SlideShare a Scribd company logo
Phil Pearce
GTM & GA implementation specialist
www.linkedin.com/in/philpearce
GTM community moderator & GA forum Top Contributor – I have saved lots of people!
750 GA
questions answered
Goal of this presentation
1. Make GTM/Analytics sexy & fun!
2. Combine my love of Sci-fi
with knowledge of GTM
3. Use as many bad jokes as possible!
4. Share learnings
5. Get feedback & improve
So…
Lets begin
The flash tips video with music
is at the end
I like to play with things a while
before I publish them...
Universal Analytics local
backup of raw data
(see Simo`s recent example in G+
community)
Link1 and link2
Use Apps to add missing transactions
Via SuperMetrics uploader or
Gsheets vs Magento “Diff” function
Link
Link
Brian Khan
GTM
creator
He`s a
genius
GTM SDK for Android
Link to Ecplise SDK
Link to GTM dev guide mobile
GTM dev guide for mobile
Convert everyone
Lunametrics overlay script
Link
All Rules
gtm.click
gtm.linkClicked
gtm.formSubmit
Shortcut key tip
gtm.historyListner
and add gtm in the <BODY>
gtm.pageError
customDimension widening
pageGrouping
userId tracking
traffic source override
gtm.timer
landing heartbeat
session heartbeat
rollup trackers
Say goodbye regulators...
with customHTML “hello world” to
deploy cookie notifications
only on homepage/first interaction/new sessions only.
Lookup anon IP per country
gtm.
gtm.js (header)
gtm.dom (ready)
gtm.load (footer)
Load Cookie message last!
dom dom dom
Choose a load order
Example of automation (wordpress)
Thanks!
And it also does
Credits
Begins... Justin Cutroni`s scroll tracking
Win a free Prize question…
NFC “power” ring – it unlocks stuff!
Opening TweetDeck…
First person to tweet to
@philpearce with the answer…
NFC ring
How many tips were there in the
presentation?
NFC ring prize question
14
How many tips were there in the
presentation?
Link to video
Flash Tips Video

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