Building a Departmental
CultureFor Digital
Professional
Engagement

@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com

#DigitalEngage
This session is Twitter-friendly.
@paulgordonbrown
#ACUHOI

Goals for this session.
1. Articulate the importance and benefits
for staff member and departmental
engagement in social and digital media.
2. List and recall strategies for
encouraging staff engagement on digital
and social media platforms.
3. List and recall strategies for the
development leveraging of a departmental
digital reputation.

Social Media Realities.

89%
of adults 18-29 years old use social media
67%
access it on mobile
98%
of adults ages 18-29 are on the internet
70
70
70
43%
60%
89%
65+
50-64
30-49
70
78% 18-29
social media use
by age
(Brenner, 2013; Brenner & Smith, 2013; Pew Internet Project, n.d.)

of jobs are landed through
networking and personal
relationships
80%
John Bennett, Assistant professor of behavioral science at the McColl School of Business at Queens University of Charlotte

94%of recruiters use or plan to begin
using social networks/social
media for recruiting
Jobvite Social Recruiting Survey 2013

Use Twitter
55%
Jobvite Social Recruiting Survey 2013

Use Facebook
65%
Jobvite Social Recruiting Survey 2013

94%
Use LinkedIn
Jobvite Social Recruiting Survey 2013

courtesy of
@TonyDoody

courtesy of
@TonyDoody

Foundational
Demonstrate awareness of one’s digital identity and engage
students in learning activities related to responsible digital
communications and virtual community engagement as related to
their digital reputation and identity.
Intermediate
Proactively cultivate a digital identity, presence, and reputation for
one’s self and by students that models appropriate online behavior
and positive engagement with others in virtual communities.
Advanced
Provide leadership and ongoing training to colleagues and students
for the cultivation of a genuine digital identity, presence, and
reputation that models appropriate online behavior and enables
open access and engagement with virtual communities as
appropriate.

Foundational
Demonstrate awareness of one’s digital identity and engage
students in learning activities related to responsible digital
communications and virtual community engagement as related to
their digital reputation and identity.
Intermediate
Proactively cultivate a digital identity, presence, and reputation
for one’s self and by students that models appropriate online
behavior and positive engagement with others in virtual
communities.
Advanced
Provide leadership and ongoing training to colleagues and students
for the cultivation of a genuine digital identity, presence, and
reputation that models appropriate online behavior and enables
open access and engagement with virtual communities as
appropriate.

pause

Digital identity.
Digital communities.

Digital Presence.
Digital Reputation.

Digital Identity
@paulgordonbrown

digital stamp

digital footprints

FROM THE WOMB!
We even have digital stamps

YOUR NAME
Activity

YOUR DEPARTMENT
Activity

take

compass?
digital
What’s your

compass?
digital
And your department’s

Your employees’
digital reputation
reflects on you.

Your customers’
opinions matter. 😡

Don’t engage
from a place
of fear.
They’re
already in
the house.

Digital identity.
Digital communities.

Developing networks
for learning.

We’re only 2-3 degrees apart.

small world

social media
is making it
smaller

Teacher
Centric
Model

Peer to
Peer
Model

Break down the
hierarchy.

make
learning
informal
and fun

pause

Cultivating a
Learning
Community

What’s under
the surface?

If I go to your
department’s
website, can I
find…

Your Mission and Values?
Staff Bios?
A commitment to
Professional Development?

Clarity of
focus.

Be good
story tellers.

Let your
personality
shine
through.

Involve your whole
team.

Build a
culture.

courtesy of
@TonyDoody

Free, Low or No Cost
Professional
Development

Develop
Reading
Circles

Develop
Writing
Circles

Create a
divisional/
departmental
blog

Create a Professional
Portfolio

Encourage
engagement on
social media.

conferences
use at

#sachat
#satech
#fachat
#salead
#SLchat
#WLsalt
#sagrad
#sadoc
#sapro
#safit
#reslife

NASPA ASHE
ACUI AIMHO
ACPA NACA
ACUHO-I Inside Higher Ed
LinkedIn
Groups

Facebook Groups
• Student Activities Professionals
• NASPA Technology Knowledge Community
• Student Affairs Professionals
• Student Affairs Runners
• Student Affairs Faculty

pause

It’s “okay” to let
the personal
and professional
blur a little.

involve students

pause

Final Thoughts.

it takes
TIME

Be consistent
Be dedicated

You might
“STEP
IN IT”

Resources.

Q&A

@paulgordonbrown
www.paulgordonbrown.com
paulgordonbrown@gmail.com