A Facebook For Your Business 101 Presentation on how to engage, create, and connect.

1. Presentation by
George Wacker
Lehigh Valley With Love Media, LLC
FACEBOOK FOR YOUR
BUSINESS

2.  Navigating the Social Media Maze
 Tone / Message
 Why Facebook?
 What Are Your Goals?
 Set Up Your Page
 What To Share?
 Reaching People (Boosted Posts / Ads)
 Blogging
 Instagram
 Video
 Going Live
 Don’ts
 Questions
AGENDA

3. Social Media Isn’t About Blindly Sharing
Know your audience and write to them.
Don’t sell too hard, no one enjoys that any more.
You are the master of your own brand, own that.
Engage in your community.
Becoming an actual (or perceived) expert in your
field is going to get you more customers than
posting the perfect photo ever could.
Enjoy what you do.
TONE / MESSAGE

4. Why businesses utilize Facebook pages?
Engage in conversations.
Provide a place where fans of the business can
connect.
Use each other for help, sharing.
Why businesses utilize Facebook ads ?
Target ads by city/state, age, relationship status,
male/female, likes/interests, education,
workplace, connections.
Pay for impressions or for clicks.
100% trackable.
WHY FACEBOOK?

5. What do you want to do with your page?
 Sell more items?
 Attract more customers?
Identify Your Target Audience
 Who are the people you want to reach?
 Where do they live?
 What are they interested in?
Have a Marketing Plan and Be Consistent
 Pages with old content look abandoned.
 Develop a schedule to keep your content fresh.
 Decide who will have access to your page.
WHAT ARE YOUR GOALS?

6. Facebook is all about engagement
You want to be authentic
Focus on engagement rather than likes
 I’d rather have 100 likes and 90 people engaging than 1,000 likes and 90 people
engaging.
Focus on the community you live in or want to
communicate with
Social media isn’t all online
Make being engaged with your page worth it
WHAT ARE YOUR GOALS?

7. SET UP YOUR PAGE

8. Make sure to take the time to fill in all of the
blanks Facebook provides you.
Take some initial photos throughout your
business or of your business (or yourself) to
make sure your page has content out of the
gate.
Invite those you know to like the page initially.
Share it on your personal Facebook Page.
Don’t expect miracles right away. Know that it’s
an investment and results can take some time.
SET UP YOUR PAGE

9. FACEBOOK: FILL IN THE BLANKS

10. FACEBOOK: LOOK THE PART

11. Social media is all about good content.
 Photos
 Events
 Links from your website
 Blogs from your website
 Weekly Features
 Quality articles that matter to your industry
 News articles featuring your business or something that affects your community
 Other local business friend’s pages (sparingly)
 Contests
 Marketing campaigns
 History of your business
 History of the area
 New items
 Sales
 Videos
WHAT TO SHARE?

12. FACEBOOK: CONTESTS

13. Not reaching as many people? Join the club.
 Facebook has changed some policies, making your posts
not as visible.
 You can pay Facebook to advertise or boost individual
posts.
 Encourage post-sharing by using your best content.
 Share other popular content, but keep yours as the
majority and don’t share spammy stuff. It’s detrimental
and people will stop taking you seriously.
 Be consistent.
 Develop a weekly feature
 Don’t get discouraged if you aren’t getting tons of
“likes.”
REACHING PEOPLE

14. Boosted Posts
 These are posts that you have on your Facebook page.
 You pay to “boost” them or to force them into other
people’s Facebook timeline’s based on pre-determined
demographic and interests.
 They can be inexpensive or expensive.
 Don’t run them forever.
Ads
 These do not appear on your Facebook Page, only in the
timelines of the people you target.
 These can run indefinitely.
BOOSTED POSTS / ADS

15. BOOSTED POSTS

16. BOOSTED POSTS

17. BOOSTED POSTS

18. BOOSTED POSTS

19. BOOSTED POSTS

20. BOOSTED POSTS

21. BOOSTED POSTS

22. BOOSTED POSTS

23. MAKING ADS

24. MAKING ADS

25. MAKING ADS

26. MAKING ADS

27. MAKING ADS

28. MAKING ADS

29. What’s the point of blogging?
With blogs, you can be your very own media source.
 Post your press releases on your blog as well as sending
them to the newspaper.
 Share your videos on your blog in addition to posting them
on YouTube.
 Give some more insight into your organization/business
than anyone else can.
 YOU control the story.
BLOGGING

30. BLOGGING
What to blog about?
 People LOVE lists (Top 5 this and that) but don’t go
overboard with them.
 Highlight something weekly (Wine of the week, product
of the week and why it’s special, recipe of the week,
etc.)
 Blog about things within the industry.
 Blog about fun stories.
 Blog about history within your community.
Where to blog?
 WordPress makes the most sense due to ease of use,
however, you can incorporate many types of blogs
including Tumblr, and Blogspot.

31. BLOGGING

32. How can Instagram work for you?
Since it’s been purchased by Facebook, it’s not just
hipsters and teenagers. You can effectively sell on it
 See what’s going on locally – #lehighvalley #iglehighvalley
#bethlehem #bethlehempa #allentown #easton
#igbethlehem #igallentown #igeaston #eastonpa
 No links in Instagram, but you can still SELL a product –
Many businesses are using the service to showcase their
wares.
 Instagram has recently allowed Business Profiles that link
back to your Facebook page and allow users to contact you
more quickly.
INSTAGRAM

33. INSTAGRAM: SELL YOUR STUFF

34. INSTAGRAM: SHOW OFF YOUR STUFF

35. INSTAGRAM: SHARE EVERYWHERE

36. Video is popular and easier than ever to
make
We all have the devices in this room to make short
videos
Search for good Apps on your iOS or Android device
Focus on short (:30 to 2:30) clips.
Focus on fun, quick things like products or recipes
of the week, preview an upcoming event, show
some behind-the-scenes footage, have fun.
Use YouTube
What about Instagram video?
VIDEO

37. VIDEO

38. VIDEO

39. GOING LIVE
What is “Going Live?”
Where Can I do it?
What’s the Point?
How can I use it to help me effectively?
Why does Facebook encourage people to go
live?
Who else is doing it?
Is it going to help my business?

40. DON’TS
Talk about politics
Try to make memes
Talk poorly about previous employers or
competitors
Share things that are controversial and/or
not in line with the overall community
Use poor grammar
Forget to have fun!

41. George@LehighValleywithLoveMedia.com
QUESTIONS?