Mary Agnes Antonopoulos is a social media strategist and speaker who provides training on using various social media platforms like YouTube, Facebook, LinkedIn, and Twitter for marketing purposes. She discusses how search engine algorithms have evolved to prioritize social connections and video content. Mary Agnes emphasizes understanding each platform's algorithm to build a global following and maximize search engine optimization, conversion, and viral reach. She provides tips for using titles, descriptions, hashtags and engagement to optimize YouTube videos. Mary Agnes also compares the benefits of Facebook pages and groups for brands.

1. VIDEO
YouTube, Facebook
and the Google Algorithm
Social Strategist & Copywriter
Mary Agnes Antonopoulos
www.MaryAgnes.com

2. Mary Agnes Antonopoulos
Social Media Strategist
CMO Viral Integrtity
CEO of Rockaway Writer
New York, New York
Find me on Social Media!
www.Facebook.com/RockawayWriter
https://www.linkedin.com/in/maryagnes
Twitter: @Viralintegrity
International Speaker & Social Media Trainer
Social Media Bootcamp, SFO 2016
Millionaire Author, ,Peggy McColl 2016
Ryan Lee’s FREEDYMFest!
Author101, Los Angeles 2015
JJ Virgin’s Mindshare 2015
Pulse NYC Event 2015
Nat'l Medical Editors Conference 2015
Integrative Health Summit, Los Angeles, 2014
The Big Social Cruise, Alaska & Canada 2014
Author101, Los Angeles 2014
NY Biz Expo, NYC June 20 2013
Keynote, All Access Mastermind, San Francisco, 2013
Speaker for Author University, Denver 2013
Speaker for Author101, Las Vegas, 2013
Speaker for Independent Book Publishers, Chicago, 2013
Guest Expert & Speaker for IBPA University San Fran, 2012
Speaker for NY Expo, November, 2012
Speaker for Elite Video Mastery, 2012
Keynote Speaker for Peace Island Institute, Turkey 2012
Keynote Speaker for Athens Small Biz Expo, Athens Greece, 2012
Speaker for Move People to Action, 2012
Speaker at the Javits Center in NYC for IBPA, 2011
Guest Expert for M365 Coaching 2011
Coach at Christine Comaford's 7 Figure Business Conference 2010
Client List
NY Times Bestselling Author, Jordan Belfort
PBS Celebrity & NY Times Bestseller, Dr. Steven Masley
NY Times Bestseller, Dr. Alan Christianson
NY Times Bestseller JJ Virgin
NY Times Bestseller, Jack Canfield
NY Times Best Seller Christine Comaford
Academy Award Winner Irene Cara
Bestselling Author Jonny Bowden
Panera Bread
Blane Friest, Master Coach and Videographer
Libby Gill & Co.
Midas Mufflers
Cheryl Liew Chng, CEO of Lifeworkz, Shanghai China
Steve Lishansky, CEO of Optimize International
Kelli Richards - All Access Group
Gary Goldstein (Producer of Pretty Woman),
Amazon Bestseller Seth David Chernoff
Roger Hodgson, The Voice of SuperTrampSally
Anderson founder of Freefall Experiences
Howling Wolf Financial Literacy
Expert Profit Solutions, Donna Marie Thompson
UGH…. The list is too long, the page is too short :)

3. An Introduction to the
Major Social Networks
Introduction & Algorithm Review of All Social Platform
• YouTube & Video for Marketing & Brand Development
• Facebook (Groups & Pages & Secret Tips)
• Advanced LinkedIn Profiles, Groups, Search & Posting
• Twitter
• Using Meetup Groups (Yours or Other People’s!)
• WEBINARS! What you need to know
• Content River & Blogging Course
• Email Copywriting Secrets
• Social to Email List Conversion
• Podcasting
• Google+
• And more 

4. Are We Sufficiently Overwhelmed YET?
http://MaryAgnes.com

5. B
L
O
G
or
V
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Linkedin Groups & PPT
Newsletter Content
Meetup Groups Event Material
YouTube Videos
BlogTalkRadio
Broadcasts
Facebook Notes

6. +

7. +
www.DoctorSeibel.com

8. +
www.DoctorSeibel.com
4 in 100

9. +
www.DoctorSeibel.com

10. +
Understanding the Algorithm of each Platform

11. Search Engine Optimization (SEO)
is an Algorithm
It’s literally how any platform responds to a
search inquiry.
Google’s algorithm for SEO used to be about
Keywords, and thus, it was “trickable”
Now it’s about Social Grid.

12. SEO outside of Keywords
Social Grid = Friends and Connections
The Grid = Who is Talking or Sharing about You!
The MOST IMPORTANT thing to know for
DISCOVERY purposes: Google OWNS YouTube.
Video is HUGE in Google’s SEO Algorithm

13. +
Understanding the Algorithm of each Platform
So you can get a global following!

14. +
www.DoctorSeibel.com
Your Grade?
How about G+
GooglePlus for SEO Ranking

15. Remember who owns G+

16. First, You need to understand that
Search Engine Optimization (SEO) is an
Algorithm
It’s a puzzle.
Google used to be about Keywords
in how it answered a search query …
But now it’s all about Social Grid

17. The new SEO Model
Social Grid = Friends and Connections
The Grid = Who is Talking or Sharing about You!
Remember, Google OWNS YouTube
Video is HUGE in Google’s SEO Algorithm

18. +
www.DoctorSeibel.com

19. +
Video
The trunk of your tree.

20. YOU are your BEST
Ambassador

21. Top Tips for Using
The YouTube Algorithm

22. 1.
Add an SEO-optimized title …
What’s MISSING below??? The name.
YouTube is TITLE HEAVY in the algorithm
Copyright ©www.afycon.com

23. YouTube
Be Searchable / Gain SEO
It’s not JUST the tags, use your tags (and your name) in
your TITLES too.
It’s Indexable… Load your scripts or transcripts into back
end of the video for more SEO.
Remember who owns YouTube and how their company
works!

27. It’s how long they watch –
not just how many watch.

30. Like Your Video
The number of likes on your video helps
it gain popularity, so by liking it, you’re
just helping it get the attention of the
audience you’re trying to target.

32. YouTube
Keep it SHORT
When I say 2-3 minutes, I’m not kidding.
Time yourself from beginning to end.
If it’s 3.25, cut something out. If it’s less,
is there something vital you could have added?
Remember, this isn’t JUST for SEO, it’s also to add credibility,
knowledge and value.
You want to build an audience for
your product and / or services.
So be quick and be useful. One or two tips should do it.

33. BE ENGAGING to Your YouTube Audience
1. Always allow Comments
2. Add Links onto your video description.
3. Check your Inbox – it’s hiding in your Settings
4. KEYWORDS – Steal them from other pubs and articles in your
vertical 

34. ALWAYS add your website link
to your video descriptions.

35. Controlling the
Autofollow
Put a hidden code, unique to you in the
descriptions to feed “suggested” videos by
YouTube on Autoplay.
MaryAgnesSocialGoddess

36. YouTube
1-Minute Tip of the Day
The 1-Minute Tip of the Day
Keeps Your Audience Coming Back over and over and over….
NO INTRO
PAIN
CRED: Your name, Your website, WHY ARE YOU IMPORANT TO THEM
A TIP
A CALL TO ACTION
(If you have an EVENT or product, use THAT instead of your website.)
End with a PHONE NUMBER

38. +
Conversion. The key to
success.

39. +
Where’s the ROI?
SOCIAL
CONVERSION

40. The KEY to succes?
Understanding Social
Conversion

41. YouTube Contest
Create a YouTube Contest
1. Fans and customers submit Video Testimonials
2. You load to YOUR YouTube Channel
3. THEY get LIKES on the Video. 100 likes = 1 prize, 500 = x prize, etc., etc.
4. LIKES must be on YOUTUBE, not Facebook, etc. (or it’s too hard to track)
***Note For Writers: Get VIDEO Reviews on your Amazon Book Pages.

42. Video Contests & Viral Attention

43. Video Contests & Viral Attention

44. Random Online Places to Use Video
Your Websites, Web PAGES and Blogs
Your LinkedIn Profile
Embed Videos on Slideshare Presentations
Facebook (But upload directly! Not a YouTube
link)
Your AuthorCentral Page on Amazon
Google+
Twitter thru TwitVid
Video RESPONSES on YouTube
CrowdSource Funding Sites, like IndieGoGo
And Limitless Other Opportunities!!!

45. +
Facebook
By Population
The 3rd largest nation in the
world.

46. Facebook
Fan Pages
• Video gets the HIGHEST
organic reach in the
stream & the highest
shares, comments, etc.
•“Real” Time… Stream
• 80% of *likes* …don’t
come back unless you
create a STRONG reason
to do so.
• Updates are “other” ?
• Don’t build a house on a
rental property!
• NEVER buy likes…
why… you pay for them
down the road over and
over…
http://MaryAgnes.com

47. The Benefits and NON Benefits of
Facebook
• It’s FREE! (sort of) (THIS IS A NON Benefit!)
• Builds deeper relationships
• Increases brand awareness
• Broadens your network
• Highly Searchable
• Increases website traffic
• Generates leads and sales
• Empowers fans to be viral ambassadors for
your brand
Source: Social Media for Tourism

48. RESPONSE & REPLY is VITAL,
both for your brand and for SEO on
Facebook!

49. Facebook Page and Group
Facebook groups are private spaces where
updates, photos can be shared with people
of the group.
People become member of the group
through invitation
It allows people with common interest to
come together and express their opinions
Brands segment their audience through
groups and allow them to have deeper
conversation leading to deeper engagement
Creating meaningful Facebook Groups could
encourage fans to form stronger social ties
with each other, with the brand at the center
of those ties.
There are no quick links on groups
Facebook pages are public profile created by
corporate brands to connect to people through
its stories
They communicate with people through
updates, events, photos and attractive
campaigns
People ‘like’ these pages to connect with the
brands – Fans
To promote their brand on facebook page,
interaction on the pages increase the
awareness about the brand, later it will create
loyalty and make people recommend the brand
Engagement goes up through interactions on
the page
There are quick links on the left of a facebook
page which shows photos, infos and events

51. The KEY to succes?
Understanding Social
Conversion

52. I love social…. But I don’t love the
CHANGES in social. 1% organic
reach on Facebook? After ALL
that work to build an audience?

53. Grab Your Brand Advocates
Who are they?
The ones who trust you enough to
ask
for your help!

54. +
You Cannot Succeed
at something you
do not implement.

55. +
Thank You!

56. Best Ways to Reach Mary Agnes
Social Strategist,
Branding Expert & Copywriter
Mary Agnes Antonopoulos
ma@viralintegrity.com
845-238-0018 (Text please)
www.Facebook.com/RockawayWriter
www.Linkedin.com/in/MaryAgnes