Marketing To Families In Asia presentation 2020

1. MARKETING TO FAMILIES IN 2020

2. ABOUT:

3. EVENTAGENDA:
MEET THE TEAM
TOP TRENDS + INDUSTRY OVERVIEW
TAKE ACTION
MARKETING WORKSHOP
STAY CONNECTED
MARKETING TO FAMILIES
HTTPS://WWW.LINKEDIN.COM/GROUPS/10528106/

4. MEETTHETEAM:
SHEA STANLEY
Chief Executive Insider
NICKY BLOKHOFF
Regional Editor
BRIDGET PIGOTT
Regional Events Guru
SAPNA PANJABI
Biz Development Guru
IDA MATTSSON
Marketing Guru
NATASHA PINNA GRIFFITH
Biz Development Guru
CATRIONA CORNELIUS
Instagram + Social Guru

5. EDITORIAL TRENDS
NICKY BLOKHOFF
Regional Editor

6. CONTENT STRATEGY SHIFTS + SEO TRENDS
DIVERSIFICATION OF CONTENT
CONTENT MARKETING
ALWAYS BE AUDITING!
HELPFUL TOOLS
EDITORIAL TRENDS

7. SOCIAL MEDIA -
CATRIONA CORNELIUS
Instagram + Social Guru

8. POSTING TIMES FOR PARENTS
GETTING MORE FOLLOWERS
ENGAGEMENT
SENSITIVE TOPICS
INFLUENCERS
TOOLS
INSTAGRAM TRENDS

9. MARKETING + SOCIAL
IDA MATTSSON
Marketing Guru

10. FACEBOOK TRENDS
FACEBOOK LIVE
EMAIL NEWSLETTERS
YOUTUBE
LINKEDIN
PARTNERSHIPS
MARKETING + FACEBOOK TRENDS

11. EVENTS
BRIDGET PIGOTT
Regional Events Guru

12. TRENDS BY INDUSTRY
NATASHA PINNA GRIFFITH
Biz Development Guru
SAPNA PANJABI
Biz Development Guru
SHEA STANLEY
Chief Executive Insider

13. STRATEGIC BUDGET SHIFTS
FAMILY MOVES IN ASIA
INCREASED COMPETITION REGIONALLY
PARENTS CONCERNS + OPTIONS
EDUCATION + SCHOOL TRENDS

14. REGIONAL COMPETITION
CREATIVE OFFERINGS
VIDEO + SEO
AFTER SCHOOL ACTIVITY TRENDS

15. COST SAVING MARKETING
MOVEMENT TO DIGITAL
GO REGIONAL!
SHOPPING TRENDS

16. ADVANCE PLANNING + SCHOOL HOLIDAYS
BABIES/TODDLERS - convenience / safety
KIDS/TEENS - empowerment / connection
NEW TWISTS ON KEY DESTINATIONS
STAYCATIONS
VISUAL MARKETING - video!
TRAVEL TRENDS

17. TIPS + Q&A
USE YOUR ANALYTICS + ALWAYS AUDIT
HABITS ARE CHANGING - BE FORWARD THINKING
EXPLORE CROSS BORDER MARKETING
MARKETING PARTNERSHIPS
EXPLORE OUTSOURCING AND VIRTUAL TEAMS
DON'T REPLAY PAST - THINK PRESENT + FUTURE
GET CREATIVE

18. CONNECT
STAY CONNECTED
WWW.LITTLESTEPSASIA.COM
JOIN OUR LINKED GROUP
MARKETING TO FAMILIES
HTTPS://WWW.LINKEDIN.COM/GROUPS/10528106/

19. WORKSHOP
TIME!

20. Factual Freddy
(Facts, Neutrality)
Emotional Ellie
(Feelings, Emotions, Intuition)
Positive Patty
(Optimism, Benefits)
Dee The Devil's Advocate
(Caution, Evaluation)
Organized Olga
(Organized, Controlled)
Creative Caroline
(Creativity, Innovation)
MARKETING WORKSHOP: THINKING HATS

21. 15 MINUTES: Brainstorming
5 MINUTES: Team Pow Wow
3 MINUTES: Presentations
ANSWER THE FOLLOWING:
WHAT IS THE PROBLEM?
WHAT IS YOUR RECOMMENDATION?
WHAT DO YOU NEED TO DO IT WELL?
MARKETING WORKSHOP

22. Factual Freddy
(Facts, Neutrality)
what info do we have? what is missing?
what info do we want more of?
Emotional Ellie
(Feelings, Emotions, Intuition)
what does your gut say? what do you like or dislike
about it? how do you feel about it?
Positive Patty
(Optimism, Benefits, Feasibility)
what are the benefits? what are the positive aspects?
why is it prefereable and comfortable?
Judgemental Jenny
(Caution, Evaluation)
what is the cost? what regulations are
important? what materials do we need?
what about safety?
Organized Olga
(Organized, Controlled)
how will this work? who needs to be involved?
Creative Caroline
(Creativity, Innovation)
how can we make it different? are there any
alternatives? could there be another method?
ANSWER THE
FOLLOWING:
WHAT IS THE
PROBLEM?
WHAT IS YOUR
RECOMMENDATION?
WHAT DO YOU NEED
TO DO IT WELL?
MARKETING WORKSHOP

23. CONNECT
STAY CONNECTED
WWW.LITTLESTEPSASIA.COM
JOIN OUR LINKED GROUP
MARKETING TO FAMILIES
HTTPS://WWW.LINKEDIN.COM/GROUPS/10528106/