This document discusses how Google Data Studio can be used for reporting. It provides an overview of Data Studio's key features, including connecting to various data sources, visualizing data through charts and tables, and sharing customizable reports. The document also presents a case study example where Data Studio was used to automate a marketing channel reporting dashboard that integrated multiple data sources and provided metrics like costs per sale and customer acquisition/retention over time. The takeaways emphasize how Data Studio can become a default reporting tool by breaking down data silos and focusing on business needs rather than just the technical capabilities of the tool.

1. Al Wightman
So What Analytics
How Google Data Studio can help me?
@alwightman
http://www.slideshare.net/alwightman

3. Reporting: The Manual Way
O D D S & S O D S
D ATA
AN ALY T I C S D ATA
E C O M M E R C E ,
B U S I N E S S ,
O P E R AT I O N D ATA

4. Reporting: The Automated Way
O D D S & S O D S
D ATA
AN ALY T I C S D ATA
E C O M M E R C E ,
B U S I N E S S ,
O P E R AT I O N D ATA
V L O O K U P S / C E L L
R E F E R E N C E S

5. Reporting: The Analyst Way
O D D S & S O D S
D ATA
AN ALY T I C S D ATA
E C O M M E R C E ,
B U S I N E S S ,
O P E R AT I O N D ATA
D I G I TAL AN ALY S T
D ATA S C I E N T I S T

6. Reporting: The Data Studio Way
AN ALY T I C S D ATA
E C O M M E R C E ,
B U S I N E S S ,
O P E R AT I O N D ATA
D I G I TAL AN ALY S T
D ATA S C I E N T I S T
O D D S & S O D S
D ATA

7. What Is Data Studio?

8. “Google Data Studio (beta)
turns your data into informative
dashboards and reports that
are easy to read, easy to share,
and fully customizable.”

9. Connecting To Data Sources

10. Visualisation

12. Why Data Studio?

13. It’s Free!
Google Account for access
Unlimited Users
Unlimited Reports
(5 report limit for standard users removed Feb 2017)

14. Shallow Learning Curve

15. Sharing Data

16. CASE WHEN REGEXP_MATCH(Default Channel Grouping, "Email") THEN "Email"
WHEN REGEXP_MATCH(Campaign, ".* PLA .*") THEN "PLA"
WHEN REGEXP_MATCH(Campaign, ".*(B|b)rand.*") THEN "Branded Paid Search"
WHEN REGEXP_MATCH(Default Channel Grouping, "Paid Search") THEN "Non-Branded Paid Search"
WHEN REGEXP_MATCH(Default Channel Grouping, "Affiliates") THEN "Affiliates"
WHEN REGEXP_MATCH(Default Channel Grouping, "Organic Search") THEN "Organic Search"
WHEN REGEXP_MATCH(Ad Content, "Advert") THEN "Social Paid"
WHEN REGEXP_MATCH(Default Channel Grouping, "Social") THEN "Social Organic"
WHEN REGEXP_MATCH(Default Channel Grouping, "Direct") THEN "Direct"
WHEN REGEXP_MATCH(Default Channel Grouping, "Display") THEN "Display"
WHEN REGEXP_MATCH(Default Channel Grouping, "Referral") THEN "Referral"
WHEN REGEXP_MATCH(Default Channel Grouping, ".*Other.*") THEN "(Other)" END
Data Transformation

17. Self Service & Customisation

18. Merging Data Sources

19. Case Study: Manual Reporting
TAR G E T S /
M E D I A S P E N D
D ATA
S E S S I O N , M E D I A AN D
T R AN S AC T I O N D ATA
N E W AN D E X I S T I N G
C U S TO M E R
T R AN S AC T I O N S

20. Case Study: Channel Reporting
Brief:
- Automated Channel Report
- Custom Channel Buckets
- Media Spend
- Targets vs. Actuals
- Cost per sale, acquisition & retained
- Various reporting periods
- Up to 2 years lookback

21. Case Study: Channel Reporting
Objective:
Generate greater understanding of
channel performance amongst the
whole marketing team

22. Case Study: Automated Reporting
TAR G E T S /
M E D I A S P E N D
D ATA
S E S S I O N , M E D I A AN D
T R AN S AC T I O N D ATA
N E W AN D E X I S T I N G
C U S TO M E R
T R AN S AC T I O N S

25. 5 Takeaway Thoughts

26. AL WIGHTMAN
MEASUREFEST 2016
“Data Studio will
become your default
digital marketing
reporting tool”

27. Effective Data Sharing

28. Breaking down of data silos

29. Business (not tool) FocusedDigital Analyst

30. Business (not tool)
Focused

31. @alwightman
al@sowhatanalytics.com
http://www.slideshare.net/alwightman
Thanks for listening
Al Wightman - CEO, So What Analytics