Google+ is a Homerun for recruiters, and, on May 23, Brian and , Michael Glenn, technical sourcing and recruiting consultant for Avanade will share how they use the social network.
This Webinar will cover the main features of Google+, as well as what works and what doesn't.
You will learn how to:
Build and share Circle
Build a recruiter profile
Share job links
Organize the stream
Search externally
Save search strings
Use RSS feed
Use video chat
Tap into tools to capture profiles
Inbound Recruiter, Inbound Headhunter, Inbound Headhunter Trainer, Inbound Recruiter Trainer
Find out how Google+ equals candidates. Don't miss this webinar!
Your Inbound Recruiter,
Brian-
This is the webinar slides for the March 13th free webinar that Chris Abraham is presenting/presented for the Mike Moran Group and the Biznology blog on G+ for business. Google+ is a controversial new platform by Google for personal social networking as well as for business. This webinar and the associated deck explores G+ from a practical standpoint and works through how to set up both Google+ for personal use as well as for Google+ for Business using Business Pages to promote brand as well as to influence Google organic search results.
Lean Community Building: Getting the Most Bang for Your Time & MoneyJennifer Lopez
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Community as Inbound - MozCon 2012 by Jen LopezJennifer Lopez
As a champion of community, Jen believes in the power of the people and what they can do for your business. Whether you're selling hammers, cupcakes, or insurance, find and embrace your community.
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Herds, halos and the science of social proof
Context, contrast and color
Fear, loss and scarcity
Eye tracking, color and visual prominence
Writing copy for busy minds
We'll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you.
This is the webinar slides for the March 13th free webinar that Chris Abraham is presenting/presented for the Mike Moran Group and the Biznology blog on G+ for business. Google+ is a controversial new platform by Google for personal social networking as well as for business. This webinar and the associated deck explores G+ from a practical standpoint and works through how to set up both Google+ for personal use as well as for Google+ for Business using Business Pages to promote brand as well as to influence Google organic search results.
Lean Community Building: Getting the Most Bang for Your Time & MoneyJennifer Lopez
You want to grow your organization's community, but that simply takes more time, money, and general people power than you have access to. Jen walks you through some ways to grow and focus on your community while on a small budget, with limited resources. You'll walk away with tools and tips to help you on your way to community bliss.
Community as Inbound - MozCon 2012 by Jen LopezJennifer Lopez
As a champion of community, Jen believes in the power of the people and what they can do for your business. Whether you're selling hammers, cupcakes, or insurance, find and embrace your community.
SearchLove London | Ade Lewis 'Becoming a Digital Super-Hero'Distilled
Whilst there are often big differences between working freelance, in-house or as part of an agency, we all face a common set of challenges: how to form lasting relationships with clients, how to learn from our successes, and how to handle things when they go wrong. Ade has actionable tips, tools and takeaways to help us all become digital superheroes.
Brain Science and Websites: 6 Ways to Leverage Cognitive Biassemrush_webinars
Call it neuromarketing. Call it behavioral economics. Call it Jedi mind tricks. Whatever you call it: brain science and marketing go together. And anyone can learn how to do it. In this presentation, we’ll review the research, case studies and web marketing tactics that work with natural, human behavioral tendencies.
Herds, halos and the science of social proof
Context, contrast and color
Fear, loss and scarcity
Eye tracking, color and visual prominence
Writing copy for busy minds
We'll reveal secrets of the brain, behavior and marketing on the web. If there are humans in your target audience, this presentation is for you.
SearchLove London | Rand Fishkin, 'Cracking the SEO Code for 2015'Distilled
It’s all changed – from how people use the web, to how Google ranks pages, to what resonates with influencers. Not surprisingly, the tactics marketers employ need to change, too. But tragically, many of us are stuck in a rut, eeking out the last few drops of fuel from efforts that are dying or dead. What’s even worse – the cutting edge practices that are producing remarkable returns heavily benefit early adopters, and if we’re not in those groups, we could find ourselves way behind in the years to come. In this presentation, Moz founder Rand will dive deep into what really works to drive traffic, rankings, branding, and conversions (and what’s better left in the scrap heap of yesteryear).
Lots of marketers blog. But only a tiny percentage of bloggers created hubs of interrelated content. But it’s exactly that kind of structure and persistence that separates the good from the great.
In this session, you’ll learn how to create and promote B2B lead generating content. We’re talking about niche content that combines the following:
Related Topics
Relevant Keywords
Multiple collaborators
Across multiple formats
On various sites and platforms
Winning the content game means going beyond the competition. But it’s not about more content; it’s about more connected content. Any other approach is just throwing spaghetti at the wall.
Deploy a Digital Recruiting Strategy on a Startup BudgetMarie Burns
If your budget is tight AND if your effort & sweat is what is going to get it done, here are several examples of how you can get hires using inbound and outbound marketing. These examples are quick to execute, have a small budget, you can toss them or pivot away from them quickly, and they are wildly flexible to build.
How To Become Digitally Famous At Social Media RecruitmentDave Hazlehurst
My slides from Social Media 'masterclass' I presented for Elite Recruitment Network on 1st April 2014.
50 slides on how to go about thinking about building your content marketing and social media strategy in the world of recruitment.
Actionable tips and actions you can do to help you attract, engage and convert candidates and clients using 'top secret' tools and tactics from the world of digital agencies.
#SocialRecDebate 1st April 2014
In my Wordcamp 2013 presentation entitled "Using Search Engine Optimization and Social Plugins," I covered several plugins needed for optimizing a Wordpress site, namely:
(1) All in One SEO
(2) Wordpress SEO By Yoast
(3) Google Analyticator
(4) Google Analytics for Wordpress
(5) Jetpack by Worpdress
(6) Google XML sitempa
I also discussed keyword research briefly as well as the importance of blogging.
Google Plus Workshop - Creating Good Profiles AND Getting Started With HangoutsHM Revenue & Customs
The second presentation that Andy Headworth from http://www.sironaconsulting.com delivered at the Social Recruiting Seminar in Calgary, Canada on the 30th January 2013.
It was about using Google Plus for recruiting - how to set up a great Google Plus Profile and how to use Google Plus Hangouts for recruiting.
Social recruiting using Google+.
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The presentation that Andy Headworth from http://www.sironaconsulting.com delivered at the Social Recruiting Seminar in Calgary, Canada on the 30th January 2013.
It was about using Google Plus for recruiting - setting up and managing G+ Circles for creating talent circles, Communities and SEO via your content and G+ Authorship.
Social recruiting using Google+.
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
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Search and internet marketing are changing. Learn how you can capitalize by using some simple, current stuff like Google Authorship, and why you need to let go of old tricks.
SearchLove London | Rand Fishkin, 'Cracking the SEO Code for 2015'Distilled
It’s all changed – from how people use the web, to how Google ranks pages, to what resonates with influencers. Not surprisingly, the tactics marketers employ need to change, too. But tragically, many of us are stuck in a rut, eeking out the last few drops of fuel from efforts that are dying or dead. What’s even worse – the cutting edge practices that are producing remarkable returns heavily benefit early adopters, and if we’re not in those groups, we could find ourselves way behind in the years to come. In this presentation, Moz founder Rand will dive deep into what really works to drive traffic, rankings, branding, and conversions (and what’s better left in the scrap heap of yesteryear).
Lots of marketers blog. But only a tiny percentage of bloggers created hubs of interrelated content. But it’s exactly that kind of structure and persistence that separates the good from the great.
In this session, you’ll learn how to create and promote B2B lead generating content. We’re talking about niche content that combines the following:
Related Topics
Relevant Keywords
Multiple collaborators
Across multiple formats
On various sites and platforms
Winning the content game means going beyond the competition. But it’s not about more content; it’s about more connected content. Any other approach is just throwing spaghetti at the wall.
Deploy a Digital Recruiting Strategy on a Startup BudgetMarie Burns
If your budget is tight AND if your effort & sweat is what is going to get it done, here are several examples of how you can get hires using inbound and outbound marketing. These examples are quick to execute, have a small budget, you can toss them or pivot away from them quickly, and they are wildly flexible to build.
How To Become Digitally Famous At Social Media RecruitmentDave Hazlehurst
My slides from Social Media 'masterclass' I presented for Elite Recruitment Network on 1st April 2014.
50 slides on how to go about thinking about building your content marketing and social media strategy in the world of recruitment.
Actionable tips and actions you can do to help you attract, engage and convert candidates and clients using 'top secret' tools and tactics from the world of digital agencies.
#SocialRecDebate 1st April 2014
In my Wordcamp 2013 presentation entitled "Using Search Engine Optimization and Social Plugins," I covered several plugins needed for optimizing a Wordpress site, namely:
(1) All in One SEO
(2) Wordpress SEO By Yoast
(3) Google Analyticator
(4) Google Analytics for Wordpress
(5) Jetpack by Worpdress
(6) Google XML sitempa
I also discussed keyword research briefly as well as the importance of blogging.
Google Plus Workshop - Creating Good Profiles AND Getting Started With HangoutsHM Revenue & Customs
The second presentation that Andy Headworth from http://www.sironaconsulting.com delivered at the Social Recruiting Seminar in Calgary, Canada on the 30th January 2013.
It was about using Google Plus for recruiting - how to set up a great Google Plus Profile and how to use Google Plus Hangouts for recruiting.
Social recruiting using Google+.
Fantastic Content & How to Optimize It @MERGE!Danny Goodwin
How to create and optimize content so it helps you achieve goals (business, SEO, and conversions) and reaches its target audience. Presented by Danny Goodwin at MERGE in Orlando, FL on Oct. 15, 2017.
Engineering Content at a Growth Startup - This Week in StartupsJohn Doherty
In this presentation for This Week in Startups, I tell startups to not have a blog but rather to focus on bigger pieces of content that they can engineer to repeatedly drive results.
How To Create Unlimited Targeted Talent Pools Of Passive Candidates Using Goo...HM Revenue & Customs
The presentation that Andy Headworth from http://www.sironaconsulting.com delivered at the Social Recruiting Seminar in Calgary, Canada on the 30th January 2013.
It was about using Google Plus for recruiting - setting up and managing G+ Circles for creating talent circles, Communities and SEO via your content and G+ Authorship.
Social recruiting using Google+.
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
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Search and internet marketing are changing. Learn how you can capitalize by using some simple, current stuff like Google Authorship, and why you need to let go of old tricks.
Why work with headhunter
What is a typical candidate/recruiter relationship
How to locate recruiter in your field
Who is the headhunter’s client
What motivates a recruiter to work for you
How to screen qualities of great recruiter
Google+ is a great social network that can increase your SEO if you use it correctly. Check out this presentation to give yourself a good idea how to get started, how to share etc. Links for more are included at the end. Circle us!
Google+ is now open for businesses to create their profiles. Many businesses are questioning the advantages of Google+ and how it can used to engage with customers. Ja-Nae walks you through what Google+ means for your business.
This is the presentation delivered by Andy Headworth from http://wwwsironaconsulting.com to the APSCo Marketing Forum in London on 25th April 2013. It is about how and why recruiters should be using Google+ for recruitment. I look at the power of Google+ for search engine optimisation (SEO), building talent pools and talent communities using Google+ and the power of content within Google + with Authorship.
Why It Doesn’t Matter If You Are #1 on GoogleCharlie Kalech
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How to use Google+ for Social SEO
SEMrush Webinar with Martin Shervington
Topics Martin has covered in his presentation:
1.The relationship between website, Search and Social, and how to make all three work together using Google+
2. How to build trust, reputation and authority
3. How to build relationships with influencers in your niche that will enable your authority to rise
4. The difference between personalized and global results, and how you can make the most of both through building your network
5. The importance of creating incredible content that helps people to solve their problems, and for which they would have been willing to pay $s
6. How to start building your community on Google+
7. How to build up and run campaigns on Google+, including how to leverage them to achieve awesome search results
Martin is a consultant, speaker, trainer and coach on all things Google+. As the founder and community manager for both Plus Your Life and Plus Your Business! his role is to support individuals and new businesses to use Google+.
With a post-grad in Organizational Psychology he often runs fun experiments to learn more about the power of Google+ and share the results back with the community so we can learn together.
Where you can learn more about Martin and contact him:
G+ /MartinShervington
YouTube /MartinShervington
Soundcloud /MartinShervington
Twitter /MartinSherv
Instagram /MartinSherv
Pinterest /MartinSherv
Website: www.plusyourbusiness.com
To learn how to leverage Google+ for Social SEO be sure to check out the Academy here:
www.plusyourbusiness.com/academy/
It will give you everything you need to take your content into Search, and building a community who loves what you do.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
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2. How Relevant Is Google+ As A
Recruiting Tool?
(If you stay until the end, I will send you my Amazon published PDF book free-$8.97 value! Directions at end of Webinar)
3. Are You A Recruiting Bee Or
Recruiting Flower?
“In nature there are bees and there are flowers and they like each other.
Bees need the nectar from flowers for honey and flowers need the bees to pollinate them so they can grow.
In the nature of business, we are bees. We go from flower to flower trying to get what we need.
We buzz around with great excitement, expending lots of energy and making lots of noise.
Buzz. Buzz. We go.
But there are only so many flowers.
And the buzzing bees can only go so far.
The bees try hard anyway because they are bees.
They go as far as they can and still frequent their favorite flowers often.
Sometimes there are other bees to compete with.
They zip and they zap around them trying to get to the same flowers. Buzz. Buzz.
Soon, though, bees get very very tired always buzzing and looking for new flowers …
The zipping and zapping, too, is wearing on their wings.
There are just SO many other bees and only so much nectar to go around…
Soon all the buzzing doesn’t sound so exciting anymore.
In all the buzzing the flower stays put and laughs at the busy bees.
The flower is smart. It makes such good nectar that it draws the bees in and doesn’t have to go anywhere.
The flower stays grounded and uses all its resources to keep producing newer, sweeter nectars.
The bees can’t resist and come in swarms. The flower gets pollinated and grows entire fields.
the flower smiles and thinks, “What can I create to bring more bees to me?”
4. How Did I Get Found By Recruiting
Trends?
Hi Brian,
I saw your video about Google+ and thought I'd reach out to you about presenting at a
Recruiting Trends webinar.
We've created a series of very well-attended Recruiting Social webinars and the May 23
webinar is Recruiting Social: Google+ Equals Candidates. Given your recruiting
background and your interest in Google+, you seem like an ideal fit.
Please let me know if you're interested and I'll provide you with more information.
Thanks.
Best regards,
Paula
Paula Santonocito. GCDF
Managing Editor, Recruiting Trends
paula@recruitingtrends.com
5. G+ Topics Covered Today…
Build and share Circles
Build a recruiter profile
Share job links
Organize the stream
Search externally
Save search strings
Use RSS feed
Use video chat
Tap into tools to capture profiles
6. If You Don’t Remember Anything
About This Webinar… Remember
This!!!
Google Owns YouTube (Google LOVES video-I use
Ultra HD Flip)
Fact: Google’s algorithm will overall rank your Google+
content higher than your Blog, Facebook, Linkedin,
Twitter, etc.
Build Out Your G+ Profile and Business Page.
Create Good “Nectar” (Ideally video content, unless
you want your competitors to rank higher-your choice)
Be a FLOWER, not a BEE. (Unless you like pain)
7. What Is Your Recruiting Why?
(Very important to find “meaning” in your recruiter life )
8. This Is My Recruiting Why!
Favorite F-words: Faith, Family, Friends, Fitness, Finances (order of priority)
9. Why Listen To Me?
15+ years, nearly 300 TPR (Third Party Recruiter) hires.
Nearly 6 years as C-Corp business owner/operator.
30k+ resume in DB, 2k G+, 3k+ Linkedin, 5k+ Facebook,
11.5K+ Twitter etc.
(Contacts=Quantity+Quality=Retirement)
#1 article in 2011 for Fordyce Letter.
Published Author (Amazon-Headhunter and Headhunted)
My 2012 desk: 8 offers/nearly 150k billed in 2012 (projected
375k+)
BE CAREFUL: Don’t be naïve about our industry!!!
10. Leads: G+ vs. Others Last 6 Months
(Linkedin, Twitter, Facebook, etc)
Linkedin: 226
YouTube: 148
FaceBook: 127
Twitter: 45
G+ 16 (Yes, these leads have turned into hires/$)
StumbleUpon 8
Hootsuite 3
Reddit 3
Digg 2
Take away: G+ is gaining steam, and as Recruiters we
must stay ahead of the curve, or your
competitors will!!!
12. Details…
Go to the Google+ toolbar near the top of your webpage
browser and click on your name. (click circles)
This will open your Circles page in a new window. Drag a
friend into the "Drop here to create a new circle" space.
Drag other friends in your group to the same circle. When
you're finished, click "Create Circle.“
Type in a name for your circle and click "Create circle with
# people."
13.
14. Setting Up Your G+ Profile…
Sign up for Google + (Must have Google account)
Get Started: Click on the ‘Edit Profile’ button to begin. You will then see that it is easy to click on any section
you wish to edit.
Profile Photo: Select a “real” photo to upload.
Name and Headline: Be sure your name is correct. This must be your own name, not the name of a business.
Make sure to include a headline. It can be a mix of serious and fun, but use the space wisely.
Text Sections: The Introduction is important. What is the story you’d like to tell about yourself? As you write
your introduction, you may want to include keywords which would enable you to be found most easily.
Employment: This tiny section is extremely powerful, though its power isn’t obvious at first glance. The
information you add here will provide a window into what you’re all about to anyone who wants to make a
quick decision about whether or not they’d like to connect with you or view your profile to learn more about
you.
Links: Any good online reputation or digital footprint is seamlessly connected. Make it easy for me to see
where else I can find you online.
Search Visibility: Now this is key. Do you want your Google+ Profile to show up in search engine results?
Formatting Text: In each text section, you have the ability to add links and format the text as best suits your
needs.
Private vs. Public: Google has learned a lot about users’s desire for complete control over who can see their
content and they’ve gone a long way toward allowing you to manage your profile privacy at a granular level.
Done!: Bravo, you’ve finished! Just click Done Editing and admire your work.
18. Organize Your G+ Stream…
G+ organizes your stream alphabetically automatically.
Rename with numbers 1-5 (only 5 circle are displayed)
This will organize your circles in your priority
Example: Create a "Top of Mind" circle, where you put
my favorite profiles that you don't want to miss
anything.
The bottom line is that the filters put you in charge.
(Unlike Facebook)
22. Use G+ Video Chat…
G+ Video chat is easy and fun to use
As with your Google+ status updates, you can choose which
groups of people you want to invite to your Google
Hangouts session. (Recruiters ROCK on video!)
If you have a browser, ANYONE can use G+ video chat
(Hangouts)
Voice and video quality is great.
Price: FREE, but you must have G+ account (as you should
for personal and business)
You can watch YouTube videos together (Again, Google
own YouTube… Ka-Ching!)
We have worked with CLIENTS and CANDIDATES using
this feature!
23.
24. Tools To Capture G+ Profiles…
I personally don’t use tools to capture G+ profiles,
perhaps Michael can speak on this is he uses them, or I
can do some more research, and provide some
“reporter” content, and this is not an area of
expertise….
25. Friend me up!
G+: https://plus.google.com/113917431948364021248/posts
Email: brian@johnstonsearch.com
Twitter: twitter.com/bkjrecruiter
YouTube: youtube.com/user/bkjrecruiter
Linkedin: linkedin.com/in/johnstonsearch
Facebook: facebook.com/johnstonsearch
Free PDF book offer: Send email to brian@johnstonsearch.com stating what you liked (or disliked about the
content) and I will reply back within a week with free copy of my Amazon book, “Headhunter and Headhunted…”
http://amzn.to/J8ZyVa
Your Inbound Recruiter Trainer,
Brian-