This document outlines an agenda for a Crystal Maze analytics challenge event. Participants will break into teams and complete tasks in the categories of skill, physical, mental, and mystery to earn crystals. The team with the most crystals at the end will compete in a final analytics-themed challenge for prizes. Logins, instructions, and screenshots are provided to guide participants through each interactive task.

1. Crystal Maze:
Analytics Challenge

2. #MeasureCamp
Welcome from
your hosts
Phil Pearce
PPC and Analytics Expert
Freelancer
@philpearce
phildpearce@gmail.com
www.linkedin.com/in/philpearce
@jonoalderson
www.linkedin.com/in/jonoalders
jonoalderson.com
Jono Alderson

3. Intro Video
http://www.youtube.com/watch?v=wJCQbQ_azpM

4. Intro
1. Survey - Who heard of Crystal Maze?
2. What`s is the Crystal Maze challenge?
3. Analytics themed Crystal Maze...

5. Agenda
- Task (groups of 4 people)
1. Skill
2. Physical
3. Mental
4. Mystery
- Optional task if there is a tie for first
- Final challenge for leading team

6. Please break into Teams of 4
- Team Names/Colours
1. Team one: Ninja
2. Team two: Jedi`s
3. Team three: Guru`s
4. Team four: Evangelists
5. Team five: Angels
6. Team six: Grand Mothers
7. Team seven: Masters
8. Team eight: Experts

7. Please break into Teams of 4
- Pick a team leader
- ONE laptop per team
- Internet connection is needed for tasks.
- Think about who to assign task
1. Skill (brains person)
2. Physical (brawn person)
3. Mental (creative person - ideally iphone user)
4. Mystery (adventurous person)

8. Each task has two crystals up for grabs
(for first and second place)
The team with the most crystals at the end will
complete for the final challenge.

9. Skill Task: Setup
- Give the laptop to the person doing the task
- Log into jono.blog@gmail.com
password: xxxxx
- Go google.co.uk
- Team leader: Put hand up when ready.

10. Skill Task
- Go to Google Analytics on my BUTTON START
(start timer)
- Write down Crystal pass phrase
- run to the front
- press button and hand the Crystal pass phrase
to a Richard O'Brian

11. Skill Task
- Find the crystal (singular)
- NOT in settings, realtime or Browser/ISP/Hostname
report, or ecommerce, or advanced segments, or MCF.
- URL report
- Title report
- Page Grouping
- Event Cat, Event Action, Event Label, Event page
- Source/Medium/Campaign/Content/KW
- Site Search and site search category
- CustomVars 1-5
- User timing
- Social report

12. Well done!!
[Hand out 2 crystals]

13. Physical
Rearrange this RegEx...
xxxxxx

14. Place "(not provided)" Blind fold

15. Physical: Testing...
[insert funny photo to check blind fold on]

16. Physical: Get Ready...
There is no time limit on this task.
You MUST press save.
And you MUST press the table exit button.

17. Press go button

18. [Insert screenshot of completed task]

19. Well done!!
[Hand out 2 crystals]

20. Mental
Login: coolgtmstuff@gmail.com
password: philsrulesgtm8

21. Mental
Number of Tags * 100
Divided by number of Rule
Add number of users
= Number
Enter Pin (4digits) - you only get one attempt.

22. Mental
Number of Tags * 100 (e.g. 1tag* 100 = 100)
Divided by number of Rule (100/1rule = 100)
Add number of users (100 + 1user = 101)
= Number (0101pin)
Enter Pin (4digits) - you only get one attempt.

23. Mental
Number of Tags * 100 (e.g. 46tag* 100 = 4600)
Divided by number of Rule (4600/100rules =
100)
Add number of users (4600 + 100user = 4700)
= Number (4700pin)
Enter Pin (4digits) - you only get one attempt per
team member

24. Well done!!
[Hand out 2 crystals]

25. Mystery
I`m a metric, but I`m not in analytics.
My average is different in men vs women.
I can be used to measure inactive rates.
I burn, but I`m not measured in litres.
What am I? (1st crystal)
How much has Richard used today? (2nd crystal)

26. Well done!!
[Hand out 2 final crystals]

27. If Draw for 1st place
Metrics Mallets mallet
• No reputation
• No 3 second pauses
• No buzz words (big data, it depends, avinash
says)

28. Final Analytics challenge
Earn prizes
- 60sec = £40 (£10 each)
- 90sec = box chocolates for team + free mice
- 120sec = box chocolates for team

29. Final challenge
- But...
- Wearing measure specks
- In wind tunnel
- Only 60seconds

30. Report Task
Audience Tab
> Adwords
> Campaigns
> Click tab
> Sort Clicks Descending
Motion Graph
> Volume (y)
> cost (x)
> CPA for goal1 (z),
> grouped by month
> over 12months time range
Play motion chart.

31. Well done & Thankyou!