This was the 2nd draft of a plan to develop a "training curriculum" for a Digital Analytics Agency to teach:
- Digital Analytics strategy
- GA & GTM implementation
- Reporting & Analysis best practices
To clients & other agencies with various levels of expertise, who could be project manager, marketers or developers.
This audit was conducted using publicly available data from GoogleNews, Adword KW tool, AHREF.com, MyWOT.com & other web content sources.
It was designed to find any possible “holes in the armour” and thus strength these holes.
You have my permission to use this template to help understand & strength other vendors tool.
Thanks
Phil
This is the post-project summary of a 3 month SEO & Analytics setup for a publishing client. The outcome was 25% organic growth in 3 months! I explain how this was achieved…
SEO analytics: How to report & improve performancePhil Pearce
This was slides from the Bath Digital Analytics meetup on how to report & improve SEO performance.
It also has tips for customChannel groupings.
Thanks
Phil.
Digital analytics upskilling & career tipsPhil Pearce
From Bristol Digital Analytics meetup on career.
We covered desirable Digital Analytics skills, Certifications, Training, Mentoring & Industry Salary surveys.
Thanks
Phil.
This audit was conducted using publicly available data from GoogleNews, Adword KW tool, AHREF.com, MyWOT.com & other web content sources.
It was designed to find any possible “holes in the armour” and thus strength these holes.
You have my permission to use this template to help understand & strength other vendors tool.
Thanks
Phil
This is the post-project summary of a 3 month SEO & Analytics setup for a publishing client. The outcome was 25% organic growth in 3 months! I explain how this was achieved…
SEO analytics: How to report & improve performancePhil Pearce
This was slides from the Bath Digital Analytics meetup on how to report & improve SEO performance.
It also has tips for customChannel groupings.
Thanks
Phil.
Digital analytics upskilling & career tipsPhil Pearce
From Bristol Digital Analytics meetup on career.
We covered desirable Digital Analytics skills, Certifications, Training, Mentoring & Industry Salary surveys.
Thanks
Phil.
Analytics Tools to improve Customer InsightPhil Pearce
This presentation was on FREE tools to improve customer insight:
1. Yandex metrica - free mouse tracker & form tracker
2. Google Consumer surveys - free qualitative research tool
3. WordStream Grader - free PPC analyser & [n]/10 grade
4. Narrative science quill - free "data as a story report"
5. Sitebeam Nibbler - free 5 page SEO sanity check
6. Adwords tool for getting click refunds - free excel template
7. Google Tag Manager - free auto configs for Wordpress, Magento & Drupal.
8. GoogleSheets GA plugin - using comparison reports examples
9. GA realtime app - free iOS & Android app
10. GA Dashboard library templates - one click to enable
11. BrandWatch for finding ontopic authors (requested by Matt)
Thanks
Phil
Explaining the Rise of JSON-LD (machine readable JS data). Why its important and how to make sure your website has enabled…
future action buttons.
* Recent changes & examples in the wild
* Live demo of Googles mark-up validator
* GTM config files to take away & enable.
Top 10 Google Analytics tips to save you money!Phil Pearce
I will look at 3 areas:
1. Reducing cost
2. Increasing conversions/revenue
3. Automating reducing cost & increasing revenue
Reports I will cover are:
1. Best & worse landing pages
2. Best & worse internal Site Search
3. Pages by revenue contribution
4. Broken pages by referral
5. Marketing Channels pivoted by new users
6. Simple Engagement Scoring using goal values & userId
7. 3d Motion Chart to show Revenue vs Sales vs CPA/ROI
8. Intelligent Alerts – what changed & whats broken
9. Custom Alerts – based on your business logic
10. GoogleSheets Alerts & GA embed API
Prerequisite: You will get most value from this event if you bring a laptop & have a Google Analytics account already.
Please subscribe via meet-up so I have an idea of numbers.
Thanks!
Phil.
07723012727
https://uk.linkedin.com/in/philpearce
https://twitter.com/philpearce
-----------------------------------------------------
Note: I`ll add upload the slides after then event
http://www.slideshare.net/phildpearce/lean-analytics-workshop
Phil.
29 Advanced Google Tag Manager Tips Every Marketer Should KnowMike Arnesen
Google Tag Manager is an incredibly powerful tool and one you're likely not using to its full potential. In my talk from MozCon 2016, I delivered 29 rapid-fire tips intended to empower marketers to overcome the insurmountable odds and circumnavigate road blocks using this incredibly powerful marketing tool.
Google Tag Manager Flash Tips @ MeasureCampPhil Pearce
A list of "quick tips" for Google Tag Manager.
Please watch the video that accompanies this session:
https://www.youtube.com/watch?v=QX5eDg-Ti9Y
Thanks
Phil.
DevFest Kuala Lumpur - Implementing Google Analytics - 2011-09-29.pptVinoaj Vijeyakumaar
This presentation was given at Google DevFest Kuala Lumpur on 29 Sep 2011. This presentation covers how to implement Google Analytics' advanced tracking features, including: event tracking, social plugin tracking, custom variables, page load time tracking, mobile site tracking, iOS and Android application tracking, and campaign variables.
Examples of overcoming objections and misconceptions about Google Tag Manager. Including overview of the settings for:
1. Security
2. Deployment Costs
3. Marketing Agility
4. Customer understanding
5. Advertiser Spend
Thanks
Phil.
Google Analytics with an Intro to Google Tag Manager for Austin WordPress MeetupRich Plakas
Google Analytics with an Intro to Google Tag Manager for Austin WordPress Meetup.
This was an intermediate session where we took a deeper look into Google Analytics. We also introduced Google Tag Manager as a better way to run tracking code on a website.
TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...Catalyst
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Jamie Indigo, Technical SEO Consultant, DeepCrawl
Everyone's buzzing about Core Web Vitals, but we often overlook critical context-- these metrics are the results of how we render content. Let's deep dive into render mechanics, strategies, performance measurement and what's the best fit for your site. As with most things SEO: it's not about what you do; it's how you do it.
Implementing schema.org in the JSON-LD format with Google Tag ManagerEoghan Henn
Learn how to easily implement structured data (schema.org) in the JSON-LD format with Google Tag Manager. These are the slides from my talk at SEO-Day 2017 in Cologne, Germany.
BrightonSEO March 2021 | Dan Taylor, Image Entity TagsDan Taylor
My talk from BrightonSEO 2021; focusing on using Google's image category labels (glancing into the Knowledge Graph and Google's image annotation processes) for better topic research and content optimization.
My presentation titled "Browsers eat data quality for breakfast" from SuperWeek 2020.
The presentation introduces the "tracking protection / prevention / blocking" mechanisms implemented in the major browsers.
The information comes from the www.cookiestatus.com service.
Morphing GA into an Affiliate Analytics MonsterPhil Pearce
How to hack GA's native campaign tracking, leverage 1st party cookie power and align GA's sessionisation logic more closely with 30 day affiliate systems.
Phil recently completed a 400 man-hours GTM project & shares lessons learned. Migrating from GA Classic to Universal on 6 CMS platforms and 600 GA classic events is one thing, but facing a fine if the project is not complete within 3 months ads a touch of spice! Phil cleaned-up 2 years of in-house changes, including changes such as consolidated 74 pageview tags and centralizing 20 tags into easy to mange lookup table.
Phil provides Technical insights for Advanced Implementers, aswell as Tactical insights for project managers & business people on area such as QA automation, mistakes to avoid, process examples & knowledge sharing tips.
Take-aways:
- QA tool
- Planning tools
- Free GTM developer guide
Analytics Tools to improve Customer InsightPhil Pearce
This presentation was on FREE tools to improve customer insight:
1. Yandex metrica - free mouse tracker & form tracker
2. Google Consumer surveys - free qualitative research tool
3. WordStream Grader - free PPC analyser & [n]/10 grade
4. Narrative science quill - free "data as a story report"
5. Sitebeam Nibbler - free 5 page SEO sanity check
6. Adwords tool for getting click refunds - free excel template
7. Google Tag Manager - free auto configs for Wordpress, Magento & Drupal.
8. GoogleSheets GA plugin - using comparison reports examples
9. GA realtime app - free iOS & Android app
10. GA Dashboard library templates - one click to enable
11. BrandWatch for finding ontopic authors (requested by Matt)
Thanks
Phil
Explaining the Rise of JSON-LD (machine readable JS data). Why its important and how to make sure your website has enabled…
future action buttons.
* Recent changes & examples in the wild
* Live demo of Googles mark-up validator
* GTM config files to take away & enable.
Top 10 Google Analytics tips to save you money!Phil Pearce
I will look at 3 areas:
1. Reducing cost
2. Increasing conversions/revenue
3. Automating reducing cost & increasing revenue
Reports I will cover are:
1. Best & worse landing pages
2. Best & worse internal Site Search
3. Pages by revenue contribution
4. Broken pages by referral
5. Marketing Channels pivoted by new users
6. Simple Engagement Scoring using goal values & userId
7. 3d Motion Chart to show Revenue vs Sales vs CPA/ROI
8. Intelligent Alerts – what changed & whats broken
9. Custom Alerts – based on your business logic
10. GoogleSheets Alerts & GA embed API
Prerequisite: You will get most value from this event if you bring a laptop & have a Google Analytics account already.
Please subscribe via meet-up so I have an idea of numbers.
Thanks!
Phil.
07723012727
https://uk.linkedin.com/in/philpearce
https://twitter.com/philpearce
-----------------------------------------------------
Note: I`ll add upload the slides after then event
http://www.slideshare.net/phildpearce/lean-analytics-workshop
Phil.
29 Advanced Google Tag Manager Tips Every Marketer Should KnowMike Arnesen
Google Tag Manager is an incredibly powerful tool and one you're likely not using to its full potential. In my talk from MozCon 2016, I delivered 29 rapid-fire tips intended to empower marketers to overcome the insurmountable odds and circumnavigate road blocks using this incredibly powerful marketing tool.
Google Tag Manager Flash Tips @ MeasureCampPhil Pearce
A list of "quick tips" for Google Tag Manager.
Please watch the video that accompanies this session:
https://www.youtube.com/watch?v=QX5eDg-Ti9Y
Thanks
Phil.
DevFest Kuala Lumpur - Implementing Google Analytics - 2011-09-29.pptVinoaj Vijeyakumaar
This presentation was given at Google DevFest Kuala Lumpur on 29 Sep 2011. This presentation covers how to implement Google Analytics' advanced tracking features, including: event tracking, social plugin tracking, custom variables, page load time tracking, mobile site tracking, iOS and Android application tracking, and campaign variables.
Examples of overcoming objections and misconceptions about Google Tag Manager. Including overview of the settings for:
1. Security
2. Deployment Costs
3. Marketing Agility
4. Customer understanding
5. Advertiser Spend
Thanks
Phil.
Google Analytics with an Intro to Google Tag Manager for Austin WordPress MeetupRich Plakas
Google Analytics with an Intro to Google Tag Manager for Austin WordPress Meetup.
This was an intermediate session where we took a deeper look into Google Analytics. We also introduced Google Tag Manager as a better way to run tracking code on a website.
TechSEO Boost 2021 - Rendering Strategies: Measuring the Devil’s Details in C...Catalyst
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Jamie Indigo, Technical SEO Consultant, DeepCrawl
Everyone's buzzing about Core Web Vitals, but we often overlook critical context-- these metrics are the results of how we render content. Let's deep dive into render mechanics, strategies, performance measurement and what's the best fit for your site. As with most things SEO: it's not about what you do; it's how you do it.
Implementing schema.org in the JSON-LD format with Google Tag ManagerEoghan Henn
Learn how to easily implement structured data (schema.org) in the JSON-LD format with Google Tag Manager. These are the slides from my talk at SEO-Day 2017 in Cologne, Germany.
BrightonSEO March 2021 | Dan Taylor, Image Entity TagsDan Taylor
My talk from BrightonSEO 2021; focusing on using Google's image category labels (glancing into the Knowledge Graph and Google's image annotation processes) for better topic research and content optimization.
My presentation titled "Browsers eat data quality for breakfast" from SuperWeek 2020.
The presentation introduces the "tracking protection / prevention / blocking" mechanisms implemented in the major browsers.
The information comes from the www.cookiestatus.com service.
Morphing GA into an Affiliate Analytics MonsterPhil Pearce
How to hack GA's native campaign tracking, leverage 1st party cookie power and align GA's sessionisation logic more closely with 30 day affiliate systems.
Phil recently completed a 400 man-hours GTM project & shares lessons learned. Migrating from GA Classic to Universal on 6 CMS platforms and 600 GA classic events is one thing, but facing a fine if the project is not complete within 3 months ads a touch of spice! Phil cleaned-up 2 years of in-house changes, including changes such as consolidated 74 pageview tags and centralizing 20 tags into easy to mange lookup table.
Phil provides Technical insights for Advanced Implementers, aswell as Tactical insights for project managers & business people on area such as QA automation, mistakes to avoid, process examples & knowledge sharing tips.
Take-aways:
- QA tool
- Planning tools
- Free GTM developer guide
The Kamasutra of GTM container positionsPhil Pearce
As recommended position of the GTM container has changed & this has caused some confusion. Hence, I created these diagrams explain how to optimise your container making experience...
Analytics & Optimisation for University sitesPhil Pearce
Looking at the growing importance of Analytics, and Pitfalls to avoid, Quick wins, CMS specific issues, Internal issues (skills shortage or lack of inhouse buy-in), responsive web design an importance of Paid search in the awareness process.
In All About Factors, we cover the basics of what factors are, where we expect them to derive their excess returns from, their advantages and disadvantages and if there is indeed any merit to this approach or if it just another Wall Street marketing gimmick.
After covering the commonly accepted factors basics, we discuss expectations for factor investing, the theory as to why short-term pain must be present for long-term return, and some key considerations in moving from the academic research to creating investible portfolios.
Also explored is the current on-going debate between industry titans Rob Arnott (Research Affiliates) and Cliff Asness (AQR) as to the efficacy of using valuation-based spreads to time factor exposures.
Lastly, we look at some different methods that a retail investor can utilize smart-beta investing, by highlighting some of the current industry techniques for diversifying factor exposures and building a multi-factor portfolio.
Historia de Guatemala - La farsa del genocidio - Parte 1Marvin Cifuentes
Parte de la historia del Conflicto armado en Guatemala que no se ha querido reconocer.
Es un documento publicado en un diario, que es preciso leer para comprender la realidad de Guatemala.
Pumping out content is easy for an enterprise brand.
But is that content providing higher ROI and value to your target audience or leading to higher bounce rates?
Does your target audience feel the same connection to your content as you do?
Do you take part in the online conversations that matter to your brand?
Are you tracking the right competitors?
This presentation seeks to help enterprise brands be more strategic in planning content, expanding their competitive reach, and truly connecting with their target audience.
Register for this webinar to learn how brands can enhance cross-functional agility, increase their impact in digital marketing, and prepare for 2022’s demand evolution.
You’ll learn:
-Why competitive research is your most effective tool in identifying conversations you should be part of.
-What people are asking about your content via YouTube.
-How to put quality over quantity and avoid churning out articles with low SEO value.
Enterprise brands get a lot of organic traffic, but that doesn’t always lead to conversions.
Oftentimes, it’s just noise based on name recognition and domain authority.
Join Katie Greenwood, Sr. SEO Manager at Conductor, as she shows the ins and outs of creating an effective enterprise content strategy that leads to conversions, not bounces.
She will review how top brands create content that generates loyal customers and establishes themselves as leaders in their space.
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch, General Manager at Perth based digital marketing company Vorian Agency, a Google Partner and Bing Ads Professional, presents this training seminar on Google Analytics. Part of the popular 2-hour free business training series run by Matt at Vorian, these seminars offer an opportunity for businesses to find out the latest best-practices, along with helpful tips and advice. The Google Analytics seminar walks through the terminology, technology, and puts it into perspective with other similar programs in the market place.
Advanced Analytics Implementations at EA scaleAni Lopez
Designing and managing advanced analytics implementations for 35+ digital properties, across more than 10 different production teams, is not an easy task. It became even more challenging when the analytics team at Electronic Arts (EA) was required to migrate from Adobe Site Catalyst to Google Analytics Premium to Google Universal Analytics, all within the span of 18 months. Of course, all of this had to be done while still keeping pace with the company’s frenzied schedule for publishing blockbuster games, each of which requires new sites and countless marketing campaigns. See how we used Tealium iQ™ tag management system to achieve our objectives.
Webinar: How to be Data Driven with Product by Carbon Five Sr PMProduct School
Main takeaways:
- How to balance decision making between qualitative and quantitative metrics
- Developing your first data strategy
- Creating a lean analytic process to build, measure, learn
An overview of Google Analytics from setup and installation to terminology, campaign tagging, and how to use Google Analytics to answer business questions such as who your visitors are and what they're doing on your site.
An overview of Google Analytics from setup and installation to terminology, campaign tagging, and how to use Google Analytics to answer business questions such as who your visitors are and what they're doing on your site.
60 Hours Training with focus on real time business scenarios.1000+ interview questions will be provided which will help for your job getting or sap sd certification.
My sap sd training also covers sap sd project training too.
Presentation with some examples to start running an agile process to implement a marketing structure with product and marketing teams. The example is based in a specific organization but can be used to new insights for others firms and market segments.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Plan a Digital Analytics Training Strategy for an Analytics Agency
1. Digital Analytics Training
Program Strategy
Describe how would you develop a training curriculum for a
GACP Agency to teach Digital Analytics strategy, GA
implementation, reporting process and analysis best
practices to clients with various levels of expertise?
Please share details and your approach.
4. • Market Research
– Prices (Discount for Bulk purchases)
– Product (KPIs, GA 101, GA 201, GA 301, GTM,
DataStudio, BigQuery)
– Place (inperson, online only, both)
– Promotion (Adwords, refer a friend, partnership
with conferences, GA blog)
• USPs (expert teacher, free for GA premium users, free
tag scanning voucher)
8. Notes
• Training Location & transport is Important
• State the price on the landing page
• Mention Discounts
• Add Badges in footer
• Add Testimonials
• Add course structure
• Add PDF how to sell this to your boss
• Mention Target audiecne
• Add video explaining course to landing page. this
video should be from the teacher.
9. SWOT• Strength
– Existing Client Base
– Cross-sell training to tag inspector users
• Weaknesses
– Time for teacher to learn slides
– Time to create and prepare slides
– Distance to travel
– Partnerships reduce margin
• Opportunities
– Partnerships with Universities
– Partnerships with DAA
– Partnerships with Chambers of commerce
– Partnerships with Conferences & WAW
– Partnerships with Vendors (Google, Telium)
– Affiliates and comparison sites
• Threats
– Google Academy, Google Squared, Google Garage.
– Content Changes frequently
– Lynda, Udemy, MeasureSchool, MarketMotive online competition
– Publishing portals moving into onsite training (e.g. eConsultancy, SmartInsight)
10. 3rd party Credentials
• GACP approved
• GTM certified
• GA individual certified
• Toastmaster
• Training the Trainer by SerialTrainer7
• Presentation Skills by SerialTrainer7
• DAA certified
25. Outreach
Carl Sadecki
Ex-Training Manager for JellyFish
https://www.linkedin.com/in/carlsadecki
Penelope Bellegarde
GA consultant & Ex-Graduate Trainer at PWC/Logan Todd
https://www.linkedin.com/in/penelopebellegarde
Alasdair Wightman
GA consultant & trainer
https://www.linkedin.com/in/alwightman
Nikki Rae
GA & SEO consultant & trainer
https://www.linkedin.com/in/nicolarae
Damion Brown
Ex-econsultancy trainer and GACP in Australia
damion@datarunsdeep.com.au
Mike King
Ex-Training Manager for SearchStar
https://www.linkedin.com/in/michaelaclandking
Courtney Hiles
Ex-Cardinal Path organiser of Train the Trainer
https://www.linkedin.com/in/courtneyhiles
Jeff Sauer
Digital Marketing Speaker, Teacher & Consultant.
https://www.linkedin.com/in/jeffsauer
Julian Junemann
https://twitter.com/jjanalytics
https://www.facebook.com/measureschool
https://www.youtube.com/channel/UClgihdkPzNDtu
oQy4xDw5mA
26. Feedback from Outreach
1. Pitch & adjust the content level - by
prequalifying users skill levels using
anonymous form (as users will general over-
estimate their skills level).
2. Twitter marketing on local training
competitors is very effective for lead gen.
3. Try to find users who have had a bad training
experience with a competitor.
28. Phil is a Google Tag Manager guru. I worked with him on a complex
implementation project for over 10 months and continued to be
impressed by his GTM & GA skills.
He provides creative solutions and is not shy about making
recommendations or improvements that he believes will add value.
Phil's expertise in Analytics and Google Tag Manager definitely make
him a great resource to work with.
Deeplaxmi Adke
Director, Digital Analytics at National Geographic Society
29. Date: Thu, 30 Jun 2016
From: Marcela Leon
To: Phil
Hi Phil,
I hope you are doing well. I wanted to thank you for all the work you did in setting ACRP up with GTM and Ecommerce tracking. Tracking has
been amazing and I love seeing the data come through clean!
As I mentioned to you in our early conversations, we’re undergoing a website redesign that’s scheduled for end of Sept - early Oct. During this
time, eweb (ecommerce) has also been getting a facelift and going back to baseline. I wanted to bring these two projects back up to you in
hopes that I can have some of your time as we get closer to launch to ensure GTM is still working appropriately and since our new website will
be reactive to ensure we have mobile GA implemented, if needed.
Another project, down the line, that I’m hoping to work with you on is to ensure all our platforms (external) can track ecommerce as well. I
want to ensure we get a full picture of where our revenue is coming from.
Thanks again and take care
Marcela
P.S. I also referred you to a colleague of mine, I’ve spoken highly of you and he was interested in your information.
Marcela León
Manager, Digital & Web Content
Association of Clinical Research Professionals
www.acrpnet.org
I wanted to thank you for all the work you did in setting ACRP up
with GTM and Ecommerce tracking. Tracking has been amazing and
I love seeing the data come through clean!
30. Date: Wed, 31 Dec 2014
From: Neil Dickson
To: 'Phil'
You too! Happy New Year!
Neil Dickson | SEO Manager
LinkedIn: londonseoconsultant
Twitter: NeilDicksonDM
From: Phil
Sent: 31 December 2014
To: Neil Dickson
Hi Neil,
Ok, that makes sense!
* Yes, I have done alot of tiding-up in the GA and GTM account & I am very keen for it to stay "well maintained".
* I agree governance is needed for checking of Custom HTML and ensuring good processes when publishing to live.
* The project is "all done" but... I made some refinement having checked the processed GA data, hence the GTM changes.
Have a great new year :)
Thanks
Phil.
I hired Phil in December 2014 to audit Marie Curie's Google Analytics
& Google Tag Manager implementations. He did everything in the
brief and more' in an incredibly quick time with very short notice. He
also provided pro bono support after project closure. I wouldn't
hesitate to recommend Phil for GTM & GA implementations.
36. How to Create an
Effective Training Program
1. Perform a Training Needs Assessment.
2. Keep Adult Learning Principles in Mind.
3. Develop Learning Objectives.
4. Design Training Materials.
5. Develop Your Training Materials.
6. Implement the Training.
7. Evaluate the Training
8. Rinse, Repeat & Refine
http://blog.convergencetraining.com/how-to-create-an-effective-training-program-8-steps-to-success
38. Planning Objectives
• By the end of this session, you will:
– Understand how to plan a training session
– Know what elements should be included in a
training plan
– Know the difference between a learning objective
& learning outcome
– Build measurement into your training plan
39. Building a Training Program
• Assess
• Design
• Develop
• Implement
• Evaluate
40. Pre-Assessment
• What do you need to know?
– Who are you training?
– The existing knowledge of training participants
– Identify the gaps in what they know and what
they need to know
– How the training will help them accomplish their
work
– The type of training or job-related training they
have already experienced
41. Pre-assessment methods
• Needs assessment analysis
– E.g. Pre-assessment questionnaire
Discuss in pairs, 3 minutes – what other ways could
you collect data?
42. Training Program - Design
• Primary questions
– What do I want learners to be able to do as a
result of this training program?
• Learning Objectives / Outcomes
– What methods will I use to assist them to reach
this level of performance and knowledge?
• E.g. activities
– What resources will be used to deliver this
training program?
– How will this training be structured overall?
43. Training Session - Structure
• Starter
– Normally 1-3 minutes
– Introduction
• Learning Objectives / Outcomes
• Main Activity
• Plenary
– Assessment for Learning (Measurement)
44. Learning Outcomes
• Learning outcomes are the framework of a
training plan
• Identify what students will be able to do as a
result of participating in the training programme
– For example: ‘Students in this workshop will be able
to:..and demonstrate the following behaviours…’
• Explicit, concise, precise defined statements
• Clearly identify the expected behaviour
outcome(s)
45. Guidelines for Developing LOs
• Learning outcomes should include the following components:
– Results/outcome oriented
– Measurable
– Focused on only major job-related tasks
– Behavioral statements (e.g., not just knowing or understanding
something but demonstrating that they know it and understand it)
– Specific and precise about what they are to be able to do
– Clearly stated, no clutter
“As a result of participating in this workshop, learners
will be able to explain to students in a clear
manner how to use the
Harvard Referencing Standard to cite journal references”
46. Types of Learning Outcomes
• Three major domains of learning:
– Attitudinal Learning: Outcomes that aim to change or
enhance a learner’s attitude or motivation about a
subject. Changing a learner’s attitude about the
quality of information found in Wikipedia
– Cognitive Learning: Outcomes that aim to contribute
to a learner’s body of knowledge about a topic.
Providing statistics that show an increase in the
targeted use of HINARI
– Skill Learning: Outcomes that aim to help a learner
perform a job-related, behavioral task. Training a
learner to talk easily about the similarities and
differences between databases
47. Group Activity: SMART Objectives
• In pairs, review a lesson plan that you have
already delivered (10 minutes)
– Are they SMART objectives
• Specific
• Measurable
• Achievable
• Realistic
• Time-bound
– How could you make them SMARTer?
48. Selecting Learning Experiences
• Determine what learning activities (strategies)
are most effective and practical in the training
context
• Consider activities that cover a range of learning
styles
– Interactive Lecturette:
– Class Discussion:
– Small Group Exercises: 4-6 people
– Two & Three-person Exercises
– Case Studies
49. Example Learning Experiences
– Interactive Lecturette:
– Class Discussion:
– Small Group Exercises: 4-6 people
– Two & Three-person Exercises
– Case Studies
– Role-playing
– Simulations
– Games
– Surveys
– Quizzes
– Short Writing Exercises
– Observations
– Hands-on Work in Field
50. Selecting Training Resources
• Several kinds of training resources need to be
identified:
– Content Experts: Available/willing to assist in
development of training?
– Trainer(s): Available? Relevant experience? Cost?
– Materials: Books, pens, manuals, equipment, name
cards, food, etc.
– Time: How long? Training delivered across several
months or concentrated in a few days?
– Multi-part training? When are learners available?
51. Developing training materials
• Developing Materials
• Training materials should be:
– Easy to understand
– Economically produced
– Relevant to one or more learning outcomes.
– Contribute as a secondary source of information
and not act as the primary source
– Complement the learning experiences in which
learners are engaging
52. Developing training materials
– Include as much practical, direct job-based
information as possible.
– Describe process-oriented tasks in a step-by step
format, free of extraneous detail.
– Include illustrative examples that support text-
based information
– Minimal - students will use them primarily as a
reference.
53. Implement
• Primary questions to answer when delivering
training:
– Is the trainer prepared to facilitate the learning
experiences in an engaging manner?
– Have the appropriate training materials been
developed?
– Have questions been developed to challenge
learners and debrief the learning experience?
54. Engaging Learners
• Ten Steps to being positively engaging:
– Ask learners what they want to learn from the
training, and then list them.
– Probe learners with questions frequently;
interactivity should be an primary characteristic of
the training.
– Encourage application of material by providing
examples, posing job-based problems, and asking
learners to consider how they might apply what
they are learning.
55. Engaging Learners (2)
– Quiz and give feedback in a nonthreatening way.
– Start with questions instead of with providing
information (talking ‘at’ students)
– Pose alternative, thought-provoking questions and
scenarios to get students to critique and question
and get beyond the obvious.
– Start with what learners know to empower them
and identify what to build on.
– Use both visual and aural (hearing) modes of
learning.
56. Engaging Learner (3)
– Use organizing techniques (e.g., ‘Okay, we’ve just
addressed...now that let’s move to...)that help
learners keep track of where they are and what
they’ve learned.
– Use humor and stories to enhance content and
maintain learner motivation.
Deming, B., Ten Steps to being Positively Engaging, Training and Development,
January 2001, pp. 18-19.
57. Questioning
• Questions compel students to consider the
information they are learning. They serve several
learning purposes
– Explaining: Asks students to explain their responses or
poses a question that asks for elaboration.
– Problem solving: Poses problems for students to
answer.
– Debriefing: After a class exercise or field study event,
allows students to consider what they have
experienced.
58. Questioning (2)
• Predicting: Presents job-related, realistic
hypothetical situations for students to
consider.
Hyman, R., ‘Discussing Strategies and Tactics,’ Questions, Questioning Techniques,
and Effective Teaching (ed. W. Wilen), 1987, Washington, DC: national Education Association
pp. 138-139
59. Feedback
• Provide feedback on the learning experiences
in which you just participated.
– Was the learning experience engaging?
– Was it appropriately interactive?
– Was there a balance of instructor and student
provided information?
– Were questions posed that challenged students?
– Did it help students meet the stated outcome?
– Was it completed in a timely manner?
60. Evaluation
• Primary questions to answer when evaluating
training:
– How can you assess if the learning outcomes are being
addressed adequately during the development and
delivery of training?
– How can you evaluate the effectiveness of a training
program immediately after the delivery of training?
– How can you evaluate whether the learning from the
training is being applied in a work setting after
students complete a training program?
61. When to evaluate?
• Evaluation of training can be separated into
two primary categories:
– Formative: Occurs while the training is being
designed, developed, and delivered.
– Summative: Usually completed immediately after
training is conducted to evaluate the extent to
which learners enjoyed and believed they received
valuable learning. Can also be conducted over the
course of weeks or months after training.
62. Evaluation Methods: Formative
• There are several ways to evaluate the
effectiveness of training during design,
development, and delivery.
– Needs Assessment Analysis
– Content Expert Evaluation
– Beta Test of Training / Pilot Testing
– Pre and Post Training Questionnaire
– Trainer Assessment
– Student Questionnaire
– Class Interview
63. Evaluation Methods: Summative
• There are several ways to evaluate the
effectiveness of training after a training has
been conducted.
– In-class Questionnaires
– Post Training Questionnaires
– Post Training Debrief
– Interviews
– Journals
– Observations
64. Questions to Consider
• When considering formative and summative
evaluation methods for your own training
program:
– What kinds of evaluation are likely to be easiest to
implement? Most difficult?
– What kind of evaluation are learners most likely to
respond to? Least likely?
– What logistical issues do the various forms of
evaluation pose for trainers and learners?
65. Developing a Lesson Plan
• A session or lesson plan is a map that outlines
the design of your training programme
• In your group, identify the elements of a
lesson plan, (20 mins)
– What components of a lesson plan MUST be
present?
– Brainstorm and present your lesson plan template
to the group
66. Planning Exercise – 20 minutes
• Begin to develop a lesson plan for the
presentation assignment
– Write a statement for this learning outcome
– Consider timings
– Measurement techniques (AfL)
– What is missing?
– How could it be improved?
67. Have a question? Phone: +44 (0)20 3199 8473
Digital training
from the
experts
Econsultancy training: Spring 2016
68. Get up to speed on the digital fundamentals. These
popular courses cover all the essentials to help you
succeed in the digital space.
• Fast Track DigitalMarketing
• Fast Track Digital forCreatives
• Digital ContentStrategy
• Fast Track SocialMedia
• OnlineCopywriting
REcommEnDED READInG:
100+ Practical content marketing Tips: A how-to
guide for editors, writers and content creators
Kick off your traininghere
To find out more visit:hello.econsultancy.com/start-
training
69. From defining your strategy to ensuring the rest of your
team is on board, these courses will help you build your
brand and your customer base.
• Digital ContentStrategy
• Editorial Planning and ContentCalendars
• Content Marketing for Web, Mobile and Social Media
• OnlineCopywriting
• Online Copywriting –Advanced
• Video MarketingStrategy
REcommEnDED READInG:
Implementing content Strategy: Digital Best Practice
Guide
Inspire, inform and
entertain
To find out more visit:
hello.econsultancy.com/inspire
70. Meet Tim Fidgeon
Trainer for content, online copywriting and
mobile marketing courses
Tell us about your career so far.
I’m fascinated by how people think. In the 90s, digital emerged
and clearly had the potential to change everything –
marketing, commerce and inter-personal communications. So,
I studied Human-Computer Interaction (MSc) and joined the
fun. Overan exciting career, I have worked both client-side and
agency-side. My goal is to keep learning about the
relationships between audiences, technologies and business.
Do you have any unspoken rules you work to when
dealing with digital content?
I always imagine that I’m trying to explain something to mymum!
Do you have any work mistakes you’ve made that make
you cringe?
I once argued for ‘my idea’ in a meeting and was told that
we were looking for the ‘best idea’ and that holding onto
my ego was a mistake. They were right.
What do you think makes for a great training experience
for your trainingdelegates?
Interactive exercises. Practical guidelines. Real-world
research. Discussion of personal examples. Developing an
Action Plan that delegates can take back to the office.
What’s the biggest mistake someone can make with
their online copy?
The biggest mistake is to think that you know everything and to
stop listening and experimenting.
Why is digital content and great online copy so important?
Content is the salesman, it closes the deal – everything else
just gets you into theroom.
Tim Fidgeon
Online copywriting and content
marketing
Tim Fidgeon has been helping
companies develop market-leading
digital strategies,
experiences and content since the late 90s.
He is now a freelance trainer and consultant
working
with many brands including Coca-Cola, Sony,
Vodafone and GeneralMotors.
71. Connect with your customers and develop profitable, long-
term relationships. From email to social media, these courses
will help makeyour communications count.
REcommEnDED READInG:
Voice of the customer: Listen, measure, Act report
Build your customer
base
• Social Media & OnlinePR
• Social Media & Online PR–B2B
• Fast Track SocialMedia
• Online CommunityManagement
• Email Marketing
• Email Marketing –Advanced
• eCRM
• Intensive: Mastering eCRM
• NEW Social Media
Customer Service
• NEW Intensive: MasteringSocial
Media
To find out more visit: hello.econsultancy.com/communicate
72. HighlightedCourse
Video Marketing Strategy
People are no longer simply consuming video, they’re using it to
communicate with each other. So says Digby Lewis, Buzzfeed’s director of
brand strategy for Europe. And shareability forms part of the measure for
success.
Econsultancy’s Video Marketing Strategy training course outlines the finely
tuned balance between strategy, content and technology that all play a role
in ensuring the maximum return onvideo.
Over the course of the day, you’ll be immersed in the world of video, hearing
from a seasoned expert and having an opportunity to ask plenty of
questions.
You’ll benefit from practical, best practice advice around creating an online
video strategy, producing a video brief, optimising your content and
developing your own creative.
Explore YouTube and other platforms, understand media buying and get to
grips with blogger outreach. You’ll also gain a solid understanding of testing
and measurement. This course will arm you with the techniques you need to
make video a central part of your marketing and content activity.
REcommEnDED READInG:
How to go Viral report
To find out more visit: econsultancy.com/training/courses/video-marketing-strategies
73. From understanding the technicalities to taking inspiration
from the way digital teams are run, these courses will set
you up to achieve great things.
• Coding for DigitalProfessionals
• Fast Track WebTechnology
• NEW Agile Marketing
• NEW Digital Trends and their Business
Applications
REcommEnDED READInG:
A marketer’s Guide to the Internet of Things
Understand digital,
inside-out
Mike Baxter
Coding and web
technology
Mike was a Professor of Design and
Communication before setting up his
own consultancy, applying his in-
depth knowledge of web
technologies and working with
technology teams to manage the
delivery of marketing and business
objectives. Mike’s client list includes
Argos, Google, Avis and Skype.
To find out more visit:hello.econsultancy.com/technical
74. Meet Michelle Goodall
• Tell us a bit about your
background and career so
far.
• I started off in digital 17
years ago and the agency
I worked in did SEO,
linkbuilding and PR
campaign executions. We
did a lot of digital ‘firsts’ –
the first webchats in the
UK, the first live
• internet TV broadcast
How do you like to run your training courses? And what
do you think helps delegates to get the most out of
them?
I run them in a consultative way, bringing out as much talent
and knowledge as I can in the room, so delegates get the
opportunity to learn not just from me, but from others. I like to
have fun, but I promise no cheesy ice-breakers or
mime/puppet- led exercises…
Do you have a ‘golden rule’ when it comes to social
media? And if so, what is it?
My advice if you are annoyed or angered by a social media
post, is walk awayfrom your laptop or phone….never respond
in anger orimmediately.
So many things are missed in social posts – there’s limited room
for humour and non-verbal signals such as a raised cheeky
eyebrow. Much can be lost in translation. Above all, be nice. Be
thoughtful. Be careful.
Michelle
Goodall
Socialmedia
Formerly Digital Director at Top 20 PR
Agency Lexis PR, Michelle has over 14
years strategy communications
consultancy and implementation
experience. She was onthe
London 2012 PR contingency committee
and has been listed on Freshnetwork’s Top
20 social media speakers andexperts.
75. Ensure your brand is seen by customers searching for
the products or services you offer. These courses are
run by industry experts and will help put your brand in
front of the right people.
REcommEnDED READInG:
Search Engine optimisation: A Best Practice Guide
A whole new world
(of customers)
• SEOMarketing
• SEO, PPC and
Conversion:
International Strategy
• SEO:Applied On-
Page Optimisation
• SEO:Building BacklinksWorkshop
• PPC
• Digital MediaPlanning
• Social Media PaidAdvertising
• NEW Programmatic
Kelvin Newman
SEO Building BacklinksWorkshop
Highly regarded in his field, Kelvin
created iTunes’ most popular podcast
(over a million downloads),
collaborating with Seth Godin and
Jakob Nielson.
He runs the hugely
oversubscribed BrightonSEO
conference and has written a
free book on link-building –
Becoming a Clockwork Pirate.
To find out more visit: hello.econsultancy.com/newcustomers
76. Join up the customer journey and bring internal teams
together. Technology and data have allowed marketers to
measure and frame the customer experience like never
before.
REcommEnDED READInG:
The Real-Time customer Experience Report
Put customer experiencefirst
• Mobile Usability andUX
• Mobile Marketing
• Intensive: Mastering Customer
Experiences
• Usability andUser Experience
• Personalisation: Enhancing
the CustomerExperience
• Creating Superior
Customer Experiences
• Usability and Persuasion
in Ecommerce
• Multichannel Marketing andthe
Customer Journey
• PersuasiveDesign
Chris
Rourke
Usability and User
ExperienceChris is the Founder and Managing
Director for User Vision, a leading
user experience consultancy,
where he has worked with
organisations including BBC, Ikea
and Nokia. Chris is a recognised
leader in the user experience
community in the UK,and has
worked in usability, accessibility,
human computer interaction and
ergonomics forover 20 years.
To find out more visit:hello.econsultancy.com/focus-on-
cx
78. Make everything betterFrom incremental improvements to major changes, testing,
measurement and optimisation is key. These courses are ideal
for those who want to ensure their site is delivering growth.
REcommEnDED READInG:
conversion Rate optimizationreport
• Google Analytics: Optimising
your Site – Advanced
Workshop
• Ecommerce and OnlineRetailing
– Two Day Workshop
• Online Merchandising –
Selling in theDigital
Age
• Usability and Persuasionin
Ecommerce
• PersuasiveDesign
• Usability andUser Experience
• Conversion Optimisation –
How to Deliver Digital
Growth
PaulRouke
Usability and Conversion
Optimisation
Paul is regarded as one of the top
experts on conversion
optimisation and usability. He
started PRWD, a specialist CRO
and UX agency 10 years ago
after spending 7 years working in
usability and customer
experience at the UK’s largest
home shopping business, Shop
Direct Group.
r
To find out more visit:
hello.econsultancy.com/growth
79. Increased complexity in paths to purchase and an
embarrassment of riches when it comes to data, it’s no
surprise marketers find getting meaningful insights a
challenge. These courses will help you unravel the numbers
and apply your findings effectively.
REcommEnDED READInG:
The Promise of First-Party Data report
Understand and
improve
• Intensive: Mastering Analytics
• Web Measurement andAnalytics
• GoogleAnalytics
• Google Analytics: Optimising
Your Site – Advanced
Workshop
• NEW [Big] Data-Driven
Marketing: How to Get it Right
To find out more visit:hello.econsultancy.com/measure-and-
analyse
80. Meet Andrew HoodTell us a bit about your background and career so far.
I had a fairly heady introduction to the world of digitalduring
the dot com boom/bust in the late 1990s when everyone
was making it up as they went along. I ended up running
the technology behind what became the largest global
hotel booking website at the time, and from that got into
building analytics tools. I spun out one of those tools into a
startup business (Lynchpin), evolved that to a consultancy
and have been running that for the past 10 years. I’ve
been an Econsultancy trainer for 8 years now.
Any cringey mistakes you’ve made at work that you’d
care to share with us? What did you learn from them?
My first business ended up competing directly against Google
with an analytics product we’d developed, and Google started
giving it away for free! That wasn’t a lot of fun, but I learned a
lot about sales, marketing, product development under
pressure and I think what is now affectionately known as
“pivoting” (i.e. rebuilding the business from scratch as a
consultancy!).
Do you have one fundamental piece of advice you would
give to anyone involved in measurement and analysis?
If so, what isit?
Asking the right question is often much, much harder than
pulling some data out or doing some sophisticated analysis,
but ultimately that starting point makes or breaks theanalytics
process. So focus on having clear objectives, asking the
right questions, being clear on the outcome you’re looking
for and don’t just dive in.
What’s the most rewarding thing about being a trainer?
Finding out that it has had a long term positive impact on a
delegate’s role and/or career. It’s nice to get good feedback on
the day, but much better to bump into someone andfind out it’s
been helpful when they got back to the office.
There’s a lot of talk about data-driven marketing. What’s
your take on the relationship between data and
creativity?
It’s the fundamental relationship underpinning a decent test
and learn approach: you need the data to prove if it works, and
the creativity to come up with ideas to test in the first place.The
challenge is staying robust with quantifying success while
being experimental with trying new ideas.
AndrewHood
Intensive: Mastering
Analytics
Andrew Hood cut his internet teeth in
1999, heading up technical
operations for the largest global hotel
website of the
dotcom boom, all-hotels.com. He is
currently Managing Director of Lynchpin,
helping clients including HSBC, Cartoon
Network, Tesco Bank, Dyson, and the
Government DigitalService.
81. Find out more information visit: www.econsultancy.com/training
Subscribing to EconsultancyEconsultancy is the only business of its kind that bridges the gap between strategy
and action through a mix of research, training and events.
And an Econsultancy subscription provides access to an unrivalled raft of resources
that will enable you and your team to excel at digital.
Research reports
Browse our library of over 500 reports including best
practice guides, trend and innovation reports, digital
marketing templates, market data and survey reports.
Webinars
Join regular webinar sessions that distil the mostimportant
developments, trends and innovations indigital.
Roundtables
Opportunities to discuss your most pressing concerns and
share ideas amongst cross-industry peers (always
Chatham House rules).
Casestudies
Explore hundreds of case studies from brands using
best practice to achieve great results.
Elearning
Online, interactive learning modules covering fundamental
digital marketing knowledge, designed to let you learn at
your own pace.
To find out more: econsultancy.com / resources@econsultancy.com / +44 (0)20 7269
1450
82. Digital TransformationWe can guide you through the challenging
field of digital transformation, addressing
the big questions around structure and
staff, without forgetting the day-to-day best
practice that will fuel your success.
Whether you need to re-engineer every process and skillset,
or simply move to a new technology platform, we’ll work
closely with you to develop acompletely bespoke
programme, addressing:
- Strategy
- People
- Processes
- Technology
From limited tactical engagements to holistic, strategic
transformation, there’s a cost-effective digital
transformation programme perfect foryou.
To find out more about digital transformation, visit:
www.econsultancy.com/excellence
83. Training Course ListingAdvertising
•Digital Media Planning
•nEW Programmatic
•Social Media
Paid Advertising
Content
•Content Marketing forWeb,
Mobile and Social Media
•Digital Content Strategy
•Editorial Planning and
Content Calendars
•Online Copywriting
•Online Copywriting –
Advanced
•Video Marketing Strategy
CustomerExperience
•Creating Superior Customer
Experiences
•Intensive: Mastering
Customer Experiences
•Mobile Usability and UX
•Multichannel Marketing and
the Customer Journey
•Personalisation – Enhancing
the Customer Experience
•Persuasive Design
•Usability and Persuasionin
Ecommerce
•Usability and
User Experience
Data &Analytics
•Google Analytics
•Google Analytics:
Optimising Your Site–
Advanced Workshop
•Intensive:
Mastering
Analytics
•Web Measurement and
Analytics
•nEW [Big] Data-Driven
Marketing: How to Getit Right
Ecommerce
•Conversion Optimisation –
How to Deliver DigitalGrowth
•Ecommerce and Online
Retailing – Two DayWorkshop
•Online Merchandising –
Selling in the Digital Age
•Usability and Persuasionin
Ecommerce
Email &eCRM
•eCRM
•Email Marketing
•Email Marketing – Advanced
•Intensive: Mastering eCRM
Mobile
•nEW MobileMarketing
•Mobile Usability and UX
Search Marketing
•PPC
•Search Engine Optimisation
(SEO) Marketing
•SEO, PPC and Conversion:
International Strategy
•SEO: Applied On-Page
Optimisation
•SEO: Building Backlinks
Workshop
Social
•Fast Track Social Media
•nEW Intensive:Mastering
Social Media
•Online
Community
Management
•Social Media and OnlinePR
•Social Media and Online PR –
B2B
•nEW SocialMedia Customer
Service
•Social Media
Paid Advertising
Strategy andOperations
•nEW AgileMarketing
•Coding for
Digital
Professionals
•nEW Digital Trends and their
Business Applications
•Fast Track Digitalfor
Creatives
•Fast Track Digital Marketing
•Fast Track Web Technology
•Mastering Digital Project
Management
•Web Project Management –
Avoiding Disasters
84. How to
book a
courseYou can book
online by visiting:
econsultancy.com
/ knowhow
or if you have a
question, get in touch –
we’re happy tohelp.
• Call us:
+44 (0)20 3199 8473
• Email us:
knowhow@econsultancy.co
m
• Book online:
econsultancy.com/knowhow
econsultancy.co
m
Econsultancy has been at
the forefront of marketing and
ecommerce skills and insight longer
than anyone. Many of theworld’s most
successful companies turn to Econsultancy
resources – from our leading guides on
digital marketing best practice to our hugely
popular events, respected training programme
and for our capability assessments and digital
transformation programmes.
With a global network of experts in
marketing and ecommerce, Econsultancy
can help you accelerate towards digital
excellence, wherever you are on
your journey.
86. Book onto one of our classroom courses and we’ll teach you
the practical skills and tips you will be able to use every day.
Our training days are informal, engaging and involve a mix of
teaching, individual exercises, group exercises and Q&A
sessions. "The course was well
delivered and I got a lot
out of it which I can go
back and implement"
Since launching in 2012 Google Tag Manager
(GTM) has gained users faster than any other
tag management solution in history. And here’s
why. GTM is well-designed, offers powerful
functionality, ease of use and it’s free.
So it’s been a no-brainer for many
companies to make the transition.
Plus, the addition of an SLA for Tag
Manager 360 customers means
this is now a safe option, even for
the largest enterprise websites.
Introduction
Book today by calling 0844 488
3775
or email training@jellyfish.co.uk
87. If you’ve heard about GTM but don’t
know where to start, or if you’re
already using the tool but want to
learn more about its power and
potential for your business, then
this course will give you a
detailed overview of what you
need to know.
Google
Tag
Manager
One day
course
Onedaycourse
Book today by calling 0844 488
3775
or email training@jellyfish.co.uk
The
course
This course will help you
translate and dissect each part
of the GTMtool, including the
more advanced features
and functionality. Each trainer has
vast experience in the
implementation, management
and auditing of a number of GTM
accounts. So if you don’t already
have an account we will run
through the set up process.
Having basic knowledge of HTML
would be an advantage, but it’s
notmandatory.
Atthe end of the day, you’ll come
away feeling confident in using
GTMand understand the
business benefits it brings in
regards to creating efficiency.
What we’ll
cover
Introducti
on› Introduction to a tag
manager. How itworks
› What you can implement and
how it affects to your current
marketing strategy and
implementation
› Tags, rules and variables in
GTM
› User interface
› User management
Google Analytics &Google Tag
Manager› Google Analytics tags (page
views, events, social
tracking)
› Cross domain tracking
› Ecommerce
tracking for
GoogleAnalytics
Auto event
listeners› Clicks, link clicks andform
submit listeners
› Auto event listeners
› Auto event variables (element
class, element ID, element
URL and element text)
› Deploying the GTMauto event
listeners
› The GTMdata layer
Additional
configurations› Floodlight integration with
GTM
› Floodlight approval
processfor displaytags
› AdWords tags and
implementation
› Custom HTML tags to
implementany other script or
trackingDebugging andpublishing
› Manage versions in GTM
› Preview the implementation.
Debug possible errors or
issues
› Push in live. Review to
guarantee accuratedata
Looking for a
private training
course?
We offer totally flexible training
courses for any class size, on any
date, at any location and with the
content of your choice.
£499+
VAT
1Day
Classroom
Course
London,
Surrey &
Sussex
88. Brainfood
As well as providing
complimentary food and drink all
day, we also believe that what you
eat and drink when you learn is
important too. Our menus are well
known to improve brain capacity
and
concentration. But if chocolate
helps you learn, then we have that
too. Ourtrainers
Manyof our trainers are practitioners within
Jellyfish and work on real client accounts. We’ve
taken this approach as it ensures thatyour
teacher is current, knows their stuff and are
teaching you the things thatmade us successful.
Ourfacilities
Wehave comfortable and modern
facilities with the latest tech to
ensure the optimum learning
experience. Wealso run our courses
in our offices, so expect to get a
taste of real agency life while you’re
withus!
10:00
Session
1
11:30
Break
11:45
Session
2
13:0
0
Lunc
h
13:45
Session
3
15:30
Break
15:45
Session
4
17:0
0
Finis
h
A
M
P
M
Your
itinerary
YourDay
Book today by calling 0844 488
3775
or email training@jellyfish.co.uk
Aswe're on the 22ndfloor in The Shard
then there maybe a photo opportunityortwo:-)
What to expect
We take our training
courses seriously and
understand how
important it is for you
to get the most out
of your day.
89. CorporateCreditsPackage
CorporateCredits
entire team. Many clients also find
purchasing credits in advance can be
an effective way to allocate training
budget for the year ahead.
three training venues (London,
Brighton or Reigate) and are valid
for any staff member to redeem, any
time within a twelve month period
frompurchase.
£350
PP
SAVE
30%
£250
PP
SAVE
50%
1 FULL
DAY
COURSE
10
COURSE
CREDITS
Book today by calling 0844 488
3775
or email training@jellyfish.co.uk
The more you buy, the more you
save
Our Corporate training
packages offer the perfect
flexible training solution for
businesses looking to train
larger numbers of employees
or developing
skills across multiple disciplines. £499PP £375PP
SAVE25%
A flexible way to train your team
20COURSE 100COURSE
It’s a great way to provide flexible training at Credits can be redeemed against
any ofour
CREDITS CREDITS
a time and location that works best for your scheduled courses running at
any ofour
90. ThreeGreatLocations!
Londo
n
TheShardThis is our prestigious
flagship training facility in
the iconic Shard right next
to London Bridge Station
and BoroughMarket.
22nd
Floor
The
Shard
32LondonBridge
Street London,SE1
9SG
Surre
y
ReigateGeta taste of agency life at
our Reigate office, just a
five minute walk from
Reigate station and close
toa NCP car park.
Jellyfish
House 31
LondonRoad
Reigate
Surrey,RH2
9SS
Susse
x
BrightonOur Brighton office is
conveniently located in the
popular area of the city,
within walking distanceof
the train station and NCP
parking.
Sovereign
House
Church
Street
Brighton
EastSussex,BN1
1UJ
Book today by calling 0844 488
3775
or email training@jellyfish.co.uk