Moo.com would like to maximize their organic search performance. A high level SEO analysis identified the following top issues: 1. Temporarily update the homepage title tag to highlight a new promotion. 2. Consolidate multiple Google Webmaster Tools verification tags so configurations are not overwritten. 3. The sitemap only includes 20 pages rather than the full site of 32,000 pages, and pages are taking longer to appear in search results. Upload a new static sitemap file. 4. There are indexing errors with UTMs tags that should be removed from indexing in Google Webmaster Tools. The document then provides details on addressing each of these and additional top 15 SEO

1. Moo.com
High Level SEO Analysis
ID: Moo_v2
Author: Phil Pearce
Date: 11/04/2013

2. 2
Contents
Executive Summary.................................................................................. 3
Estimate revenue impact of SEO improvements ....................................... 3
Summary of Top10 SEO issues ................................................................. 4
Details of Top15 SEO issues ..................................................................... 5
1. Temporarily change shop homepage <title> ....................................... 5
2. Multiple GWT verifications tags need to be consolidated ....................... 5
3. Sitemap.xml only has 20pages - Upload 32K static sitemap file............. 6
4. Indexing errors - utm tags should be de-indexed ................................ 7
5. Brand logo on branded searches (aka authorship) ............................... 9
6. Author logo on blog searches (aka authorship).................................. 10
7. Update global footer address with microdata (or vcard)...................... 11
8. Add review mark-up to homepage and top 5 pages ........................... 12
9. HREF Lang is misconfigured and French language meta missing .......... 13
10. Google Shopping and Product Ads ................................................... 15
11. Fix 170 broken links ...................................................................... 16
12. Turn on Blog rank tracking and improve RSS syndication ................... 17
13. Make it easier for users to use "search this site"................................ 17
14. SEO errors within page template ..................................................... 18
15. Canonical tag and robots.txt issue ................................................... 20
16. Rich snippet & template mark-up improvements .............................. 21
17. Demote unwanted sitelinks in GWT.................................................. 22
18. Internal PageRank flow .................................................................. 23
19. Remove unnecessary external links ................................................. 24
20. Update Bing WT ............................................................................ 25
21. Upload a Google Images Sitemap .................................................... 26
22. Create a Mobile website ................................................................. 27
23. Identify opportunity keywords......................................................... 28
Appendix 1 ............................................................................................. 29
Appendix 2 – Links to other resources ................................................... 30

3. 3
Executive Summary
Moo.com would like to know if their site is using best practice onsite SEO techniques. Like all
website owners they would like to maximise their organic performance (e.g. PageRank,
Google position, Organic volume, Organic ROI).
1. Focus on their key landing pages Templates (based top on 5 organic landing pages)
and "Business Cards" category.
2. Focus on the 'low hanging fruit' – top 15 SEO improvements.
Estimate revenue impact of SEO improvements
Here is a summary of estimate month sales revenue that would be generated by
improvement in organic SEO rank in Google. For example increasing from position 2 to
position 1 for [business cards] on exact match:
This would result in the following increase in revenue per month:

4. 4
Summary of Top10 SEO issues
1. Temporarily change shop homepage <title> Premium Business Cards from MOO
now 25% Off - Customise your Business Cards today!</title> to highlight promotion.
2. Consolidated GWT tags so configurations are not overwritten.
3. Sitemap.xml is inactive.
4. Brand image in Google search results not enabled - as google+ publisher email not
verified.
5. Update global footer address with microdata (or vcard)
6. Indexing errors - utm tags should be de-indexed within GWT.
7. Google Shopping traffic is disabled.
8. Errors on H3 document outline on homepage.
9. Template markup for BreadCrumbs, Products and Review is missing.
10. Internal PageRank flow negatively effected by over 100 links on every page, change
to <100, by consolidating links into groups, for example footer links can be
consolidated and removing any double-links (e.g. 3 links to homepage)
11. Review and/or remove unnecessary or off-topic external links
12. Fix 170 broken links
13. Update Bing WT – add sitemap, and exclude URL parameters and check new the
SEO analyser report for suggestions and crawl errors.
14. Create Google Image Sitemap.
15. Identify opportunity keywords ranked position 2-5, to see if possible to improve.

5. 5
Details of Top15 SEO issues
1. Temporarily change shop homepage <title>
<title>Premium Business Cards now 25% Off - Customise your Business Cards today!</title>
to highlight new offer when goes live.
to…
Action: Temporarily update title tag on Moo shop, to mention the 25% promotion.
2. Multiple GWT verifications tags need to be consolidated
GWT allows one account to have multiple users. Thus it is strongly recommended to centralise the
GWT account - so that settings and configurations are not overwritten.
Action: Delete the code in red from your homepage:
<meta name="google-site-verification" content="3au6Jg3p0cP8lV_8XpC8EvGzEzTSX8IGcPNpC_Mqxoo"
/>
<meta name="verify-v1" content="rHN/ftbXbLODlRW95Vzch23cr6YPUxZx2n9zj7ITdZk=" />
<meta name="verify-v1" content="8dvZdutiVVtiQX2A7f6XuqmEkp4NApwmE5lIFK+F/gw=" />
<meta name="msvalidate.01" content="DA63C6A2973CA348F9A5C7E64C908C87" />
<meta property="fb:admins" content="1057078553" />
Action: Assign user-roles and access levels to SEO users:
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2453966
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=2451999
Note: Also pinterest is not verified. Generate a pinterest verification code here.
<meta name="p:domain_verify" content="tbc" />

6. 6
3. Sitemap.xml only has 20pages - Upload 32K static sitemap file.
Sitemap.xml only has 20 pages rather than 32,000 - thus new pages are talking longer to appear in
Google. Also the 20 pages have an old last modified date:
Action: As a temporary fix I have created a /static-sitemap-uk_moo.xml with 32K of URLs.
Once this file is uploaded visit these 2 links to tell Google & Bing to add new these pages:
http://www.google.com/webmasters/tools/ping?sitemap=http://uk.moo.com/static-sitemap-uk_moo.xml
http://www.bing.com/webmaster/ping.aspx?siteMap=http://uk.moo.com/static-sitemap-uk_moo.xml

7. 7
4. Indexing errors - utm tags should be de-indexed
2K of utm tags exist on the website and250 of these have been index here:
Action1: Client to provide feedback, to confirm if any of these URL parameters contains tags that
change the page content. For example:
http://uk.moo.com/start.php?productTypeName=businesscard&contentSourceName=uploader&pack
Size=50&paperClassName=classic&LaminateName=glosslam&finishingOptionName=square_corners

8. 8
Action2: Update exclude parameters in GWT.

9. 9
5. Brand logo on branded searches (aka authorship)
Verified website will get a prominent brand logo next to the brand search. Here is an example from
SEOMOZ:
Verification test fails:
http://www.google.com/webmasters/tools/richsnippets?url=moo.com
http://www.google.com/webmasters/tools/richsnippets?url=uk.moo.com
Authorship markup has been added but Hugh Macleod just needs to verify his email address
here and to enable this.
Google Help page:
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986&expand=option1

10. 10
6. Author logo on blog searches (aka authorship)
For Wordpress blog pages the rel="author" should be used (rather than rel="publisher").
Example...
To summarise:
 For Wordpress Blog pages use… rel="author"
<a rel="author" href="https://plus.google.com/u/0/112829521495919737876">
 For all other pages... use rel="publisher"
<a rel="publisher" href="https://plus.google.com/u/0/112829521495919737876" >

11. 11
7. Update global footer address with microdata (or vcard)
Address and phone numbers should be marked-up using microdata in order
to get a boost in GoogleMaps and allow for phone call tracking.
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=14686
http://schema.org/Organization
Action1: client to update markup to:
<div itemscope itemtype="http://data-vocabulary.org/Organization">
<span itemprop="name">MOO.com</span>
<span itemprop="address" itemscope
itemtype="http://data-vocabulary.org/Address">
<span itemprop="street-address">32-38 Scrutton Street</span>,
<span itemprop="locality">London</span>,
<span itemprop="region">London</span>.
<span itemprop="postal-code">EC2A 4RQ</span>.
<span itemprop="country-name">United Kindom</span>.
</span>
Phone: <span itemprop="gtm-number_replace" id="pTelephoneNumber">
<a href="tel:+44207392278">+44 (0)207 392 2780</a></span>.
<a href="http://uk.moo.com/help/contact-us.html"
itemprop="url">http://uk.moo.com/help/contact-us.html</a>.
</div>
Action2: client to update markup to for MOO Shop, Unit 27, Boxpark, 2-4
Bethnal Green Road, London, E1 6GY on this page http://uk.moo.com/shop/
<div itemscope itemtype="http://data-vocabulary.org/Organization">
<span itemprop="name">MOO Shop</span>
<span itemprop="address" itemscope
itemtype="http://data-vocabulary.org/Address">
<span itemprop="street-address">Unit 27 Boxpark 4 Bethnal Green
Road</span>,
<span itemprop="locality">London</span>,
<span itemprop="region">Greater London</span>.
<span itemprop="postal-code">E1 6GY</span>.
<span itemprop="country-name">United Kindom</span>.
</span>
Phone: <span itemprop="gtm-number_replace" id="pTelephoneNumber">
<a href="tel:+44207392278">020 3222 0031</a></span>.
<a href="http://uk.moo.com/shop/"
itemprop="url">http://uk.moo.com/shop/</a>.
</div>

12. 12
8. Add review mark-up to homepage and top 5 pages
To get stars shown - add this code to your homepage and top 5 pages. Here
is an example:
More examples:
http://www.google.co.uk/search?q=site:hastingsdirect.com+&num=1&hl=en&pws=0&as_qdr=all&prmd=imvns&filter=0
http://www.google.co.uk/search?q=site:www.aviva.co.uk/car/+&num=1&hl=en&pws=0&as_qdr=all&prmd=imvns&filter=0
http://www.google.co.uk/search?q=site:gosimply.com/airport-parking/&num=1&hl=en&pws=0&as_qdr=all&prmd=imvns&filter=0
Action: Add this code to the page footer of uk.moo.com
<div class="snippets" itemscope="itemscope"
itemtype="http://schema.org/Product">
<span itemprop="name">Moo.com</span>is
<span itemprop="aggregateRating" itemscope="itemscope"
itemtype="http://schema.org/AggregateRating">rated <span
itemprop="ratingValue">5.0</span>/5 based on <span
itemprop="reviewCount">122</span>
<a href="http://www.trustpilot.co.uk/review/www.moo.com" target="_blank"
rel="nofollow">customer reviews, Yah!</a>. Registered in England, Company
Number: 5121723
</span>
</div>

13. 13
9. HREF Lang is misconfigured and French language meta missing
For foreign language version of the same are markedup using hreflang="XX".
hreflang="xx-US" looks correct, but hreflang="xx-GB" looks misconfigured
for Great Britain region.
This is how it should be tagged:
 de-GB // French content for Great Britain region
 de-US // French content for US region
Errors highlighted in red. The missing lines are highlighted in green.
<link rel="alternate" hreflang="en-GB" href="http://uk.moo.com/" />
<!-- missing --><link rel="alternate" hreflang="fr-GB"
href="http://uk.moo.com/fr/" />
<link rel="alternate" hreflang="de-DE" href="http://uk.moo.com/de/" />
<link rel="alternate" hreflang="es-ES" href="http://uk.moo.com/es/" />
<link rel="alternate" hreflang="it-IT" href="http://uk.moo.com/it/" />
<link rel="alternate" hreflang="en-US" href="http://us.moo.com/" />
<link rel="alternate" hreflang="fr-US" href="http://us.moo.com/fr/" />
<link rel="alternate" hreflang="de-US" href="http://us.moo.com/de/" />
<link rel="alternate" hreflang="es-US" href="http://us.moo.com/es/" />
<link rel="alternate" hreflang="it-US" href="http://us.moo.com/it/" />
<!-- missing default --><link rel="alternate" hreflang="x-default"
href="http://www.moo.com /" />
The new hreflang="x-default" is missing.
 http://googlewebmastercentral.blogspot.co.uk/2013/04/x-default-hreflang-for-
international-pages.html
These href language are missing:
 /ru/ hreflang="ru-GB"
 /ko/ hreflang="ko-GB"
 /ja/ hreflang="ja-GB"
For the above 3 foreign languages - English is present on these Russian, Korean and
Japanese landing pages:
http://uk.moo.com/ru/design-templates/business-cards/pack/greatescapes.html
http://uk.moo.com/ko/design-templates/business-cards/pack/greatescapes.html
http://uk.moo.com/ja/design-templates/business-cards/pack/greatescapes.html
Other languages are correct:
http://uk.moo.com/fr/design-templates/business-cards/pack/greatescapes.html

14. 14
The crawler was unable to recognise the language characters found on these pages.
Page Characters
uk.moo.com/de/help/faq/cost-calculator.html 1,063
uk.moo.com/fr/help/faq/cost-calculator.html 1,047
uk.moo.com/it/help/faq/cost-calculator.html 3,443
uk.moo.com/de/products/luxe/business-cards.html 351
uk.moo.com/it/products/business-cards.html 3,809
uk.moo.com/it/products/luxe/business-cards.html 2,001
uk.moo.com/de/about/paper.html 506
uk.moo.com/it/about/paper.html 2,590
uk.moo.com/de/design-templates/business-cards/ 487
uk.moo.com/de/design-templates/luxe/business-cards/ 530
uk.moo.com/it/design-templates/business-cards/ 1,674
uk.moo.com/it/design-templates/luxe/business-cards/ 1,610
uk.moo.com/de/ 369
uk.moo.com/it/ 2,837
Action: check for blended English + Foreign language on the above URLs.

15. 15
10. Google Shopping and Product Ads
Moo.com are not active on GoogleShopping here.
Action: check to see if there are any errors in google product feed here.
http://www.google.co.uk/merchants/qualityfeedback
The product feed needs to include Googles taxonomy - a list of fixed category names is available here,
and help article here.
Action: optimise feed using these two validators:
http://www.celebird.com/ckbase.htm
http://validator.w3.org/feed/check.cgi?url=www.moo.com/google_products_feed.xml
Note: Google Turned-off free traffic from Google Shopping on in USA, but it is still sending some
free traffic in UK.
http://adwords.blogspot.co.uk/2012/05/building-better-shopping-experience.html

16. 16
11. Fix 170 broken links
Broken links will increase bounce rate, reduce pagerank, and reduce organic traffic.
Action1: Fix this list of broken links here.
Action2: permanent 301 redirect these broken pages to a suitable alternative
http://uk.moo.com/stickers/
http://uk.moo.com/faq/editing-my-last-order.html
http://uk.moo.com/faq/using-my-own-artwork.html
http://uk.moo.com/itideas/minicard-ideas.html
http://uk.moo.com/design-templates/business-cards/pack/_VARIANT_PDP_SLUG_
http://uk.moo.com/design-templates/luxe/business-cards/pack/_VARIANT_PDP_SLUG_
http://uk.moo.com/api/docs/template-object-model.html
http://uk.moo.com/deideas/minicard-ideas.html
http://uk.moo.com/newsletter/archive/2012/09/27/uk/01/_HOSTEDLINK__/
http://uk.moo.com/newsletter/archive/2013/02/07/uk/01/_FTFLINK__/
Note: Visits to brokent pages are not tracked on secure.moo.com sub-domain:
http://secure.moo.com/page-that-does-not-exist
Change all temporary (302) redirect to permanent (301) redirects e.g. 302 redirect > 404 pages should
be 301 redirect > 404 on this page: http://moo.com/page-that-does-not-exist/

17. 17
12. Turn on Blog rank tracking and improve RSS syndication
Action1: update the global header with the blog feed.
<link rel="alternate" type="application/rss+xml" title="RSS" href="/blog/feed/" />
Technorati Blog rank tracking should also be setup (you get 1 free backlink in the process):
http://technorati.com/account/signup/
http://technorati.com/blogs/www.engadget.com
Action2: Create a Technorati account and publishing the Technorati verification code within your next
blog post to verify the account. Then make a note of your month Blog rank with your category.
13. Make it easier for users to use "search this site"
Action1: Add this to your global header:
<link rel="search" type="application/opensearchdescription+xml"
href="http://www.moo.com/opensearch_desc.xml" title="MOO Business Card Search"
/>
<head>
Action2: Then upload this file /opensearch_desc.xml
<!-- http://www.moo.com/opensearch_desc.xml -->
<?xml version="1.0"?>
<OpenSearchDescription xmlns="http://a9.com/-/spec/opensearch/1.1/">
<ShortName>Moo.com Search</ShortName>
<Description>Moo.com - Business Card Search</Description>
<Image height="16" width="16" type="image/x-
icon">http://uk.moo.com/favicon.ico</Image>
<Url type="text/html" method="get" template="http://uk.moo.com/design-
templates/business-
cards/?pdpSearch={searchTerms}&btnPdpSearch=Go&utm_source=moobar&utm_medium=too
lbars&utm_content={searchTerms}" />
</OpenSearchDescription>
Note: {searchTerms} might need to be replaced with {pdpSearch} in the above
example.

18. 18
14. SEO errors within page template
Errors on homepage headings template:
Action: Remove empty H3 on homepage. Change H4 to H3. Remove unnecessary H2`s.

19. 19
Action: On Product pages change H4 to H3. Remove unnecessary H2`s.

20. 20
15. Canonical tag and robots.txt issue
The canonical tag operates like a redirect, telling Google which page to show. It also helps
strengthen pagerank. The tag should look like this:
<link rel="canonical" href="/help/faq/business-cards-faq.html " />
Action1: The canonical needs to be added to these pages:
uk.moo.com/
secure.moo.com/
uk.moo.com/design-
templates/pdp_preview.php?packPage=1&pdp_id=10&rounded=1&packPage=1
uk.moo.com/design-templates/business-cards/?type=industry&name=Charity
uk.moo.com/design-templates/luxe/business-
cards/?pdpSearch=&pageSize=24&cardtype=quadplex&availability=quadplexandstan
dard%2Cquadplex&viewtype=grid
uk.moo.com/help/faq/business-cards-faq.html
uk.moo.com/ideas/business-card-ideas.html?page=2
uk.moo.com/uploader/?type=businesscard
uk.moo.com/readymade/search?q=graphic
Action1: Replace meta noindex and robots.txt disallow with meta canonical redirect instead.
These 2 folders are blocked - changing to using canonical would be better to avoid pagerank
leakage.
<meta name="robots" content="NOINDEX" />
http://uk.moo.com/partner/freeholder/
http://uk.moo.com/partner/back-to-biz/
These 6 folders are blocked - changing to using canonical would be better to avoid pagerank
leakage.
Disallow: /start.php
Disallow: /cart/*
Disallow: /create/*
Disallow: /account/*
Disallow: /make/*
Disallow: /designs/*

21. 21
16. Rich snippet & template mark-up improvements
Adding structure mark-up for products and offers will result in an increase in organic CTR.
 http://schema.org/Product
 http://schema.org/Offer
Also read: http://searchengineland.com/e-commerce-seo-using-schema-org-just-got-a-lot-more-
granular-139236
Action1: Add products markup (or enable the data highlighter in GWT if adding markup is not
possible).
 Breadcrumbs should be enabled
http://schema.org/WebPage
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=185417
http://data-vocabulary.org/Breadcrumb
Action2: Add Breadcrumbs markup.
Links to mark- up tests
Template URL google cache rich snippet
Product pages
/design-templates/business-cards/pack/
greatescapes.html google cache rich snippet
Category page /products/business-cards.html google cache rich snippet
Link bait page /uploader/?type=businesscard google cache rich snippet
Site-Search /design-templates/?pdpSearch=KEYWORD&btnPdpSearch=Go google cache rich snippet
Homepage / google cache rich snippet
Static pages /help/faq/design-overview.html google cache rich snippet
Blog /blog/ google cache rich snippet

22. 22
17. Demote unwanted sitelinks in GWT
Action: Review sitelink demotions.

23. 23
18. Internal PageRank flow
Internal PageRank flow is being negatively effected by over 150 links on every page, change to <100,
by consolidating links into groups, for example footer links can be consolidated and removing any
double-links (e.g. 3 links to homepage)
Action: Consolidate links into sub-folders:

24. 24
19. Remove unnecessary external links
External links will leak pagerank and linking to off-topic websites could mean website is penalised.
Action: Remove unnecessary affiliate or social sharing links or off-topic external links (e.g remove
links to about.me and replace with flavors.me)

25. 25
20. Update Bing WT
We need to be provide access to Bing Webmaster tools
Action: Update Bing WT.
Once we have access we can then:
1. add sitemap.xml
2. add exclude URL parameters
3. check for crawl errors
4. run the new Bing SEO analyser report for suggestions and crawl errors.
A video summary of Bing webmaster tools is shown here:

26. 26
21. Upload a Google Images Sitemap
Creating a Google image sitemap also for captions, geo-location, image title to be submitted
in bulk, and increase rankings of the 8K of product images, and 2K of other images on the
website.
Action2: As a temporary fix I have created a /static-image-sitemap-uk_moo.xml with 12K of
image URLs.
Once this file is uploaded visit these 2 links to tell Google & Bing to add new these pages:
http://www.google.com/webmasters/tools/ping?sitemap=http://uk.moo.com/static-sitemap-uk_moo.xml
http://www.bing.com/webmaster/ping.aspx?siteMap=http://uk.moo.com/static-sitemap-uk_moo.xml
Note: the static image sitemap above is missing:
 location URL
 image licence field
 caption
 and geo-location fields as I did not have this data available.
Action2: create a dynamic Google Images Sitemap and add to GWT.
Google Help file about Image sitemaps:
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=178636

27. 27
22. Create a Mobile website
Adwords applies a fine of ~50% to your min bids if you send mobile traffic to non-mobile pages. Also
mobile is an increasing traffic source and thus click-to-call should be utilised as a marketing channel.
Action: Create a mobile.moo.com or responsive website and submit mobilesitemap.xml and this will
help increase the mobile organic rankings and traffic.
Mobile validator
http://www.howtogomo.com/en-gb/d/test-your-site/
http://validator.w3.org/mobile/check?docAddr=http://uk.moo.com
https://developers.google.com/pagespeed/#url=uk.moo.com&mobile=true
http://www.markosweb.com/www/moo.com/
http://www.webpagetest.org/result/130406_H2_MZW/
Google published an official guide about mobile website here and here.
Also, as load time is an even more important factor for mobile websites, a mobile speed testing tool is available
here.
Also, as load time is an even more important factor for mobile websites, a mobile spped testing toois availbale
here

28. 28
23. Identify opportunity keywords
Identify opportunity keywords ranked position 2-5, to see if possible to improve these.
Here is rough guide for the effect on position on Organic Click through rates.

29. 29
Appendix 1
Error 404.htm: https://www.dropbox.com/l/bPko199QqkO7vrEt5arEre
HTML sitemap: https://www.dropbox.com/l/OyFtOFqAQwnXiOL5XfKatf
Static sitemap.xml: https://www.dropbox.com/l/EQVzshBsGw8LudhoYAD1yf
Static sitemap.xml for images: https://www.dropbox.com/l/827w4T5u7zTwPKejkylox8
SilkTide Presentation.pptx:https://www.dropbox.com/l/aGedBOtXTcIroE8qSjwAhf
SilkTide Summary.pdf: https://www.dropbox.com/l/Z8SQVCZht0C5dpqADSMsh9
SilkTide SEO recommendations.xlsx:https://www.dropbox.com/l/ezhzltvVz8kY7ukDp6NMz9
All Recommendations.xlsx: https://www.dropbox.com/l/oAMinqqWmM8bErCbTxaDOa
Seomoz Summary.pdf: https://www.dropbox.com/l/7I3uUmUbeTZFgcCbjthKSd
Seomoz onPage report for "business cards".jpg:
https://www.dropbox.com/l/ijvtTMkSL1wxM0Rso8TpC9
Google "one page" SEO guidelines: https://storage.googleapis.com/support-kms-prod/SNP_3027140_en_v0
Google checklist: http://support.google.com/webmasters/bin/static.py?hl=en&page=checklist.cs&tab=1095580
Google SEO guidelines: http://googlewebmastercentral.blogspot.co.uk/2012/10/google-webmaster-guidelines-updated.html
Google "Rater" guidelines: http://www.seomoz.org/blog/16-insights-into-googles-rating-guidelines
Bing SEO guidelines: http://www.bing.com/webmaster/help/webmaster-guidelines-30fba23a

30. 30
Appendix 2 – Links to other resources
KW:
business cards
business card designs
make business card
miniCards
postcards
stickers
business card printing
Competitors:
www.vistaprint.co.uk
www.instantprint.co.uk
www.beanprint.com
www.zazzle.co.uk
Internal Duplicate content check on Product page: for site:moo.com "Great Escapes Business Cards"
http://www.google.co.uk/search?q=site:moo.com+%22Great%20Escapes%20Business%20Cards%22&num=100&hl=en&pws=0&as_qdr=all&prm
d=imvns&filter=0

31. 31

32. 32
Alt could be improved here.

33. 33
Languages
/en/
/fr/
/de/
/it/
/es/
These language are TBC;
/ru/
/ko/
/ja/
Robots.txt check:
missing secure.moo.com/robots.txt and thus 10K page indexed!
http://www.google.co.uk/search?q=site:secure.moo.com+&num=100&hl=en&pws=0&as_qdr=all&prmd=imvns&filter=0
http://www.google.co.uk/search?q=site:secure.moo.com+inurl:cart&num=100&hl=en&pws=0&as_qdr=all&prmd=imvns&filter=0
secure.moo.com 10,200
http://www.google.co.uk/search?q=site:secure.moo.com+&num=100&pws=0&as_qdr=all&prmd=imvns&filter=0
www.moo.com 1,410
http://www.google.co.uk/search?q=site:www.moo.com+&num=100&pws=0&as_qdr=all&prmd=imvns&filter=0
uk.moo.com 53,300
http://www.google.co.uk/search?q=site:uk.moo.com+&num=100&pws=0&as_qdr=all&prmd=imvns&filter=0
us.moo.com 53,300
http://www.google.co.uk/search?q=site:us.moo.com+&num=100&pws=0&as_qdr=all&prmd=imvns&filter=0
fr.moo.com 8
http://www.google.co.uk/search?q=site:fr.moo.com+&num=100&pws=0&as_qdr=all&prmd=imvns&filter=0
de.moo.com 3
http://www.google.co.uk/search?q=site:de.moo.com+&num=100&&pws=0&as_qdr=all&prmd=imvns&filter=0
es.moo.com 8
http://www.google.co.uk/search?q=site:es.moo.com+&num=100&pws=0&as_qdr=all&prmd=imvns&filter=0
it.moo.com 15
http://www.google.co.uk/search?q=site:it.moo.com+&num=100&pws=0&as_qdr=all&prmd=imvns&filter=0
translator.moo.com 1page
http://www.google.co.uk/search?q=site:translator.moo.com+&num=100&pws=0&as_qdr=all&prmd=imvns&filter=0
pdf.moo.com - 89 pages pdf.moo.com/robots.txt [block?]
http://www.google.co.uk/search?q=site:pdf.moo.com+&num=100&pws=0&as_qdr=all&prmd=imvns&filter=0

34. 34
"Server Error 500" have been cached - disallow using pdf.moo.com/robots.txt
https://www.google.co.uk/search?q=site:moo.com%20%22Error%20500:%20A%20terrible%20thing%20has%20happened%22&num=100&hl=en
&pws=0&as_qdr=all&prmd=imvns&filter=0
http://pdf.moo.com/dynamic/
site:moo.com "moo.com will be down for scheduled technical-tweaks"
http://www.google.co.uk/search?q=site:moo.com%20%22moo.com%20will%20be%20down%20for%20scheduled%20technical-
%20%20tweaks%22+&num=100&hl=en&pws=0&as_qdr=all&prmd=imvns&filter=0
|Blog title issue
<title> | MOO knows where its at: Silicon Roundabout | moo.com</title>
https://www.google.co.uk/search?q=site:www.moo.com/blog/+-inurl:page+-
inurl:archives&num=100&hl=en&pws=0&as_qdr=all&prmd=imvns&filter=0
Auto-SEO analysis tools
http://suite.searchmetrics.com/en/research/domains/visibility/?cc=UK&url=moo.com
http://www.rankpanel.com/seoscorehistory?d=moo.com&dc=en
http://try.powermapper.com/Reports/0171c5f9-4dc0-4d3c-8076-709e37452db9/report/map.SEO.htm
http://www.woorank.com/en/www/moo.com
http://www.webseoanalytics.com/free/seo-tools/web-seo-analysis.php
http://lipperhey.com
http://howgoodisyourseo.com
http://blekko.com/ws/http:%2F%2Fuk.moo.com%2F+/seo [not free]
http://builtwith.com/moo.com
http://reverseinternet.com/domain/moo.com
http://toolbar.netcraft.com/site_report?url=http://uk.moo.com
Search Engine Crawl reports - upload verification file to activate
http://www.google.com/webmasters/tools/
http://www.bing.com/toolbox/webmaster/
http://webmaster.yandex.com/
http://www.seomoz.org/freetrial
Dup Content
http://www.copyscape.com/?q=uk.moo.com/
http://blekko.com/ws/http://uk.moo.com/+/business+cards

35. 35
Cache
http://webcache.googleusercontent.com/search?q=cache:http://uk.moo.com/+business+cards&strip=1
http://webcache.googleusercontent.com/search?q=cache:http://uk.moo.com/products/business-cards.html+business+cards&strip=1
http://webcache.googleusercontent.com/search?q=cache:http://uk.moo.com/design-templates/business-
cards/pack/greatescapes.html+business+cards&strip=1
http://blekko.com/ws/http:%2F%2Fuk.moo.com%2F+/cache?qh=business+cards [not free]
Backlinks
http://ahrefs.com/site-explorer/overview/subdomains/moo.com
http://ahrefs.com/site-explorer/overview/subdomains/uk.moo.com
http://www.majesticseo.com/reports/compare-domain-backlink-history?d0=uk.moo.com&d1=&type=2&IndexDataSource=H
http://www.seomoz.org/linkscape/intel/basic/?uri=uk.moo.com
http://blekko.com/ws/http:%2F%2Fuk.moo.com%2F+/inbound
http://www.google.com/search?q=link%3Amoo.com&num=100&filter=0&pws=0&as_qdr=all
http://www.google.com/search?q=related%3Amoo.com&num=100&filter=0&pws=0&as_qdr=all
http://raventools.com/blog/category/tools-2/
http://www.virante.com/seo-tools/link-atrophy-diagnosis-tool
http://www.linkdetox.com/
GoogleNews mentions
http://www.google.co.uk/search?tbm=nws&btnmeta_news_search=1&q="moo.com"+OR+"moo+business+cards"&num=100&filter=0&pws=0&a
s_qdr=all&hl=en&gl=uk
http://www.silobreaker.com/Search.aspx?q=moo.com&rd=true
http://uk.moo.com/about/media.html
Social Presence
http://www.twitalyzer.com/profile.asp?u=overheardatmoo
http://topsy.com/s?q=%40overheardatmoo
http://topsy.com/s/%40overheardatmoo/image
http://topsy.com/s?q=%23justforyou
http://www.howsociable.com/uk.moo.com
List of Social accounts
https://twitter.com/overheadatmoo
https://pinterest.com/moohq/
https://www.facebook.com/moo
https://plus.google.com/u/0/112829521495919737876/posts
https://www.linkedin.com/company/moo-com/employee-insights
http://www.flickr.com/groups/moo/
http://www.youtube.com/user/moocardstv
http://vimeo.com/moostudios
http://delicious.com/MOOHQ
http://moohq.tumblr.com/
http://moocards.livejournal.com/

36. 36
Related by Domain
http://www.google.com/search?q=related%3Amoo.com&num=100&filter=0&pws=0&as_qdr=all
Related visits
http://www.alexa.com/siteinfo/moo.com#
http://siteanalytics.compete.com/moo.com/
http://trends.google.com/websites?q=moo.com
http://www.quantcast.com/moo.com
http://suite.searchmetrics.com/en/research/domains/visibility/?cc=UK&url=moo.com
Related by keywords
http://www.spyfu.com/UK/Search.aspx?q=moo.com
http://www.spyfu.com/UK/Kombat/Results.aspx?d1=moo.com&d2=www.vistaprint.co.uk&d3=www.instantprint.co.uk
http://www.spyfu.com/groupie/domain.aspx?domain=moo.com
http://www.rankpanel.com/ppcscorehistory?d=moo.com&dc=en
http://www.keywordspy.com/research/search.aspx?q=moo.com&tab=domain-overview&market=uk
http://www.semrush.com/uk/info/moo.com
Auto-PPC Analysis Tool: http://www.wordstream.com/google-adwords OR http://www.tenscores.com/features.php
Userbility crawl
Other Tools
http://whatusersdo.com/
http://www.usertesting.com/ClientSignupPPC.aspx
http://www.clicktale.com/pricing/plans
http://attentionwizard.com/plans-pricing.html
http://www.feng-gui.com/faq.htm
http://crossbrowsertesting.com
http://mattkersley.com/responsive/
http://browsershots.com
http://www.loop11.com/
Speed test [70/100]
http://www.webpagetest.org/result/130405_QP_J8G/
http://tools.pingdom.com/fpt/?url=http://uk.moo.com/
Yslow: https://addons.mozilla.org/en-US/firefox/addon/yslow/
PageSpeed: http://code.google.com/speed/page-speed/download.html
mod_pagespeed for apache: http://code.google.com/speed/page-speed/docs/module.html
W3 cache for wordpress: http://wordpress.org/extend/plugins/w3-total-cache/
Hosted page speed: https://developers.google.com/speed/pagespeed/service
Mobile validator
http://validator.w3.org/mobile/check?docAddr=http://uk.moo.com
http://www.howtogomo.com/en-gb/d/test-your-site/
https://developers.google.com/pagespeed/#url=uk.moo.com&mobile=true
http://www.markosweb.com/www/moo.com/
http://www.webpagetest.org/result/130406_H2_MZW/
Homepage XML & CSS markup
http://validator.w3.org/check?uri=uk.moo.com [18 Errors, 8 warning]
http://jigsaw.w3.org/css-validator/validator?uri=uk.moo.com [29 errors]
http://validator.w3.org/feed/check.cgi?url=http://uk.moo.com/blog/feed/ [0 errors]
Breadcumbs not enabled
http://support.google.com/webmasters/bin/answer.py?hl=en&answer=185417
http://data-vocabulary.org/Breadcrumb
Ecommerce microdata
http://schema.org/Product
http://schema.org/Offer
Also read: http://searchengineland.com/e-commerce-seo-using-schema-org-just-got-a-lot-more-granular-139236
MicroData validators:
http://webmaster.yandex.com/microtest.xml
http://www.bing.com/community/site_blogs/b/webmaster/archive/2012/02/03/webmaster-tools-markup-validation-tool.aspx
Google Base feed validators
http://validator.w3.org/feed/check.cgi?url=uk.moo.com/google-products-feed.xml
http://www.celebird.com/ckbase.htm
http://www.google.co.uk/merchants/qualityfeedback
Full list of indexed pages
http://www.google.co.uk/search?q=site:moo.com+&num=100&hl=en&pws=0&as_qdr=all&prmd=imvns&filter=0
Partner pages:
http://uk.moo.com/etsy/
http://uk.moo.com/vox/
http://uk.moo.com/flickr/
http://uk.moo.com/bebo/
http://uk.moo.com/fotolog/
http://uk.moo.com/uploader/
http://uk.moo.com/livejournal/
http://uk.moo.com/facebook/

37. 37
Privacy Policy footer link check:
http://try.powermapper.com/Reports/0171c5f9-4dc0-4d3c-8076-709e37452db9/report/map.LEG.htm
http://uk.moo.com/about/privacy-policy/
The Privacy Policy page should contain opt out links to
- http://tools.google.com/dlpage/gaoptout
- http://www.google.com/ads/preferences/html/intl/en/plugin/
Note: Adwords Remarketing is not currently enabled http://uk.moo.com/?google_debug=1
Reviews moo.com [100 reviews on google ppc]
http://www.google.co.uk/products/seller?zmi=moo.com
Reviews uk.moo.com [3 reviews on google ppc]
http://www.google.co.uk/products/seller?zmi=uk.moo.com

38. 38
Example of 102 Links found on homepage:
http://www.facebook.com/moo
http://www.twitter.com/overheardatmoo
https://plus.google.com/u/0/112829521495919737876
http://www.moo.com/blog/
http://www.moo.com/blog/coming-clean-about-collect-o-matic
http://www.moo.com/blog/introducing-collect-o-matic-by-moo
http://uk.moo.com/blog/
http://uk.moo.com/blog/2013/02/18/the-launch-of-our-nfc-by-moo-app/
https://secure.moo.com/account/
https://secure.moo.com/account/reorder.php
https://secure.moo.com/account/signin.php?return_url=http://uk.moo.com/&return_url_hash=631011d5bcd4227221de076ac441228d
https://secure.moo.com/cart/
http://uk.moo.com/
http://uk.moo.com/#
http://uk.moo.com/de/
http://uk.moo.com/es/
http://uk.moo.com/fr/
http://uk.moo.com/it/
http://uk.moo.com/shop/
http://uk.moo.com/affiliates/
http://uk.moo.com/api
http://uk.moo.com/gifts/cards
http://uk.moo.com/luxe-project/index.html
http://uk.moo.com/newsletter/archive.html
http://uk.moo.com/nfc/
http://uk.moo.com/pickup/
http://uk.moo.com/readymade/minicards/
http://uk.moo.com/referafriend
http://uk.moo.com/refer-a-friend/
http://uk.moo.com/remarkable/
http://uk.moo.com/students/
http://uk.moo.com/about/
http://uk.moo.com/about/community.html
http://uk.moo.com/about/fonts/
http://uk.moo.com/about/history.html
http://uk.moo.com/about/jobs/
http://uk.moo.com/about/moo-promise.html
http://uk.moo.com/about/paper.html
http://uk.moo.com/about/press.html
http://uk.moo.com/about/privacy-policy/
http://uk.moo.com/about/terms-conditions/
http://uk.moo.com/ideas/expert-tips.html
http://uk.moo.com/ideas/inspiration.html
http://uk.moo.com/uploader/?type=minicard
http://uk.moo.com/help/contact-us.html
http://uk.moo.com/help/faq/
http://uk.moo.com/help/faq/cost-calculator.html
http://uk.moo.com/help/faq/costs-and-discounts.html
http://uk.moo.com/help/faq/delivery-and-turnaround.html
http://uk.moo.com/help/faq/templates-and-guidelines.html
http://uk.moo.com/help/faq/using-my-own-artwork.html
http://uk.moo.com/help/faq/where-is-my-order.html
http://uk.moo.com/accessories/
http://uk.moo.com/accessories/business-card-holders.html
http://uk.moo.com/accessories/envelopes.html
http://uk.moo.com/accessories/minicard-frame.html
http://uk.moo.com/accessories/minicard-holders.html
http://uk.moo.com/accessories/moo-boxes.html
http://uk.moo.com/accessories/notebooks.html
http://uk.moo.com/design-templates/business-cards/
http://uk.moo.com/design-templates/business-cards/?rounded=1
http://uk.moo.com/design-templates/business-cards/pack/gapingvoid-love.html
http://uk.moo.com/design-templates/business-cards/pack/love-by-gapingvoid.html
http://uk.moo.com/design-templates/luxe/business-cards/
http://uk.moo.com/products/
http://uk.moo.com/products/business-services
http://uk.moo.com/products/business-services/
http://uk.moo.com/products/business-cards.html
http://uk.moo.com/products/business-logo-stickers.html
http://uk.moo.com/products/christmas-cards.html
http://uk.moo.com/products/facebook-cards.html
http://uk.moo.com/products/gloss-business-cards.html
http://uk.moo.com/products/gloss-minicards.html
http://uk.moo.com/products/greeting-cards.html
http://uk.moo.com/products/labels/
http://uk.moo.com/products/luxe/business-cards.html
http://uk.moo.com/products/mailing-labels.html
http://uk.moo.com/products/minicards.html
http://uk.moo.com/products/photo-stickers.html
http://uk.moo.com/products/postcards.html
http://uk.moo.com/products/product-labels.html

39. 39
http://uk.moo.com/products/rectangular-labels.html
http://uk.moo.com/products/rectangular-stickers.html
http://uk.moo.com/products/return-address-labels.html
http://uk.moo.com/products/rounded-corner-business-cards.html
http://uk.moo.com/products/round-labels.html
http://uk.moo.com/products/round-stickers.html
http://uk.moo.com/products/stickerbooks.html
http://uk.moo.com/products/stickers/
http://uk.moo.com/products/sticky-business-cards.html
http://uk.moo.com/start.php?productTypeName=businesscard&contentSourceName=uploader&packSize=50&paperClassName=classic&finishing
OptionName=rounded_corners
http://uk.moo.com/start.php?productTypeName=businesscard&contentSourceName=uploader&packSize=50&paperClassName=classic&finishing
OptionName=rounded_corners&flowType=full-upload
http://uk.moo.com/start.php?productTypeName=businesscard&contentSourceName=uploader&packSize=50&paperClassName=classic&finishing
OptionName=square_corners
http://uk.moo.com/start.php?productTypeName=businesscard&contentSourceName=uploader&packSize=50&paperClassName=classic&finishing
OptionName=square_corners&flowType=full-upload
http://uk.moo.com/start.php?productTypeName=businesscard&contentSourceName=uploader&packSize=50&paperClassName=classic&Laminat
eName=glosslam&finishingOptionName=square_corners
http://uk.moo.com/start.php?productTypeName=businesscard&contentSourceName=uploader&packSize=50&paperClassName=classic&Laminat
eName=glosslam&finishingOptionName=square_corners&flowType=full-upload
http://uk.moo.com/start.php?productTypeName=businesscard&contentSourceName=uploader&packSize=50&paperClassName=quadplex_black
&finishingOptionName=square_corners
http://uk.moo.com/start.php?productTypeName=businesscard&contentSourceName=uploader&packSize=50&paperClassName=quadplex_black
&finishingOptionName=square_corners&flowType=full-upload
http://uk.moo.com/start.php?productTypeName=minicard&contentSourceName=uploader&packSize=100&paperClassName=classic&finishingOp
tionName=standard