I had a potential client reach out to me this week, and ask me what we can do to provide more viral content for our Facebook & Twitter pages. I asked for the sites to review for myself, and upon getting to the page I see this brand has a massive following of over 5 million, and they post 2-3x per day. However, after examining the comments and wall posts, I discovered that this brand has not engaged with one fan or follower in the past 30 posts!

1. Why Businesses Fail at
Social Engagement?

2. I asked for the sites to review for myself, and upon getting to the page I see this
brand has a massive following of over 5 million, and they post 2-3x per day.
However, after examining the comments and wall posts, I discovered that this
brand has not engaged with one fan or follower in the past 30 posts!
I had a potential client reach out to me this week,
and ask me what we can do to provide more viral
content for our Facebook & Twitter pages.

3. I asked this simple question that I felt compelled to ask after seeing that the
past 15 days of content had 10,000+ engagements and not one single
comment back from the brand.
Why do you post...if you don’t have a plan to engage?

4. The very quick answer was that we don’t have the time!!

5. My gut reaction was WOW.... You’re telling me
that you’re leveraging 10,000 potential and
current customers’ engagements every 15 days,
and you don’t have time to engage?
Is your business getting engagement, and then not answering? I
have one quick strategy that you can implement today!
In the almost 6 years of being immersed in Social Media & Business, I had the
perfect example of why many successful businesses are failing social
dramatically.

6. 50-60% of the time spent by your Social
Media team & manager should be
spent listening & engaging.
Some of the best companies I’ve
experienced on Twitter are Panera
Bread, American Airlines, Fresh & Easy,
Wendy’s. When I tweet about these
brands that I’m using and love, they
take time to retweet, reply, and thank
me. If you don’t have the teams in
place think about working with a
business like Real-Time that can team
up with you to manage your
engagement.
Listening & engaging builds something that all business & brands need to
stay in existence...LOYALTY.

7. Take the steps today to develop a plan for your social engagement.
This is the most vital asset of social networking that 75% of businesses &
brands are missing. These social communities care about your brands. Be
different and show your commitment to engagement by responding to
them, and I can tell you that you will see them grow!
Engagement creates something priceless that will drive the revenue and ROI
that all business are looking for from social, but it takes a commitment to
ENGAGE!!