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Innovative ways to make social marketing work for you

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Innovative ways to make social marketing work for you Alaa Hassan iNeVideo.com
Don’t you just love Social Marketing?
ROI in real social life (my experience) Got divorced………yay!
ROI in real social life (my experience) ,[object Object],[object Object],[object Object]
ROI in real social life (my experience) My first connection! We took the relationship to the next level by connecting via: Emails MSN Messenger Blackberry Messenger Facebook Friends
ROI in real social life (my experience) Became a fan of iNetVideo Fanpage! ..................now knows where I work 
ROI in real social life (my experience) 6 months pass…………..still no date! ......but she was engaging with iNetVideo Fanpage and with me on Facebook
ROI in real social life (my experience) Great News…..She’s getting married! ......not to me......but she is still engaged with iNetVideo Fanpage
ROI in real social life (my experience) Show me the ROI in this story!!!!! Decides to give DVD movies for guests at the wedding
Take away from that story......... Be Patient! ROI might show up 3,6 to 12 months
3 Tips for great ROI with Social Marketing 1) Blog = Your Social Marketing Hub 2) Value Added content 3) Engagement
Blog = Your Social Marketing Hub Make your blog the go-to destination for all your social efforts
Blog = Your Social Marketing Hub
Blog = Your Social Marketing Hub Why? ,[object Object],[object Object],[object Object]
Tools to consider How? ,[object Object],[object Object]
Value Added Content
One thing to keep in mind............ Stop SELLING
and instead......... Stop SELLING Find ways to make people WANT to BUY!
Type of Content Stop SELLING It MUST serve a PURPOSE : ,[object Object],[object Object]
Examples Stop SELLING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engagement! Stop SELLING Social Marketing Success is all about Engagement!!
Engagement means having users....... Like Read Bookmark Comment Participate Click your links Follow / Tweet Reply/Forward Share with others and much more……..
Get them to engage by..... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Great books to consider
Happy socializing! Alaa Hassan [email_address] Thank you!

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Innovative ways to make social marketing work for you

  • 1. Innovative ways to make social marketing work for you Alaa Hassan iNeVideo.com
  • 2. Don’t you just love Social Marketing?
  • 3. ROI in real social life (my experience) Got divorced………yay!
  • 4.
  • 5. ROI in real social life (my experience) My first connection! We took the relationship to the next level by connecting via: Emails MSN Messenger Blackberry Messenger Facebook Friends
  • 6. ROI in real social life (my experience) Became a fan of iNetVideo Fanpage! ..................now knows where I work 
  • 7. ROI in real social life (my experience) 6 months pass…………..still no date! ......but she was engaging with iNetVideo Fanpage and with me on Facebook
  • 8. ROI in real social life (my experience) Great News…..She’s getting married! ......not to me......but she is still engaged with iNetVideo Fanpage
  • 9. ROI in real social life (my experience) Show me the ROI in this story!!!!! Decides to give DVD movies for guests at the wedding
  • 10. Take away from that story......... Be Patient! ROI might show up 3,6 to 12 months
  • 11. 3 Tips for great ROI with Social Marketing 1) Blog = Your Social Marketing Hub 2) Value Added content 3) Engagement
  • 12. Blog = Your Social Marketing Hub Make your blog the go-to destination for all your social efforts
  • 13. Blog = Your Social Marketing Hub
  • 14.
  • 15.
  • 17. One thing to keep in mind............ Stop SELLING
  • 18. and instead......... Stop SELLING Find ways to make people WANT to BUY!
  • 19.
  • 20.
  • 21. Engagement! Stop SELLING Social Marketing Success is all about Engagement!!
  • 22. Engagement means having users....... Like Read Bookmark Comment Participate Click your links Follow / Tweet Reply/Forward Share with others and much more……..
  • 23.
  • 24. Great books to consider
  • 25. Happy socializing! Alaa Hassan [email_address] Thank you!