Understanding Millennials and Neo-Millennials


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The Imagine America Foundation is proud to announce it is collaborating with ED MAP to present a new webinar research series designed to help career colleges better understand Millennials, Neo-Millennials and virtual high school students. This series will be presented in four progressive sessions exploring this new generation of learner, their needs and expectations, how to get their attention and how to prepare your school for these students. Each session will last an hour with at least 15 minutes devoted to a question-answer period.

Understanding Millennials & Neo-Millennials – January 15th 2009
• Who are Millennials & Neo-Millennials?
• Are Millennials who attended virtual high school different from the rest?
• What are their expectations of post-secondary education?
• How do they learn?
• Why a new approach to learning technology, course materials, faculty preparation and recruiting is required.

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  • Understanding Millennials and Neo-Millennials

    1. 1. Millennials & Neo-Millennials: THE WEBINAR SERIES Presented by the Imagine America Foundation and ED MAP.
    2. 2. About the Imagine America Foundation <ul><li>The Imagine America Foundation (IAF), established in 1982, is a not-for-profit organization dedicated to providing scholarship, research and training support for the career college sector. </li></ul><ul><li>To date through the Imagine America ® programs, the Foundation has presented over $37 million in scholarships and awards to students enrolling at career colleges and universities all across the Unites States and Puerto Rico. For more information, please visit www.imagine-america.org. </li></ul>
    3. 3. About the Imagine America Foundation <ul><li>Imagine America Scholarship and Award Programs </li></ul><ul><ul><li>Imagine America High School Scholarship </li></ul></ul><ul><ul><ul><li>Imagine America Promise Scholarship Program </li></ul></ul></ul><ul><ul><li>Military Award Program (MAP) </li></ul></ul><ul><ul><ul><li>LDRSHIP Award </li></ul></ul></ul><ul><ul><li>Adult Skills Education Program (ASEP) </li></ul></ul>
    4. 4. About the Imagine America Foundation <ul><li>Research </li></ul><ul><ul><li>Filling America's Skilled Worker Shortage: The Role of Career Colleges (2008) </li></ul></ul><ul><ul><li>Economic Impact of America’s Career Colleges (2007) </li></ul></ul><ul><ul><li>In Service to America: Celebrating 165 Years of Career and Professional Education (2007) </li></ul></ul><ul><li>Upcoming Research </li></ul><ul><ul><li>Fact Book 2009: A Profile of Career Colleges and Universities (Spring 2009) </li></ul></ul><ul><ul><li>Postsecondary Graduation Rates Study (Summer 2009) </li></ul></ul><ul><ul><li>ROI for Faculty Development (Summer 2009) </li></ul></ul>
    5. 5. About ED MAP, Inc. <ul><li>ED MAP is a content management company dedicated to delivering innovation for our partners.  We create, get, store, deliver and monetize content for the educational markets. We have extensive relationships with academic publishers and educational institutions.  We are the only company flexible enough to meet their diverse content advisory, editorial, production, logistics, and customization needs.   </li></ul><ul><li>We create value and equity for our partners in two ways.  For academic institutions and their faculty and students, over the long-term we lower the cost of scholarship, offer choices of content tailored to specific needs, and offer cost recovery or profit models for content distribution and management.  For publishers of learning materials, we enable them to get a content strategy directionally correct, and remain flexible enough to adapt their offerings as the market changes.  </li></ul><ul><li>Our clients include proprietary and career colleges, K-12 online programs and institutions, multi-campus systems, traditional campuses, continuing education and professional associations. Additional information can be found at our company website:   www.edmap.biz </li></ul>
    6. 6. ED MAP Labs Millennial Review <ul><li>EML Millennial Review is a robust tool that, in a controlled environment, offers an online, asynchronous review of all aspects of the student experience. It enables schools to gain feedback from current students, potential students and targeted demographics. Three participants in today’s webinar will be selected to receive a free Millennial Website Review and the results will be shared anonymously in the fourth webinar. </li></ul>
    7. 7. Susan D. Patrick President and CEO, iNACOL International Association for K-12 Online Learning Session One: Understanding Millennials
    8. 8. iNACOL – International Association for K-12 Online Learning <ul><li>iNACOL is the International Association for K-12 online learning. </li></ul><ul><li>Provides leadership, advocacy, research, professional development and networking with experts in K-12 online learning </li></ul><ul><li>Annual Conference - Virtual School Symposium (VSS): “Creating Solutions through Online Learning” November 15-17, 2009 in Austin, TX </li></ul><ul><li>2300 members in K-12 virtual schools & online learning </li></ul><ul><li>“ Ensure every student has access to the best education available regardless of geography, income or background.” </li></ul>
    9. 9. A different generation of students – meet the Millennials
    10. 10. Millennial Generation <ul><li>Largest generation (36% of total population) </li></ul><ul><li>100 million young adults born between 1982-2000 </li></ul><ul><li>31% are minorities; more diverse than the adult population </li></ul><ul><li>Have come of age along with the Internet </li></ul><ul><li>Information has been universally available and free to them </li></ul><ul><li>Community is a digital place of common interest, not just a shared physical space. </li></ul><ul><li>Define characteristics by online actions rather than birth dates or traditional demographic data </li></ul>
    11. 11. Rise of the Millennials <ul><li>Studies show that they are a capable, conscientious, concerned and optimistic generation, determined to succeed. </li></ul><ul><li>Ultra-communicators </li></ul><ul><li>Educational Beliefs: </li></ul><ul><ul><li>96 percent say that doing well in school is important to their lives. </li></ul></ul><ul><ul><li>94 percent say they plan to continue their education after high school. </li></ul></ul><ul><ul><li>88% of students report that attending college is critical or very important to future success. </li></ul></ul>
    12. 12. Technology Savvy <ul><ul><li>90 percent of children between 5-17 use computers. </li></ul></ul><ul><ul><li>94 percent of teens use the Internet for school-related research. </li></ul></ul><ul><ul><li>76% use instant messaging and social networking sites. </li></ul></ul><ul><ul><li>28% author a blog </li></ul></ul><ul><ul><li>Teens spend more time online using the Internet than watching television. </li></ul></ul>
    13. 13. Millennial Mindspace <ul><li>“ TV is boring, you can’t customize it.” </li></ul><ul><li>TiVo: time-shifting, on-demand, customization </li></ul><ul><li>Global outlook at a younger age </li></ul><ul><li>Parents as “media sherpa” for bonding experience </li></ul><ul><li>Mobile multi-media, more interactive and community-building, socially networked environments to live, play and learn </li></ul><ul><li>Demand an unprecedented amount of control of media and they “are not going to give it up” </li></ul><ul><li>Internet as a creator of community </li></ul><ul><li>“ It’s not about being anaesthetized, it is about being engaged.” - Iconoculture’s Nancy Robinson </li></ul>
    14. 14. Interested in the World <ul><li>76% of students would like to learn more about the world. </li></ul><ul><li>28% of high school students use a foreign news source to learn about current events. </li></ul><ul><li>First global generation ever </li></ul>
    15. 15. “ Web opens world for young Chinese . . .” <ul><li>Bejing -- “Excited and emboldened by the wealth of information they find on the Internet, Chinese teens are breaking centuries of tradition to challenge their teachers and express their opinions in class. . . .” </li></ul><ul><li>“ Students at Tianjin’s No. 1 Middle School are encouraged to challenge their history texts.” </li></ul><ul><li>“ The Internet has given Chinese children wings,” says Sun Yun Xiao, vice president of the China Youth and Children’s Research Center. </li></ul><ul><li>137 million online in China at the end of 2006 (in 1999 there were just 4 million connections in China) </li></ul><ul><li>87% of urban youth in China use the Internet </li></ul>
    16. 16. Interested in Community <ul><li>70% of students report volunteering or participating in community service. </li></ul><ul><li>“ Empowered young people are beginning to transform every institution of modern life. They care strongly about justice and are actively trying to improve society - witness their role in the Obama campaign, in which they organized themselves through the Internet, mobile phones and campaigned on YouTube.”-Tapscott’s Grown Up Digital: How the Net Generation is Changing Your World </li></ul>
    17. 17. Strongly Influence Adult Buying Choices <ul><li>In 2002, teens (ages 12-19) spent $170 billion. </li></ul><ul><li>15.6 million college students (ages 18-30) spend almost $200 billion annually. </li></ul><ul><li>Two out of three students report influencing their parents’ buying decisions. </li></ul>
    18. 18. Millennial Values: Implications for Education <ul><li>Millennials value: </li></ul><ul><ul><li>Freedom and choice </li></ul></ul><ul><ul><li>Customization and personalization </li></ul></ul><ul><ul><li>Ability to scrutinize and provide feedback for improvement </li></ul></ul><ul><ul><li>Integrity and openness </li></ul></ul><ul><ul><li>Want collaboration and “serious play” in their education (project-based, real-life experiences in learning) </li></ul></ul><ul><ul><li>Ability to move fast, at their own pacing </li></ul></ul><ul><ul><li>Constant innovation </li></ul></ul>
    19. 19. Yahoo: Born to Be Wild <ul><li>Millennials influence the present and are the future. Pay close attention to them, as their usage of media influences other demographic groups and they literally represent the world to come. </li></ul>
    20. 20. “ Something happening here What it is [isn’t] exactly clear . . . <ul><li>
 ” I think it's time we stop, children, what's that sound? 
Everybody look what's going down. . .” </li></ul><ul><ul><li>--Buffalo Springfield </li></ul></ul>
    21. 21. 12th Graders Perceptions About School
    22. 22. Our Challenge <ul><li>Are our schools ready for this generation? </li></ul><ul><li>How do we create the customized learning environments that engage this generation to help them reach their full potential? </li></ul><ul><li>How do we equip these students with the skills and knowledge they need to be competitive in a global, information-based economy and contributing citizens? </li></ul><ul><li>What assumptions about education do we need to question? </li></ul>
    23. 23. Millennial Expectations for Education <ul><li>New approaches for customized, personalized learning using technology </li></ul><ul><li>Are comfortable with technology and know how to use the Internet </li></ul><ul><li>Don’t necessarily know how to “learn online” in an academically appropriate way </li></ul><ul><li>What we can learn from virtual school students: </li></ul><ul><ul><li>Need to provide orientation </li></ul></ul><ul><ul><li>Set academic standards high and be very clear (writing, grammar, research, academic integrity) </li></ul></ul><ul><ul><li>Structure and course design are key </li></ul></ul><ul><ul><li>Teacher is still #1 for course quality & experience </li></ul></ul>
    24. 24. Expectations of Post-Secondary Education <ul><li>Millennials want: </li></ul><ul><ul><li>Clear guidelines, rules and goals </li></ul></ul><ul><ul><li>Much more structured than Gen X: “Will this be on the test?” </li></ul></ul><ul><ul><li>Responsiveness and fast feedback </li></ul></ul><ul><ul><li>Customization and interactivity when learning in a community where open, inclusive and diverse thinking is encouraged </li></ul></ul><ul><ul><li>Planned “programs” and team-oriented learning; uber-scheduled youth who feel “busy” </li></ul></ul><ul><ul><li>Involvement in community and volunteer opportunities </li></ul></ul><ul><ul><li>“ Stand up talking is deadly for this group” </li></ul></ul>
    25. 25. Recommendations <ul><li>Develop online learning communities, online discussion boards, social networking for discussion and analysis. </li></ul><ul><li>Develop opportunities for experiential learning, field experiences, simulations and case method approaches. </li></ul><ul><li>Provide lots of structure. </li></ul><ul><li>Provide lots of feedback. </li></ul><ul><li>Use technology, blended classes and online learning. </li></ul><ul><li>Allow for creativity. </li></ul><ul><li>Recognize the need for social interaction and ultra-communication. </li></ul><ul><li>Allow focus time, reflection time and discussion time; Give these multi-taskers structure through course design. </li></ul><ul><ul><li>-Generational Learning Styles by Julia Coates (2007) </li></ul></ul>
    26. 26. National Survey for Student Engagement (NSSE 2008) <ul><li>Online learners reporter deeper approaches to learning than classroom-based learners. </li></ul><ul><li>“Those who teach classes online may be making special efforts to engage their students.” - Alexander McCormick, NSSE Director </li></ul><ul><li>“People who teach online classes don’t take engagement for granted.” </li></ul><ul><li>Higher order thinking skills, integrative thinking, reflective learning </li></ul>
    27. 27. Why A New Approach to Educating Future Generations is Required <ul><li>Course materials </li></ul><ul><li>Instructional Models </li></ul><ul><li>Faculty Preparation </li></ul><ul><li>Recruiting and Retention </li></ul><ul><li>Technology </li></ul><ul><li>Blended/Hybrid Classes </li></ul>
    28. 28. <ul><li>“Using the Internet to deliver courses seems to contain great disruptive potential. It could allow a radical transformation to happen in an incremental, rational way.” </li></ul><ul><li>- Clayton Christensen, Harvard Business School </li></ul>
    29. 29. Disrupting Class (2008) <ul><li>Customized learning will help more students succeed in school </li></ul><ul><li>Student-centric classrooms will increase the demand for new technology </li></ul><ul><li>Computers must be disruptively deployed to every student </li></ul><ul><li>Disruptive innovation can circumvent roadblocks that have prevented other attempts at school reform </li></ul>
    30. 30. <ul><li>“ Education over the Internet is going to be so big it is going to make e-mail usage look like a rounding error.” </li></ul><ul><li>- John Chambers, Cisco CEO </li></ul>
    31. 31. “ True personalization is now upon us.”
    32. 32. <ul><li>Harris Interactive. (2003, July 29).   College students spend $200 billion per year .  Retrieved 10 January 2009, from </li></ul><ul><li>  </li></ul><ul><li>http://www.harrisinteractive.com/news/allnewsbydate.asp?NewsID=480 </li></ul><ul><li>  </li></ul><ul><li>Horatio Alger Association of Distinguished Americans, Inc. (2003, August 7). The state of our nation’s youth . Retrieved 10 January 2009, from </li></ul><ul><li>  </li></ul><ul><li>https://www.horatioalger.com/pubmat/surpro.htm </li></ul><ul><li>  </li></ul><ul><li>Junior Achievement, Inc. (2002, April 12). Enterprise poll on personal finance 2002 .  Retrieved 10 January 2009, from </li></ul><ul><li>  </li></ul><ul><li>http://www.ja.org/about/about_newsitem.asp?StoryID=44 </li></ul><ul><li>  </li></ul><ul><li>Teenage Research Unlimited. (2003, February 17). Teens spent $170 billion in 2002 . Retrieved 10 January 2009, from </li></ul><ul><li>  </li></ul><ul><li>http://www.teenresearch.com/PRview.cfm?edit_id=152 </li></ul><ul><li>  </li></ul>References
    33. 33. <ul><li>United States. Dept. of Education. National Center for Education Statistics.  (2002, June).   The condition of education 2002 . Retrieved 10 January 2009, from </li></ul><ul><li>  </li></ul><ul><li>http://nces.ed.gov/pubsearch/pubsinfo.asp?pubid=2003067 </li></ul><ul><li>  </li></ul><ul><li>United States. Dept. of Education. National Center for Education Statistics.  (2003, August 11).   The condition of education 2002 . Retrieved 10 January 2009, from </li></ul><ul><li>  </li></ul><ul><li>http://nces.ed.gov/pubsearch/pubsinfo.asp?pubid=2003067 </li></ul><ul><li>  </li></ul><ul><li>Yahoo! and Carat Interactive. (2003, July).  Born to be wired: The role of new media for a digital generation . Retrieved 10 January 2009, from </li></ul><ul><li>  </li></ul><ul><li>http://biz.yahoo.com/bw/030724/245198_1.html </li></ul><ul><li>  </li></ul><ul><li>Yahoo! and Carat Interactive. (2003, August 7).  A new media landscape comes of age: Executive summary. . Retrieved 10 January 2009, from </li></ul><ul><li>  </li></ul><ul><li>http://biz.yahoo.com/bw/030724/245198_1.html </li></ul>References cont.
    34. 34. Contact Information <ul><li>Imagine America Foundation </li></ul><ul><ul><li>Bob Martin: President, Imagine America Foundation </li></ul></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Jenny Faubert: Manager of Marketing and Project Development </li></ul></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><li>ED MAP </li></ul><ul><ul><li>Isaac Mowder: Director of Product and Market Development </li></ul></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Chris Carroll: Director of Learning Services </li></ul></ul><ul><ul><li>Email: [email_address] </li></ul></ul>