Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Presentation at the Consortium on Financing Higher Education

819 views

Published on

A presentation on social media in undergraduate admissions. I copresented with Ma'ayan Plaut from Oberlin College at the Consortium on Financing Higher Education 2014 Retreat.

Published in: Education
  • Be the first to comment

  • Be the first to like this

Social Media Presentation at the Consortium on Financing Higher Education

  1. 1. Social  Media  &  Higher  Educa2on  |  Roles  &  Structure   Decentralized  but  communica2ve;     empowering  and  educa2ng.    
  2. 2. The  constant:  an  emphasis  on   content.   Social  Media  &  Higher  Educa2on  |  Content  strategy  
  3. 3. The  many  ways  they  find  you.   Social  Media  &  Higher  Educa2on  |  Admissions  Funnel  
  4. 4. Social  Media  &  Higher  Educa2on  |  Admissions  Funnel   The  many  2mes  they  find  you.  
  5. 5. Connec2ng  audiences  through   digital  tools  and  in  real  life.   Social  Media  &  Higher  Educa2on  |  Admissions  Funnel  
  6. 6. Social  Media  &  Higher  Educa2on  |  Admissions  Funnel   Building  communi2es  &  opportuni2es   for  chance  encounters  
  7. 7. Overall  planning  within  universi2es.   Social  Media  &  Higher  Educa2on  |  Holis2c  Communica2ons  
  8. 8. Let’s  be  friends.   Social  Media  &  Higher  Educa2on  |  Holis2c  Communica2ons  
  9. 9. The  Three  Things  For  Your  To-­‐Do  List   Social  Media  &  Higher  Educa2on  |  SeOng  Up  for  Success  
  10. 10. Conduct  a  student  focus  group.     Ask:  “How  do  you  communicate   with  your  friends?”   Social  Media  &  Higher  Educa2on  |  SeOng  Up  for  Success  
  11. 11. Find  your  social  media  manager  on   campus  and  invite  them  to  coffee.     Ask:  “Tell  me  about  your  work  and   how  can  I  help  you?”   Social  Media  &  Higher  Educa2on  |  SeOng  Up  for  Success  
  12. 12. Build  an  internal  team  of  advisors.     Ask:  “What  are  your  personal   communica?ons  strengths?”   Social  Media  &  Higher  Educa2on  |  SeOng  Up  for  Success  
  13. 13. MIT  Blogs   hRp://mitadmissions.org/blogs   Stories  by  students  and  admissions  officers   Social  Media  &  Higher  Educa2on  |  Case  Studies  
  14. 14. Oberlin  Blogs   hRp://blogs.oberlin.edu/   First-­‐person  documenta2on  of  life  on  campus   Social  Media  &  Higher  Educa2on  |  Case  Studies  
  15. 15. Social  Media  &  Higher  Educa2on  |  Case  Studies   @DukeStudents   hRp://instagram.com/dukestudents     Images/video  featuring  the  student  experience  
  16. 16. Here  We  Go  Saints   hRp://instagram.com/herewegosaints   Student-­‐generated  visual  content   Social  Media  &  Higher  Educa2on  |  Case  Studies  
  17. 17.   #VirtualVistas   Crisis  responding,  flexible  use  of  digital  tools   Social  Media  &  Higher  Educa2on  |  Case  Studies  
  18. 18. Uchicago  Admissions  Tumblr   hRp://uchicagoadmissions.tumblr.com     Social-­‐charged  blog  combining  campus  life  and  student  inquiries   Social  Media  &  Higher  Educa2on  |  Case  Studies  
  19. 19. Vanderbilt’s  “I’m  In”   hRp://admissions.vanderbilt.edu/imin/2018/   Micro-­‐site  for  admiRed  students  and  customized  digital  swag   Social  Media  &  Higher  Educa2on  |  Case  Studies  
  20. 20. Golden  Eagle  Deliver   hRp://youtu.be/KL5lU__sf-­‐I   Hand-­‐delivered  acceptance  leRers   Social  Media  &  Higher  Educa2on  |  Case  Studies  
  21. 21. Duke’s  Homepage   Duke.edu   Integrated  social  media,  highligh2ng  campaigns,  crowd-­‐sourced     Social  Media  &  Higher  Educa2on  |  Integrated  Homepages  
  22. 22. Oberlin’s  Homepage   Oberlin.edu   Integra2on  of  social  content:  stories,  blogs,  video,  photos   Social  Media  &  Higher  Educa2on  |  Integrated  Homepages  
  23. 23. Cara  Rousseau,  Duke  University   Cara.Rousseau@duke.edu   @CaraRousseau     Ma’ayan  Plaut,  Oberlin  College   maayan.plaut@oberlin.edu   @plautmaayan   Social  Media  &  Higher  Educa2on  |  Q&A  and  Contact  Info  

×