In this session I discuss common mistakes to avoid as well as huge wins to be claimed when creating a user experience from Facebook to Onsite. Too often there is a great disconnect in this area leaving a large number of potential customers frustrated and disappointed. It's up to you to win or lose a user through this journey from Facebook to Onsite and it all starts with a positive, personal connection. In this session we cover how to create and maintain a consistent, connected, pleasurable journey for your followers that will have them "Liking" you all the way right through to the "Buy Now".

1. Mary Davies

2. Who Am I?
Professionally:
 President of Beanstalk
Internet Marketing
 Started in 2004 with my
husband
 Cause what marriage
doesn’t super benefit
from working together
24/7 😉

3. Who Am I?
Personally:
 Live in Victoria, BC
 Mom of 2
awesome boys
 Proud cat owner

4. How To Take Your Followers From
The Facebook “Like”
To The Onsite “Buy Now”
What Are We Talking About?

5. Why Do We Care?
2 Billion
Unique Monthly Users

6. x 2,000

7. Who Are They?
 Almost 50/50 male & female split
 50% of 18-34 year-olds go on Facebook first thing
when they wake up
 All ages
 They like siestas
Highest traffic time is mid-week 1-3pm
 They can’t wait for the weekend
Thursdays & Fridays have 18% higher
engagement

8. And most importantly …
 Special Snowflakes

9. Where Are They Coming From?
 92% of time spent on Facebook is via mobile
 1/3 of ecommerce sales happen on mobile
 Facebook is mobile friendly
 Is your site?

10. What Are They Up To?
 Ranting
 Sharing pics & videos of cats
 Killing time
 Avoiding work
 Buying stuff
 Planning stuff

11. And then …
 More cats

12. Why Should You Care?
 Be where your users are
 Creates the ability to moderate
 Offers a sense of connection & accessibility
 Allows for unplanned interactions

13. Why Should You Care?
 Be where your competition is
 Out of sight out of mind
 Point of least resistance wins
 Facebook search (http://bit.ly/mergeshow)

14. Why Should You Care?
 It’s expected
Builds confidence
Easy connection point
Everyone else is doing it

15. How Can You Win On Facebook?
 Connect
It’s not business it’s
personal
BUT don’t take
anything personally
cause it’s actually
business

16. How Can You Win On Facebook?
 Listen
Respond to everything
Reactions are quick & easy
Comments can be simple
Be gracious

17. How Can You Win On Facebook?
 Be a friend
Don’t sell, tell a story
Share in moments
Get excited

18. And remember …

19. How Can You Win On Facebook?
 Inspire Action
Draw them into an experience
 “Make Memories That Last A Lifetime!”
 “You Take The Day Off, We’ve Got This.”
Direct them to a destination
 “Find Everything You Need Here >>>”
 “Check Out All Our Weekend Trips!”
Give them something to do
 “Click Here”
 “Learn More”

20. How Can You Win On Facebook?
 Be Consistent
Post Regularly
Branded Tone
Response Time

21. How Can You Win On Facebook?
 Remember The Neighbors Are Watching
Comments To Your Followers Can Be A First
Impression
People Are More Likely To Like What Their
Friends Like
You’re Not Starting From Scratch

22. How Can You Lose On Facebook?
 Ignore all the things I just
said
 Tell all your followers you
hate cats

23. How To Increase Facebook
Engagement & Conversions
 Video Killed The Regular Post Star
Video posts outperformed article & image
posts up to 4 times better in HuffPost test
Square videos have 35% more views and
80% higher engagement than landscape
87% watch video silently

24. How To Increase Facebook
Engagement & Conversions
 Create Multi-Use Content
Create new site content
Create social post directing users to that page
Create image or video for a second social post
Re-post your most popular posts

25. How To Increase Facebook
Engagement & Conversions
 Cater to your audience
Post for the platform they are on
Post when your users are most active
Create expected posts

26. How To Increase Facebook
Engagement & Conversions
 Tagidy tag tag tag
Product tags
#Hashtags
Tag people and
pages

27. How do you carry
this awesome experience over into your site for
the coveted “Buy Now” click?
Don’t tick them off.

28. How Do You Not Tick Them Off?
 Don’t sell them again

29. How Do You Not Tick Them Off?
 Don’t take them to Oz

30. How Do You Not Tick Them Off?
Also Known As …

31.  Promo codes that work FOR not AGAINST you
 Post codes on your Facebook page & pin to top
 Easy reference place
 Add note on site under “Enter Code” directing users to
the Facebook page
(Provide a link that opens in new window)
 Gain new followers
 Keep them in your control
 Avoid frustration

32. How Do You Not Tick Them Off?
 Make buying as easy as possible
Only require information that is truly needed
Offer easy login options
Don’t distract from the desired action
Remember the mobile experience

33. Adore Your Fans!

34. Mary Davies
President
Beanstalk Internet Marketing
www.beanstalkim.com
@beanstalk mary@beanstalkim.com
beanstalkim maryatbeanstalkim