Clifton-gallup strengths test
Slides: bit.ly/analysisofyou
24
Analytics Career
Development
Analysis of yourself
25. A run through of my top GTM tips, to
save you time when implementing
universal.
• Free prize at the end
Slides: bit.ly/gtmflashtips
Video (with music): bit.ly/gtmflashtipsvideo
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#GTM
#GA
#FlashGordon
Phil Pearce
Senior Analyst
@philpearce
“I eat hits for breakfast”
GTM Flash tips
to save time
25
26. GTM/GA Mastermind
Q&A session
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x Advanced
Phil Pearce
Senior Analyst
@philpearce
“I eat hits for breakfast”
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q Presentation
x Discussion
x Technical
x Analytical
q Business
English
#GTM
#GA
4 participants (7.5mins per person).
• Audience can play along & submit questions
via Google moderator.
• Prize for the winner.
• John Humphrys himself is presenting.
Video: bit.ly/gtm-mastermind
26
27. Lean Analytics
How to determine the
one metric that matters
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q Beginner
x Intermediate
q Advanced
Phil Pearce
Senior Analyst
@philpearce
“I eat hits for breakfast”
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q Workshop
x Presentation
q Discussion
qTechnical
qAnalytical
x Business
English
#LeanStartup
#Frameworks
#OneMetric-2-RuleAll
Overview of 3 Analytic`s methodologies:
• REAN (For Marketing Teams)
• Web Analytics Maturity Model (for Enterprises)
• Lean (For Startups)
Then explorer Lean Analytics in more detail. This presentation is
a blend of my personal experiences at compareandsave.com
(startup) and a tribute to Alistair Croll`s work from YearOneLabs.
• Prerequisite: bring a pen for the interactive part of the
session to determine your stage & one metric.
Slides: bit.ly/lean-analytics-slides
Video: bit.ly/lean-analytics-video
27
28. PPC Growth
Hacking:
Strategies
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q Beginner
x Intermediate
q Advanced
Phil Pearce
Senior Analyst
@philpearce
“I eat hits for breakfast”
LEVEL:
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x Presentation
q Discussion
xTechnical
qAnalytical
x Business
English
#PPC
#GrowthHacking
#Frameworks
PPC growth hacking... is it Mission impossible? An
explanation of Growth hacking, with examples &
then applying this to PPC.
• Practical example of hacking a SaS tool using CTR
battleships to make it go viral.
• Tool for generating Adwords refunds
• Ideas to test on your product & campaign.
Slides: bit.ly/ppc-growth-hacking
Excel: bit.ly/ppc-algo-v3
28
29. CTR Battleships:
Destroy your PPC
competitors
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q Beginner
x Intermediate
q Advanced
Phil Pearce
Senior Analyst
@philpearce
LEVEL:
x Workshop
qPresentation
q Discussion
q Technical
x Analytical
x Business
English
#PPC
#QualityScore
#WordStreamGrader
Interactive workshop to explain PPC account
analysis such as account level Quality Score and
best/worst Ads in a fun way!
• Wordsteam grader used for baseline metrics
• Ad extensions used as special weapons
• Prizes for best tactical winner & best campaign
Printout: bit.ly/ctr-battleships-print-out
Excel Tool: bit.ly/ppc-algo-v3
29
30. GTM Command & Conquer
Realtime game with interactive missions
Live experiment of combining 2 GTM trackers
and on a grid with realtime events and offline
missions that generate goals.
• Interactive
• 2 teams
• 3 roles (defence, attack, commando)
• Prize for winning team
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#GTM
#Realtime
#RealtimeAPI
#fun
Phil Pearce
Senior Analyst
@philpearce
“I eat hits for breakfast”
30