This presentation was on FREE tools to improve customer insight: 1. Yandex metrica - free mouse tracker & form tracker 2. Google Consumer surveys - free qualitative research tool 3. WordStream Grader - free PPC analyser & [n]/10 grade 4. Narrative science quill - free "data as a story report" 5. Sitebeam Nibbler - free 5 page SEO sanity check 6. Adwords tool for getting click refunds - free excel template 7. Google Tag Manager - free auto configs for Wordpress, Magento & Drupal. 8. GoogleSheets GA plugin - using comparison reports examples 9. GA realtime app - free iOS & Android app 10. GA Dashboard library templates - one click to enable 11. BrandWatch for finding ontopic authors (requested by Matt) Thanks Phil