A list of "quick tips" for Google Tag Manager.
Please watch the video that accompanies this session:
https://www.youtube.com/watch?v=QX5eDg-Ti9Y
Thanks
Phil.
Top 10 Google Analytics tips to save you money!Phil Pearce
I will look at 3 areas:
1. Reducing cost
2. Increasing conversions/revenue
3. Automating reducing cost & increasing revenue
Reports I will cover are:
1. Best & worse landing pages
2. Best & worse internal Site Search
3. Pages by revenue contribution
4. Broken pages by referral
5. Marketing Channels pivoted by new users
6. Simple Engagement Scoring using goal values & userId
7. 3d Motion Chart to show Revenue vs Sales vs CPA/ROI
8. Intelligent Alerts – what changed & whats broken
9. Custom Alerts – based on your business logic
10. GoogleSheets Alerts & GA embed API
Prerequisite: You will get most value from this event if you bring a laptop & have a Google Analytics account already.
Please subscribe via meet-up so I have an idea of numbers.
Thanks!
Phil.
07723012727
https://uk.linkedin.com/in/philpearce
https://twitter.com/philpearce
-----------------------------------------------------
Note: I`ll add upload the slides after then event
http://www.slideshare.net/phildpearce/lean-analytics-workshop
Phil.
Analytics Tools to improve Customer InsightPhil Pearce
This presentation was on FREE tools to improve customer insight:
1. Yandex metrica - free mouse tracker & form tracker
2. Google Consumer surveys - free qualitative research tool
3. WordStream Grader - free PPC analyser & [n]/10 grade
4. Narrative science quill - free "data as a story report"
5. Sitebeam Nibbler - free 5 page SEO sanity check
6. Adwords tool for getting click refunds - free excel template
7. Google Tag Manager - free auto configs for Wordpress, Magento & Drupal.
8. GoogleSheets GA plugin - using comparison reports examples
9. GA realtime app - free iOS & Android app
10. GA Dashboard library templates - one click to enable
11. BrandWatch for finding ontopic authors (requested by Matt)
Thanks
Phil
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Brian Ta, Product Manager, Coinbase
Learn how to set up an A/B testing framework, and more importantly, how you should approach, design, and run SEO experiments.
What have we learning from 9 months of SEO split testing?
What works and what failed? How do you run your own tests? All of that and a free tool. Hooray free.
If you want something a little more comprehensive, all these tests were run by me with DistilledODN our split testing platform. Find out more here! - https://odn.distilled.net/
TechSEO Boost 2018: Internal Link Optimization on SteroidsCatalyst
SEO for large sites is completely different than SEO for smaller sites. Large sites have a strong (yet often overlooked!) lever that can boost rankings: internal linking! However, it can be challenging to understand which pages have the highest PageRank, so that you can tweak them to serve important pages better. That can only be determined when you combine internal and external PageRank. Join Kevin Indig as he presents an innovative approach that merges data from crawls, log files, and backlinks to solve the puzzle! You’ll learn how to:
• Combine crawls, log files, and backlinks to find weaknesses in your internal linking structure
• Analyze the impact of tweaking internal linking before you deploy the changes
• Understand how to tweak internal linking at scale
Top 10 Google Analytics tips to save you money!Phil Pearce
I will look at 3 areas:
1. Reducing cost
2. Increasing conversions/revenue
3. Automating reducing cost & increasing revenue
Reports I will cover are:
1. Best & worse landing pages
2. Best & worse internal Site Search
3. Pages by revenue contribution
4. Broken pages by referral
5. Marketing Channels pivoted by new users
6. Simple Engagement Scoring using goal values & userId
7. 3d Motion Chart to show Revenue vs Sales vs CPA/ROI
8. Intelligent Alerts – what changed & whats broken
9. Custom Alerts – based on your business logic
10. GoogleSheets Alerts & GA embed API
Prerequisite: You will get most value from this event if you bring a laptop & have a Google Analytics account already.
Please subscribe via meet-up so I have an idea of numbers.
Thanks!
Phil.
07723012727
https://uk.linkedin.com/in/philpearce
https://twitter.com/philpearce
-----------------------------------------------------
Note: I`ll add upload the slides after then event
http://www.slideshare.net/phildpearce/lean-analytics-workshop
Phil.
Analytics Tools to improve Customer InsightPhil Pearce
This presentation was on FREE tools to improve customer insight:
1. Yandex metrica - free mouse tracker & form tracker
2. Google Consumer surveys - free qualitative research tool
3. WordStream Grader - free PPC analyser & [n]/10 grade
4. Narrative science quill - free "data as a story report"
5. Sitebeam Nibbler - free 5 page SEO sanity check
6. Adwords tool for getting click refunds - free excel template
7. Google Tag Manager - free auto configs for Wordpress, Magento & Drupal.
8. GoogleSheets GA plugin - using comparison reports examples
9. GA realtime app - free iOS & Android app
10. GA Dashboard library templates - one click to enable
11. BrandWatch for finding ontopic authors (requested by Matt)
Thanks
Phil
View the recording here: https://www.catalystdigital.com/techseoboost/#on-demand-recordings
Brian Ta, Product Manager, Coinbase
Learn how to set up an A/B testing framework, and more importantly, how you should approach, design, and run SEO experiments.
What have we learning from 9 months of SEO split testing?
What works and what failed? How do you run your own tests? All of that and a free tool. Hooray free.
If you want something a little more comprehensive, all these tests were run by me with DistilledODN our split testing platform. Find out more here! - https://odn.distilled.net/
TechSEO Boost 2018: Internal Link Optimization on SteroidsCatalyst
SEO for large sites is completely different than SEO for smaller sites. Large sites have a strong (yet often overlooked!) lever that can boost rankings: internal linking! However, it can be challenging to understand which pages have the highest PageRank, so that you can tweak them to serve important pages better. That can only be determined when you combine internal and external PageRank. Join Kevin Indig as he presents an innovative approach that merges data from crawls, log files, and backlinks to solve the puzzle! You’ll learn how to:
• Combine crawls, log files, and backlinks to find weaknesses in your internal linking structure
• Analyze the impact of tweaking internal linking before you deploy the changes
• Understand how to tweak internal linking at scale
SEO analytics: How to report & improve performancePhil Pearce
This was slides from the Bath Digital Analytics meetup on how to report & improve SEO performance.
It also has tips for customChannel groupings.
Thanks
Phil.
How to scale SEO work NOBODY wants to do (including your competitors) to rapi...Hamlet Batista
Webinar with Craig Smith, Founder, and CEO of Trinity Insight, in which I talk about how to get more work done faster with fewer resources to drive the performance of your SEO program and increase traffic.
20 Free SEO Tools You Should be using for your daily, weekly or monthly SEO routine. Some of these tools may seem familiar, but you may be missing a killer use case. Other tools will make you go Awww. Don’t miss a session with 1 minute per tool and use-case, guaranteed take away for everyone.
A Deep Dive Into SEO Tactics For Modern Javascript FrameworksHamlet Batista
Optimizing for the most popular JavaScript frameworks is a must for modern SEOs. Whether the site is built in React, Angular, or Vue, there are an increasing number of gotchas to consider. In this session, we're going to discuss everything that is required to deliver application shells that perform well in Google and Bing. Plus, we’ll take a close look at client-side hydration in all major frameworks, and the optimal configurations for SEO and page speed. Has evergreen Googlebot and Bingbot lived up to their promise? Let's find out with some cool experiments!
Automating Google Analytics in 2018 - Jeff Sauer from JeffalyticsJeff Sauer
Set It and Forget It, Right? Automation of Analytics
* Process of automating analytics
* Tools for automating analytics & results that can be expected from analytics automation
* Battle-proven methods for automating analytics
Weekly SEO - How can e-commerce websites outrank the top e-commerce sites and...Roman Adamita
This presentation was covered in the Weekly SEO live stream on 26 February 2021.
The goal of these live sessions is to provide the SEO community with relevant and useful information.
If you would like to watch this SEO session we covered, here is the YouTube link: https://www.youtube.com/watch?v=-oU7qRJY0ko.
Feel free to ask a question, and we will answer them in our live stream of SEO weekly: https://www.boostroas.com/weekly-seo-live-stream/.
I hope you will enjoy it!
Gamc2010 12 - 12 things to do today - stephanie hsu and vinoaj vijeyakumaar...Vinoaj Vijeyakumaar
This material was presented at the Google Analytics Master Classes in Singapore and Kuala Lumpur on March 9 & 11 respectively. Vinny and Steph cover the next steps for the audience.
Hreflang - why and how and why not for International SEOGerry White
Hreflang has been the most challenging, one of the most complicated and almost unpredictable elements of technical SEO, and after doing hundreds of implementations Gerry White and Rise at Seven have learnt a ton about the reasons it can go wrong, why Google really does just treat it as a hint, not a directive and why even when it is all perfect, it can still no achieve the desired results. This will explain how to look at the data, how to evaluate the results and monitor it.
A tfor ot - online technology powerpointslangenhoff
This powerpoint helps understand some of the tools used to develop the ATforOT website. Some tools used include Iframe for creating a discussion forum, RSS Reader to import an RSS feed, and others.
Telling a story with Google Analytics data - MnSearch Summit 2015Jeff Sauer
We all collect data about our website, but most of the reports we provide suck. Eventually computers will replace your job with intelligent algorithms. Don't let the computer take your job! Listen to these 5 practical antips to get
SEO analytics: How to report & improve performancePhil Pearce
This was slides from the Bath Digital Analytics meetup on how to report & improve SEO performance.
It also has tips for customChannel groupings.
Thanks
Phil.
How to scale SEO work NOBODY wants to do (including your competitors) to rapi...Hamlet Batista
Webinar with Craig Smith, Founder, and CEO of Trinity Insight, in which I talk about how to get more work done faster with fewer resources to drive the performance of your SEO program and increase traffic.
20 Free SEO Tools You Should be using for your daily, weekly or monthly SEO routine. Some of these tools may seem familiar, but you may be missing a killer use case. Other tools will make you go Awww. Don’t miss a session with 1 minute per tool and use-case, guaranteed take away for everyone.
A Deep Dive Into SEO Tactics For Modern Javascript FrameworksHamlet Batista
Optimizing for the most popular JavaScript frameworks is a must for modern SEOs. Whether the site is built in React, Angular, or Vue, there are an increasing number of gotchas to consider. In this session, we're going to discuss everything that is required to deliver application shells that perform well in Google and Bing. Plus, we’ll take a close look at client-side hydration in all major frameworks, and the optimal configurations for SEO and page speed. Has evergreen Googlebot and Bingbot lived up to their promise? Let's find out with some cool experiments!
Automating Google Analytics in 2018 - Jeff Sauer from JeffalyticsJeff Sauer
Set It and Forget It, Right? Automation of Analytics
* Process of automating analytics
* Tools for automating analytics & results that can be expected from analytics automation
* Battle-proven methods for automating analytics
Weekly SEO - How can e-commerce websites outrank the top e-commerce sites and...Roman Adamita
This presentation was covered in the Weekly SEO live stream on 26 February 2021.
The goal of these live sessions is to provide the SEO community with relevant and useful information.
If you would like to watch this SEO session we covered, here is the YouTube link: https://www.youtube.com/watch?v=-oU7qRJY0ko.
Feel free to ask a question, and we will answer them in our live stream of SEO weekly: https://www.boostroas.com/weekly-seo-live-stream/.
I hope you will enjoy it!
Gamc2010 12 - 12 things to do today - stephanie hsu and vinoaj vijeyakumaar...Vinoaj Vijeyakumaar
This material was presented at the Google Analytics Master Classes in Singapore and Kuala Lumpur on March 9 & 11 respectively. Vinny and Steph cover the next steps for the audience.
Hreflang - why and how and why not for International SEOGerry White
Hreflang has been the most challenging, one of the most complicated and almost unpredictable elements of technical SEO, and after doing hundreds of implementations Gerry White and Rise at Seven have learnt a ton about the reasons it can go wrong, why Google really does just treat it as a hint, not a directive and why even when it is all perfect, it can still no achieve the desired results. This will explain how to look at the data, how to evaluate the results and monitor it.
A tfor ot - online technology powerpointslangenhoff
This powerpoint helps understand some of the tools used to develop the ATforOT website. Some tools used include Iframe for creating a discussion forum, RSS Reader to import an RSS feed, and others.
Telling a story with Google Analytics data - MnSearch Summit 2015Jeff Sauer
We all collect data about our website, but most of the reports we provide suck. Eventually computers will replace your job with intelligent algorithms. Don't let the computer take your job! Listen to these 5 practical antips to get
Google analytics measurement protocol grant kemp Grant Kemp
Google Analytics Measurement Protocol is the latest tech that Google have released that allow you to measure anything, including business refunds, Internet of Things (IOT), Stores or even fridge door opens. I use X-factor as the example to show how your can bend Google Analytics to your will.
2012-Oct: Effect of EU cookie law on US organisationsPhil Pearce
This was a presentation from Oct-2012 on Effect of EU cookie law on US organisations.
Please also see my BlackHat Analytics V3 slides for more recent info: www.slideshare.net/phildpearce/blackhat-analytics-3-superweek-do-be-evil-force-awakens
This audit was conducted using publicly available data from GoogleNews, Adword KW tool, AHREF.com, MyWOT.com & other web content sources.
It was designed to find any possible “holes in the armour” and thus strength these holes.
You have my permission to use this template to help understand & strength other vendors tool.
Thanks
Phil
Analytics & Optimisation for University sitesPhil Pearce
Looking at the growing importance of Analytics, and Pitfalls to avoid, Quick wins, CMS specific issues, Internal issues (skills shortage or lack of inhouse buy-in), responsive web design an importance of Paid search in the awareness process.
Digital analytics upskilling & career tipsPhil Pearce
From Bristol Digital Analytics meetup on career.
We covered desirable Digital Analytics skills, Certifications, Training, Mentoring & Industry Salary surveys.
Thanks
Phil.
The topic of structured data has a rapidly growing audience looking into options beyond “rich snippets”. But some webmasters, if not most, are not sure what to do next. Many have questions like “What are the benefits of publishing structured data?”, “Does it influence rankings?”, and “can its impact be measured?”.
The case study presented in this slide deck will answer these types of questions by telling the success story of a website that was semantically optimized by using schema.org and other protocols.
Details are provided on what was optimized, data showing semantically-enriched webpages generated substantially more search engine-referred traffic than non- or less-enriched control groups did, and insights gained by re-using structured data to measure its impact on search.
SuperWeek 2016 - Garbage In Garbage Out: Data Quality in a TMS WorldSimo Ahava
Slides from my talk at the SuperWeek analytics conference. The focus was on organization transformation necessary to improve data quality, especially when using a tag management solution like Google Tag Manager.
Using The Data Layer & The DOM To Implement Your Technical SEO RecommendationsCharlie Whitworth
These are my slides from BrightonSEO On Tour. A mini meetup held at the Daisy in Northern Quarter, Manchester. I discuss how you can use jQuery to implement title tags, canonical tags and more
Questioning Data Quality and Troubleshooting Tracking Gaps (SMX Munich 2020)Christopher Gutknecht
This session covers a wide range of causes for observed gaps across different data sources in a web tracking context. The three chapters are measurement settings, browser data loss and cookie consent. The session was held by Christopher Gutknecht at SMX Virtual Edition 2020.
The accompanying checklist can be found here: https://docs.google.com/spreadsheets/d/1C7Ojteg-EWazi_xDEwlljwALppHxG3PY8lBuodGSmxY/edit#gid=1216566297
🚀 What Are GPTs?
GPTs are tailor-made ChatGPT versions that you can craft to suit your specific needs. Whether it's for learning new skills, aiding in education, or assisting in unique work tasks, these custom GPTs are designed to be versatile and incredibly user-friendly.
✨ Create Your Own AI Assistant - No Coding Required! The best part? You don't need to be a tech wizard to create your GPT. The process is as simple as starting a conversation - guiding the AI, feeding it extra knowledge, and choosing its capabilities, like web searching, crafting images, or data analysis.
Larry McKeogh discusses effective interviewing techniques for hiring Product Managers with the Twitter participants at the Global Product Management Talk on Twitter
Google Tag Manager - 5 years. What have we learned?Simo Ahava
Looking back on five years of Google Tag Manager. Has the tool changed? Have we? What's coming up in the next 5 years?
My talk at MeasureCamp #11 (London).
This is the post-project summary of a 3 month SEO & Analytics setup for a publishing client. The outcome was 25% organic growth in 3 months! I explain how this was achieved…
Morphing GA into an Affiliate Analytics MonsterPhil Pearce
How to hack GA's native campaign tracking, leverage 1st party cookie power and align GA's sessionisation logic more closely with 30 day affiliate systems.
Plan a Digital Analytics Training Strategy for an Analytics AgencyPhil Pearce
This was the 2nd draft of a plan to develop a "training curriculum" for a Digital Analytics Agency to teach:
- Digital Analytics strategy
- GA & GTM implementation
- Reporting & Analysis best practices
To clients & other agencies with various levels of expertise, who could be project manager, marketers or developers.
The Kamasutra of GTM container positionsPhil Pearce
As recommended position of the GTM container has changed & this has caused some confusion. Hence, I created these diagrams explain how to optimise your container making experience...
Phil recently completed a 400 man-hours GTM project & shares lessons learned. Migrating from GA Classic to Universal on 6 CMS platforms and 600 GA classic events is one thing, but facing a fine if the project is not complete within 3 months ads a touch of spice! Phil cleaned-up 2 years of in-house changes, including changes such as consolidated 74 pageview tags and centralizing 20 tags into easy to mange lookup table.
Phil provides Technical insights for Advanced Implementers, aswell as Tactical insights for project managers & business people on area such as QA automation, mistakes to avoid, process examples & knowledge sharing tips.
Take-aways:
- QA tool
- Planning tools
- Free GTM developer guide
Explaining the Rise of JSON-LD (machine readable JS data). Why its important and how to make sure your website has enabled…
future action buttons.
* Recent changes & examples in the wild
* Live demo of Googles mark-up validator
* GTM config files to take away & enable.
Examples of overcoming objections and misconceptions about Google Tag Manager. Including overview of the settings for:
1. Security
2. Deployment Costs
3. Marketing Agility
4. Customer understanding
5. Advertiser Spend
Thanks
Phil.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Adjusting OpenMP PageRank : SHORT REPORT / NOTESSubhajit Sahu
For massive graphs that fit in RAM, but not in GPU memory, it is possible to take
advantage of a shared memory system with multiple CPUs, each with multiple cores, to
accelerate pagerank computation. If the NUMA architecture of the system is properly taken
into account with good vertex partitioning, the speedup can be significant. To take steps in
this direction, experiments are conducted to implement pagerank in OpenMP using two
different approaches, uniform and hybrid. The uniform approach runs all primitives required
for pagerank in OpenMP mode (with multiple threads). On the other hand, the hybrid
approach runs certain primitives in sequential mode (i.e., sumAt, multiply).
Levelwise PageRank with Loop-Based Dead End Handling Strategy : SHORT REPORT ...Subhajit Sahu
Abstract — Levelwise PageRank is an alternative method of PageRank computation which decomposes the input graph into a directed acyclic block-graph of strongly connected components, and processes them in topological order, one level at a time. This enables calculation for ranks in a distributed fashion without per-iteration communication, unlike the standard method where all vertices are processed in each iteration. It however comes with a precondition of the absence of dead ends in the input graph. Here, the native non-distributed performance of Levelwise PageRank was compared against Monolithic PageRank on a CPU as well as a GPU. To ensure a fair comparison, Monolithic PageRank was also performed on a graph where vertices were split by components. Results indicate that Levelwise PageRank is about as fast as Monolithic PageRank on the CPU, but quite a bit slower on the GPU. Slowdown on the GPU is likely caused by a large submission of small workloads, and expected to be non-issue when the computation is performed on massive graphs.
2. Phil Pearce
GTM & GA implementation specialist
www.linkedin.com/in/philpearce
GTM community moderator & GA forum Top Contributor – I have saved lots of people!
750 GA
questions answered
3. Goal of this presentation
1. Make GTM/Analytics sexy & fun!
2. Combine my love of Sci-fi
with knowledge of GTM
3. Use as many bad jokes as possible!
4. Share learnings
5. Get feedback & improve
20. Say goodbye regulators...
with customHTML “hello world” to
deploy cookie notifications
only on homepage/first interaction/new sessions only.
Lookup anon IP per country